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Economic Development Packet 2014 07-01-14 AGENDA ECONOMIC DEVELOPMENT COMMITTEE MEETING Tuesday, July 1, 2014 6:00 p.m. City Hall Conference Room Citizen Comments: Minutes for Correction/Approval: June 3, 2014 New Business: 1. EDC 2014-20 Building Permit Report for May 2014 2. EDC 2014-21 Building Inspection Report for May 2014 3. EDC 2014-22 Retail Market Study RFP – Contract Award Recommendation 4. EDC 2014-23 Comprehensive Plan RFP – Update 5. EDC 2014-24 Beekeeping Ordinance 6. EDC 2014-25 Puppy Mill Ordinance Old Business: Additional Business: 2014/2015 City Council Goals – Economic Development Committee Goal Priority Staff “Downtown Planning and Development” 2 Bart Olson & Krysti Barksdale-Noble “South Side Economic Development” 2 Bart Olson & Krysti Barksdale-Noble “Comprehensive Plan Update” 11 Krysti Barksdale-Noble “Fill Empty Commercial Storefronts” 19 Krysti Barksdale-Noble United City of Yorkville 800 Game Farm Road Yorkville, Illinois 60560 Telephone: 630-553-4350 www.yorkville.il.us UNITED CITY OF YORKVILLE WORKSHEET ECONOMIC DEVELOPMENT COMMITTEE Tuesday, July 1, 2014 6:00 PM CITY HALL CONFERENCE ROOM --------------------------------------------------------------------------------------------------------------------------------------- CITIZEN COMMENTS: --------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------- MINUTES FOR APPROVAL: --------------------------------------------------------------------------------------------------------------------------------------- 1. June 3, 2014 □ Approved ________ □ As presented □ As amended --------------------------------------------------------------------------------------------------------------------------------------- NEW BUSINESS: --------------------------------------------------------------------------------------------------------------------------------------- 1. EDC 2014-20 Building Permit Report for May 2014 □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- 2. EDC 2014-21 Building Inspection Report for May 2014 □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- 3. EDC 2014-22 Retail Market Study RFP – Contract Award □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- 4. EDC 2014-23 Comprehensive Plan RFP – Update □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- 5. EDC 2014-24 Beekeeping Ordinance □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- 6. EDC 2014-25 Puppy Mill Ordinance □ Moved forward to CC __________ consent agenda? Y N □ Approved by Committee __________ □ Bring back to Committee __________ □ Informational Item □ Notes ___________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ --------------------------------------------------------------------------------------------------------------------------------------- ADDITIONAL BUSINESS: --------------------------------------------------------------------------------------------------------------------------------------- Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number Minutes Tracking Number Minutes of the Economic Development Committee – June 3, 2014 EDC – July 1, 2014 Majority Committee Approval Minute Taker Name Department Page 1 of 4 DRAFT UNITED CITY OF YORKVILLE ECONOMIC DEVELOPMENT COMMITTEE Tuesday, June 3, 2014, 6:00pm Yorkville City Hall, Conference Room 800 Game Farm Road In Attendance: Committee Members Chairman Ken Koch Alderman Carlo Colosimo Alderman Joel Frieders Alderman Diane Teeling Other City Officials City Administrator Bart Olson Community Development Director Krysti Barksdale-Noble Alderman Chris Funkhouser City Planner Chris Heinen Code Official Pete Ratos Other Guests: Attorney Dan Kramer Billy McCue, McCue Builders Tony Scott, Kendall County Record The meeting was called to order by Chairman Ken Koch at 6:00pm. Citizen Comments None Previous Meeting Minutes May 6, 2014 The minutes were approved as read on a voice vote. New Business 1. EDC 2014-14 Building Permit Report for April 2014 Mr. Ratos reported 73 permits with 9 single family and 14 commercial. The remaining permits were miscellaneous. 2. EDC 2014-15 Building Inspection Report for April 2014 There were 172 inspections, most of which residential. Several inspections were done at the new McDonald's which will open on June 13th. Page 2 of 4 3. EDC 2014-16 Foreclosure Bi-Annual Report Mr. Heinen said the foreclosures for January 14 through April 14, 2014 have decreased considerably. He said Ward III has the most, likely due to the high number of condos in Bristol Bay. Single family residence foreclosures were down. 4. EDC 2014-17 Country Hills Subdivision Incentive Agreement Mr. Heinen said this Annexation Agreement has expired and the current builder wants to purchase 27 lots. Under the current permit fee structure, the cost would be $25,000 per lot. Under the original agreement, the fees were $14,300 and the developer is asking to lock in those fees. Alderman Koch asked if the school district is aware of this. Ms. Barksdale-Noble said the City actually has the final say in this matter, but the school will be notified. The land cash fee would be reduced from $4,300 to $800 for the schools. Alderman Colosimo questioned the effect the decreased impact fees would have on the Library ($500 down to $150). He said the Library is not a separate taxing body and he would like to raise the impact fees to $250. Builder Billy McCue said he is coming in to a hard hit subdivision (Country Hills) and will be competing with Windett Ridge. The Library fee for Windett Ridge is $150 so it was decided to keep it the same for Country Hills. Land cash discussions would go back to the Park Board. This matter will move forward to the Council consent agenda. 5. EDC 2014-18 Retail Market Study RFP - Update The City received eight proposals for market studies for the south side of Yorkville. They will be narrowed to four with interviews on June 20th and then brought to EDC for the final selection. Lynn Dubajic will also be included in the interviews. Alderman Colosimo asked to sit in on the interviews and Mr. Olson noted that only two Aldermen will be able to participate under the Open Meetings Act. There was a brief discussion of the costs of some of the proposals. This item will come back to EDC. 6. EDC 2014-19 Downtown Property Maintenance Inspection Update Last fall, staff had been asked to do inspections for downtown property maintenance issues. Those were conducted in October 2013 and a list was made of non-compliant items. Some of those went through the adjudication process and were granted 6-month continuances due to weather etc. That time is nearly up. One property out of compliance changed hands in the meantime. Alderman Frieders said buildings west of Casa Santiago have wasps nests. Mr. Ratos replied that when insects are apparent, he can request owners to remediate the problem. He also said properties are to be secured with doors, etc so that no one can enter the buildings. City staff also cannot enter the buildings without permission. When adjudication is complete, staff will again inspect the properties for violations and liens can be placed. Mr. Ratos explained the steps that must be taken with these situations and said no city services or permits will be extended until violations are corrected. Alderman Koch had earlier noted that $400,000 is being put into improvements for the Riverfront Park and Alderman Colosimo said ideas must be developed due to all the money being invested. He suggested aesthetic regulations and Ms. Barksdale-Noble suggested revising the building code to include more standards and architectural guidelines. One revision is verbage that requires replacing broken items with like materials. City code can be different for different areas using an overlay district. Page 3 of 4 Mr. Koch asked if the City could bill owners for maintenance costs, however it was explained that mowing a rundown property could be hazardous to expensive Public Works equipment. Mr. Olson said tickets can be issued and invoices sent if mowing is done. Mr. Ratos will discuss mowing with Mr. Dhuse, but added that metal and other objects cannot be removed from the property. Mr. Funkhouser asked if the mowing could be sub-contracted for the downtown area. Mr. Olson said previous Council discussion had vetoed that idea, however, he will speak with City Attorney Orr about the possibility. An update was given on the Nicholson property. The owner has been ticketed, adjudication judgments have been made and a couple liens issued. Attorney Kramer said liens do not have a statute of limitations and it was noted that interest accumulates on them as well. Ms. Barksdale-Noble recapped the actions needed and this item will be brought back to committee in August or September. 7. PC 2014-10 Kendall Crossing PUD – Lighthouse Academy Daycare (Special Use) This is part of an approved PUD and will be at Plan Commission on July 9th. Attorney Kramer said local companies are doing the construction and Lighthouse Academy is moving there for a larger facility. Alderman Funkhouser said he did not think this was the proper use of this lot and since it's a TIF area he does not agree with the Special Use. He and Alderman Colosimo thought there would be businesses there to coincide with the theatre. Attorney Kramer observed that it would have good accessibility to the local McDonald's, Culvers, nearby Dr. offices, etc. and that there are many employees at the daycare. While the property will not generate sales tax for the TIF, it is complimentary to the other businesses. Restaurants are being pursued by the developers for the other available lots. Old Business: None Additional Business: Alderman Colosimo discussed the departure of River City Roasters from the riverfront area and also how Robyn Sutcliff has improved the ice cream shop appearance. He said her lease is up in 2015 and the City receives $250/month for rent plus 5% of gross revenue. He proposed waiving her rent until her lease expires as an incentive to remain at this location. It was noted that Upper Crust might be interested in the Roasters facility. Alderman Frieders asked if there is anything that can be done to speed up the process to find another tenant for the Roasters location. An RFP for the location was suggested along with advising YEDC and other towns. The committee does not want to see the building empty and also suggested a short term lease or other coffee shops. City staff will speak with the existing coffee shops to determine interest. Since the facility is city-owned, Mr. Olson said it could be used for any activity on the weekend and multi-vendor usage and health codes were discussed. Alderman Colosimo said he was not in favor of having a suggested daycare in this building and so near the river. Page 4 of 4 Mr. Olson said the lease waiver would be determined by the Park Board since they receive the revenue. He added this subject is on an upcoming Park Board agenda and on the Council agenda on June 24th. The River City Roaster lease expires on June 30th. If there is interest from coffee shops, Mr. Olson will bring that info to the Council. Ms. Teeling also suggested a city-run concession stand. In another matter, Alderman Teeling said she observed siding ripped off a garage in Bristol Bay most likely from a storm. Mr. Ratos said the management company is responsible, but will check this. There was no further business and the meeting was adjourned at 7:05pm. Minutes respectfully submitted by Marlys Young 1 Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #1 Tracking Number EDC 2014-20 Building Permit Report for May 2014 EDC – July 1, 2014 N/A N/A N/A Informational None All permits issued in May 2014. D. Weinert Community Development Name Department Pr e p a r e d b y D . W e i n e r t UN I T E D C I T Y O F Y O R K V I L L E BU I L D I N G P E R M I T R E P O R T Ma y 2 0 1 4 TY P E S O F P E R M I T S Nu m b e r of Pe r m i t s I s s u e d SF D Si n g l e F a m i l y De t a c h e d B. U . I . L . D . Si n g l e F a m i l y De t a c h e d Pr o g r a m b e g i n s 1/ 1 / 2 0 1 2 SF A Si n g l e F a m i l y At t a c h e d Mu l t i - Fa m i l y Ap a r t m e n t s Co n d o m i n i u m s Co m m e r c i a l In c l u d e s a l l P e r m i t s Is s u e d f o r C o m m e r c i a l Us e In d u s t r i a l Mi s c . Construction Cost Permit Fees Ma y 2 0 1 4 10 3 0 5 0 0 1 0 0 8 8 3,431,607.00 86,715.36 Ca l e n d a r Y e a r 20 1 4 24 3 5 2 3 0 0 4 3 0 1 7 2 8,301,452.00 408.682.39 Fi s c a l P e r i o d 20 1 4 10 3 0 5 0 0 1 0 0 8 8 3,431,607.00 86,715.36 Ma y 2 0 1 3 75 4 5 0 0 1 1 0 5 5 1,814,100.00 115,271.91 Ca l e n d a r Y e a r 20 1 3 23 9 1 7 2 4 0 0 5 5 0 1 4 3 8,153,146.00 560,817.29 Fi s c a l P e r i o d 20 1 3 75 4 5 0 0 1 1 0 5 5 1,814,100.00 115,271.91 Ma y 2 0 1 2 68 5 4 0 0 1 0 0 4 9 2,224,394.00 100,984.03 Ca l e n d a r Y e a r 20 1 2 20 2 1 6 1 5 0 0 3 5 0 1 3 6 7,477,066.00 372,768.16 Fi s c a l P e r i o d 20 1 2 68 5 4 0 0 1 0 0 4 9 2,224,394.00 100,984.03 Ma y 2 0 1 1 91 6 0 0 1 8 0 6 7 5,063,416.00 67,225.82 Ca l e n d a r Y e a r 20 1 1 22 1 1 2 0 0 4 4 0 1 6 5 7,058,334.00 141,834.20 Fi s c a l P e r i o d 20 1 1 91 6 0 0 1 8 0 6 7 5,063,416.00 67,225.82 Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #2 Tracking Number EDC 2014-21 Building Inspection Report for May 2014 EDC – July 1, 2014 N/A N/A N/A Informational None All inspections scheduled in May 2014. D. Weinert Community Development Name Department D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R 1 3 : 0 0 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 0 5 1 2 7 7 1 9 6 1 W E S T O N A V E . 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : R T V P W K _ _ _ _ _ 0 3 4 - E F L E N G I N E E R I N G - F I N A L I N S P E 2 0 1 0 0 3 8 2 3 8 4 B E R T R A M D R 1 0 3 3 0 5 / 2 9 / 2 0 1 4 P W K _ _ _ _ _ 0 1 8 - E F L E N G I N E E R I N G - F I N A L I N S P E 2 0 1 1 0 4 6 3 3 7 2 B E R T R A M D R 1 0 3 6 0 5 / 2 9 / 2 0 1 4 P R _ _ _ _ _ 0 1 5 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 1 9 6 2 4 4 4 S A G E C T 2 7 0 1 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 1 3 0 2 5 7 2 7 9 6 C R A N S T O N C I R 9 9 0 5 / 1 4 / 2 0 1 4 C o m m e n t s 1 : G R A N D E R E S E R V E P A V E R S P R _ _ _ _ _ 0 0 3 - P L U P L U M B I N G - U N D E R S L A B 2 0 13 0 3 9 0 1 9 8 C O M M E R C I A L D R 1 2 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : Y B C P R _ _ _ _ _ 0 0 1 - B N D P O O L B O N D I N G 2 0 13 0 4 5 0 4 5 8 H O N E Y S U C K L E L N 1 5 8 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : W S M P R _ _ _ _ _ 0 1 1 - E L S E L E C T R I C S E R V I C E 2 0 1 3 0 4 9 8 3 W V E T E R A N S P K W Y 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : M C D P R _ _ _ _ _ 0 1 2 - R M C R O U G H M E C H A N I C A L 0 5 / 2 2 / 2 0 1 4 C o m m e n t s 1 : F I R E S T O P / W R A P P I N G O F D U C T S M C D O N A L D S . P R _ _ _ _ _ 0 1 3 - R E L R O U G H E L E C T R I C A L 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : M C D O N A L D S A B O V E C E I L I N G P R _ _ _ _ _ 0 1 4 - R M C R O U G H M E C H A N I C A L 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : M C D O N A L D S A B O V E C E I L I N G R E _ _ _ _ _ 0 0 5 - R E L R O U G H E L E C T R I C A L 2 0 1 3 0 5 0 3 1 4 8 9 C O R N E R S T O N E D R 3 8 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : C B W R E _ _ _ _ _ 0 0 6 - R F R R O U G H F R A M I N G 0 5 / 0 8 / 2 0 1 4 RE _ _ _ _ _ 0 0 7 - P L R P L U M B I N G - R O U G H 0 5 / 0 8 / 2 0 1 4 RE _ _ _ _ _ 0 0 8 - R M C R O U G H M E C H A N I C A L 0 5 / 0 8 / 2 0 1 4 RE _ _ _ _ _ 0 0 9 - P L U P L U M B I N G - U N D E R S L A B 0 5 / 0 8 / 2 0 1 4 BH _ _ _ _ _ 0 1 0 - I N S I N S U L A T I O N 0 5 / 1 2 / 2 0 1 4 BH _ _ _ _ _ 0 1 1 - B S M B A S E M E N T F L O O R 0 5 / 1 4 / 2 0 1 4 C o m m e n t s 1 : C B W B H _ _ _ _ _ 0 1 2 - E P W E N G I N E E R I N G - P U B L I C W A L K 0 5 / 2 1 / 2 0 1 4 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 2 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 2 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - B H _ _ _ _ _ 0 1 3 - G A R G A R A G E F L O O R 0 5 / 2 0 / 2 0 1 4 PR _ _ _ _ _ 0 1 6 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 13 0 5 1 9 2 3 9 2 A U T U M N C R E E K B L V D 2 6 3 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 7 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 5 2 0 2 2 6 3 O L I V E L N 2 8 5 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 7 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 5 2 1 2 4 5 0 S A G E C T 2 6 - 1 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P W K _ _ _ _ _ 0 1 5 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 13 0 5 5 4 1 1 2 2 M I D N I G H T P L 3 0 6 0 5 / 0 1/ 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 6 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 5 5 5 2 4 4 7 S A G E C T 2 5 - 1 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 5 - F I N F I N A L I N S P E C T I O N 2 0 1 3 0 5 5 7 2 1 3 3 O L I V E L N 2 9 0 0 5 / 0 9 / 2 0 1 4 P R _ _ _ _ _ 0 1 6 - P L F P L U M B I N G - F I N A L 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 2 0 1 3 0 5 6 4 3 0 5 C A N D L E B E R R Y C T 2 3 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : W I L D W O O D D E C K P R _ _ _ _ _ P M 0 1 6 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 5 8 1 2 4 7 W I N D E T T R I D G E R D 4 3 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ A M 0 1 6 - E P W E N G I N E E R I N G - P U B L I C W A L K 2 0 1 3 0 5 8 2 2 7 8 W I N D E T T R I D G E R D 1 8 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 1 3 0 5 9 7 1 0 7 E S T A G E C O A C H T R 0 5 / 1 2 / 2 0 1 4 P R _ _ _ _ _ 0 0 3 - B K F B A C K F I L L 2 0 13 0 6 2 2 8 6 5 C A R L Y C T 3 5 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : B B W P R _ _ _ _ _ 0 0 4 - P L U P L U M B I N G - U N D E R S L A B 0 5 / 0 6 / 2 0 1 4 C o m m e n t s 1 : B B W P R _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : B B W P R _ _ _ _ _ 0 0 7 - F I N F I N A L I N S P E C T I O N 2 0 1 3 0 6 2 3 9 3 2 N B R I D G E S T 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : J A V A J I L L S P R _ _ _ _ _ 0 0 8 - P L F P L U M B I N G - F I N A L 0 5 / 2 8 / 2 0 1 4 PR _ _ _ _ _ 0 0 9 - R E L R O U G H E L E C T R I C A L 2 0 14 0 0 0 6 2 3 3 3 O L I V E L N 2 8 2 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 3 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 3 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 1 0 - R F R R O U G H F R A M I N G 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 1 - P L R P L U M B I N G - R O U G H 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 2 - R M C R O U G H M E C H A N I C A L 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 3 - I N S I N S U L A T I O N 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 4 - G A R G A R A G E F L O O R 0 5 / 0 7 / 2 0 1 4 BH _ _ _ _ _ 0 1 5 - E P W E N G I N E E R I N G - P U B L I C W A L K 0 5 / 1 5 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 6 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 14 0 0 0 7 6 7 1 W I N D E T T R I D G E R D 8 1 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 7 - E S S E N G I N E E R I N G - S T O R M 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 8 - R E L R O U G H E L E C T R I C A L 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 9 - R F R R O U G H F R A M I N G 0 5 / 0 8 / 2 0 1 4 PR _ _ _ _ _ 0 1 0 - P L R P L U M B I N G - R O U G H 0 5 / 0 8 / 2 0 1 4 PR _ _ _ _ _ 0 1 1 - R M C R O U G H M E C H A N I C A L 0 5 / 0 8 / 2 0 1 4 PR _ _ _ _ _ 0 1 2 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 1 3 - I N S I N S U L A T I O N 0 5 / 1 2 / 2 0 1 4 PR _ _ _ _ _ 0 1 4 - E P W E N G I N E E R I N G - P U B L I C W A L K 0 5 / 2 1 / 2 0 1 4 C o m m e n t s 1 : W R B C _ _ _ _ _ 0 0 1 - P H P O S T H O L E S / P I L E S 2 0 1 4 0 0 1 0 3 W V E T E R A N S P K W Y 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : M C D P O L E S I G N P R _ _ _ _ _ 0 0 6 - R F R R O U G H F R A M I N G 2 0 1 4 0 0 2 2 2 2 0 3 O L I V E L N 2 8 7 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 7 - R E L R O U G H E L E C T R I C A L 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 4 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 4 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 0 8 - R M C R O U G H M E C H A N I C A L 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 9 - P L R P L U M B I N G - R O U G H 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 0 - I N S I N S U L A T I O N 0 5 / 1 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 8 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 14 0 0 2 8 2 3 1 2 W I N T E R T H U R G R E E N 1 7 7 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W R S E W E R P A S S E D , W A T E R F A I L E D O N F O R R E C o m m e n t s 2 : I N S P E C T P R _ _ _ _ _ 0 0 9 - S U M S U M P 0 5 / 1 2/ 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 1 0 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 1 6/ 2 0 1 4 C o m m e n t s 1 : W R W A T E R O N L Y P R _ _ _ _ _ 0 1 1 - E S S E N G I N E E R I N G - S T O R M 0 5 / 2 1 / 2 0 1 4 PR _ _ _ _ _ 0 1 2 - R F R R O U G H F R A M I N G 0 5 / 2 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 1 3 - R E L R O U G H E L E C T R I C A L 0 5 / 2 2 / 2 0 1 4 PR _ _ _ _ _ 0 1 4 - R M C R O U G H M E C H A N I C A L 0 5 / 2 2 / 2 0 1 4 PR _ _ _ _ _ 0 1 5 - P L R P L U M B I N G - R O U G H 0 5 / 2 2 / 2 0 1 4 PR _ _ _ _ _ 0 1 6 - I N S I N S U L A T I O N 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 1 7 - I N S I N S U L A T I O N 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 2 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 14 0 0 3 0 4 2 5 S U T T O N S T 2 0 5 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 3 - B K F B A C K F I L L 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 4 - P L U P L U M B I N G - U N D E R S L A B 0 5 / 1 4 / 2 0 1 4 P R _ _ _ _ _ A M 0 0 5 - B S M B A S E M E N T F L O O R 0 5 / 2 1 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ A M 0 0 6 - G A R G A R A G E F L O O R 0 5 / 2 1 / 2 0 1 4 C o m m e n t s 1 : W R D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 5 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 5 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 0 6 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 1 4 0 0 3 1 2 4 6 1 W Y T H E P L 9 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 7 - S U M S U M P 0 5 / 1 2/ 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 6 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 14 0 0 3 3 2 4 8 3 W A V E R L Y C I R 2 3 3 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 7 - S U M S U M P 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W R B H _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 2 0 1 4 0 0 3 6 1 4 2 8 S L A T E C T 3 4 7 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 6 - G A R G A R A G E F L O O R 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 2 0 1 4 0 0 3 7 1 4 6 8 S L A T E C T 3 4 3 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 6 - G A R G A R A G E F L O O R 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 5 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 0 4 4 2 9 2 8 C R Y D E R W A Y 4 3 1 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : G R P R _ _ _ _ _ 0 0 6 - P L F P L U M B I N G - F I N A L 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : G R R E _ _ _ _ _ 0 0 4 - B K F B A C K F I L L 2 0 14 0 0 4 5 3 6 8 W E S T W I N D D R 1 2 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : C B W R E _ _ _ _ _ 0 0 5 - P L R P L U M B I N G - R O U G H 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C B W R E _ _ _ _ _ 0 0 6 - P L U P L U M B I N G - U N D E R S L A B 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C B W B H _ _ _ _ _ 0 0 7 - R F R R O U G H F R A M I N G 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C B W B H _ _ _ _ _ 0 0 8 - R E L R O U G H E L E C T R I C A L 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C B W B H _ _ _ _ _ 0 0 9 - R M C R O U G H M E C H A N I C A L 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C B W D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 6 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 6 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - B H _ _ _ _ _ 0 1 0 - I N S I N S U L A T I O N 0 5 / 3 0 / 2 0 1 4 C o m m e n t s 1 : C B W B H _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 2 0 1 4 0 0 4 7 2 2 9 3 O L I V E L N 2 8 4 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 6 - G A R G A R A G E F L O O R 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 7 - R F R R O U G H F R A M I N G 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 8 - R E L R O U G H E L E C T R I C A L 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 9 - R M C R O U G H M E C H A N I C A L 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 0 - P L R P L U M B I N G - R O U G H 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 1 1 - P L R P L U M B I N G - R O U G H 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 0 5 0 2 8 4 5 M C M U R T R I E W A Y 2 5 8 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : D E C K W S M P R _ _ _ _ _ 0 0 2 - B K F B A C K F I L L 2 0 14 0 0 5 4 2 2 2 5 L A V E N D E R W A Y 6 9 0 5 / 0 6 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 3 - P L R P L U M B I N G - R O U G H 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 4 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 1 6/ 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 0 5 / 1 5 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 6 - G A R G A R A G E F L O O R 0 5 / 1 5 / 2 0 1 4 PR _ _ _ _ _ 0 0 2 - B K F B A C K F I L L 2 0 14 0 0 5 5 2 2 3 3 O L I V E L N 2 8 6 0 5 / 0 6 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 3 - P L U P L U M B I N G - U N D E R S L A B 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 4 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 1 6/ 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 7 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 7 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - B H _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 0 5 / 1 5 / 2 0 1 4 C o m m e n t s 1 : A C B H _ _ _ _ _ 0 0 6 - G A R G A R A G E F L O O R 0 5 / 1 5 / 2 0 1 4 BC _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 14 0 0 5 7 3 1 2 E W A S H I N G T O N S T 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : C O Y W I N D O W S S I D I N G R E _ _ _ _ _ 0 0 4 - P L U P L U M B I N G - U N D E R S L A B 2 0 14 0 0 6 2 3 2 0 W E S T W I N D D R 3 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : C B W R E _ _ _ _ _ 0 0 5 - P L R P L U M B I N G - R O U G H 0 5 / 1 9 / 2 0 1 4 BH _ _ _ _ _ 0 0 6 - R F R R O U G H F R A M I N G 0 5 / 1 9 / 2 0 1 4 BH _ _ _ _ _ 0 0 7 - R E L R O U G H E L E C T R I C A L 0 5 / 1 9 / 2 0 1 4 BH _ _ _ _ _ 0 0 8 - R M C R O U G H M E C H A N I C A L 0 5 / 1 9 / 2 0 1 4 BH _ _ _ _ _ 0 0 9 - I N S I N S U L A T I O N 0 5 / 2 0 / 2 0 1 4 BH _ _ _ _ _ 0 1 0 - G A R G A R A G E F L O O R 0 5 / 2 8 / 2 0 1 4 BC _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 0 6 5 2 3 1 0 T I T U S D R 2 3 2 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 0 6 9 4 5 3 1 H A R R I S O N S T 1 1 2 8 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : B R B P R _ _ _ _ _ P M 0 0 1 - R F R R O U G H F R A M I N G 2 0 1 4 0 0 7 1 4 5 5 E B A R B E R R Y C I R 1 4 9 0 5 / 1 4 / 2 0 1 4 C o m m e n t s 1 : G B P R _ _ _ _ _ 0 0 2 - R E L R O U G H E L E C T R I C A L 0 5 / 1 4 / 2 0 1 4 C o m m e n t s 1 : G B B C _ _ _ _ _ 0 0 3 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 0 7 3 8 0 1 P A R K S I D E L N 2 0 2 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : R T V P R _ _ _ _ _ 0 0 5 - B S M B A S E M E N T F L O O R 2 0 1 4 0 0 7 5 1 1 3 1 C L E A R W A T E R D R 1 9 7 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : H L C P R _ _ _ _ _ 0 0 1 - B N D P O O L B O N D I N G 2 0 1 4 0 0 8 5 4 0 7 M C H U G H R D 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : C O Y P R _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 0 8 6 2 0 7 2 D E E R P O I N T L N 1 6 3 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : R T V B H _ _ _ _ _ 0 0 3 - B K F B A C K F I L L 2 0 14 0 0 8 9 1 1 2 2 G R A C E D R 1 0 0 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : H L C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 8 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 8 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - B C _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 0 9 8 1 0 4 2 W H I T E P L A I N S L N 5 4 0 5 / 2 9 / 2 0 1 4 P R _ _ _ _ _ 0 0 1 - B N D P O O L B O N D I N G 2 0 1 4 0 0 9 9 1 6 0 3 C Y P R E S S L N 3 0 0 5 / 2 0 / 2 0 1 4 C o m m e n t s 1 : F H L P R _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 1 0 2 2 5 5 1 F A I R F A X W A Y 2 4 7 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 2 - R F R R O U G H F R A M I N G 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : W R D E C K P R _ _ _ _ _ 0 0 3 - B K F B A C K F I L L 2 0 14 0 1 0 5 1 1 2 5 C A R L Y D R 4 2 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : B B W B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 0 6 1 1 2 7 G R A C E D R 6 1 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : H L C P R _ _ _ _ _ 0 0 1 - R F R R O U G H F R A M I N G 2 0 1 4 0 1 0 7 3 8 4 B E R T R A M D R 1 0 3 3 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : B B P R _ _ _ _ _ 0 0 2 - R E L R O U G H E L E C T R I C A L 0 5 / 2 3 / 2 0 1 4 PR _ _ _ _ _ 0 0 3 - R M C R O U G H M E C H A N I C A L 0 5 / 2 3 / 2 0 1 4 PR _ _ _ _ _ 0 0 4 - I N S I N S U L A T I O N 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : B B B A S E M E N T F I N I S H B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 0 9 2 3 1 2 H I G H R I D G E L N 1 3 3 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : K Y R P A T I O P R _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 1 1 1 1 2 0 5 N B R I D G E S T 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : C O Y P R _ _ _ _ _ 0 0 2 - R F R R O U G H F R A M I N G 2 0 1 4 0 1 1 5 4 0 2 C O L T O N S T 3 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : C I T Y D E C K P R _ _ _ _ _ 0 0 3 - F I N F I N A L I N S P E C T I O N 0 5 / 0 9 / 2 0 1 4 C o m m e n t s 1 : C O Y B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 1 8 7 0 9 S T A T E S T 1 3 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : C O Y B H _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 1 2 0 2 3 2 2 W I N T E R T H U R G R E E N 1 7 7 0 5 / 1 5 / 2 0 1 4 C o m m e n t s 1 : A G P B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 2 1 8 4 4 P A R K S I D E L N 1 8 5 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : R T V P A T I O D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 9 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 9 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 2 2 9 3 7 S T O N Y C R E E K L N 6 2 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : R E P R _ _ _ _ _ 0 0 2 - R E L R O U G H E L E C T R I C A L 2 0 1 4 0 1 2 3 8 0 3 S T A G E C O A C H T R L 0 5 / 0 5 / 2 0 1 4 C o m m e n t s 1 : S C C P R _ _ _ _ _ 0 0 3 - R F R R O U G H F R A M I N G 0 5 / 0 5 / 2 0 1 4 PR _ _ _ _ _ 0 0 4 - P L R P L U M B I N G - R O U G H 0 5 / 0 5 / 2 0 1 4 PR _ _ _ _ _ 0 0 5 - F I N F I N A L I N S P E C T I O N 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : S C C P R _ _ _ _ _ 0 0 6 - P L F P L U M B I N G - F I N A L 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : S C C R E _ _ _ _ _ 0 0 1 - E S W E N G I N E E R I N G - S E W E R / W A T 2 0 14 0 1 2 4 1 3 3 7 D E E R P A T H D R 2 5 6 0 5 / 0 6 / 2 0 1 4 C o m m e n t s 1 : H L C B H _ _ _ _ _ 0 0 2 - F T G F O O T I N G 0 5 / 1 4 / 2 0 1 4 C o m m e n t s 1 : H L C B C _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 1 2 8 9 0 4 F A W N R I D G E C T 3 9 0 5 / 2 0 / 2 0 1 4 C o m m e n t s 1 : C . H . B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 2 9 9 0 4 F A W N R I D G E C T 3 9 0 5 / 0 8 / 2 0 1 4 C o m m e n t s 1 : C H I L L S B C _ _ _ _ _ 0 0 2 - F I N F I N A L I N S P E C T I O N 0 5 / 1 6 / 2 0 1 4 C o m m e n t s 1 : F E N C E C H I L L S B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 3 2 1 5 6 8 S I E N N A D R 7 3 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - F T G F O O T I N G 2 0 14 0 1 3 3 2 3 2 4 O L I V E L N 2 8 0 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 2 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 3 4 2 2 0 3 L A V E N D E R W A Y 6 7 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 3 7 2 2 8 5 E M E R A L D L N 5 3 0 5 / 2 2 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 3 8 2 2 6 9 E M E R A L D L N 5 0 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 0 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 0 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 1 4 0 1 4 1 1 5 9 C L A R E M O N T C T 2 5 0 5 / 2 8/ 2 0 1 4 PR 1 0 : 0 0 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 4 2 1 5 1 0 N B R I D G E S T 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : H A R D E E ' S B H _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 1 4 0 1 4 6 6 6 4 W V E T E R A N S P K W Y 0 5 / 0 1 / 2 0 1 4 C o m m e n t s 1 : M A R T I A L A R T S P R _ _ _ _ _ 0 0 2 - R E I R E I N S P E C T I O N 0 5 / 0 2 / 2 0 1 4 C o m m e n t s 1 : F I N A L M A R T I A L A R T S B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 4 9 2 5 6 1 A L A N D A L E L N 1 2 1 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : K Y R P R _ _ _ _ _ A M 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 1 5 1 2 1 8 1 P R A I R I E G R A S S L N 2 9 4 0 5 / 0 3 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 5 2 2 2 9 1 E M E R A L D L N 5 4 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 1 4 0 1 5 3 2 2 5 5 L A V E N D E R W A Y 7 0 0 5 / 2 2/ 2 0 1 4 C o m m e n t s 1 : C A N C E L P E R G I N G E R P R _ _ _ _ _ 0 0 2 - P P S P R E - P O U R , S L A B O N G R A D E 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 5 4 2 5 1 1 L Y M A N L O O P 1 8 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : G R P R _ _ _ _ _ 0 0 1 - R F R R O U G H F R A M I N G 2 0 1 4 0 1 5 5 2 4 7 W I N D E T T R I D G E R D 4 3 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : W R P R _ _ _ _ _ 0 0 2 - R E L R O U G H E L E C T R I C A L 0 5 / 2 3 / 2 0 1 4 BC _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 5 6 9 0 6 B H A R V E S T T R 2 6 0 5 / 1 6 / 2 0 1 4 BC _ _ _ _ _ 0 0 1 - F T G F O O T I N G 2 0 14 0 1 5 7 2 0 8 8 D E E R P O I N T L N 1 6 4 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : R T V P R _ _ _ _ _ 0 0 1 - F T G F O O T I N G 2 0 14 0 1 6 1 2 3 9 1 A U T U M N C R E E K B L V D 2 7 0 0 5 / 2 1 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 2 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - F T G F O O T I N G 2 0 14 0 1 6 2 2 3 3 4 O L I V E L N 2 8 1 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 1 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 1 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 0 2 - E S W E N G I N E E R I N G - S E W E R / W A T 0 5 / 2 8 / 2 0 1 4 P R _ _ _ _ _ 0 0 1 - R O F R O O F U N D E R L A Y M E N T I C E & W 2 0 14 0 1 6 5 1 0 9 N C O N O V E R C T 2 5 0 5 / 2 1 / 2 0 1 4 C o m m e n t s 1 : C O Y B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 6 7 1 4 0 7 C H E S T N U T L N 6 5 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : F O X H I L L P R _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 6 8 3 3 8 5 R Y A N R D 1 2 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : C A L P R _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 14 0 1 7 1 9 1 G A R D E N S T 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : O C C L A M E X I C A N A P R _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 7 6 1 7 4 4 C O L U M B I N E C T 1 6 0 5 / 0 7 / 2 0 1 4 C o m m e n t s 1 : S U N B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 8 2 4 6 5 W I N T E R B E R R Y D R 1 1 2 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W S M B C _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 1 8 3 1 5 4 4 C O R A L D R 1 7 9 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - R O F R O O F U N D E R L A Y M E N T I C E & W 2 0 14 0 1 8 6 2 7 2 6 E L D E N D R 2 7 7 0 5 / 1 2 / 2 0 1 4 C o m m e n t s 1 : W M B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 8 7 2 2 0 3 L A V E N D E R W A Y 6 7 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 8 9 4 8 7 K E L L Y A V E 1 1 0 0 5 / 2 2 / 2 0 1 4 B C _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 1 9 2 1 9 6 1 B A N B U R Y A V E 2 6 0 5 / 2 0 / 2 0 1 4 C o m m e n t s 1 : R T V B C _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 1 9 9 2 3 5 4 T I T U S D R 2 4 0 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : A C B C _ _ _ _ _ A M 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 1 4 0 2 1 0 1 3 0 4 D A K O T A D R 6 0 0 5 / 2 0 / 2 0 1 4 C o m m e n t s 1 : H L C P R _ _ _ _ _ 0 0 1 - P H F P O S T H O L E - F E N C E 2 0 1 4 0 2 1 3 2 2 7 9 E M E R A L D L N 5 2 0 5 / 2 3 / 2 0 1 4 C o m m e n t s 1 : A C P R _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 2 1 6 5 1 1 M A D I S O N C T 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : C O Y P R _ _ _ _ _ 0 0 1 - F T G F O O T I N G 2 0 14 0 2 1 7 1 1 7 1 M I D N I G H T P L 2 7 1 0 5 / 1 9 / 2 0 1 4 C o m m e n t s 1 : A C D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 2 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 2 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P R _ _ _ _ _ 0 0 1 - P P S P R E - P O U R , S L A B O N G R A D E 2 0 14 0 2 1 8 1 1 8 4 W E S T E R N L N 7 2 0 5 / 2 7 / 2 0 1 4 C o m m e n t s 1 : K Y R P R _ _ _ _ _ 0 0 1 - P H D P O S T H O L E - D E C K 2 0 1 4 0 2 2 4 1 6 0 3 C Y P R E S S L N 3 0 0 5 / 2 8 / 2 0 1 4 C o m m e n t s 1 : F H L P R _ _ _ _ _ 0 0 1 - F I N F I N A L I N S P E C T I O N 2 0 14 0 2 2 9 2 1 0 B E A V E R S T 0 5 / 2 9 / 2 0 1 4 C o m m e n t s 1 : F I P P R _ _ _ _ _ 0 0 1 - R O F R O O F U N D E R L A Y M E N T I C E & W 2 0 1 4 0 2 4 2 2 2 3 L E I S U R E S T 0 5 / 3 0 / 2 0 1 4 P R _ _ _ _ _ 0 0 1 - R O F R O O F U N D E R L A Y M E N T I C E & W 2 0 1 4 0 2 5 9 3 0 3 E W A S H I N G T O N S T 0 5 / 3 0/ 2 0 1 4 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 3 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 3 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P E R M I T T Y P E S U M M A R Y : A G P A B O V E - G R O U N D P O O L 5 BD O C O M M E R C I A L B U I L D - O U T 2 BI P B U I L D I N C E N T I V E P R O G R A M S F D 7 8 BS M B A S E M E N T R E M O D E L 1 1 CC O C O M M E R C I A L O C C U P A N C Y P E R M I T 2 CO M C O M M E R C I A L B U I L D I N G 5 CR M C O M M E R C I A L R E M O D E L 5 DC K D E C K 1 3 DR V D R I V E W A Y 1 ES N E L E C T R I C S I G N 2 FN C F E N C E 1 8 GA Z G A Z E B O 1 MI S M I S C E L L A N E O U S 2 PT O P A T I O / P A V E R S 1 4 RO F R O O F I N G 4 SF D S I N G L E - F A M I L Y D E T A C H E D 3 3 SH D S H E D / A C C E S S O R Y B U I L D I N G 1 WI N W I N D O W R E P L A C E M E N T 1 I N S P E C T I O N S U M M A R Y : B K F B A C K F I L L 7 BN D P O O L B O N D I N G 3 BS M B A S E M E N T F L O O R 9 EF L E N G I N E E R I N G - F I N A L I N S P E C T I O N 2 EL S E L E C T R I C S E R V I C E 1 EP W E N G I N E E R I N G - P U B L I C W A L K 1 1 ES S E N G I N E E R I N G - S T O R M 2 ES W E N G I N E E R I N G - S E W E R / W A T E R 1 3 FI N F I N A L I N S P E C T I O N 2 0 FT G F O O T I N G 6 GA R G A R A G E F L O O R 9 IN S I N S U L A T I O N 9 PH P O S T H O L E S / P I L E S 1 PH D P O S T H O L E - D E C K 7 PH F P O S T H O L E - F E N C E 1 3 PL F P L U M B I N G - F I N A L 4 PL R P L U M B I N G - R O U G H 1 1 PL U P L U M B I N G - U N D E R S L A B 7 PP S P R E - P O U R , S L A B O N G R A D E 1 7 RE I R E I N S P E C T I O N 1 RE L R O U G H E L E C T R I C A L 1 3 RF R R O U G H F R A M I N G 1 4 RM C R O U G H M E C H A N I C A L 1 1 RO F R O O F U N D E R L A Y M E N T I C E & W A T E R 4 SU M S U M P 3 I N S P E C T O R S U M M A R Y : B C B O B C R E A D E U R 3 1 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 4 D A T E : 0 6 / 2 6 / 2 0 1 4 U N I T E D C I T Y O F Y O R K V I L L E P A G E : 1 4 T I M E : 1 2 : 4 1 : 0 4 C A L L S F O R I N S P E C T I O N R E P O R T I D : P T 4 A 0 0 0 0 . W O W I N S P E C T I O N S S C H E D U L E D F R O M 0 5 / 0 1 / 2 0 1 4 T O 0 5 / 3 1 / 2 0 1 4 IN S P E C T O R S C HE D . C O M P . TI M E T Y P E O F I N S P E C T I O N P E R M I T A D D R E S S L O T D A T E DATE -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - BH B R I A N H O L D I M A N 2 8 PR P E T E R R A T O S 1 2 5 PW K P U B L I C W O R K S 3 RE R A N D Y E R I C K S O N 1 1 S T A T U S S U M M A R Y : C B C 1 2 C B H 6 C P R 3 0 C P W K 3 C R E 5 I B C 1 9 I B H 2 2 I P R 9 3 I R E 6 T P R 2 R E P O R T S U M M A R Y : 1 9 8 Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: See attached memo. Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #3 Tracking Number EDC 2014-22 Retail Market Study RFP Contract Award Recommendation – The Retail Coach EDC/July 1, 2014 6/24/14 Presentation Majority Approval Recommendation of The Retail Coach for Market Study RFP contract award. Krysti Barksdale-Noble Community Development Name Department Summary: As the City Council will recall, in May staff solicited Request for Proposals (RFP) for a retail market study focusing primarily on the south side of Yorkville. At the close of the RFP, the City received a total of eight (8) submissions. Upon evaluation of the methodology and proposed project scopes, staff and the Executive Director for the Yorkville Economic Development Corporation (YEDC) interviewed the top four (4) firms. While all the candidates were very impressive, it was the unanimous among staff and the YEDC that The Retail Coach was exceptional and provided the right combination of project methodology and implementation/recruitment strategy envisioned for this study. Below is an overview of the selection process, review criteria, candidate analysis and decision making approach used as a basis for our joint recommendation. RFP Candidates: As previously mentioned, the City received eight (8) submissions in response to the Retail Market Study Request for Proposal. Below is a summary matrix of those submittals. The firms highlighted in yellow were the four (4) firms chosen to interview with staff and the Yorkville Economic Development Corporation. Firm Location Proposal Summary Highlights Cost SB Friedman Chicago, IL Retail Market Analysis Identify Key Demand Factors Comprehensive Plan & Policy Recommendations $27,500 Valerie Kretchmer Associates Evanston, IL Retail Market Analysis Retailer Identification Estimate of supportable retail space (plan/map) $25,000 Urbanics Consultants Vancouver, BC, Canada Retail Market Analysis Opportunity Site/Inventory & Analysis Optional telephone recruitment $26,300 Houseal Lavigne Associates Chicago, IL Retail Market Analysis Site Assessment and Development Feasibility Model Implementation Strategy $26,800 Clue Group Philadelphia, PA Retail Market Analysis Identify Retailer Needs (6-8 Target businesses) Site Analysis & Recommendations $27,820 Buxton Fort Worth, TX Retail Market Analysis Community ID Program – Site to Retailer Match Create Marketing Packages (SCOUT web-based technology) $50,000 1st year/$150,000* for 3 year contract Retail Strategies Fort Worth, TX Retail Market Analysis $50,000 Memorandum To: Economic Development Committee From: Krysti J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Lynn Dubajic, YEDC Date: June 24, 2014 Subject: Retail Market Study RFP – Contract Award Recommendation The Retail Coach 2 Identify Priority Retail Prospects Retail Recruitment & Retail Strategic Plan The Retail Coach Tupelo, MS Retail Market Analysis Retail:360 System – Site to Retailer/Developer Match Proactive Retailer/Developer Recruitment Plan $22,500/$32,500* with Retailer Recruitment Option Review Criteria: Each of the four (4) proposals which were selected for interviews ranked highest amongst the following criteria areas: Methodology, Relevant Projects, Project Team Experience, Project Schedule and Cost. Points were attributed to each criteria area, weighted by importance, to determine the firms’ ability to successfully complete the objectives of the RFP. After tabulating the scores of the staff which reviewed the proposals, an overall score was given. The maximum total score to be obtained by a proposal was 100 points. Below is a detailed description of each criteria area and the point valuation assigned to it. Methodology (40 points) This area reviewed the firm’s explanation of the general and technical approaches and processes to be employed for executing the requirements of the scope of services req uested in the RFP. The scope of services is to include: (1) Review of existing market data and community planning within the identified target area ; (2) Demand analysis of estimated total consumer spending for retail uses, in general, and a grocery store specifically, within the target area; (3) Competitive supply analysis which will determine the target area’s competitive position in relation to other local commercial districts, shopping centers a nd full-service grocery stores; (4) Opportunity gap/leakage analysis which estimates retail sales opportunities lost to other surrounding communities for commercial goods and services, particularly in the grocery store category; (5) Retailer needs analysis to determine appropriate physical, demographic and economic requirements for highly desired and likely grocery store and retail tenants. (6) Opportunity site inventory and analysis which will provide a brief site assessment of key indentified parcels. (7) Recommendations on the types of commercial uses and food retailers that would be mo st likely to succeed in the target area and strategies for recruitment. Relevant Projects (25 points) A brief summary of at least three (3) recent relevant projects which are similar in scope to the retail market study RFP. The firms also submitted client contact information for the referenced projects. Project Team Experience (15 points) Resumes and credentials of all personnel assigned to the project including specific experiences each team member will contribute to the project as well as indentifyin g and defining their individual roles. 3 Project Cost (15 points) Submittal of a cost breakdown for the proposed market study supplemented with appropriate explanatory detail and justifying costs and calculations. Project Schedule (5 points) Proposed amount of time presented in months and as a percentage of total workload, for each component of the scope of services with an indication of proposed milestones. Candidate Analyses: Of the four (4) firms interviewed, The Retail Coach ’s proposal scored the highest with a combined average score by the staff reviewers of 94.75 out a possible 100 points, as detailed below: THE RETAIL COACH S.B. FRIEDMAN HOUSEAL LAVIGN ASSOCIATES BUXTON COMPANY Methodology 38.5/40 38/40 30.5/40 34/40 Relevant Projects 23.5/25 22/25 17.5/25 19.5/25 Project Team Experience 13.5/15 14/15 10.5/15 10.5/15 Project Cost 14.5/15 13/15 13.5/15 5.5/15 Project Schedule 4.75/5 4.5/5 4.75/5 5/5 TOTAL AGGREGRATE SCORE 94.75/100 91.5/100 76.75/100 74.5/100 The Retail Coach Proposal The above scoring was based on The Retail Coach providing the strongest project methodology of all the submittals with its detailed two (2) phase approach. Methodology Phase 1 focuses on the retail market analysis of the target area with an emphasis plac ed on understanding the current market dynamics; determining the retail trade are a; analysis of the retail gap opportunities using the most retail sectors (52) proposed by any other firm; profile of consumer attitudes and behavior analysis; and a cataloguing of suitable and available properties with the greatest development potential into an interactive mapping application and site marketing materials for up to ten (10) development and redevelopment sites. This site selection process will not only include the retail analysis but a highest and best use/land use analysis which will prove valuable to the firm selected for the Comprehensive Plan Update. Phase 2 of their approach included a custom retail recruitment plan which will identify up to twenty-five (25) unique, regional and nationals retailers, and specifically grocers, whose essential location factors match the sites selected in Phase 1. As an optional add-on, The Retail Coach will implement an aggressive retail engagement strategy which will proactively recruit grocers and retail 4 prospects to Yorkville’s Southside trade area. For an additional $10,000, this multi-year strategy will include retailer recruitment and developer identification/recruitment as well as tradeshow marketing. Relevant Projects Along with their thorough technical approach, The Retail Coach offered five (5) relevant retail market assessments and recruitment strategies conducted in the past 2 years located across the country with similar project scopes and budgets. While they are not a local company, they are currently engaged in a market study project in Lockport, Illinois. Staff has reviewed some of these studies and also contacted these former clients to understand the working relationship they had with The Retail Coach and th e fulfillment of deliverables promised. The results of those reference interviews as provided under “Candidate References”. Project Team Experience The Retail Coach has provided national retail recruitment and development consulting to over 250 clients for the past 15 years. The project team assembled for this market retail study has extensive retail real estate and economic development knowledge, marketing and site selection experience for leading retailers and restaurants, data analysis and technology e xpertise. Project Cost & Project Schedule Per the proposal, The Retail Coach will provide a detailed market study for $20,000, plus an estimated $2,500 for reimbursable expenses – totaling $22,500.00. In addition to the cost for the study, The Retail Coach is also proposing the implementation of an aggressive retail recruitment plan for $10,000.00. The total cost for both services being $32,500.00. This proposal , with its estimated 120-day completion schedule, provided the most comprehensive approach to the RFP. Furthermore, even with the addition of the robust recruitment campaign, it still was reasonably and competitively priced. S.B Friedman Proposal As indicated in the categorical scoring, S. B. Friedman scored very well in their methodology, relevant projects, project team experience and schedule. While the market research component of the study proposed to provide a solid economic development, planning and data analysis foundation, it was staff’s opinion that the study fell short in the implementati on strategy. The final deliverable rested heavily on site identification, policy recommendations and possible guidance with public/private financing partnerships (e.g. Special Service Areas, TIF designations, etc.) No active or aggressive retail recruitment strategy was provided and very little follow-up upon completion of the study was offered. Houseal LaVigne Assoc. Proposal The RFP response submitted by Houseal LaVigne and Associates was very similar to the S. B. Friedman proposal with regard to methodology. It was staff’s opinion that while the market study focused on existing conditions, regulatory controls, inventory of competitive market areas, demographic/socioeconomic analysis, development feasibility models and site assessment; the implementation strategy again centered on providing recommendations the City can take to attract desired uses (i.e., development incentives, identifying potential funding needs, etc.) rather than a vigorous retail recruitment program. 5 Buxton Company Proposal While the Buxton Company’s overall aggregate score of 74.5 out of 100 was the lowest of the four (4) interviewed firms, they offered a very dynamic retail recruitment program similar in scope to The Retail Coach. The highlight of their recruitment st rategy was the creation of individualized marketing packages for up to twenty (20) targeted retailers delivered through their proprietary SCOUT platform. This is a web-based interactive mapping program which matches retailers to compatible retail sites or trade areas. It is presented on a mobile tablet to the client at the completion of the project with pre-loaded findings and updated regularly with a paid annual subscription of $50,000 per year. Booth space at national shopping center conventions and potential client referrals/meeting coordination would also be provided. Where staff felt the Buxton Company proposal’s methodology was weakest is in the land use analysis and identification of appropriate sites. It was stated in the RFP response that the City would pre-determine the potential development sites and Buxton’s market analysis would be generated from those given properties. Unlike the other three (3) proposals, Buxton would not deliver a market analysis of the overall Southside Retail Target Area, which would evaluate the highest and best use of land and consider infrastructure and site availability/restraints. While the recruitment heavy approach is understandable, a more balanced approach with regards to land use was requested as a component of the RFP, particularly for the supplementation to the Comprehensive Plan Update. Finally, the Buxton Company’s project fee was on average 3 times more than the other submitted proposals, totaling $150,000 for a 3-year contract commitment. This included an i nitial $50,000 engagement fee and an additional 2 year term of $50,000 each year for the continued update of the SCOUT program which could be cancelled at any time. It was staff’s opinion that the Buxton Company’s SCOUT program may be an appropriate future retail marketing strategy after the trade area has been defined and specific sites selected as a result of this market study. The Retail Coach References: In support of staff’s recommendation for RFP contract award to The Retail Coach for the market study, we have conducted reference interviews with previous clients of The Retail Coach and summarized those discussions below. Broken Arrow, Oklahoma: (see attached study) The Retail Coach was timely and very hands on. They created contacts for the City through initial contacts and exposure to the International Council of Shopping Centers (ICSC). ICSC yielded several retailers to Broken Arrow. Broken Arrow saw a return on their investment with The Retail Coach. Retail Coach focused on retailers that would locate to community and would thrive in the City. Columbia, Tennessee: Retail Coach provided a great plan were aggressive in the recruitment of retailers to City. Retail Coach made initial contacts with retailers that eventually came to City. City would hire again to consult on sites and recruitment. Mt. Pleasant, Texas: Initially created a market analysis and gap analysis. Hired later on to do site selection and recruitment. 6 Excellent to work with and provided real tools for recruitment. Did not sugar coat the analysis. Did not see retailers for about two years due to the market conditions. They emphasized that it was the market and not The Retail Coach that created the non-recruitment. Saw results from recent ICSC convention. Noticed that retailers respect and know the people at The Retail Coach. Windham, Maine: Mainly focused on the market analysis for the community. No specific site location or recruitment. Complimented the staff at The Retail Coach and they were a great company to work with during the process. Kept in contact with The Retail Coach and continue to provide representation at the ICSC convention. Saw direct relation to retailers from the convention. Staff Recommendation: Based on the strong market research proposal, reasonable proposed project costs, full-service recruitment strategy and favorable reference reviews, it is staff’s and the Yorkville Economic Development Corporation (YEDC) recommendation to award the RFP contract for the Southside Commercial Development Market Study to The Retail Coach and also engage them in the optional recruitment plan for an additional $10,000.00, as described above. The total cost commitment for the study, inclusive of the recruitment campaign, will be $32,500.00. Should the EDC have any questions for staff on this recommendation, we will be present at Tuesday night’s meeting. Prepared By C. KELLY COFER President & CEO 662.401.4327 UNITED CITY OF YORKVILLE, IL SOUTH SIDE COMMERCIAL DEVELOPMENT MARKET STUDY MAY 21, 2014 United City of Yorkville Commercial Development Department 800 Game Farm Road Yorkville, Illinois 60560 RESPONSE TO REQUEST FOR PROPOSAL STRICTLY PRIVATE AND CONFIDENTIAL TRANSMITTAL LETTER May 21, 2014 United City of Yorkville Commercial Development Department 800 Game Farm Road Yorkville, Illinois 60560 Greetings, The Retail Coach is pleased to submit this proposal for a South Side Commercial Development Market Study to the United City of Yorkville. We appreciate the opportunity, and we’re excited about the prospect of assisting you with this important initiative that will ultimately enhance Yorkville’s quality of life on the South Side of the City by attracting a full- service grocery store and complementary retailers. Our team has extensive experience in your local and regional markets, and drew upon this first-hand knowledge to prepare our proposal. We are confident our approach and scope of work is the plan needed to achieve your retail development and expansion goals. With a national perspective and more than 28 years of experience, our firm offers the expertise, service and manpower to research, develop and execute customized strategies that best position the United City of Yorkville for success. No other consulting firm offers this level of comprehensive support that is uniquely tailored to your community. Our proposal is guaranteed for a 90-day period following the submittal deadline. Again, we appreciate the opportunity to submit this proposal and hope to be working with you soon. Please feel free to call me at 662.401.4327 if you have any questions. Sincerely, C. Kelly Cofer, Certified Commercial Investment Member (CCIM) President and Chief Executive Officer, The Retail Coach, LLC THE RETAIL COACH, L.L.C. CORPORATE HEADQUARTERS P. O. Box 7272 Tupelo, MS 38802-7272 Toll-Free 800.851.0962 Ph. 662.844.2155 Fx. 662.844.2738 TEXAS OFFICE P. O. Box 90744 Austin, Texas 78709-0744 Ph.662.231.0608 INFO@THERETAILCOACH.NET WWW.THERETAILCOACH.NET South Side Commercial Development Market Study TABLE OF CONTENTS EXECUTIVE SUMMARY 1 ORGANIZATION PROFILE 2 CLIENT STATES SERVED 3 PAST PROJECTS 4 PROPOSED PROJECT TEAM 7 PROJECT METHODOLOGY 9 PROPOSED SCHEDULE AND COST 15 DELIVERABLES 16 OPTIONAL 17 SIGNATURE PAGE AND STATEMENT 20 The Retail Coach, L.L.C. | www.theretailcoach.net | Page 1 South Side Commercial Development Market Study - Yorkville, IL MARKET BASED SOLUTIONS Our experience working with communities throughout the United States has taught us that no two communities are the same. Yorkville has a unique retail atmosphere with its own set of development and redevelopment needs that include the goal of bolstering the retail offerings of the under- served South Side of the City with a retail full-service grocery store and complementary retailers. ON-THE-GROUND ANALYSIS Yorkville is competing with communities throughout the region to secure new retailers. Area retail developments, community and consumer analytics, and a Retail Gap/Opportunity Analysis all play a role in positioning to recruit a grocery store and other retailers. By spending time on the ground in surrounding communities and assessing Yorkville’s position in the marketplace, we can identify the grocers, retailers and developers most likely to be successful in Yorkville. This “macro to micro” approach is the most comprehensive approach to retail expansion and has led to success in communities throughout the United States. The target area of our market study will focus on the region south of Fox River, east of the Harris Farm, west of IL 126 (Schoolhouse Road), and north of Towns at Windett Reserve. FINDINGS Our research will provide the answers to key questions that now exist including: • To what extent are existing retail uses within the City meeting local demand for residents located within the South Side? • Is there sufficient unmet demand to support new commercial development in the South Side area? • Are there appropriate sites within the South Side area to locate commercial development? • Are there appropriate sites within the South Side area to locate a new full-service retail grocery store? IMPLEMENTATION Following in-depth research that includes working in the community with City leaders and stakeholders, we will present our recommendations and an action plan for aggressively pursuing a grocer and additional retailers for the South Side of Yorkville. Additionally, we will work closely with the firm selected to update the City’s Comprehensive Plan. Retail expansion is a process, not an event. We will work with Yorkville to guide the implementation of the retail expansion and development strategies of our South Side Commercial Development Market Study throughout the project and our unique coaching service that continues for the remainder of the 12-month period. If desired, the Retail Coach is also available on a long-term basis to assist Yorkville. We truly become vested in the communities and clients we serve, and we will strive to provide an uncommon level of customized service and expertise to help Yorkville achieve its goal of recruiting a desirable grocery store to the South Side of the City. Retail:360SM MARKET ANALYSIS AND LOCATIONAL INTELLIGENCE COMMUNITY AND CONSUMER ANALYTICS RETAILER/DEVELOPER MATCHING, MARKETING, RECRUITING RECOMMENDATIONS AND ROAD MAP RETAIL COACHING EXECUTIVE SUMMARY The Retail Coach, L.L.C. | www.theretailcoach.net | Page 2 South Side Commercial Development Market Study - Yorkville, IL The Retail Coach is the premier national retail recruitment and development consulting firm founded in 2000 by C. Kelly Cofer, President and Chief Executive Officer. “Our purpose is to provide an uncommon level of customized services and expertise to help communities move beyond the data to retail recruitment results.” C. Kelly Cofer, CCIM President & CEO, The Retail Coach, LLC Since 2000, The Retail Coach has provided the research, relationships and strategies to achieve retail recruitment and development results that have helped over 250 communities throughout the U.S. become better, stronger places to live and work through an expanded sales tax base. Our unique Retail:360SM system includes market and community analytics, retail demand/leakage assessments, retail trade area determinations, land use analysis, retailer/ developer matching and recruitment, and ongoing coaching to ensure the success of our clients. This unique level of consulting includes a coaching period following the completion of a project to ensure that each customized plan is implemented to position clients for retail recruitment success. MOVING BEYOND DATA ORGANIZATION PROFILE The Retail Coach, L.L.C. | www.theretailcoach.net | Page 3 South Side Commercial Development Market Study - Yorkville, IL OKLAHOMA WASHINGTON C A L I F O R N I A WYOMING ARIZONA NEW MEXICO COLORADO SOUTH DAKOTA NEBRASKA TEXAS IOWA ARKANSAS MI S S I S S I P P I AL A B A M A TENNESSEE ILLINOIS WI S C O N S I N IN D I A N A VIRGINIA NEW YORK MAINE F L O R I D A LOUISIANA THE RETAIL COACH HAS SERVED MORE THAN 250 CLIENTS IN 23 STATES. CLIENT STATES SERVED WHO WE SERVE As the premier national retail recruiting and development consulting firm, The Retail Coach has assisted local governments, chambers of commerce, economic development organizations, brokers and developers in communities throughout the United States for more than 15 years. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 4 South Side Commercial Development Market Study - Yorkville, IL PAST PROJECTS OLDSMAR, FLORIDA (BAYPORT COMMONS SHOPPING CENTER) RETAIL MARKET ASSESSMENT & RECRUITMENT STRATEGIES Start 12/17/12 End 2/18/2013 Client Contact Information: Leslie Masten Kite Realty 30 South Meridian Street, Suite 1100, Indianapolis, Indiana 46204 317-713-5689 | lmastin@kiterealty.com Project Summary: Kite Realty contacted The Retail Coach to help quantify customer traffic at the center through a license plate analysis and demand assessment that included a demographic and sales leakage analysis. The Retail Coach pioneered this method to provide clients the most complete and credible data about consumer demand. Utilizing this information, Gander Mountain has now located in the Bayport Commons Shopping Center. Total Cost: $6,000 (License Plate Analysis only) BROKEN ARROW, OKLAHOMA RETAIL MARKET ASSESSMENT & RECRUITMENT STRATEGIES Start 1/31/12 End 8/8/2012 Client Contact Information: Warren Unsicker Broken Arrow Economic Development Corporation 210 Main, Broken Arrow, Oklahoma 74013 918-893-2113 | warren.unsicker@bachamber.com Project Summary: Retail market analysis; demand assessment including demographic, psychographic, workplace population and sales leakage analysis; retail trade area determination; site identification and Highest and Best Use analysis; retailer matching; retail recruitment strategy development; retailer and developer marketing package development; retailer and developer recruiting; long-term recommendations; 12-month coaching. Our work has resulted in numerous successes including the recruitment of Sprouts Farmers Market. Total Cost: $43,500 (Cost for Year One) The Retail Coach, L.L.C. | www.theretailcoach.net | Page 5 South Side Commercial Development Market Study - Yorkville, IL COLUMBIA, TENNESSEE RETAIL MARKET ASSESSMENT & RECRUITMENT STRATEGIES Start 7/12/2012 End 2/5/2013 Client Contact Information: Norman Wright City of Columbia 700 N. Garden St., Columbia, Tennessee 38401 931-560-1560 | nwright@columbiatn.com Project Summary: Retail market analysis; demand assessment including demographic, psychographic, workplace population and sales leakage analysis; retail trade area determination; site identification and Highest and Best Use analysis; retailer matching; retail recruitment strategy development; retailer and developer marketing package development; retailer and developer recruiting; long-term recommendations; 12-month coaching. Total Cost: $32,000 (Cost for Year One) MT. PLEASANT, TEXAS RETAIL MARKET ASSESSMENT & RECRUITMENT STRATEGIES Phase 1 Start 9/19/2011 End 11/17/2011 Phase 2 Start 3/16/2012 End 2/11/2013 Client Contact Information: Charles Smith Mt. Pleasant/Titus County Industrial Foundation 1604 N. Jefferson, Mt. Pleasant, Texas 75455 903-572-6602 | charleslsmith@mpcity.org Project Summary: Retail market analysis; demand assessment including demographic, psychographic, workplace population and sales leakage analysis; retail trade area determination; site identification and Highest and Best Use analysis; retailer matching; retail recruitment strategy development; retailer and developer marketing package development; retailer and developer recruiting; long-term recommendations; 12-month coaching. Total Cost: $37,000 (Cost for Year One) PAST PROJECTS...CONTINUED The Retail Coach, L.L.C. | www.theretailcoach.net | Page 6 South Side Commercial Development Market Study - Yorkville, IL WINDHAM, MAINE RETAIL MARKET ASSESSMENT & RECRUITMENT STRATEGIES Start 3/5/2012 End 9/5/2012 Client Contact Information: Tom Bartell Windham Economic Development Corporation 8 School Road, Windham, Maine 76354 207-892-1936 | thbartell@town.windham.me.us Project Summary: Retail market analysis; demand assessment including demographic, psychographic, workplace population and sales leakage analysis; retail trade area determination; site identification and Highest and Best Use Analysis; retailer matching; retail recruitment strategy development; retailer marketing package development; retailer recruiting; long-term recommendations; 12-month coaching. Total Cost: $38,500 (Cost for Year One) PAST PROJECTS...CONTINUED The Retail Coach, L.L.C. | www.theretailcoach.net | Page 7 South Side Commercial Development Market Study - Yorkville, IL C.KELLY COFER, CCIM PRESIDENT/CEO C. Kelly Cofer leads The Retail Coach with more than 27 years of experience in all aspects of retail real estate and economic development. Kelly’s professional background encompasses market research and site selection, advisory and leasing services, and property brokerage and development for leading national and regional retailers and restaurants. Kelly has earned the prestigious Certified Commercial Investment Member (CCIM) designation from the Chicago-based Commercial Investment Real Estate Institute and has attended the Economic Development Institute at the University of Oklahoma. He holds a Bachelor of Science degree from Texas A&M University in College Station and is a guest speaker for industry organizations throughout the United States. AARON FARMER VICE PRESIDENT With a degree in Marketing from The Mays Business School at Texas A&M University in College Station and an MBA from Texas A&M University – Commerce, Aaron brings to The Retail Coach knowledge of the most current research on retail and marketing trends. Prior to joining The Retail Coach, Aaron was employed in marketing research and retail development where he worked on projects for many of America’s leading retailers and restaurants including FedEx, Kinko’s, Sally Beauty Supply, Adidas, Concentra and the National American Association of Subway Franchises (NAASF). Aaron’s expertise touches each step of a project from the initial trade area determination to the actual recruitment of retailers. A native of Keller, Texas, he is a sought after speaker for industry organizations including the Texas Municipal League and Texas Economic Development Council. JOSEPH KOON REGIONAL PROJECT DIRECTOR As a collegiate athlete, community volunteer and experienced professional, Joseph Koon has always been driven to help others reach their full potential. With the drive and competitive spirit that earned him a baseball scholarship to Southeastern Louisiana University, he now assists communities throughout the U.S. in reaching their full potential when it comes to retail recruitment and development. Prior to joining The Retail Coach, he successfully conducted projects for a major property management firm in Louisiana. Joseph is a Mississippi native and graduate of Southeastern Louisiana University. NATHAN WEBER REGIONAL PROJECT DIRECTOR With a Bachelor of Science in Community Development from Texas A&M at College Station, Nathan hit the ground running. His first stop was the City of Navasota, where he joined the City Council, staff and Navasota Economic Development Corporation in working with The Retail Coach. Nathan expanded his focus on the retail industry and now draws from his community development background and strong marketing and research skills to assist communities served by The Retail Coach throughout Texas and the U.S. A Texas native, Nathan is based in the D/FW Metroplex. PROPOSED PROJECT TEAM The Retail Coach, L.L.C. | www.theretailcoach.net | Page 8 South Side Commercial Development Market Study - Yorkville, IL SUZANNE BROOKE CLIENT SERVICES DIRECTOR Suzanne Brooke supports The Retail Coach team in providing quality service to every client with more than 20 years of experience in municipal government, economic development and the commercial and residential real estate industries. She earned a Bachelor of Arts degree in Communication with a minor in Marketing at the University of Texas. Prior to launching her own consulting agency, she was Director of Communications for one of the largest real estate trade associations in the nation. Her skills encompass all aspects of advertising, public relations and editorial support. MARK BROOKE DIRECTOR OF TECHNOLOGY & CREATIVE SERVICES With a degree in Economics-Finance from the University of Texas, Mark’s technology and research skills are grounded by business acumen. After graduating college in 1991 he worked as a business analyst for The Associates (now part of CitiGroup), where he began developing web-based and desktop applications. Today, Mark keeps The Retail Coach at the forefront of the technology and innovation that enable each client to achieve their retail goals. His expertise includes extensive web, video and print production experience for both the public and private sector. NANCY DEES ADMINISTRATION DIRECTOR Nancy Dees’ extensive management and accounting experience have benefited several of America’s favorite retailers including Kirkland’s. A number cruncher and people person who loves getting lost in data, Nancy is a perfect fit at The Retail Coach where she directs all administrative functions with efficiency and care. Nancy’s previous experience as a retail buyer and store inventory control manager provides helpful insight as she assists in the retailer research performed by The Retail Coach for each project. CASEY KIDD DATA ANALYST Casey Kidd graduated magna cum laude from the Berklee College of Music in Boston, Massachusetts, with a bachelor’s degree in Contemporary Writing and Production. His creativity and attention to detail now translates into a unique ability to work with the large amounts of data, facts and figures gathered in each client community. Fluent in multiple industry- related software programs, Casey assists The Retail Coach’s project leaders in compiling the information into relevant and meaningful report formats that are used to develop aggressive retail recruitment strategies. PROPOSED PROJECT TEAM...CONTINUED The Retail Coach, L.L.C. | www.theretailcoach.net | Page 9 South Side Commercial Development Market Study - Yorkville, IL A market analysis will be performed to evaluate the surrounding communities and each retail area of the United City of Yorkville. This “macro to micro” approach enables The Retail Coach to analyze economic dynamics that may impact the retail recruitment goals for the South Side. Market specific information will be gathered to aid in identifying Retail Trade Area boundaries, potential customer bases, retail competition and retail opportunities based on national, regional and independent retailers’ specific site selection criteria and spacing requirements. METHODOLOGY AREA MARKET ANALYSIS • We analyze the area and identify economic and market forces that may have a direct and significant impact on retail recruitment. • We evaluate retail markets in surrounding communities that compete with Yorkville’s South Side and document their national and regional retailers. • We profile demographics in competing communities and look for trends that may be an advantage in Yorkville’s efforts to expand its retail base. YORKVILLE/SOUTHSIDE ANALYSIS • We analyze the retail market by traveling primary and secondary traffic corridors to identify retail submarkets, document current national and regional retailers, identify specific sites that offer development and redevelopment opportunities, identify major property vacancies, and record potential retail sector opportunities. • We analyze ingress and egress to both existing and emerging retail areas from population clusters, residential neighborhoods and surrounding communities. The Retail Coach will focus on the South Side area, which is south of the Fox River, East of the Harris Farm, west of IL 126, and north of Towns at Windett Reserve. MARKET & RETAIL GAP/OPPORTUNITY ANALYSIS STAKEHOLDER MEETINGS • We meet with public and private stakeholders to discuss the South Side Commercial Development Market Study process and timing and to gather input on retail recruitment, development and redevelopment needs, as well as community challenges and opportunities. Stakeholders may include city staff and representatives, community leaders, real estate brokers, developers, property owners, and owners/managers of existing retail businesses. RETAILER INTERVIEWS • We interview national and regional retailers in Yorkville and the South Side area to determine the locational sources of their customers and discuss any issues they may be facing. (Retail retention is very important to the strategy.) • We plot the “Point-of-Sale” findings to determine a thorough picture of the geographical boundaries of the Retail Trade Areas. PROJECT METHODOLOGY (EXHIBIT A) South Side Commercial Development Market Study - Yorkville, IL PHASE 1 - CONDUCT MARKET RESEARCH The Retail Coach, L.L.C. | www.theretailcoach.net | Page 10 South Side Commercial Development Market Study - Yorkville, IL RETAIL TRADE AREA DETERMINATION An accurate Retail Trade Area is the foundational tool for positioning Yorkville’s South Side for successful retail expansion. The Retail Trade Area is where retailers derive approximately 80 – 85% of their business. The Secondary Retail Trade Area is where retailers derive the remaining 15 – 20% of their business. The Retail Trade Areas will be determined by onsite research in Yorkville and its competing communities, radial and drive-time studies, stakeholder interviews and retailer interviews. • We delineate a custom polygon boundary map, thematic maps and aerial photography maps of the Retail Trade Area. • We delineate a custom polygon boundary map, thematic maps and aerial photography maps of the Secondary Retail Trade Area. The Retail Coach determines two retail trade areas – Retail Trade Area and secondary Retail Trade Area – and provides custom boundary maps, radial maps, drive-time maps, thematic maps (population density, population growth projections, median household income, median home values, median age and lifestyle segmentation (psychographics) and aerial photography maps for each trade area. RETAIL GAP/OPPORTUNITY ANALYSIS • We calculate estimated potential retail sales (demand) for the Retail Trade Area and Secondary Retail Trade Area and compare these figures to estimated actual sales figures (supply) to estimate retail dollars “coming in” or “flowing out” of Yorkville’s South Side. • We identify retail sales surpluses and/or leakages for 52 different retail sectors. This distinguishes the retail categories that have the highest propensity for success in Yorkville’s South Side and quantifies retail potential. • We develop and provide summary tables and graphs of each retail sector illustrating potential sales versus estimated actual sales. • We create and provide a customizable Microsoft® PowerPoint presentation containing Retail Gap/ Opportunity Analysis summary information. The Retail Coach provides separate Retail Gap/Opportunity Analysis for the two Retail Trade Areas – Retail Trade Area and Secondary Retail Trade Area. CONSUMER ATTITUDE & BEHAVIOR ANALYSIS Extensive research and analysis will be performed to provide a clear picture of the factors shaping the retail environment in Yorkville’s South Side including demographic profiling, consumer attitudes and behaviors, consumer spending patterns and workplace population. DEMOGRAPHIC PROFILE We produce a comprehensive summary demographic profile encompassing the Retail Trade Areas and Yorkville. The profile includes the following characteristics:  - Population and Population Growth  - Population Trends  - Average Annual Population Growth  - Ethnicity  - Income  - Age  - Households and Household Growth  - Educational Attainment The Retail Coach provides separate demographic profiles for the two Retail Trade Areas – Retail Trade Area and Secondary Retail Trade Area. PSYCHOGRAPHIC PROFILE • We conduct a psychographic analysis of the households in the Retail Trade Areas using socioeconomic and demographic data to measure consumer attitudes, values, lifestyles and purchasing behaviors to gain an understanding of the types of retailers that may be interested in Yorkville’s South Side. • We create a bar graph of lifestyle classifications, highlight the dominant lifestyle segments and provide comprehensive lifestyle segment definitions. • We rank lifestyle segments and categorize them by summary group, segment code and segment name. The Retail Coach provides separate psychographic profiles for the two Retail Trade Areas – Retail Trade Area and Secondary Retail Trade Area. The Retail Coach utilizes multiple data providers with all being recognized by the retail industry. We are part of ESRI’s Partner Network, which provides exclusive access to particular data. PHASE 1 - CONDUCT MARKET RESEARCH...CONTINUED The Retail Coach, L.L.C. | www.theretailcoach.net | Page 11 South Side Commercial Development Market Study - Yorkville, IL CONSUMER SPENDING SURVEY We survey residents with database assistance from City staff to explore retail spending patterns, habits and retail category/ retailer preferences. Survey questions may include, but are not limited to:  • On average, how often does your family shop in Yorkville’s South Side? • How much does your family spend each month on retail and restaurants? • What percentage of retail purchases does your family make outside of Yorkville’s South Side? • Where do you shop, other than Yorkville and the South Side of Yorkville • If there were better retail choices in the South Side, would you shop here more often? • What specific retailers would you like to see locate in the South Side of Yorkville? WORKPLACE POPULATION • We provide an employment summary report detailing the total establishments by industry, associated establishment and employee counts within Yorkville or a selected labor market geographic area. • We provide insight into the “work here” population versus the “live here” population. • We differentiate between the number of permanent residents within the selected geography and those who commute for work purposes. The workplace population or “daytime employment” is of significant importance to regional and national fast-casual and casual restaurants that rely heavily upon lunch business. Forty-three percent of all new retail stores projected for 2014 will be restaurants. PEER IDENTIFICATION & ANALYSIS Retailers, and specifically grocers, have very specific site selection criteria including trade area population requirements, disposable income thresholds, unit sizes, etc. Extensive research and analysis will be performed to identify and analyze peer communities and their retail offerings. This analysis provides a clearer picture of the factors shaping the retail environment in Yorkville’s South Side as well as its retail and development opportunities. SOCIOECONOMIC PROFILE • We produce a comprehensive socioeconomic profile report comparing Yorkville and the South Side to peer communities. Our findings are used to identify competition factors that support the strongest positioning for recruitment success. • The socioeconomic profile includes the following comparisons:  - Community Population  - Average Persons per Household  - Per Capita and Median Household Income  - Per Capita Income  - Educational Attainment RETAILER AND DEVELOPER DOCUMENTATION • We document regional and national retailers (and restaurants) in peer communities and determine the likelihood to locate a unit in Yorkville’s South Side (based on socioeconomic comparisons). • We document real estate developers active in peer communities for presentation of Yorkville’s South Side development and redevelopment opportunities. PHASE 1 - CONDUCT MARKET RESEARCH...CONTINUED The Retail Coach, L.L.C. | www.theretailcoach.net | Page 12 South Side Commercial Development Market Study - Yorkville, IL CATALOG AVAILABLE PROPERTIES & DEVELOPMENT OPPORTUNITIES An assessment of the primary retail corridors, including a Highest and Best Use (HBU) analysis, will reveal new development and redevelopment opportunities in Yorkville’s South Side. LAND USE/DEVELOPMENT OPPORTUNITY ANALYSIS Highest and Best Use (HBU) is defined as the use that will produce the highest value for a property. In all cases where the market value of real property is sought, that value must be based on its HBU. • We analyze 10 new real estate development and redevelopment sites with a specific focus on those meeting the needs of a regional or national grocer. Sites will be identified independently and in conjunction with the City of Yorkville staff. • Our recommendations are accomplished in the context of economic conditions, the vision of the community and its stakeholders, and the optimal financial impact. Site criterion includes:  - Market Conditions  - Retail Trade Area Population  - Traffic Count Summary  - Site-line Visibility (primary and secondary arterial roads)  - Ingress/Egress (primary and secondary arterial roads)  - Existence of Median Cuts or Possibilities  - Traffic Signal Existence or Possibilities  - Site Characteristics and Topography  - Current Zoning  - Proximity to “Anchor” Retailers/Retail Clusters  - Workplace Population  - Residential Support GEO-RETAIL INTERACTIVE SITE MAPS As an accredited ESRI Silver-Tier partner, The Retail Coach has the advanced technology to develop unique Geo-Retail Interactive Site Maps for clients. Each map displays site- specific information in an engaging and educational way that invites the user to take action. • Using a customized interactive mapping application, we create a Geo-Retail Interactive Map for 10 development and redevelopment sites that showcase site-specific information of interest to retailers and developers. • Each user-friendly map includes clickable layers revealing ESRI-based data from the block level such as:  - Median Household Income  - Population Density  - Population Growth  - Psychographic Lifestyle Segmentation  - Ethnicity  - Median Home Value  - Median Age • The interactive maps can be a standalone hosted application or embedded into an existing website. PHASE 1 - CONDUCT MARKET RESEARCH...CONTINUED GEO-RETAIL MAP The Retail Coach, L.L.C. | www.theretailcoach.net | Page 13 South Side Commercial Development Market Study - Yorkville, IL SITE MARKETING We prepare a Retail Site Profile for each site that includes site-specific information such as: • Location • Photograph/Site Plan • Property Highlights • Property Size • Asking Prices • Traffic Counts • Area Retailers • Retail Trade Area Demographic Profile • Appropriate Contact Information The Retail Coach can brand each site profile for Yorkville, the property owner, the leasing agent, etc. with the appropriate logo and contact information. PHASE 1 - CONDUCT MARKET RESEARCH...CONTINUED YORKVILLE/SOUTH SIDE COMMUNITY MARKETING We develop a more general community-specific Retail Market Profile tailored to the needs of targeted retailers. The Retail Market Profile includes: • Retail Trade Area Map • Location Map • Traffic Count Map • Demographic Profile Summary • United City of Yorkville Logo and Contact Information The Retail Coach can brand each site profile for Yorkville, the property owner, the leasing agent, etc. with the appropriate logo and contact information. RETAIL MARKET PROFILE The Retail Coach, L.L.C. | www.theretailcoach.net | Page 14 South Side Commercial Development Market Study - Yorkville, IL We will identify regional and national retailers, and specifically grocers, whose essential location factors match the sites we identified and our findings from the market analysis, competition assessment, Retail Trade Area determinations, demographic and psychographic profiles, peer community analysis and Retail Gap/Opportunity Analysis. We will review a preliminary target list with the United City of Yorkville staff or project liaison and work together to prepare a final target list of 25 unique retailers that are a good fit for the community. FINALIZE RECRUITMENT PLAN RECOMMENDATIONS | RETAIL ROAD MAP The Retail Coach has differentiated itself in the industry by moving beyond the data to create recommendations and “next steps” that are unique to each client. Our Retail Recruitment Plan includes customized recommendations for Yorkville’s South Side derived from the market intelligence gained through our in-depth research in the community. These findings are combined with more than 28 years of experience in cities throughout America to create a Retail Road Map. Looking at the South Side through the eyes of a grocer and retailer, we will provide a Retail Road Map that ensures you maintain the momentum set in motion during each completed phase of this project. IDENTIFICATION OF GROCER/RETAIL PROSPECTS PHASE 2 - DEVELOP RETAIL RECRUITMENT PLAN CLIENT APPROVAL OF STRATEGIC PLAN The Retail Coach will make a formal presentation to Yorkville leaders and staff to provide our initial findings from the market research phase and to discuss the recommendations. If approved, The Retail Coach is available to commence the marketing and recruitment phases of the South Side Commercial Development Study. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 15 South Side Commercial Development Market Study - Yorkville, IL PROPOSED SCHEDULE AND COST We are available to begin this project immediately and will complete the proposed plan of work within one hundred and twenty (120) business days following receipt of the fully executed agreement. A project timeline will be submitted to staff at the Kick- Off Meeting, indicating trip details and delivery dates. We will make a minimum of three (3) trips to Yorkville during the project. PROJECT FEES: The total fee for completion of this work is $20,000 payable in two installments: 1. $10,000 upon execution of the agreement 2. $10,000 upon presentation of the final strategy Project fees are payable within 30 days after receipt of the invoice. Should Yorkville request a special assignment or additional work not specifically referenced in the contract, we will prepare a written authorization to be signed by Yorkville in advance of commencing any additional work. REIMBURSABLE PROJECT EXPENSES: It is estimated that reimbursable expenses will be approximately $2,500. Reimbursable expenses include: • All travel costs; • Cost of special renderings and maps, if any; • Cost of copies for reports and maps/drawings; and • Cost of shipping expenses, if any. Project expenses are payable within 30 days after receipt of the expense invoice. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 16 South Side Commercial Development Market Study - Yorkville, IL DELIVERABLES The Retail Coach will provide all reports and data files to the United City of Yorkville on CD-ROM, DVD-ROM or USB drive. MARKET & RETAIL GAP ANALYSIS • Competing Community Retailer Maps and Demographic Profiles • Stakeholder Interview Summary • Retailer Interview Summary • Retail Trade Area and Demographic Profile • Secondary Retail Trade Area and Demographic Profile • Radial Retail Trade Area Maps for 3-, 5-, 15-, 25-Mile Rings and Demographic Profiles • Drive-Time Retail Trade Area Maps for 10, 20, 30, 35 Minutes and Demographic Profiles • Traffic Count Map • Thematic Maps (Population Density, Population Growth Projections, Median Household Income, Median Home Values, Median Age and Lifestyle Segmentation (Psychographics) • Yorkville/South Side Retailer Location Map • Aerial Photography Retailer Location Map • Major Employer Location Map • Daytime Employment Labor Pool Map • Yorkville/South Side Are Community Map and Demographic Profile • Retail Trade Area Retail Gap/Opportunity Analysis • Secondary Retail Gap/Opportunity Analysis • Customizable Retail Gap/Opportunity Analysis PowerPoint Presentation Containing the Retail Trade Area Demographic Profile, Summary Table and Summary Graphs Showing Surpluses and/or Leakages CONSUMER ATTITUDE & BEHAVIOR ANALYSIS • Retail Trade Area Psychographic Profile • Update Secondary Retail Trade Area Psychographic Profile • Consumer Spending Survey Findings • Workplace Population Summary PEER IDENTIFICATION & ANALYSIS • Socioeconomic Profile • Peer Community Retailer Maps and Demographic Profiles CATALOG AVAILABLE PROPERTIES AND DEVELOPMENT OPPORTUNITIES • Land Use/Development Opportunity Analysis – 10 Sites • Geo-Retail Interactive Mapping Application – 10 sites • Retail Site Profiles – 10 sites • Yorkville Retail Market Profile IDENTIFICATION OF RETAIL PROSPECTS • Target List of 25 Grocer/Retail Prospects and Contact Information • Retail Feasibility Packages FINALIZE RECRUITMENT PLAN • Community & Economic Development Recommendations • Retail Recruitment Plan Optional The Retail Coach, L.L.C. | www.theretailcoach.net | Page 17 South Side Commercial Development Market Study - Yorkville, IL OPTIONAL IMPLEMENTATION OF RETAIL RECRUITING PLAN PROACTIVE RECRUITMENT OF GROCER/RETAIL PROSPECTS RETAILER RECRUITMENT Recognizing that retail recruitment requires a long-term commitment, our retailer marketing system involves a multi-step process that begins during the project and can continue through a multi-year relationship. Step 1: Retailer Introduction The first and most critical step in reaching out to targeted retailers is providing the information corporate real estate directors and site selectors need to make initial decisions about locating in Yorkville’s South Side. We produce a comprehensive Grocer/Retail Feasibility Package that is placed on The Retail Coach’s online community portal at www.theretailcoach.net. Yorkville will have a custom landing page and visual, user-friendly presentation of the content. • The Grocer/Retail Feasibility Package includes: • Community Overview • Location Map • Retail Trade Area Map • Aerial Map • Retail Trade Area Demographic Profile Summary • Existing Community Retailers • Retail Gap/Opportunity Analysis Summary Table • Retail Trade Area Psychographic Profile • Retail Trade Area Demographic Profile • Community Demographic Profile • Area Traffic Generators • Web addresses for Retail Site Profiles & Geo-Retail Interactive Maps • Logo and Contact Information A personal email is sent to each grocer and retailer’s identified decision-maker to present the opportunities available in Yorkville’s South Side. The introduction email includes a link and invitation to view the information on the United City of Yorkville’s custom landing page and request the Grocer/Retail Feasibility package. Step 2: Retailer Recruitment Personal telephone calls are made to all grocers and retailers who did not respond to the introduction email. We repeat the process until we connect with the retailer. We provide a Grocer/Retailer Status Report with each retailer’s complete contact information and comments resulting from our marketing activities. The Retail Coach does not farm-out the personal calls to real estate brokers or third-parties. Retailer recruitment is performed by the consultant who conducted the research, performed the analysis and is aware of all potential sites, development opportunities and redevelopment opportunities in Yorkville’s South Side. Retail recruitment is a process, and not an event. Our efforts are based on interaction with national and regional site selectors and the ultimate determination of how they best like to receive information and site submittals. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 18 South Side Commercial Development Market Study - Yorkville, IL OPTIONAL...CONTINUED DEVELOPER IDENTIFICATION & MARKETING In a high majority of our client communities, when we identify higher-tier retailers who show interest in the community, there is not sufficient property to meet their criteria. Using our access to regional and national developers, we create customized developer marketing materials for a targeted outreach to the developers. DEVELOPER IDENTIFICATION The Retail Coach will identify retail developers active in Illinois in order to present Yorkville’s South Side development opportunities to them for consideration. Step 1: Developer Introduction We will create a Developer’s Marketing Package on the 10 development and redevelopment sites identified in the Land Use/ Development Analysis. The package will focus on developer site selection criterion including, but not limited to, the following: • Community Dynamics in the area surrounding the Properties • Retail Trade Area • Demographic Trends • Aerial Photographs • Previous Site-Specific Studies, if any • Existing Buildings/Reuse Potential • Traffic Counts • Site-Line Visibility From Major and Secondary Traffic Arteries • Ingress/Egress for Primary and Secondary Traffic Arteries • Median Cuts • Traffic Signal Existence or Possibilities • Site Characteristics and Topography • Appropriate Zoning • Area Retail • Residential Clustering and Support • Proximity To “Anchor” Retailers • Workplace Population • Potential Retail Tenants A personal email is sent to each developer to present the opportunities available in Yorkville’s South Side. The introduction email includes a link and invitation to view the information on Yorkville’s custom landing page. Step 2: Developer Recruitment Personal telephone calls are made to all developers who did not respond to the introduction email. We repeat the process until we connect with the developer. We provide a Developer Status Report with each developer’s complete contact information and comments resulting from our marketing activities. As with retail recruitment, developer recruitment is a process and includes many facets and multiple contacts. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 19 South Side Commercial Development Market Study - Yorkville, IL OPTIONAL...CONTINUED REPRESENTATION AT ICSC REGIONAL AND NATIONAL CONFERENCES TRADESHOW MARKETING We market Yorkville and identified South Side area sites, development and redevelopment opportunities to grocers, retailers and developers at all International Council of Shopping Center (ICSC) trade shows we attend. At a minimum, we will attend the following tradeshows: • Chicago Deal Making - October 7-8, 2014 • Southeast Conference, Atlanta - October 27-29, 2014 • Texas Deal Making, Dallas - November 12-14, 2014 • RECon, Las Vegas - May 2015 PROJECT FEES: The total fee for completion of the retail recruitment implementation is $10,000, payable in two installments: 1. $5,000 upon implementation of recruitment strategy 2. $5,000 upon presentation of retailer and developer summary reports Project fees are payable within 30 days after receipt of the invoice. Should Yorkville request a special assignment or additional work not specifically referenced in the contract, we will prepare a written authorization to be signed by Yorkville in advance of commencing any additional work. The Retail Coach, L.L.C. | www.theretailcoach.net | Page 20 South Side Commercial Development Market Study - Yorkville, IL SIGNATURE PAGE AND STATEMENT This Consulting Agreement (the “Agreement”) is entered into as of the last date shown below by and between The Retail Coach, LLC, a Mississippi limited liability company (“Consultant”), and (“Client”). WHEREAS, the Client desires to retain Consultant to produce a Retail Economic Development Plan. WHEREAS, the Consultant agrees to provide expertise and certain consulting services to the Client to assist with such endeavors. NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, the sufficiency of which are hereby acknowledged, the parties agree to the following: Consultant agrees to provide the services set forth in the Scope of Work attached hereto as Exhibit A. The estimated time frame for completion of the work as outlined in Exhibit A is _____ months from the signature date of this agreement. Client agrees to pay the sum of $______ for the services as outlined in Exhibit A. Client also agrees to reimburse Consultant for travel and out-of- pocket expenses. Consultant will submit invoices for all fees and expenses. Either party may terminate this Agreement if: The non-terminating party shall be in default under any term, provision or condition of this Agreement and fails to cure such default within thirty (30) days of receipt of written notice sufficiently describing the default; or Either party shall file or have filed against it any proceeding under any bankruptcy, insolvency or other law affecting the enforceability of creditors’ rights. The validity, interpretation, enforceability, and performance of this Agreement shall be governed by and construed in accordance with the law of the State of Mississippi. Consultant shall operate at all times as an independent contractor of the Client. This Agreement does not authorize the Consultant to act for the Client as its agent or to make commitments on behalf of the Client. If any term or provision of this Agreement shall, to any extent, be held invalid or unenforceable, the remainder of this Agreement shall not be affected thereby, and each provision of this Agreement shall remain valid and enforceable to the fullest extent permitted by law. All notices and/or payments required by this Agreement must be in writing and sent by fax, hand delivery, overnight mail service or certified mail, return receipt requested, to the addresses set forth below or such other address as either party may designate in writing as the address for such notices. Each party represents to the other party that it has (a) fully read and understood the terms of this Agreement, (b) had the opportunity to seek the assistance of its own legal advisor regarding this Agreement and its terms, (c) full legal authority to enter into this Agreement and has taken all necessary legal steps to obtain such authority, and (d) not relied upon any statement, representation or warranty not contained in this Agreement and/or the exhibits attached hereto. This Agreement, including the attached exhibit listed herein, constitutes the entire agreement of the parties with respect to the subject matter hereof and may not be modified, amended or rescinded except by a written agreement signed by both parties. No oral agreements, representations or warranties have been made and/or relied upon. “CONSULTANT”: The Retail Coach, LLC By: Name: Title: Dated: ADDRESS FOR NOTICE AND PAYMENT: P.O. Box 7272, Tupelo, MS 38802 “CLIENT”: By: Name: Title: Dated: ADDRESS FOR NOTICE: THIS PROPOSAL IS GUARANTEED FOR A 90-DAY PERIOD FROM THE SUBMITTAL DEADLINE. Retail Gap analysis primary Retail trade area Broken arrow, Oklahoma Prepared for Broken Arrow Economic Development Corporation Chamber of Commerce 05.03.12 Moving Beyond Data Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Contact Information The Retail Coach, LLC | P.O. Box 7272 | Tupelo, MS 38802-7272 tel 662.844.2155 | fax 662.844.2738 | info@theretailcoach.net 5 Overview The Retail Coach™ utilizes a proprietary model that estimates retail spending potential for a retail trade area based upon population, income, and consumer spending patterns. Using the algorithms within this model, we are then able to determine the extent to which a community is or is not capturing its sales potential based upon retail sales data published by Claritas, a private demographic and data vendor. In order to determine the anticipated pattern of retail spending for a trade area, our model uses a benchmarked control area. For the purposes of this study, the control area has been de ned as the State. The purpose of the control area is to account for characteristics unique to individual markets that might arti cially in ate or de ate the calculated spending pattern of area residents. Understanding the pattern of retail spending within a community as it relates to the spending patterns of the State is critical. The Retail Coach’s model analyzes these patterns for all retail sales in an area, including taxable and nontaxable sales, to further determine which retail sectors are exhibiting “leakage” and which sectors are exhibiting “surplus.” Or, put more simply, retail sectors in which spending is not fully captured are called “leakage” categories, while retail categories in which more sales are captured than are generated by residents are called “attraction” or “surplus” categories. A retail sales surplus indicates that a community pulls consumers and retail dollars in from outside the trade area, thereby serving as a regional market. Conversely, when local demand for a speci c product is not being met within a trade area, consumers are going elsewhere to shop creating retail leakage. Retail strategies can be developed for speci c retail sectors by analyzing the estimation of retail surpluses and leakages, giving retailers a snapshot of the relative strengths and weaknesses of a community’s retail market. Generally, attraction or surplus categories signal particular strengths of a retail market, while leakage categories signal particular weaknesses. It should be kept in mind that a retail trade area analysis is based on averages. Many times there are mitigating factors that can cause a trade area’s retail potential to deviate substantially from ordinary market conditions. Proximity to larger regional shopping areas, natural barriers (such as lakes and mountains), and road systems are just a few of the factors that could greatly impact a market’s retail potential. A Retail Gap Analysis is not designed as a detailed plan of action nor is it an exact science. Rather, it provides the necessary input for the most important aspect of a retail development strategy - the recruitment of retailers for those retail sectors that are currently not meeting the needs of a community. Please see the section entitled “How to Best Utilize the Retail Gap Analysis” for additional suggestions on using the Retail Gap Analysis to help create and carry out your comprehensive development strategy. 6 Study Analysis All primary retail categories are studied using the most current data available. Potential sales are compiled and compared to estimated actual retail sales to determine if there is a surplus or leakage of retail trade. Retail sales estimates are computed at the establishment level by using actual sales volume data available for publicly held companies. Therefore, only a minority of businesses on the infoUSA™ base le has sales volume data when the le is delivered to Claritas. Claritas models sales volume based on actual data from a national sample of approximately six million businesses. The model is calculated at the four digit Standard Industrial Classi cation (SIC) code level with the results applied to those records for which no actual sales volume exists. This enhancement results in virtually all records having an estimated sales volume, except for government records. For a more detailed look at the SIC code level breakdown, please see Appendix A: SIC Code Detail Listing. The following excerpt is the “Sales Volume Data” section of the Claritas Business-Facts Methodology (February 2002) and should provide an overview of how Claritas’ numbers are derived: Sales Volume Data InfoUSA™ provides actual sales information only for publicly held companies. Sales gures, therefore, for all other companies must be estimated. The infoUSA™ model uses aggregated sales divided by the aggregated number of employees by SIC to arrive at sales per employee. This aggregated method does not factor in the distribution of employees by SIC, and may allow large corporations to have a disproportionate e ect on the sales-per-employee estimate. In comparison, Claritas models sales volume based on actual data from a national sample of approximately six million businesses. The model is calculated at the four-digit Standard Industrial Classi cation (SIC) code level with the results applied to those records for which no actual sales volume gures exist. This enhancement results in virtually all records having an estimated sales volume, except for government records. However, since one number is being applied to remaining businesses in a four-digit SIC industry, analyzing a business as a member of a sales range is more appropriate than looking at the speci c sales volume for that business. As with the employment information, Claritas’ clients will bene t from the combined actual/ modeled sales data with better coverage and more information for modeling and other analytical applications. 7 Retail Gap Analysis Notes In some markets, two particular situations may appear to be discrepancies when they occur in a Retail Gap Analysis. First, the amount exhibited for a particular SIC sector’s estimated actual sales may be lower (sometimes signi cantly so) than expected. In these circumstances, the retailers have often reported sales gures under a di erent SIC code. For example, some Women’s Clothing Stores (SIC 562) may in fact report sales gures under Family Clothing Stores (SIC 565), etc. The second situation arises when the amount exhibited for a particular SIC sector’s estimated actual sales is reported as $0, even though there are known retailers in a market operating under that SIC code. When there are only two or three retailers in that market reporting under that SIC code, the numbers are often reported as $0 to protect each retailer’s proprietary nancial information. For example, if there were two retailers in a market operating under a speci c SIC code, and total estimated actual sales were listed, either retailer could extrapolate its competitor’s estimated actual retail sales gures by deducting its own gures from the total listed for that SIC code. Primary Retail Trade Area Map Broken Arrow, Oklahoma Re t a i l G a p A n a l y s i s S u m m a r y T a b l e SI C RE T A IL S E C TO R PO T E N T IAL S A L E S E S T. AC TU A L S A L E S SU RP LU S/LEA K A G E % S U RP LU S 52 1 Lu m b e r a n d O t h e r B u i l d i n g M a t e r i a l s $9 5 , 7 1 4 , 7 4 0 $6 7 , 0 0 0 , 0 0 0 -$ 2 8 , 7 1 4 , 7 4 0 -3 0 % 52 3 Pa i n t , G l a s s a n d W a l l p a p e r $1 8 , 1 8 9 , 2 3 0 $1 1 , 4 0 0 , 0 0 0 -$ 6 , 7 8 9 , 2 3 3 -3 7 % 52 5 Ha r d w a r e S t o r e s $3 8 , 4 7 3 , 7 5 0 $1 0 , 0 0 0 , 0 0 0 -$ 2 8 , 4 7 3 , 7 5 0 -7 4 % 52 6 Re t a i l N u r s e r i e s a n d G a r d e n $2 4 , 9 8 0 , 8 4 0 $1 5 , 9 0 0 , 0 0 0 -$ 9 , 0 8 0 , 8 4 3 -3 6 % 52 7 Mo b i l e H o m e D e a l e r s $7 , 5 0 2 , 0 8 0 $0 -$ 7 , 5 0 2 , 0 8 0 -1 0 0 % 53 Ge n e r a l M e r c h a n d i s e S t o r e s $3 0 7 , 5 2 5 , 1 0 0 $2 0 0 , 0 0 0 , 0 0 0 -$ 1 0 7 , 5 2 5 , 1 0 0 -3 5 % 54 1 Gr o c e r y S t o r e s $2 7 5 , 6 2 0 , 2 0 0 $1 3 0 , 0 0 0 , 0 0 0 -$ 1 4 5 , 6 2 0 , 2 0 0 -5 3 % 54 2 Me a t a n d F i s h M a r k e t s $1 0 , 9 8 2 , 1 8 0 $0 -$ 1 0 , 9 8 2 , 1 8 0 -1 0 0 % 54 3 Fr u i t a n d V e g e t a b l e M a r k e t s $2 , 0 2 3 , 0 3 3 $0 -$ 2 , 0 2 3 , 0 3 3 -1 0 0 % 54 4 Ca n d y , N u t a n d C o n f e c t i o n S t o r e s $6 5 0 , 2 6 1 $1 0 0 , 0 0 0 -$ 5 5 0 , 2 6 1 -8 5 % 54 5 Da i r y P r o d u c t s S t o r e s $4 5 1 , 5 7 0 $0 -$ 4 5 1 , 5 7 0 -1 0 0 % 54 6 Re t a i l B a k e r i e s $3 , 5 4 0 , 3 0 8 $2 , 1 0 0 , 0 0 0 -$ 1 , 4 4 0 , 3 0 7 -4 1 % 54 9 Mi s c e l l a n e o u s F o o d S t o r e s $1 8 , 6 9 4 , 9 9 0 $5 , 7 0 0 , 0 0 0 -$ 1 2 , 9 9 4 , 9 9 0 -7 0 % 55 1 Ne w a n d U s e d C a r D e a l e r s $3 9 7 , 6 5 2 , 4 0 0 $9 0 , 9 0 0 , 0 0 0 -$ 3 0 6 , 7 5 2 , 4 0 0 -7 7 % 55 2 Us e d C a r D e a l e r s $7 4 , 9 6 0 , 5 9 0 $5 4 , 4 0 0 , 0 0 0 -$ 2 0 , 5 6 0 , 5 9 0 -2 7 % 55 3 Au t o a n d H o m e S u p p l y S t o r e s $9 5 , 0 6 4 , 4 8 0 $2 5 , 0 0 0 , 0 0 0 -$ 7 0 , 0 6 4 , 4 8 0 -7 4 % 55 4 Ga s o l i n e S e r v i c e S t a t i o n s $9 4 , 3 4 7 , 9 9 0 $1 8 5 , 0 0 0 , 0 0 0 $9 0 , 6 5 2 , 0 1 0 96 % 55 5 Bo a t D e a l e r s $2 4 , 2 7 6 , 3 9 0 $2 1 , 6 0 0 , 0 0 0 -$ 2 , 6 7 6 , 3 9 4 -1 1 % 55 6 Re c r e a t i o n a l V e h i c l e D e a l e r s $2 4 , 1 8 0 , 0 6 0 $6 0 0 , 0 0 0 -$ 2 3 , 5 8 0 , 0 6 0 -9 8 % 55 7 Mo t o r c y c l e D e a l e r s $1 0 , 3 0 7 , 8 3 0 $8 0 0 , 0 0 0 -$ 9 , 5 0 7 , 8 3 4 -9 2 % 55 9 Au t o m o t i v e D e a l e r s , N E C $3 4 , 1 1 4 , 6 0 0 $1 9 , 3 0 0 , 0 0 0 -$ 1 4 , 8 1 4 , 6 0 0 -4 3 % 56 1 Me n ’ s a n d B o y s ’ C l o t h i n g S t o r e s $3 , 0 6 4 , 6 5 4 $8 0 0 , 0 0 0 -$ 2 , 2 6 4 , 6 5 4 -7 4 % 56 2 Wo m e n ’ s C l o t h i n g S t o r e s $1 0 , 0 3 0 , 8 7 0 $6 , 2 0 0 , 0 0 0 -$ 3 , 8 3 0 , 8 7 1 -3 8 % 56 3 Wo m e n ’ s A c c e s s o r y a n d S p e c i a l t y S t o r e s $1 , 1 6 2 , 0 4 0 $1 0 0 , 0 0 0 -$ 1 , 0 6 2 , 0 4 0 -9 1 % 56 4 Ch i l d r e n ’ s a n d I n f a n t s ’ W e a r $1 , 9 2 0 , 6 7 7 $0 -$ 1 , 9 2 0 , 6 7 7 -1 0 0 % 56 5 Fa m i l y C l o t h i n g S t o r e s $1 0 , 7 1 1 , 2 4 0 $2 0 , 0 0 0 , 0 0 0 $9 , 2 8 8 , 7 6 4 87 % Su m m a r y T a b l e ( c o n t i n u e d ) 56 6 Sh o e S t o r e s $1 1 , 2 8 9 , 2 5 0 $7 , 5 0 0 , 0 0 0 -$ 3 , 7 8 9 , 2 4 6 -3 4 % 56 9 Mi s c e l l a n e o u s A p p a r e l a n d A c c e s s o r y S t o r e s $6 , 2 5 5 , 7 4 8 $9 0 0 , 0 0 0 -$ 5 , 3 5 5 , 7 4 8 -8 6 % 57 1 Ho m e F u r n i t u r e a n d F u r n i s h i n g $6 1 , 5 6 4 , 0 2 0 $2 0 , 0 0 0 , 0 0 0 -$ 4 1 , 5 6 4 , 0 2 0 -6 8 % 57 2 Ho u s e h o l d A p p l i a n c e S t o r e s $1 1 , 0 0 0 , 2 4 0 $1 4 , 5 0 0 , 0 0 0 $3 , 4 9 9 , 7 5 9 32 % 57 3 Ra d i o , T V , a n d C o m p u t e r S t o r e s $8 6 , 7 4 9 , 5 8 0 $1 1 , 0 0 0 , 0 0 0 -$ 7 5 , 7 4 9 , 5 8 0 -8 7 % 58 1 2 Ea t i n g P l a c e s $3 3 5 , 9 8 6 , 0 0 0 $1 4 2 , 1 0 0 , 0 0 0 -$ 1 9 3 , 8 8 6 , 0 0 0 -5 8 % 58 1 3 Dr i n k i n g P l a c e s $7 , 5 4 4 , 2 2 7 $3 , 3 0 0 , 0 0 0 -$ 4 , 2 4 4 , 2 2 7 -5 6 % 59 1 Dr u g S t o r e s a n d P r o p r i e t a r y $5 5 , 4 1 6 , 6 5 0 $6 6 , 0 0 0 , 0 0 0 $1 0 , 5 8 3 , 3 5 0 19 % 59 2 Li q u o r S t o r e s $8 , 7 7 2 , 4 9 6 $6 , 0 0 0 , 0 0 0 -$ 2 , 7 7 2 , 4 9 7 -3 2 % 59 3 Us e d M e r c h a n d i s e S t o r e s $1 4 , 5 7 0 , 6 5 0 $5 , 1 0 0 , 0 0 0 -$ 9 , 4 7 0 , 6 5 3 -6 5 % 59 4 1 Sp o r t i n g G o o d s , B i c y c l e a n d G u n S t o r e s $1 7 , 9 4 8 , 4 0 0 $1 7 , 0 0 0 , 0 0 0 -$ 9 4 8 , 3 9 5 -5 % 59 4 2 Bo o k S t o r e s $8 , 5 1 3 , 5 9 6 $6 0 0 , 0 0 0 -$ 7 , 9 1 3 , 5 9 7 -9 3 % 59 4 3 St a t i o n e r y S t o r e s $1 4 , 4 9 2 , 3 8 0 $1 2 , 5 0 0 , 0 0 0 -$ 1 , 9 9 2 , 3 8 1 -1 4 % 59 4 4 Je w e l r y S t o r e s $4 , 5 5 1 , 8 2 4 $2 , 4 0 0 , 0 0 0 -$ 2 , 1 5 1 , 8 2 4 -4 7 % 59 4 5 Ho b b y , T o y a n d G a m e S h o p s $1 8 , 3 9 3 , 9 4 0 $2 , 9 0 0 , 0 0 0 -$ 1 5 , 4 9 3 , 9 4 0 -8 4 % 59 4 6 Ca m e r a a n d P h o t o g r a p h y S u p p l y S t o r e s $6 9 8 , 4 2 8 $0 -$ 6 9 8 , 4 2 8 -1 0 0 % 59 4 7 Gi f t , N o v e l t y a n d S o u v e n i r S h o p s $1 1 , 2 7 1 , 1 8 0 $2 , 4 0 0 , 0 0 0 -$ 8 , 8 7 1 , 1 8 3 -7 9 % 59 4 8 Lu g g a g e a n d L e a t h e r G o o d s S t o r e s $2 2 8 , 7 9 5 $7 5 0 , 0 0 0 $5 2 1 , 2 0 5 22 8 % 59 4 9 Se w i n g , N e e d l e w o r k a n d C r a f t S t o r e s $1 , 4 6 3 , 0 8 6 $5 0 0 , 0 0 0 -$ 9 6 3 , 0 8 6 -6 6 % 59 6 No n - s t o r e R e t a i l e r s $1 4 , 2 3 3 , 4 8 0 $1 2 , 0 0 0 , 0 0 0 -$ 2 , 2 3 3 , 4 8 1 -1 6 % 59 8 Fu e l a n d I c e D e a l e r s $3 , 9 0 7 , 5 8 4 $2 0 0 , 0 0 0 -$ 3 , 7 0 7 , 5 8 4 -9 5 % 59 9 2 Fl o r i s t s $7 , 4 9 6 , 0 5 9 $2 , 7 5 0 , 0 0 0 -$ 4 , 7 4 6 , 0 5 9 -6 3 % 59 9 3 To b a c c o S t o r e s a n d S t a n d s $3 , 2 9 9 , 4 7 0 $3 0 0 , 0 0 0 -$ 2 , 9 9 9 , 4 7 0 -9 1 % 59 9 4 Ne w s D e a l e r s a n d N e w s s t a n d s $1 9 2 , 6 7 0 $3 0 0 , 0 0 0 $1 0 7 , 3 3 0 56 % 59 9 5 Op t i c a l G o o d s S t o r e s $3 , 5 8 2 , 4 5 4 $1 , 3 0 0 , 0 0 0 -$ 2 , 2 8 2 , 4 5 4 -6 4 % 59 9 9 Mi s c e l l a n e o u s R e t a i l S t o r e s , N E C $9 0 , 1 8 1 , 5 0 0 $2 4 , 0 0 0 , 0 0 0 -$ 6 6 , 1 8 1 , 5 0 0 -7 3 % T O T A L S $2 , 3 8 5 , 7 4 6 , 0 0 0 $1 , 2 2 3 , 2 0 0 , 0 0 0 $1 , 1 6 2 , 5 4 6 , 0 0 0 LE A K A G E 15 Leakage Summary SIC RETAIL SECTOR LEAKAGE AMOUNT 521 Lumber and Other Building Materials . . . . . . . . . . . . . . . . . . .-$28,714,740 523 Paint, Glass and Wallpaper . . . . . . . . . . . . . . . . . . . . . . . . -$6,789,233 525 Hardware Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$28,473,750 526 Retail Nurseries and Garden . . . . . . . . . . . . . . . . . . . . . . . -$9,080,843 527 Mobile Home Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . -$7,502,080 53 General Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . -$107,525,100 541 Grocery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$145,620,200 542 Meat and Fish Markets. . . . . . . . . . . . . . . . . . . . . . . . . .-$10,982,180 543 Fruit and Vegetable Markets . . . . . . . . . . . . . . . . . . . . . . . -$2,023,033 544 Candy, Nut and Confection Stores . . . . . . . . . . . . . . . . . . . . .-$550,261 545 Dairy Products Stores . . . . . . . . . . . . . . . . . . . . . . . . . . .-$451,570 546 Retail Bakeries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$1,440,307 549 Miscellaneous Food Stores . . . . . . . . . . . . . . . . . . . . . . . .-$12,994,990 551 New and Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . -$306,752,400 552 Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$20,560,590 553 Auto and Home Supply Stores . . . . . . . . . . . . . . . . . . . . . .-$70,064,480 555 Boat Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$2,676,394 556 Recreational Vehicle Dealers . . . . . . . . . . . . . . . . . . . . . . .-$23,580,060 557 Motorcycle Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$9,507,834 559 Automotive Dealers, NEC . . . . . . . . . . . . . . . . . . . . . . . .-$14,814,600 561 Men’s and Boys’ Clothing Stores . . . . . . . . . . . . . . . . . . . . . -$2,264,654 562 Women’s Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . . -$3,830,871 563 Women’s Accessory and Specialty Stores . . . . . . . . . . . . . . . . . -$1,062,040 564 Children’s and Infants’ Wear . . . . . . . . . . . . . . . . . . . . . . . -$1,920,677 566 Shoe Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,789,246 569 Miscellaneous Apparel and Accessory Stores . . . . . . . . . . . . . . . -$5,355,748 571 Home Furniture and Furnishing . . . . . . . . . . . . . . . . . . . . .-$41,564,020 573 Radio, TV, and Computer Stores . . . . . . . . . . . . . . . . . . . . .-$75,749,580 5812 Eating Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$193,886,000 5813 Drinking Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$4,244,227 592 Liquor Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$2,772,497 593 Used Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . . . -$9,470,653 5941 Sporting Goods, Bicycle and Gun Stores . . . . . . . . . . . . . . . . . . -$948,395 5942 Book Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$7,913,597 5943 Stationery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$1,992,381 5944 Jewelry Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$2,151,824 5945 Hobby, Toy and Game Shops. . . . . . . . . . . . . . . . . . . . . . .-$15,493,940 5946 Camera and Photography Supply Stores . . . . . . . . . . . . . . . . . .-$698,428 5947 Gift, Novelty and Souvenir Shops . . . . . . . . . . . . . . . . . . . . . -$8,871,183 5949 Sewing, Needlework and Craft Stores . . . . . . . . . . . . . . . . . . . . -$963,086 596 Non-store Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$2,233,481 598 Fuel and Ice Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,707,584 5992 Florists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$4,746,059 5993 Tobacco Stores and Stands . . . . . . . . . . . . . . . . . . . . . . . -$2,999,470 5995 Optical Goods Stores . . . . . . . . . . . . . . . . . . . . . . . . . . -$2,282,454 5999 Miscellaneous Retail Stores, NEC . . . . . . . . . . . . . . . . . . . . .-$66,181,500 16 Surplus Summary SIC RETAIL SECTOR SURPLUS AMOUNT 554 Gasoline Service Stations . . . . . . . . . . . . . . . . . . . . . . . . $90,652,010 565 Family Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,288,764 572 Household Appliance Stores . . . . . . . . . . . . . . . . . . . . . . . .$3,499,759 591 Drug Stores and Proprietary . . . . . . . . . . . . . . . . . . . . . . . $10,583,350 5948 Luggage and Leather Goods Stores . . . . . . . . . . . . . . . . . . . . $521,205 5994 News Dealers and Newsstands . . . . . . . . . . . . . . . . . . . . . . . $107,330 17 DESCRIPTION DATA % Population 2017 Projection 218,655 2012 Estimate 203,759 2000 Census 164,242 1990 Census 138,002 Growth 2012-2017 7.31% Growth 2000-2012 24.06% Growth 1990-2000 19.01% 2012 Est. Pop by Single Race Class 203,759 White Alone 144,992 71.16 Black or African American Alone 12,823 6.29 Amer. Indian and Alaska Native Alone 12,428 6.10 Asian Alone 7,370 3.62 Native Hawaiian and Other Pac. Isl. Alone 108 0.05 Some Other Race Alone 13,246 6.50 Two or More Races 12,793 6.28 2012 Est. Pop Hisp or Latino by Origin 203,759 Not Hispanic or Latino 178,116 87.42 Hispanic or Latino: 25,643 12.58 Mexican 21,261 82.91 Puerto Rican 998 3.89 Cuban 198 0.77 All Other Hispanic or Latino 3,186 12.42 2012 Est. Hisp or Latino by Single Race Class 25,643 White Alone 9,628 37.55 Black or African American Alone 356 1.39 American Indian and Alaska Native Alone 690 2.69 Asian Alone 71 0.28 Native Hawaiian and Other Paci c Islander Alone 16 0.06 Some Other Race Alone 13,026 50.80 Two or More Races 1,855 7.23 Broken Arrow, Oklahoma Retail Trade Area Demographics 18 DESCRIPTION DATA % 2012 Est. Pop. Asian Alone Race by Cat 7,370 Chinese, except Taiwanese 533 7.23 Filipino 601 8.15 Japanese 97 1.32 Asian Indian 746 10.12 Korean 424 5.75 Vietnamese 1,772 24.04 Cambodian 11 0.15 Hmong 1,211 16.43 Laotian 707 9.59 Thai 12 0.16 All Other Asian Races Including 2+ Category 1,255 17.03 2012 Est. Population by Ancestry 203,759 Pop, Arab 414 0.20 Pop, Czech 559 0.27 Pop, Danish 221 0.11 Pop, Dutch 2,337 1.15 Pop, English 13,964 6.85 Pop, French (except Basque) 3,487 1.71 Pop, French Canadian 636 0.31 Pop, German 22,623 11.10 Pop, Greek 286 0.14 Pop, Hungarian 281 0.14 Pop, Irish 15,349 7.53 Pop, Italian 3,001 1.47 Pop, Lithuanian 54 0.03 Pop, United States or American 13,583 6.67 Pop, Norwegian 1,429 0.70 Pop, Polish 1,304 0.64 Pop, Portuguese 274 0.13 Pop, Russian 468 0.23 Pop, Scottish 2,731 1.34 Pop, Scotch-Irish 2,205 1.08 Pop, Slovak 191 0.09 Pop, Subsaharan African 828 0.41 Pop, Swedish 1,484 0.73 Pop, Swiss 231 0.11 Pop, Ukrainian 591 0.29 Pop, Welsh 650 0.32 Pop, West Indian (exc Hisp groups) 988 0.48 Pop, Other ancestries 72,150 35.41 Broken Arrow, Oklahoma Retail Trade Area Demographics 19 DESCRIPTION DATA % 2012 Est. Population by Ancestry Pop, Ancestry Unclassi ed 41,439 20.34 2012 Est. Pop Age 5+ by Language Spoken At Home 187,291 Speak Only English at Home 166,306 88.80 Speak Asian/Pac. Isl. Lang. at Home 3,408 1.82 Speak IndoEuropean Language at Home 2,823 1.51 Speak Spanish at Home 14,092 7.52 Speak Other Language at Home 662 0.35 2012 Est. Population by Sex 203,759 Male 100,796 49.47 Female 102,963 50.53 2012 Est. Population by Age 203,759 Age 0 - 4 16,468 8.08 Age 5 - 9 15,658 7.68 Age 10 - 14 14,648 7.19 Age 15 - 17 9,139 4.49 Age 18 - 20 8,113 3.98 Age 21 - 24 10,776 5.29 Age 25 - 34 29,873 14.66 Age 35 - 44 27,414 13.45 Age 45 - 54 30,576 15.01 Age 55 - 64 22,637 11.11 Age 65 - 74 11,364 5.58 Age 75 - 84 5,315 2.61 Age 85 and over 1,777 0.87 Age 16 and over 154,002 75.58 Age 18 and over 147,846 72.56 Age 21 and over 139,733 68.58 Age 65 and over 18,457 9.06 2012 Est. Median Age 34.06 2012 Est. Average Age 35 Broken Arrow, Oklahoma Retail Trade Area Demographics 20 DESCRIPTION DATA % 2012 Est. Male Population by Age 100,796 Age 0 - 4 8,383 8.32 Age 5 - 9 8,019 7.96 Age 10 - 14 7,488 7.43 Age 15 - 17 4,601 4.56 Age 18 - 20 4,247 4.21 Age 21 - 24 5,508 5.46 Age 25 - 34 15,156 15.04 Age 35 - 44 13,444 13.34 Age 45 - 54 14,932 14.81 Age 55 - 64 10,935 10.85 Age 65 - 74 5,303 5.26 Age 75 - 84 2,210 2.19 Age 85 and over 571 0.57 2012 Est. Median Age, Male 33.02 2012 Est. Average Age, Male 34.20 2012 Est. Female Population by Age 102,963 Age 0 - 4 8,085 7.85 Age 5 - 9 7,639 7.42 Age 10 - 14 7,160 6.95 Age 15 - 17 4,538 4.41 Age 18 - 20 3,866 3.75 Age 21 - 24 5,268 5.12 Age 25 - 34 14,717 14.29 Age 35 - 44 13,970 13.57 Age 45 - 54 15,644 15.19 Age 55 - 64 11,701 11.36 Age 65 - 74 6,061 5.89 Age 75 - 84 3,106 3.02 Age 85 and over 1,207 1.17 2012 Est. Median Age, Female 35.15 2012 Est. Average Age, Female 35.90 Broken Arrow, Oklahoma Retail Trade Area Demographics 21 DESCRIPTION DATA % 2012 Est. Pop Age 15+ by Marital Status 156,984 Total, Never Married 37,699 24.01 Males, Never Married 21,321 13.58 Females, Never Married 16,378 10.43 Married, Spouse present 89,419 56.96 Married, Spouse absent 6,038 3.85 Widowed 7,083 4.51 Males Widowed 1,649 1.05 Females Widowed 5,435 3.46 Divorced 16,744 10.67 Males Divorced 7,194 4.58 Females Divorced 9,551 6.08 2012 Est. Pop. Age 25+ by Edu. Attainment 128,957 Less than 9th grade 4,769 3.70 Some High School, no diploma 7,880 6.11 High School Graduate (or GED) 34,339 26.63 Some College, no degree 36,435 28.25 Associate Degree 11,364 8.81 Bachelor’s Degree 25,280 19.60 Master’s Degree 6,797 5.27 Professional School Degree 1,560 1.21 Doctorate Degree 534 0.41 2012 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 13,305 Less than 9th grade 2,755 20.71 Some High School, no diploma 2,490 18.71 High School Graduate (or GED) 3,766 28.31 Some College, no degree 1,816 13.65 Associate Degree 549 4.13 Bachelor’s Degree 1,597 12.00 Graduate or Professional Degree 330 2.48 Broken Arrow, Oklahoma Retail Trade Area Demographics 22 DESCRIPTION DATA % Households 2017 Projection 80,441 2012 Estimate 74,855 2000 Census 60,159 1990 Census 49,015 Growth 2012-2017 7.46% Growth 2000-2012 24.43% Growth 1990-2000 22.74% 2012 Est. Households by Household Type 74,855 Family Households 56,670 75.71 Nonfamily Households 18,185 24.29 2012 Est. Group Quarters Population 746 2012 HHs by Ethnicity, Hispanic/Latino 7,270 9.71 2012 Est. HHs by HH Income 74,855 Income Less than $15,000 6,127 8.19 Income $15,000 - $24,999 7,108 9.50 Income $25,000 - $34,999 8,305 11.09 Income $35,000 - $49,999 12,774 17.06 Income $50,000 - $74,999 17,246 23.04 Income $75,000 - $99,999 10,588 14.14 Income $100,000 - $124,999 6,347 8.48 Income $125,000 - $149,999 2,935 3.92 Income $150,000 - $199,999 1,916 2.56 Income $200,000 - $499,999 1,322 1.77 Income $500,000 and more 186 0.25 2012 Est. Average Household Income $65,899 2012 Est. Median Household Income $54,514 2012 Est. Per Capita Income $24,267 Broken Arrow, Oklahoma Retail Trade Area Demographics 23 DESCRIPTION DATA % 2012 Median HH Inc by Single Race Class. or Ethn White Alone 57,825 Black or African American Alone 38,750 American Indian and Alaska Native Alone 49,932 Asian Alone 56,071 Native Hawaiian and Other Paci c Islander Alone 34,509 Some Other Race Alone 38,739 Two or More Races 48,778 Hispanic or Latino 41,591 Not Hispanic or Latino 56,210 2012 Est. Family HH Type, Presence Own Children 56,670 Married-Couple Family, own children 21,314 37.61 Married-Couple Family, no own children 23,823 42.04 Male Householder, own children 2,142 3.78 Male Householder, no own children 1,609 2.84 Female Householder, own children 4,972 8.77 Female Householder, no own children 2,810 4.96 2012 Est. Households by Household Size 74,855 1-person household 14,623 19.54 2-person household 25,126 33.57 3-person household 15,024 20.07 4-person household 12,222 16.33 5-person household 5,107 6.82 6-person household 1,888 2.52 7 or more person household 864 1.15 2012 Est. Average Household Size 2.71 Broken Arrow, Oklahoma Retail Trade Area Demographics 24 DESCRIPTION DATA % 2012 Est. Households by Presence of People 74,855 Households with 1 or more People under Age 18: 29,336 39.19 Married-Couple Family 21,363 72.82 Other Family, Male Householder 2,271 7.74 Other Family, Female Householder 5,510 18.78 Nonfamily, Male Householder 129 0.44 Nonfamily, Female Householder 63 0.21 Households no People under Age 18: 45,518 60.81 Married-Couple Family 21,738 47.76 Other Family, Male Householder 1,240 2.72 Other Family, Female Householder 1,972 4.33 Nonfamily, Male Householder 10,617 23.32 Nonfamily, Female Householder 9,951 21.86 2012 Est. Households by Number of Vehicles 74,855 No Vehicles 2,276 3.04 1 Vehicle 20,796 27.78 2 Vehicles 33,586 44.87 3 Vehicles 13,181 17.61 4 Vehicles 3,872 5.17 5 or more Vehicles 1,143 1.53 2012 Est. Average Number of Vehicles 2.00 Family Households 2017 Projection 61,004 2012 Estimate 56,670 2000 Census 45,677 1990 Census 38,377 Growth 2012-2017 7.65% Growth 2000-2012 24.07% Growth 1990-2000 19.02% 2012 Est. Families by Poverty Status 56,670 2012 Families at or Above Poverty 52,554 92.74 2012 Families at or Above Poverty with Children 27,125 47.86 2012 Families Below Poverty 4,116 7.26 2012 Families Below Poverty with Children 3,499 6.17 Broken Arrow, Oklahoma Retail Trade Area Demographics 25 DESCRIPTION DATA % 2012 Est. Pop Age 16+ by Employment Status 154,002 In Armed Forces 163 0.11 Civilian - Employed 106,308 69.03 Civilian - Unemployed 4,937 3.21 Not in Labor Force 42,593 27.66 2012 Est. Civ Employed Pop 16+ Class of Worker 108,217 For-Pro t Private Workers 79,551 73.51 Non-Pro t Private Workers 7,023 6.49 Local Government Workers 6,556 6.06 State Government Workers 2,934 2.71 Federal Government Workers 1,316 1.22 Self-Emp Workers 10,718 9.90 Unpaid Family Workers 120 0.11 2012 Est. Civ Employed Pop 16+ by Occupation 108,217 Architect/Engineer 2,466 2.28 Arts/Entertain/Sports 1,340 1.24 Building Grounds Maint 3,370 3.11 Business/Financial Ops 5,051 4.67 Community/Soc Svcs 1,519 1.40 Computer/Mathematical 2,268 2.10 Construction/Extraction 7,505 6.94 Edu/Training/Library 5,562 5.14 Farm/Fish/Forestry 153 0.14 Food Prep/Serving 4,484 4.14 Health Practitioner/Tec 5,170 4.78 Healthcare Support 2,313 2.14 Maintenance Repair 4,609 4.26 Legal 724 0.67 Life/Phys/Soc Science 637 0.59 Management 11,754 10.86 O ce/Admin Support 18,335 16.94 Production 7,522 6.95 Protective Svcs 2,110 1.95 Sales/Related 12,189 11.26 Personal Care/Svc 3,346 3.09 Transportation/Moving 5,789 5.35 Broken Arrow, Oklahoma Retail Trade Area Demographics 26 DESCRIPTION DATA % 2012 Est. Pop 16+ by Occupation Classi cation 108,217 Blue Collar 25,426 23.50 White Collar 67,015 61.93 Service and Farm 15,777 14.58 2012 Est. Workers Age 16+, Transp. To Work 106,817 Drove Alone 89,942 84.20 Car Pooled 10,911 10.21 Public Transportation 305 0.29 Walked 822 0.77 Bicycle 121 0.11 Other Means 1,505 1.41 Worked at Home 3,211 3.01 2012 Est. Workers Age 16+ by Travel Time to Work * Less than 15 Minutes 26,856 15 - 29 Minutes 54,387 30 - 44 Minutes 17,317 45 - 59 Minutes 2,429 60 or more Minutes 2,417 2012 Est. Avg Travel Time to Work in Minutes 22.76 2012 Est. Tenure of Occupied Housing Units 74,855 Owner Occupied 55,474 74.11 Renter Occupied 19,381 25.89 2012 Owner Occ. HUs: Avg. Length of Residence 13.08 2012 Renter Occ. HUs: Avg. Length of Residence 5.22 Broken Arrow, Oklahoma Retail Trade Area Demographics 27 DESCRIPTION DATA % 2012 Est. All Owner-Occupied Housing Values 55,474 Value Less than $20,000 795 1.43 Value $20,000 - $39,999 1,087 1.96 Value $40,000 - $59,999 1,548 2.79 Value $60,000 - $79,999 3,547 6.39 Value $80,000 - $99,999 6,654 11.99 Value $100,000 - $149,999 19,410 34.99 Value $150,000 - $199,999 10,832 19.53 Value $200,000 - $299,999 8,399 15.14 Value $300,000 - $399,999 1,599 2.88 Value $400,000 - $499,999 823 1.48 Value $500,000 - $749,999 518 0.93 Value $750,000 - $999,999 170 0.31 Value $1,000,000 or more 93 0.17 2012 Est. Median All Owner-Occupied Housing Value $136,338 2012 Est. Housing Units by Units in Structure 80,098 1 Unit Attached 1,644 2.05 1 Unit Detached 63,010 78.67 2 Units 673 0.84 3 or 4 Units 1,852 2.31 5 to 19 Units 6,925 8.65 20 to 49 Units 1,113 1.39 50 or More Units 1,677 2.09 Mobile Home or Trailer 3,155 3.94 Boat, RV, Van, etc. 48 0.06 2012 Est. Housing Units by Year Structure Built 80,098 Housing Unit Built 2005 or later 7,193 8.98 Housing Unit Built 2000 to 2004 9,989 12.47 Housing Unit Built 1990 to 1999 13,060 16.31 Housing Unit Built 1980 to 1989 16,387 20.46 Housing Unit Built 1970 to 1979 22,807 28.47 Housing Unit Built 1960 to 1969 6,618 8.26 Housing Unit Built 1950 to 1959 2,639 3.29 Housing Unit Built 1940 to 1949 671 0.84 Housing Unit Built 1939 or Earlier 734 0.92 2012 Est. Median Year Structure Built ** 1984 Retail Trade Area Demographics Broken Arrow, Oklahoma Retail Outlook Guide Educational Attainment 2012 Estimate Graduate or Professional 6.89% Bachelor’s Degree 19.60% Associate Degree 8.81% Some College, no degree 28.25% High School Graduate 26.63% Some High School, no degree 6.11% Less than 9th grade 3.70% Race Distribution 2012 Estimate White 71.16% Black or African American 6.29% American Indian/ Alaskan 6.10% Asian 3.62% Native Hawaiian/ Islander 0.05% Other Race 6.50% Two or More Races 6.28% Hispanic or Latino (of any race) 12.58% Age Groups 2012 Estimate Under 5 Years 8.08% 5 - 14 Years 14.87% 15 - 20 Years 8.47% 21 - 24 Years 5.29% 25 - 34 Years 14.66% 35 - 44 Years 13.45% 45 - 54 Years 15.01% 55 Years and over 20.17% Distribution 2012 Estimate Median Age 34.06 Average Age 35.00 Population 1990 2000 2012 Estimate 2017 Projection Retail Trade Area 138,002 164,242 203,759 218,655 Income 2012 Estimate Average Household $65,899 Median Household $54,514 Per Capita $24,267 Broken Arrow, Oklahoma Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Primary Retail Trade Area Summary For more information, contact: 63 Appendix D: Retail Gap Sector Summaries Provided on the following pages are one-page retail gap summary “yers” which are geared towards marketing individual retail sectors with leakages to corresponding retailers and restaurants. Lumber and Other Building Materials Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $95,714,740 $67,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Lumber and Other Building Materials Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $28,714,740 in Lumber and Other Building Materials sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Paint, Glass and Wallpaper Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $18,189,232 $11,400,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Paint, Glass and Wallpaper Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $6,789,233 in Paint, Glass and Wallpaper sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Hardware Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $38,473,749 $10,000,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 Hardware Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $28,473,750 in Hardware Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Retail Nurseries and Garden Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $24,980,843 $15,900,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Retail Nurseries and Garden Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $9,080,843 in Retail Nurseries and Garden sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Mobile Home Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $7,502,080 $0$0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 Mobile Home Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $7,502,080 in Mobile Home Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com General Merchandise Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $307,525,070 $200,000,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 General Merchandise Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $107,525,100 in General Merchandise Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Grocery Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $275,620,157 $130,000,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 Grocery Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $145,620,200 in Grocery Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Meat and Fish Markets Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $10,982,178 $0$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Meat and Fish Markets Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $10,982,180 in Meat and Fish Markets sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Fruit and Vegetable Markets Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $2,023,033 $0$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 Fruit and Vegetable Markets Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,023,033 in Fruit and Vegetable Markets sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Candy, Nut and Confection Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $650,261 $100,000 $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 Candy, Nut and Confection Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $550,261 in Candy, Nut and Confection Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Dairy Products Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $451,570 $0$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000 Dairy Products Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $451,570 in Dairy Products Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Retail Bakeries Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,540,307 $2,100,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 Retail Bakeries Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,440,307 in Retail Bakeries sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Food Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $18,694,991 $5,700,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Miscellaneous Food Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $12,994,990 in Miscellaneous Food Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com New and Used Car Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $397,652,385 $90,900,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 New and Used Car Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $306,752,400 in New and Used Car Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Used Car Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $74,960,590 $54,400,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Used Car Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $20,560,590 in Used Car Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Auto and Home Supply Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $95,064,479 $25,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Auto and Home Supply Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $70,064,480 in Auto and Home Supply Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Boat Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $24,276,394 $21,600,000 $20,000,000 $20,500,000 $21,000,000 $21,500,000 $22,000,000 $22,500,000 $23,000,000 $23,500,000 $24,000,000 $24,500,000 Boat Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,676,394 in Boat Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Recreational Vehicle Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $24,180,059 $600,000$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Recreational Vehicle Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $23,580,060 in Recreational Vehicle Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Motorcycle Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $10,307,834 $800,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Motorcycle Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $9,507,834 in Motorcycle Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Automotive Dealers, NEC Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $34,114,595 $19,300,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Automotive Dealers, NEC Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $14,814,600 in Automotive Dealers, NEC sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Men’s and Boys’ Clothing Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,064,654 $800,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Men's and Boys' Clothing Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,264,654 in Men’s and Boys’ Clothing Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Women’s Clothing Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $10,030,871 $6,200,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Women's Clothing Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,830,871 in Women’s Clothing Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Women’s Accessory and Specialty Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,162,040 $100,000 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 Women's Accessory and Specialty Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,062,040 in Women’s Accessory and Specialty Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Children’s and Infants’ Wear Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,920,677 $0$0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000 Children's and Infants' Wear Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,920,677 in Children’s and Infants’ Wear sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Shoe Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $11,289,246 $7,500,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Shoe Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,789,246 in Shoe Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Apparel and Accessory Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $6,255,747 $900,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 Miscellaneous Apparel and Accessory Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $5,355,748 in Miscellaneous Apparel and Accessory Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Home Furniture and Furnishing Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $61,564,019 $20,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 Home Furniture and Furnishing Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $41,564,020 in Home Furniture and Furnishing sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Radio, TV, and Computer Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $86,749,573 $11,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Radio, TV, and Computer Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $75,749,580 in Radio, TV, and Computer Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Eating Places Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $335,986,011 $142,100,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 Eating Places Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $193,886,000 in Eating Places sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Drinking Places Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $7,544,226 $3,300,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 Drinking Places Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $4,244,227 in Drinking Places sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Liquor Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $8,772,496 $6,000,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 Liquor Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,772,497 in Liquor Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Used Merchandise Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $14,570,653 $5,100,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 Used Merchandise Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $9,470,653 in Used Merchandise Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Sporting Goods, Bicycle and Gun Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $17,948,395 $17,000,000 $16,400,000 $16,600,000 $16,800,000 $17,000,000 $17,200,000 $17,400,000 $17,600,000 $17,800,000 $18,000,000 Sporting Goods, Bicycle and Gun Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $948,395 in Sporting Goods, Bicycle and Gun Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Book Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $8,513,596 $600,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 Book Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $7,913,597 in Book Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Stationery Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $14,492,381 $12,500,000 $11,500,000 $12,000,000 $12,500,000 $13,000,000 $13,500,000 $14,000,000 $14,500,000 Stationery Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,992,381 in Stationery Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Jewelry Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $4,551,824 $2,400,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 $5,000,000 Jewelry Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,151,824 in Jewelry Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Hobby, Toy and Game Shops Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $18,393,944 $2,900,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Hobby, Toy and Game Shops Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $15,493,940 in Hobby, Toy and Game Shops sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Camera and Photography Supply Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $698,428 $0$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 Camera and Photography Supply Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $698,428 in Camera and Photography Supply Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Gift, Novelty and Souvenir Shops Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $11,271,183 $2,400,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Gift, Novelty and Souvenir Shops Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $8,871,183 in Gift, Novelty and Souvenir Shops sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Sewing, Needlework and Craft Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,463,086 $500,000 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 Sewing, Needlework and Craft Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $963,086 in Sewing, Needlework and Craft Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Non-store Retailers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $14,233,481 $12,000,000 $10,500,000 $11,000,000 $11,500,000 $12,000,000 $12,500,000 $13,000,000 $13,500,000 $14,000,000 $14,500,000 Non-store Retailers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,233,481 in Non-store Retailers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Fuel and Ice Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,907,584 $200,000$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 Fuel and Ice Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,707,584 in Fuel and Ice Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Florists Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $7,496,059 $2,750,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 Florists Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $4,746,059 in Florists sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Tobacco Stores and Stands Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,299,470 $300,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Tobacco Stores and Stands Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,999,470 in Tobacco Stores and Stands sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Optical Goods Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,582,454 $1,300,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 Optical Goods Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $2,282,454 in Optical Goods Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Retail Stores, NEC Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $90,181,504 $24,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Miscellaneous Retail Stores, NEC Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $66,181,500 in Miscellaneous Retail Stores, NEC sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Primary Retail Trade Area Leakage Summary Retail Trade Area Population 203,759 Average Household Income $65,899 Per Capita Income $24,267 Population by Race/Ethnicity White 71.16% Black or African American 6.29% Hispanic Origin 12.58% Median Age 34.06 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Retail Gap analysis secondary Retail trade area Broken arrow, Oklahoma Prepared for Broken Arrow Economic Development Corporation Chamber of Commerce 05.03.12 Moving Beyond Data Secondary Retail Trade Area Map Broken Arrow, Oklahoma Re t a i l G a p A n a l y s i s S u m m a r y T a b l e SI C RE T A IL S E C TO R PO T E N T IAL S A L E S E S T. AC TU A L S A L E S SU RP LU S/LEA K A G E % S U RP LU S 52 1 Lu m b e r a n d O t h e r B u i l d i n g M a t e r i a l s $1 5 5 , 4 5 6 , 0 0 0 $6 7 , 0 0 0 , 0 0 0 -$ 8 8 , 4 5 5 , 9 6 0 -5 7 % 52 3 Pa i n t , G l a s s a n d W a l l p a p e r $2 9 , 5 4 2 , 2 1 0 $1 1 , 4 0 0 , 0 0 0 -$ 1 8 , 1 4 2 , 2 1 0 -6 1 % 52 5 Ha r d w a r e S t o r e s $6 2 , 4 8 7 , 4 9 0 $1 0 , 0 0 0 , 0 0 0 -$ 5 2 , 4 8 7 , 4 9 0 -8 4 % 52 6 Re t a i l N u r s e r i e s a n d G a r d e n $4 0 , 5 7 2 , 8 6 0 $1 5 , 9 0 0 , 0 0 0 -$ 2 4 , 6 7 2 , 8 6 0 -6 1 % 52 7 Mo b i l e H o m e D e a l e r s $1 2 , 1 8 4 , 5 7 0 $0 -$ 1 2 , 1 8 4 , 5 7 0 -1 0 0 % 53 Ge n e r a l M e r c h a n d i s e S t o r e s $4 9 9 , 4 6 9 , 6 0 0 $2 0 0 , 0 0 0 , 0 0 0 -$ 2 9 9 , 4 6 9 , 6 0 0 -6 0 % 54 1 Gr o c e r y S t o r e s $4 4 7 , 6 5 1 , 0 0 0 $1 3 0 , 0 0 0 , 0 0 0 -$ 3 1 7 , 6 5 1 , 0 0 0 -7 1 % 54 2 Me a t a n d F i s h M a r k e t s $1 7 , 8 3 6 , 8 0 0 $0 -$ 1 7 , 8 3 6 , 8 0 0 -1 0 0 % 54 3 Fr u i t a n d V e g e t a b l e M a r k e t s $3 , 2 8 5 , 7 2 7 $0 -$ 3 , 2 8 5 , 7 2 7 -1 0 0 % 54 4 Ca n d y , N u t a n d C o n f e c t i o n S t o r e s $1 , 0 5 6 , 1 2 7 $1 0 0 , 0 0 0 -$ 9 5 6 , 1 2 7 -9 1 % 54 5 Da i r y P r o d u c t s S t o r e s $7 3 3 , 4 2 1 $0 -$ 7 3 3 , 4 2 1 -1 0 0 % 54 6 Re t a i l B a k e r i e s $5 , 7 5 0 , 0 2 3 $2 , 1 0 0 , 0 0 0 -$ 3 , 6 5 0 , 0 2 3 -6 3 % 54 9 Mi s c e l l a n e o u s F o o d S t o r e s $3 0 , 3 6 3 , 6 4 0 $5 , 7 0 0 , 0 0 0 -$ 2 4 , 6 6 3 , 6 4 0 -8 1 % 55 1 Ne w a n d U s e d C a r D e a l e r s $6 4 5 , 8 5 0 , 8 0 0 $9 0 , 9 0 0 , 0 0 0 -$ 5 5 4 , 9 5 0 , 7 0 0 -8 6 % 55 2 Us e d C a r D e a l e r s $1 2 1 , 7 4 7 , 9 0 0 $5 4 , 4 0 0 , 0 0 0 -$ 6 7 , 3 4 7 , 9 3 0 -5 5 % 55 3 Au t o a n d H o m e S u p p l y S t o r e s $1 5 4 , 3 9 9 , 8 0 0 $2 5 , 0 0 0 , 0 0 0 -$ 1 2 9 , 3 9 9 , 8 0 0 -8 4 % 55 4 Ga s o l i n e S e r v i c e S t a t i o n s $1 5 3 , 2 3 6 , 1 0 0 $1 8 5 , 0 0 0 , 0 0 0 $3 1 , 7 6 3 , 8 6 0 21 % 55 5 Bo a t D e a l e r s $3 9 , 4 2 8 , 7 2 0 $2 1 , 6 0 0 , 0 0 0 -$ 1 7 , 8 2 8 , 7 3 0 -4 5 % 55 6 Re c r e a t i o n a l V e h i c l e D e a l e r s $3 9 , 2 7 2 , 2 6 0 $6 0 0 , 0 0 0 -$ 3 8 , 6 7 2 , 2 6 0 -9 8 % 55 7 Mo t o r c y c l e D e a l e r s $1 6 , 7 4 1 , 5 6 0 $8 0 0 , 0 0 0 -$ 1 5 , 9 4 1 , 5 6 0 -9 5 % 55 9 Au t o m o t i v e D e a l e r s , N E C $5 5 , 4 0 7 , 5 3 0 $1 9 , 3 0 0 , 0 0 0 -$ 3 6 , 1 0 7 , 5 3 0 -6 5 % 56 1 Me n ’ s a n d B o y s ’ C l o t h i n g S t o r e s $4 , 9 7 7 , 4 8 6 $8 0 0 , 0 0 0 -$ 4 , 1 7 7 , 4 8 6 -8 4 % 56 2 Wo m e n ’ s C l o t h i n g S t o r e s $1 6 , 2 9 1 , 7 3 0 $6 , 2 0 0 , 0 0 0 -$ 1 0 , 0 9 1 , 7 3 0 -6 2 % 56 3 Wo m e n ’ s A c c e s s o r y a n d S p e c i a l t y S t o r e s $1 , 8 8 7 , 3 3 7 $1 0 0 , 0 0 0 -$ 1 , 7 8 7 , 3 3 7 -9 5 % 56 4 Ch i l d r e n ’ s a n d I n f a n t s ’ W e a r $3 , 1 1 9 , 4 8 5 $0 -$ 3 , 1 1 9 , 4 8 5 -1 0 0 % 56 5 Fa m i l y C l o t h i n g S t o r e s $1 7 , 3 9 6 , 7 5 0 $2 0 , 0 0 0 , 0 0 0 $2 , 6 0 3 , 2 4 9 15 % Su m m a r y T a b l e ( c o n t i n u e d ) 56 6 Sh o e S t o r e s $1 8 , 3 3 5 , 5 3 0 $7 , 5 0 0 , 0 0 0 -$ 1 0 , 8 3 5 , 5 3 0 -5 9 % 56 9 Mi s c e l l a n e o u s A p p a r e l a n d A c c e s s o r y S t o r e s $1 0 , 1 6 0 , 3 3 0 $9 0 0 , 0 0 0 -$ 9 , 2 6 0 , 3 2 9 -9 1 % 57 1 Ho m e F u r n i t u r e a n d F u r n i s h i n g $9 9 , 9 8 9 , 7 6 0 $2 0 , 0 0 0 , 0 0 0 -$ 7 9 , 9 8 9 , 7 6 0 -8 0 % 57 2 Ho u s e h o l d A p p l i a n c e S t o r e s $1 7 , 8 6 6 , 1 4 0 $1 4 , 5 0 0 , 0 0 0 -$ 3 , 3 6 6 , 1 4 1 -1 9 % 57 3 Ra d i o , T V , a n d C o m p u t e r S t o r e s $1 4 0 , 8 9 5 , 1 0 0 $1 1 , 0 0 0 , 0 0 0 -$ 1 2 9 , 8 9 5 , 1 0 0 -9 2 % 58 1 2 Ea t i n g P l a c e s $5 4 5 , 6 9 4 , 7 0 0 $1 4 2 , 1 0 0 , 0 0 0 -$ 4 0 3 , 5 9 4 , 7 0 0 -7 4 % 58 1 3 Dr i n k i n g P l a c e s $1 2 , 2 5 3 , 0 2 0 $3 , 3 0 0 , 0 0 0 -$ 8 , 9 5 3 , 0 2 4 -7 3 % 59 1 Dr u g S t o r e s a n d P r o p r i e t a r y $9 0 , 0 0 5 , 4 6 0 $6 6 , 0 0 0 , 0 0 0 -$ 2 4 , 0 0 5 , 4 5 0 -2 7 % 59 2 Li q u o r S t o r e s $1 4 , 2 4 7 , 9 3 0 $6 , 0 0 0 , 0 0 0 -$ 8 , 2 4 7 , 9 3 0 -5 8 % 59 3 Us e d M e r c h a n d i s e S t o r e s $2 3 , 6 6 5 , 0 6 0 $5 , 1 0 0 , 0 0 0 -$ 1 8 , 5 6 5 , 0 6 0 -7 8 % 59 4 1 Sp o r t i n g G o o d s , B i c y c l e a n d G u n S t o r e s $2 9 , 1 5 1 , 0 5 0 $1 7 , 0 0 0 , 0 0 0 -$ 1 2 , 1 5 1 , 0 5 0 -4 2 % 59 4 2 Bo o k S t o r e s $1 3 , 8 2 7 , 4 4 0 $6 0 0 , 0 0 0 -$ 1 3 , 2 2 7 , 4 4 0 -9 6 % 59 4 3 St a t i o n e r y S t o r e s $2 3 , 5 3 7 , 9 3 0 $1 2 , 5 0 0 , 0 0 0 -$ 1 1 , 0 3 7 , 9 3 0 -4 7 % 59 4 4 Je w e l r y S t o r e s $7 , 3 9 2 , 8 8 6 $2 , 4 0 0 , 0 0 0 -$ 4 , 9 9 2 , 8 8 6 -6 8 % 59 4 5 Ho b b y , T o y a n d G a m e S h o p s $2 9 , 8 7 4 , 6 9 0 $2 , 9 0 0 , 0 0 0 -$ 2 6 , 9 7 4 , 6 9 0 -9 0 % 59 4 6 Ca m e r a a n d P h o t o g r a p h y S u p p l y S t o r e s $1 , 1 3 4 , 3 5 8 $0 -$ 1 , 1 3 4 , 3 5 8 -1 0 0 % 59 4 7 Gi f t , N o v e l t y a n d S o u v e n i r S h o p s $1 8 , 3 0 6 , 1 9 0 $2 , 4 0 0 , 0 0 0 -$ 1 5 , 9 0 6 , 1 9 0 -8 7 % 59 4 8 Lu g g a g e a n d L e a t h e r G o o d s S t o r e s $3 7 1 , 6 0 0 $7 5 0 , 0 0 0 $3 7 8 , 4 0 0 10 2 % 59 4 9 Se w i n g , N e e d l e w o r k a n d C r a f t S t o r e s $2 , 3 7 6 , 2 8 5 $5 0 0 , 0 0 0 -$ 1 , 8 7 6 , 2 8 5 -7 9 % 59 6 No n - s t o r e R e t a i l e r s $2 3 , 1 1 7 , 4 4 0 $1 2 , 0 0 0 , 0 0 0 -$ 1 1 , 1 1 7 , 4 4 0 -4 8 % 59 8 Fu e l a n d I c e D e a l e r s $6 , 3 4 6 , 5 3 9 $2 0 0 , 0 0 0 -$ 6 , 1 4 6 , 5 3 9 -9 7 % 59 9 2 Fl o r i s t s $1 2 , 1 7 4 , 7 9 0 $2 , 7 5 0 , 0 0 0 -$ 9 , 4 2 4 , 7 9 2 -7 7 % 59 9 3 To b a c c o S t o r e s a n d S t a n d s $5 , 3 5 8 , 8 6 5 $3 0 0 , 0 0 0 -$ 5 , 0 5 8 , 8 6 5 -9 4 % 59 9 4 Ne w s D e a l e r s a n d N e w s s t a n d s $3 1 2 , 9 2 6 $3 0 0 , 0 0 0 -$ 1 2 , 9 2 6 -4 % 59 9 5 Op t i c a l G o o d s S t o r e s $5 , 8 1 8 , 4 7 5 $1 , 3 0 0 , 0 0 0 -$ 4 , 5 1 8 , 4 7 5 -7 8 % 59 9 9 Mi s c e l l a n e o u s R e t a i l S t o r e s , N E C $1 4 6 , 4 6 9 , 1 0 0 $2 4 , 0 0 0 , 0 0 0 -$ 1 2 2 , 4 6 9 , 1 0 0 -8 4 % T O T A L S $3 , 8 7 4 , 8 3 0 , 0 0 0 $1 , 2 2 3 , 2 0 0 , 0 0 0 $2 , 6 5 1 , 6 3 0 , 0 0 0 LE A K A G E 15 Leakage Summary SIC RETAIL SECTOR LEAKAGE AMOUNT 521 Lumber and Other Building Materials . . . . . . . . . . . . . . . . . . .-$88,455,960 523 Paint, Glass and Wallpaper . . . . . . . . . . . . . . . . . . . . . . . .-$18,142,210 525 Hardware Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$52,487,490 526 Retail Nurseries and Garden . . . . . . . . . . . . . . . . . . . . . . .-$24,672,860 527 Mobile Home Dealers . . . . . . . . . . . . . . . . . . . . . . . . . .-$12,184,570 53 General Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . -$299,469,600 541 Grocery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$317,651,000 542 Meat and Fish Markets. . . . . . . . . . . . . . . . . . . . . . . . . .-$17,836,800 543 Fruit and Vegetable Markets . . . . . . . . . . . . . . . . . . . . . . . -$3,285,727 544 Candy, Nut and Confection Stores . . . . . . . . . . . . . . . . . . . . .-$956,127 545 Dairy Products Stores . . . . . . . . . . . . . . . . . . . . . . . . . . .-$733,421 546 Retail Bakeries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,650,023 549 Miscellaneous Food Stores . . . . . . . . . . . . . . . . . . . . . . . .-$24,663,640 551 New and Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . -$554,950,700 552 Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$67,347,930 553 Auto and Home Supply Stores . . . . . . . . . . . . . . . . . . . . . -$129,399,800 555 Boat Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$17,828,730 556 Recreational Vehicle Dealers . . . . . . . . . . . . . . . . . . . . . . .-$38,672,260 557 Motorcycle Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . .-$15,941,560 559 Automotive Dealers, NEC . . . . . . . . . . . . . . . . . . . . . . . .-$36,107,530 561 Men’s and Boys’ Clothing Stores . . . . . . . . . . . . . . . . . . . . . -$4,177,486 562 Women’s Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . .-$10,091,730 563 Women’s Accessory and Specialty Stores . . . . . . . . . . . . . . . . . -$1,787,337 564 Children’s and Infants’ Wear . . . . . . . . . . . . . . . . . . . . . . . -$3,119,485 566 Shoe Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$10,835,530 569 Miscellaneous Apparel and Accessory Stores . . . . . . . . . . . . . . . -$9,260,329 571 Home Furniture and Furnishing . . . . . . . . . . . . . . . . . . . . .-$79,989,760 572 Household Appliance Stores . . . . . . . . . . . . . . . . . . . . . . . -$3,366,141 573 Radio, TV, and Computer Stores . . . . . . . . . . . . . . . . . . . . -$129,895,100 5812 Eating Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$403,594,700 5813 Drinking Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$8,953,024 591 Drug Stores and Proprietary . . . . . . . . . . . . . . . . . . . . . . .-$24,005,450 592 Liquor Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$8,247,930 593 Used Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . . .-$18,565,060 5941 Sporting Goods, Bicycle and Gun Stores . . . . . . . . . . . . . . . . .-$12,151,050 5942 Book Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$13,227,440 5943 Stationery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . .-$11,037,930 5944 Jewelry Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$4,992,886 5945 Hobby, Toy and Game Shops. . . . . . . . . . . . . . . . . . . . . . .-$26,974,690 5946 Camera and Photography Supply Stores . . . . . . . . . . . . . . . . . -$1,134,358 5947 Gift, Novelty and Souvenir Shops . . . . . . . . . . . . . . . . . . . . .-$15,906,190 5949 Sewing, Needlework and Craft Stores . . . . . . . . . . . . . . . . . . . -$1,876,285 596 Non-store Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . .-$11,117,440 598 Fuel and Ice Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$6,146,539 5992 Florists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$9,424,792 5993 Tobacco Stores and Stands . . . . . . . . . . . . . . . . . . . . . . . -$5,058,865 5994 News Dealers and Newsstands . . . . . . . . . . . . . . . . . . . . . . . .-$12,926 5995 Optical Goods Stores . . . . . . . . . . . . . . . . . . . . . . . . . . -$4,518,475 5999 Miscellaneous Retail Stores, NEC . . . . . . . . . . . . . . . . . . . . -$122,469,100 16 Surplus Summary SIC RETAIL SECTOR SURPLUS AMOUNT 554 Gasoline Service Stations . . . . . . . . . . . . . . . . . . . . . . . . $31,763,860 565 Family Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,603,249 5948 Luggage and Leather Goods Stores . . . . . . . . . . . . . . . . . . . . $378,400 17 DESCRIPTION DATA % Population 2017 Projection 351,044 2012 Estimate 331,634 2000 Census 281,228 1990 Census 240,127 Growth 2012-2017 5.85% Growth 2000-2012 17.92% Growth 1990-2000 17.12% 2012 Est. Pop by Single Race Class 331,634 White Alone 233,082 70.28 Black or African American Alone 22,903 6.91 Amer. Indian and Alaska Native Alone 21,006 6.33 Asian Alone 10,452 3.15 Native Hawaiian and Other Pac. Isl. Alone 192 0.06 Some Other Race Alone 23,037 6.95 Two or More Races 20,961 6.32 2012 Est. Pop Hisp or Latino by Origin 331,634 Not Hispanic or Latino 289,181 87.20 Hispanic or Latino: 42,453 12.80 Mexican 34,982 82.40 Puerto Rican 1,479 3.48 Cuban 325 0.77 All Other Hispanic or Latino 5,666 13.35 2012 Est. Hisp or Latino by Single Race Class 42,453 White Alone 15,001 35.34 Black or African American Alone 549 1.29 American Indian and Alaska Native Alone 1,067 2.51 Asian Alone 103 0.24 Native Hawaiian and Other Paci c Islander Alone 27 0.06 Some Other Race Alone 22,713 53.50 Two or More Races 2,992 7.05 Broken Arrow, Oklahoma Retail Trade Area Demographics 18 DESCRIPTION DATA % 2012 Est. Pop. Asian Alone Race by Cat 10,452 Chinese, except Taiwanese 1,057 10.11 Filipino 822 7.86 Japanese 178 1.70 Asian Indian 1,581 15.13 Korean 612 5.86 Vietnamese 2,227 21.31 Cambodian 13 0.12 Hmong 1,395 13.35 Laotian 798 7.63 Thai 20 0.19 All Other Asian Races Including 2+ Category 1,750 16.74 2012 Est. Population by Ancestry 331,634 Pop, Arab 1,033 0.31 Pop, Czech 859 0.26 Pop, Danish 429 0.13 Pop, Dutch 3,860 1.16 Pop, English 23,445 7.07 Pop, French (except Basque) 5,785 1.74 Pop, French Canadian 989 0.30 Pop, German 38,318 11.55 Pop, Greek 533 0.16 Pop, Hungarian 379 0.11 Pop, Irish 26,154 7.89 Pop, Italian 5,034 1.52 Pop, Lithuanian 93 0.03 Pop, United States or American 23,112 6.97 Pop, Norwegian 2,358 0.71 Pop, Polish 2,195 0.66 Pop, Portuguese 317 0.10 Pop, Russian 935 0.28 Pop, Scottish 4,585 1.38 Pop, Scotch-Irish 3,884 1.17 Pop, Slovak 271 0.08 Pop, Subsaharan African 1,117 0.34 Pop, Swedish 2,396 0.72 Pop, Swiss 375 0.11 Pop, Ukrainian 662 0.20 Pop, Welsh 1,074 0.32 Pop, West Indian (exc Hisp groups) 1,481 0.45 Pop, Other ancestries 119,750 36.11 Broken Arrow, Oklahoma Retail Trade Area Demographics 19 DESCRIPTION DATA % 2012 Est. Population by Ancestry Pop, Ancestry Unclassi ed 60,211 18.16 2012 Est. Pop Age 5+ by Language Spoken At Home 305,389 Speak Only English at Home 270,667 88.63 Speak Asian/Pac. Isl. Lang. at Home 4,895 1.60 Speak IndoEuropean Language at Home 4,748 1.55 Speak Spanish at Home 23,776 7.79 Speak Other Language at Home 1,302 0.43 2012 Est. Population by Sex 331,634 Male 163,649 49.35 Female 167,985 50.65 2012 Est. Population by Age 331,634 Age 0 - 4 26,245 7.91 Age 5 - 9 24,755 7.46 Age 10 - 14 22,874 6.90 Age 15 - 17 13,853 4.18 Age 18 - 20 12,672 3.82 Age 21 - 24 16,897 5.10 Age 25 - 34 49,504 14.93 Age 35 - 44 44,342 13.37 Age 45 - 54 47,546 14.34 Age 55 - 64 37,044 11.17 Age 65 - 74 20,612 6.22 Age 75 - 84 11,323 3.41 Age 85 and over 3,965 1.20 Age 16 and over 253,222 76.36 Age 18 and over 243,906 73.55 Age 21 and over 231,234 69.73 Age 65 and over 35,900 10.83 2012 Est. Median Age 34.80 2012 Est. Average Age 36 Broken Arrow, Oklahoma Retail Trade Area Demographics 20 DESCRIPTION DATA % 2012 Est. Male Population by Age 163,649 Age 0 - 4 13,368 8.17 Age 5 - 9 12,712 7.77 Age 10 - 14 11,720 7.16 Age 15 - 17 6,988 4.27 Age 18 - 20 6,650 4.06 Age 21 - 24 8,557 5.23 Age 25 - 34 25,178 15.39 Age 35 - 44 22,183 13.56 Age 45 - 54 23,229 14.19 Age 55 - 64 17,680 10.80 Age 65 - 74 9,459 5.78 Age 75 - 84 4,658 2.85 Age 85 and over 1,268 0.77 2012 Est. Median Age, Male 33.67 2012 Est. Average Age, Male 34.90 2012 Est. Female Population by Age 167,985 Age 0 - 4 12,877 7.67 Age 5 - 9 12,043 7.17 Age 10 - 14 11,154 6.64 Age 15 - 17 6,865 4.09 Age 18 - 20 6,022 3.58 Age 21 - 24 8,341 4.97 Age 25 - 34 24,326 14.48 Age 35 - 44 22,159 13.19 Age 45 - 54 24,317 14.48 Age 55 - 64 19,364 11.53 Age 65 - 74 11,154 6.64 Age 75 - 84 6,664 3.97 Age 85 and over 2,697 1.61 2012 Est. Median Age, Female 36.07 2012 Est. Average Age, Female 37 Broken Arrow, Oklahoma Retail Trade Area Demographics 21 DESCRIPTION DATA % 2012 Est. Pop Age 15+ by Marital Status 257,759 Total, Never Married 66,093 25.64 Males, Never Married 37,363 14.50 Females, Never Married 28,730 11.15 Married, Spouse present 137,704 53.42 Married, Spouse absent 10,965 4.25 Widowed 13,890 5.39 Males Widowed 2,870 1.11 Females Widowed 11,020 4.28 Divorced 29,108 11.29 Males Divorced 12,145 4.71 Females Divorced 16,963 6.58 2012 Est. Pop. Age 25+ by Edu. Attainment 214,336 Less than 9th grade 9,474 4.42 Some High School, no diploma 13,644 6.37 High School Graduate (or GED) 57,782 26.96 Some College, no degree 57,816 26.97 Associate Degree 17,534 8.18 Bachelor’s Degree 41,746 19.48 Master’s Degree 12,224 5.70 Professional School Degree 2,908 1.36 Doctorate Degree 1,207 0.56 2012 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 22,169 Less than 9th grade 5,427 24.48 Some High School, no diploma 3,738 16.86 High School Graduate (or GED) 6,368 28.72 Some College, no degree 2,958 13.34 Associate Degree 933 4.21 Bachelor’s Degree 2,260 10.19 Graduate or Professional Degree 485 2.19 Broken Arrow, Oklahoma Retail Trade Area Demographics 22 DESCRIPTION DATA % Households 2017 Projection 134,674 2012 Estimate 127,040 2000 Census 108,593 1990 Census 91,130 Growth 2012-2017 6.01% Growth 2000-2012 16.99% Growth 1990-2000 19.16% 2012 Est. Households by Household Type 127,040 Family Households 90,524 71.26 Nonfamily Households 36,516 28.74 2012 Est. Group Quarters Population 1,556 2012 HHs by Ethnicity, Hispanic/Latino 12,205 9.61 2012 Est. HHs by HH Income 127,040 Income Less than $15,000 12,987 10.22 Income $15,000 - $24,999 13,826 10.88 Income $25,000 - $34,999 14,883 11.72 Income $35,000 - $49,999 21,818 17.17 Income $50,000 - $74,999 27,214 21.42 Income $75,000 - $99,999 16,278 12.81 Income $100,000 - $124,999 9,611 7.57 Income $125,000 - $149,999 4,657 3.67 Income $150,000 - $199,999 3,148 2.48 Income $200,000 - $499,999 2,262 1.78 Income $500,000 and more 357 0.28 2012 Est. Average Household Income $63,023 2012 Est. Median Household Income $50,006 2012 Est. Per Capita Income $24,216 Broken Arrow, Oklahoma Retail Trade Area Demographics 23 DESCRIPTION DATA % 2012 Median HH Inc by Single Race Class. or Ethn White Alone 53,762 Black or African American Alone 34,655 American Indian and Alaska Native Alone 47,524 Asian Alone 55,604 Native Hawaiian and Other Paci c Islander Alone 31,846 Some Other Race Alone 36,319 Two or More Races 44,594 Hispanic or Latino 37,595 Not Hispanic or Latino 51,829 2012 Est. Family HH Type, Presence Own Children 90,524 Married-Couple Family, own children 31,926 35.27 Married-Couple Family, no own children 37,963 41.94 Male Householder, own children 3,544 3.91 Male Householder, no own children 2,982 3.29 Female Householder, own children 8,761 9.68 Female Householder, no own children 5,349 5.91 2012 Est. Households by Household Size 127,040 1-person household 29,408 23.15 2-person household 43,082 33.91 3-person household 23,596 18.57 4-person household 18,597 14.64 5-person household 8,028 6.32 6-person household 2,958 2.33 7 or more person household 1,371 1.08 2012 Est. Average Household Size 2.60 Broken Arrow, Oklahoma Retail Trade Area Demographics 24 DESCRIPTION DATA % 2012 Est. Households by Presence of People 127,040 Households with 1 or more People under Age 18: 45,673 35.95 Married-Couple Family 31,979 70.02 Other Family, Male Householder 3,796 8.31 Other Family, Female Householder 9,606 21.03 Nonfamily, Male Householder 172 0.38 Nonfamily, Female Householder 119 0.26 Households no People under Age 18: 81,368 64.05 Married-Couple Family 34,791 42.76 Other Family, Male Householder 2,433 2.99 Other Family, Female Householder 3,986 4.90 Nonfamily, Male Householder 19,315 23.74 Nonfamily, Female Householder 20,843 25.62 2012 Est. Households by Number of Vehicles 127,040 No Vehicles 5,980 4.71 1 Vehicle 39,610 31.18 2 Vehicles 53,507 42.12 3 Vehicles 20,341 16.01 4 Vehicles 5,819 4.58 5 or more Vehicles 1,782 1.40 2012 Est. Average Number of Vehicles 1.90 Family Households 2017 Projection 96,288 2012 Estimate 90,524 2000 Census 77,238 1990 Census 67,225 Growth 2012-2017 6.37% Growth 2000-2012 17.20% Growth 1990-2000 14.89% 2012 Est. Families by Poverty Status 90,524 2012 Families at or Above Poverty 82,611 91.26 2012 Families at or Above Poverty with Children 40,852 45.13 2012 Families Below Poverty 7,913 8.74 2012 Families Below Poverty with Children 6,724 7.43 Broken Arrow, Oklahoma Retail Trade Area Demographics 25 DESCRIPTION DATA % 2012 Est. Pop Age 16+ by Employment Status 253,222 In Armed Forces 282 0.11 Civilian - Employed 168,118 66.39 Civilian - Unemployed 8,915 3.52 Not in Labor Force 75,908 29.98 2012 Est. Civ Employed Pop 16+ Class of Worker 171,857 For-Pro t Private Workers 126,040 73.34 Non-Pro t Private Workers 11,456 6.67 Local Government Workers 9,862 5.74 State Government Workers 4,907 2.86 Federal Government Workers 1,995 1.16 Self-Emp Workers 17,362 10.10 Unpaid Family Workers 235 0.14 2012 Est. Civ Employed Pop 16+ by Occupation 171,857 Architect/Engineer 3,744 2.18 Arts/Entertain/Sports 2,189 1.27 Building Grounds Maint 5,353 3.11 Business/Financial Ops 7,804 4.54 Community/Soc Svcs 2,604 1.52 Computer/Mathematical 3,583 2.08 Construction/Extraction 12,462 7.25 Edu/Training/Library 8,776 5.11 Farm/Fish/Forestry 257 0.15 Food Prep/Serving 8,478 4.93 Health Practitioner/Tec 8,560 4.98 Healthcare Support 3,605 2.10 Maintenance Repair 7,073 4.12 Legal 1,298 0.76 Life/Phys/Soc Science 949 0.55 Management 17,606 10.24 O ce/Admin Support 27,762 16.15 Production 11,757 6.84 Protective Svcs 3,150 1.83 Sales/Related 20,948 12.19 Personal Care/Svc 5,331 3.10 Transportation/Moving 8,569 4.99 Broken Arrow, Oklahoma Retail Trade Area Demographics 26 DESCRIPTION DATA % 2012 Est. Pop 16+ by Occupation Classi cation 171,857 Blue Collar 39,861 23.19 White Collar 105,823 61.58 Service and Farm 26,174 15.23 2012 Est. Workers Age 16+, Transp. To Work 169,397 Drove Alone 141,310 83.42 Car Pooled 17,534 10.35 Public Transportation 531 0.31 Walked 1,784 1.05 Bicycle 342 0.20 Other Means 2,358 1.39 Worked at Home 5,538 3.27 2012 Est. Workers Age 16+ by Travel Time to Work * Less than 15 Minutes 46,250 15 - 29 Minutes 82,730 30 - 44 Minutes 26,050 45 - 59 Minutes 4,691 60 or more Minutes 4,110 2012 Est. Avg Travel Time to Work in Minutes 22.53 2012 Est. Tenure of Occupied Housing Units 127,040 Owner Occupied 85,673 67.44 Renter Occupied 41,367 32.56 2012 Owner Occ. HUs: Avg. Length of Residence 14.24 2012 Renter Occ. HUs: Avg. Length of Residence 5.29 Broken Arrow, Oklahoma Retail Trade Area Demographics 27 DESCRIPTION DATA % 2012 Est. All Owner-Occupied Housing Values 85,673 Value Less than $20,000 1,337 1.56 Value $20,000 - $39,999 1,974 2.30 Value $40,000 - $59,999 3,291 3.84 Value $60,000 - $79,999 6,164 7.19 Value $80,000 - $99,999 10,377 12.11 Value $100,000 - $149,999 28,626 33.41 Value $150,000 - $199,999 16,042 18.72 Value $200,000 - $299,999 12,604 14.71 Value $300,000 - $399,999 2,528 2.95 Value $400,000 - $499,999 1,325 1.55 Value $500,000 - $749,999 960 1.12 Value $750,000 - $999,999 247 0.29 Value $1,000,000 or more 198 0.23 2012 Est. Median All Owner-Occupied Housing Value $134,397 2012 Est. Housing Units by Units in Structure 137,666 1 Unit Attached 3,215 2.34 1 Unit Detached 97,608 70.90 2 Units 1,819 1.32 3 or 4 Units 5,083 3.69 5 to 19 Units 15,547 11.29 20 to 49 Units 3,432 2.49 50 or More Units 4,691 3.41 Mobile Home or Trailer 6,144 4.46 Boat, RV, Van, etc. 128 0.09 2012 Est. Housing Units by Year Structure Built 137,666 Housing Unit Built 2005 or later 9,208 6.69 Housing Unit Built 2000 to 2004 14,378 10.44 Housing Unit Built 1990 to 1999 22,069 16.03 Housing Unit Built 1980 to 1989 27,316 19.84 Housing Unit Built 1970 to 1979 36,722 26.67 Housing Unit Built 1960 to 1969 16,547 12.02 Housing Unit Built 1950 to 1959 7,645 5.55 Housing Unit Built 1940 to 1949 1,999 1.45 Housing Unit Built 1939 or Earlier 1,783 1.30 2012 Est. Median Year Structure Built ** 1982 Retail Trade Area Demographics Broken Arrow, Oklahoma 28 Acknowledgements The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study. Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2011/2012, ESRI 2011/2012, U.S. Census Bureau, Economy.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics. To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model. Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Retail Outlook Guide Educational Attainment 2012 Estimate Graduate or Professional 7.62% Bachelor’s Degree 19.48% Associate Degree 8.18% Some College, no degree 26.97% High School Graduate 26.96% Some High School, no degree 6.37% Less than 9th grade 4.42% Race Distribution 2012 Estimate White 70.28% Black or African American 6.91% American Indian/ Alaskan 6.33% Asian 3.15% Native Hawaiian/ Islander 0.06% Other Race 6.95% Two or More Races 6.32% Hispanic or Latino (of any race) 12.80% Age Groups 2012 Estimate Under 5 Years 7.91% 5 - 14 Years 14.36% 15 - 20 Years 8.00% 21 - 24 Years 5.10% 25 - 34 Years 14.93% 35 - 44 Years 13.37% 45 - 54 Years 14.34% 55 Years and over 22.00% Distribution 2012 Estimate Median Age 34.80 Average Age 36.00 Population 1990 2000 2012 Estimate 2017 Projection Retail Trade Area 240,127 281,228 331,634 351,044 Income 2012 Estimate Average Household $63,023 Median Household $50,006 Per Capita $24,216 Broken Arrow, Oklahoma Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Secondary Retail Trade Area Summary For more information, contact: 63 Appendix D: Retail Gap Sector Summaries Provided on the following pages are one-page retail gap summary “yers” which are geared towards marketing individual retail sectors with leakages to corresponding retailers and restaurants. Lumber and Other Building Materials Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $155,455,964 $67,000,000 $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Lumber and Other Building Materials Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $88,455,960 in Lumber and Other Building Materials sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Paint, Glass and Wallpaper Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $29,542,207 $11,400,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Paint, Glass and Wallpaper Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $18,142,210 in Paint, Glass and Wallpaper sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Hardware Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $62,487,489 $10,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 Hardware Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $52,487,490 in Hardware Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Retail Nurseries and Garden Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $40,572,862 $15,900,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 Retail Nurseries and Garden Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $24,672,860 in Retail Nurseries and Garden sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Mobile Home Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $12,184,571 $0$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 Mobile Home Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $12,184,570 in Mobile Home Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com General Merchandise Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $499,469,637 $200,000,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 $500,000,000 General Merchandise Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $299,469,600 in General Merchandise Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Grocery Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $447,650,982 $130,000,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 Grocery Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $317,651,000 in Grocery Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Meat and Fish Markets Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $17,836,804 $0$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Meat and Fish Markets Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $17,836,800 in Meat and Fish Markets sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Fruit and Vegetable Markets Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,285,727 $0$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Fruit and Vegetable Markets Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,285,727 in Fruit and Vegetable Markets sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Candy, Nut and Confection Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,056,127 $100,000 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 Candy, Nut and Confection Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $956,127 in Candy, Nut and Confection Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Dairy Products Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $733,421 $0$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 Dairy Products Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $733,421 in Dairy Products Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Retail Bakeries Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $5,750,022 $2,100,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 Retail Bakeries Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,650,023 in Retail Bakeries sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Food Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $30,363,639 $5,700,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Miscellaneous Food Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $24,663,640 in Miscellaneous Food Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com New and Used Car Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $645,850,735 $90,900,000 $0 $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000 $700,000,000 New and Used Car Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $554,950,700 in New and Used Car Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Used Car Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $121,747,924 $54,400,000 $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 Used Car Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $67,347,930 in Used Car Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Auto and Home Supply Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $154,399,837 $25,000,000 $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Auto and Home Supply Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $129,399,800 in Auto and Home Supply Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Boat Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $39,428,725 $21,600,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 Boat Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $17,828,730 in Boat Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Recreational Vehicle Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $39,272,262 $600,000$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 Recreational Vehicle Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $38,672,260 in Recreational Vehicle Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Motorcycle Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $16,741,562 $800,000$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Motorcycle Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $15,941,560 in Motorcycle Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Automotive Dealers, NEC Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $55,407,529 $19,300,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Automotive Dealers, NEC Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $36,107,530 in Automotive Dealers, NEC sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Men’s and Boys’ Clothing Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $4,977,485 $800,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 $5,000,000 Men's and Boys' Clothing Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $4,177,486 in Men’s and Boys’ Clothing Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Women’s Clothing Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $16,291,730 $6,200,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Women's Clothing Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $10,091,730 in Women’s Clothing Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Women’s Accessory and Specialty Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,887,337 $100,000$0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000 Women's Accessory and Specialty Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,787,337 in Women’s Accessory and Specialty Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Children’s and Infants’ Wear Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $3,119,485 $0$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Children's and Infants' Wear Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,119,485 in Children’s and Infants’ Wear sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Shoe Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $18,335,531 $7,500,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Shoe Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $10,835,530 in Shoe Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Apparel and Accessory Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $10,160,329 $900,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Miscellaneous Apparel and Accessory Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $9,260,329 in Miscellaneous Apparel and Accessory Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Home Furniture and Furnishing Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $99,989,761 $20,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Home Furniture and Furnishing Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $79,989,760 in Home Furniture and Furnishing sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Household Appliance Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $17,866,141 $14,500,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Household Appliance Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $3,366,141 in Household Appliance Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Radio, TV, and Computer Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $140,895,108 $11,000,000 $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Radio, TV, and Computer Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $129,895,100 in Radio, TV, and Computer Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Eating Places Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $545,694,732 $142,100,000 $0 $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000 Eating Places Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $403,594,700 in Eating Places sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Drinking Places Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $12,253,024 $3,300,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 Drinking Places Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $8,953,024 in Drinking Places sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Drug Stores and Proprietary Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $90,005,453 $66,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Drug Stores and Proprietary Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $24,005,450 in Drug Stores and Proprietary sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Liquor Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $14,247,930 $6,000,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 Liquor Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $8,247,930 in Liquor Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Used Merchandise Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $23,665,058 $5,100,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Used Merchandise Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $18,565,060 in Used Merchandise Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Sporting Goods, Bicycle and Gun Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $29,151,049 $17,000,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Sporting Goods, Bicycle and Gun Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $12,151,050 in Sporting Goods, Bicycle and Gun Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Book Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $13,827,435 $600,000$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 Book Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $13,227,440 in Book Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Stationery Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $23,537,932 $12,500,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Stationery Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $11,037,930 in Stationery Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Jewelry Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $7,392,886 $2,400,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 Jewelry Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $4,992,886 in Jewelry Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Hobby, Toy and Game Shops Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $29,874,691 $2,900,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Hobby, Toy and Game Shops Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $26,974,690 in Hobby, Toy and Game Shops sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Camera and Photography Supply Stores Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $1,134,358 $0$0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 Camera and Photography Supply Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,134,358 in Camera and Photography Supply Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Gift, Novelty and Souvenir Shops Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $18,306,194 $2,400,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Gift, Novelty and Souvenir Shops Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $15,906,190 in Gift, Novelty and Souvenir Shops sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Sewing, Needlework and Craft Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $2,376,285 $500,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 Sewing, Needlework and Craft Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $1,876,285 in Sewing, Needlework and Craft Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Non-store Retailers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $23,117,437 $12,000,000 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Non-store Retailers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $11,117,440 in Non-store Retailers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Fuel and Ice Dealers Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $6,346,538 $200,000$0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 Fuel and Ice Dealers Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $6,146,539 in Fuel and Ice Dealers sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Florists Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $12,174,792 $2,750,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 Florists Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $9,424,792 in Florists sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Tobacco Stores and Stands Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $5,358,864 $300,000$0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 Tobacco Stores and Stands Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $5,058,865 in Tobacco Stores and Stands sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com News Dealers and Newsstands Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $312,926 $300,000 $292,000 $294,000 $296,000 $298,000 $300,000 $302,000 $304,000 $306,000 $308,000 $310,000 $312,000 $314,000 News Dealers and Newsstands Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $12,926 in News Dealers and Newsstands sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Optical Goods Stores Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $5,818,475 $1,300,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 Optical Goods Stores Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $4,518,475 in Optical Goods Stores sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Miscellaneous Retail Stores, NEC Opportunity Broken Arrow, Oklahoma For more information, contact: April 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research rm. 662.844.2155. Potential Sales Est. Actual Sales $146,469,109 $24,000,000 $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Miscellaneous Retail Stores, NEC Retail Trade Area Demographics Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012 Broken Arrow, Oklahoma is leaking approximately $122,469,100 in Miscellaneous Retail Stores, NEC sales. Retail leakage occurs when actual sales within a retail trade area are less than its potential sales. Retail surplus, on the other hand, occurs when actual sales within a retail trade area are greater than its potential sales. Retail leakage and surplus gures are used to identify the relative health of a community’s retail market. Broken Arrow, Oklahoma Secondary Retail Trade Area Leakage Summary Retail Trade Area Population 331,634 Average Household Income $63,023 Per Capita Income $24,216 Population by Race/Ethnicity White 70.28% Black or African American 6.91% Hispanic Origin 12.80% Median Age 34.80 Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com Moving Beyond Data PSYCHOGRAPHIC PROFILE Primary Retail Trade Area Broken Arrow, Oklahoma Prepared for Broken Arrow Economic Development Corporation Chamber of Commerce 04.17.12 The Retail Coach, LLC | P.O. Box 7272 | Tupelo, MS 38802-7272 tel 662.844.2155 | fax 662.844.2738 | info@theretailcoach.net Contact Information Warren Unsicker, CEcD VP of Economic Development Broken Arrow Chamber of Commerce p 918-893-2113 c 918-804-9561 f 918-251-1777 email Warren.Unsicker@bachamber.com web http://www.bachamber.com About e Retail Coach The Retail Coach , LLC is a national retail consulting, market research and development rm that combines strategy, technology and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce and economic development organizations. Through its unique The Retail Coach process, it o ers a unique system of products and services that better enable communities to maximize their retail development potential. e Retail Coach Process Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research rms’ o erings by combining current national and statewide demographics and trend data with real-world, “on- the-ground” data gathered through extensive visits within our clients’ communities. Every community is di erent, and there is no “one size ts all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, speci c retailers and restaurants who meet the community’s needs helps assure our clients they are getting the latest and best information for their retail needs — all with personal service and coaching guidance that continues beyond the initial project scope and timeline. The Retail Coach process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success. The Retail Coach — It’s not about data. It’s about your success. The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802 Tel 662.844.2155 | Fax 662.844.2738 | Email info@theretailcoach.net | Web www.theretailcoach.net 4 Contents Contact Information.................................................................2 Psychographics Overview ...........................................................5 Dominant Lifestyle Segments .......................................................6 Lifestyle Segment De nitions........................................................7 Lifestyle Segment De nitions........................................................8 Upward Bound ......................................................................9 White Picket Fences ................................................................14 Kids & Cul-de-sacs..................................................................19 New Beginnings ...................................................................24 Family Thrifts .......................................................................29 Sunset City Blues ...................................................................34 New Homesteaders ................................................................39 Middleburg Managers..............................................................44 Boomtown Singles .................................................................49 Blue-Chip Blues ....................................................................54 Home Sweet Home ................................................................59 Up-and-Comers ....................................................................64 Acknowledgements................................................................69 5 Psychographics Overview Psychographics Psychographics, simply de ned, is the use of demographics to study and measure attitudes, values, lifestyles and buying habits of a household, community or trade area. There are 66 Lifestyle Segments used to classify psychographic pro les. An area of study will always be de ned by one or more of these Lifestyle Segments. Dominant Segments Dominant Segments are those Psychographic Lifestyle Segments which make up approximately 50% of the total population of a Retail Trade Area or other study area. In some cases, one or two segments can make up signi cantly more than 50% of the total population. In this situation, often the top ve segments are presented. Lifestyle Behaviors Abbreviations & Reference Codes In the “Lifestyle Behaviors” portions (for each Lifestyle Segment) of this document certain abbreviations and reference codes are provided to help explain various statistical gures and de nitions. Below you will nd a brief overview of these and their usage. H = Survey questions asked by MediaMark in the universe of “Households” A = Survey questions asked by MediaMark in the universe of “Adults” within households. 1wk = Once a week 3mo = Three times per month 1yr = Once per year 3yr = Three times per year * denotes that there is quantitative information behind the question (ex. how much they spent, etc.) “Index” refers to the average household performance. The average household performance index is 100. For any lifestyle behavior index higher than 100, there is a higher than average likelihood for that lifestyle behavior to be exhibited by individuals in a lifestyle segment. For any lifestyle behavior index lower than 100, there is a lower than average likelihood for that behavior to be exhibited by those individuals in a lifestyle segment. For example, an index of 50 would indicate that individuals in a particular lifestyle segment would be “half” as likely to exhibit that lifestyle behavior. An index of 200 would indicate that individuals in a particular lifestyle segment would be twice as likely. An index of 300, three times as likely, etc. 0. 0 0 % 1. 0 0 % 2. 0 0 % 3. 0 0 % 4. 0 0 % 5. 0 0 % 6. 0 0 % 7. 0 0 % 01 Upper Crust 02 Blue Blood Estates 03 Movers and Shakers 04 Young Digerati 05 Country Squires 06 Winner's Circle 07 Money and Brains 08 Executive Suites 09 Big Fish, Small Pond 10 Second City Elite 11 God's Country 12 Brite Lites, Li'l City 13 Upward Bound 14 New Empty Nests 15 Pools and Patios 16 Bohemian Mix 17 Beltway Boomers 18 Kids and Cul-de-Sacs 19 Home Sweet Home 20 Fast-Track Families 21 Gray Power 22 Young Influentials 23 Greenbelt Sports 24 Up-and-Comers 25 Country Casuals 26 The Cosmopolitans 27 Middleburg Managers 28 Traditional Times 29 American Dreams 30 Suburban Sprawl 31 Urban Achievers 32 New Homesteaders 33 Big Sky Families 34 White Picket Fences 35 Boomtown Singles 36 Blue-Chip Blues 37 Mayberry-ville 38 Simple Pleasures 39 Domestic Duos 40 Close-In Couples 41 Sunset City Blues 42 Red, White and Blues 43 Heartlanders 44 New Beginnings 45 Blue Highways 46 Old Glories 47 City Startups 48 Young and Rustic 49 American Classics 50 Kid Country, USA 51 Shotguns and Pickups 52 Suburban Pioneers 53 Mobility Blues 54 Multi-Culti Mosaic 55 Golden Ponds 56 Crossroads Villagers 57 Old Milltowns 58 Back Country Folks 59 Urban Elders 60 Park Bench Seniors 61 City Roots 62 Hometown Retired 63 Family Thrifts 64 Bedrock America 65 Big City Blues 66 Low-Rise Living Do m i n a n t L i f e s t y l e S e g m e n t s 7 Lifestyle Segment De nitions 13 Upward Bound - 6.30% More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid- obsessed, with heavy purchases of computers, action gures, dolls, board games, bicycles, and camping equipment. 34 White Picket Fences - 5.50% Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, upper-middle-class, and married with children. But the current version is characterized by modest homes and ethnic diversity, including a disproportionate number of Hispanics and African-Americans. 18 Kids & Cul-de-sacs - 5.27% Upper-middle class, suburban, married couples with children--that’s the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white- collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, a uence, and children translates into large outlays for child-centered products and services. 44 New Beginnings - 4.28% Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers. 63 Family Thrifts - 4.21% The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-lled neighborhoods, visitors nd the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias. 41 Sunset City Blues - 4.05% Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle lled with newspapers and television by day, and family-style restaurants at night. 32 New Homesteaders - 4.04% Young, upper-middle-class families seeking to escape suburban sprawl nd refuge in New Homesteaders, a collection of small rustic townships lled with new ranches and Cape Cods. With decent-paying jobs in white and blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their driveways are lled with campers and powerboats, their family rooms with PlayStations and Game Boys. 27 Middleburg Managers - 4.03% Middleburg Managers arose when empty-nesters settled in satellite communities, which o ered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class with solid white-collar jobs or comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening, and re nishing furniture. 8 Lifestyle Segment De nitions 35 Boomtown Singles - 4.01% A ordable housing, abundant entry-level jobs, and a thriving singles scene--all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Single, and working- class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. 36 Blue-Chip Blues - 3.34% Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar jobs. The segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-lled households. 19 Home Sweet Home - 3.02% Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, lling their homes with exercise equipment, TV sets, and pets. 24 Up-and-Comers - 2.33% Up-and-Comers is a stopover for younger, upper-mid singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment. 9 Upward Bound 13 Upward Bound Upscale, Middle Age w/ Kids More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid- obsessed, with heavy purchases of computers, action gures, dolls, board games, bicycles, and camping equipment. Social Group: Second City Society Lifestage Group: Young Accumulators 2009 Statistics: US Households: 1,998,401 (1.73%) Median HH Income: $86,692 Lifestyle Traits Order from target.com Buy toys by Internet Read PC Gamer Watch Nickelodeon Honda Odyssey Demographics Traits: Urbanicity: Second City Income: Upscale Income Producing Assets: Above Avg. Age Ranges: 35-54 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: Management Education Levels: College Grad Ethnic Diversity: White, Asian, Hispanic, Mix 10 Upward Bound Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.25 5 Householder Age: 25-34 14.59 19.73 135 Householder Age: 35-44 18.67 42.93 230 Householder Age: 45-54 22.24 28.66 129 Householder Age: 55-64 17.44 6.95 40 Householder Age: 65-74 11.17 1.36 12 Householder Age: 75+ 10.64 0.37 3 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 38.46 323 Household Income: $100,000-$149,999 11.85 39.58 334 Household Income: $150,000-$199,999 4.62 14.39 312 Household Income: $200,000 or More 3.79 7.69 203 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 19.98 101 Householder Age: 35-54 40.90 71.46 175 Householder Age: 55+ 39.25 8.56 22 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 0.00 0 Household Income: $75,000-$99,999 11.92 38.46 323 Household Income: $100K+ 20.24 61.66 305 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 3.97 30 Householder Education: Graduated High School 30.80 22.33 72 Householder Education: Attended Some College 25.89 25.56 99 Householder Education: Bachelor’s Degree 19.34 28.66 148 Householder Education: Post Graduate Degree 10.61 19.60 185 11 Upward Bound Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 28.41 224 Householder Occupation: Professional 13.99 25.43 182 Householder Occupation: Sales/O ce 13.99 13.77 98 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 12.28 150 Householder Occupation: Other Employed 18.19 14.14 78 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 6.45 237 Householder Occupation Detail: Management 9.98 21.96 220 Householder Occupation Detail: Architect/Engineer 1.55 2.98 192 Householder Occupation Detail: Legal 0.80 1.36 170 Householder Occupation Detail: Computer/Mathematical 2.23 5.96 267 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.83 204 Householder Occupation Detail: Education/Training/Library 3.47 5.09 147 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.74 105 Householder Occupation Detail: Community/Social Services 1.05 1.36 130 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.11 154 Householder Occupation Detail: Sales/Related 7.78 8.56 110 Householder Occupation Detail: O ce/Admin Support 6.21 5.21 84 Householder Occupation Detail: Protective Service/Military 1.81 3.23 178 Householder Occupation Detail: Personal Care/Service 1.65 0.62 38 Householder Occupation Detail: Healthcare Support 0.92 0.62 68 Householder Occupation Detail: Food Preparation/Serving 2.09 0.37 18 Householder Occupation Detail: Transport/Material Moving 4.91 4.47 91 Householder Occupation Detail: Production 4.76 3.97 83 Householder Occupation Detail: Building Grounds Maintenance 2.08 0.99 48 Householder Occupation Detail: Natural Resources/Construction 4.34 6.20 143 Householder Occupation Detail: Maintenance/Repair 3.86 6.08 158 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 80.89 101 Race: Black 11.32 8.44 75 Race: Asian 2.26 4.47 198 Race: Other 6.77 6.82 101 Ethnicity: Hispanic 10.16 12.66 125 Language Description U.S. Segment Index Household First Language: English 92.88 93.05 100 Household First Language: Spanish 4.84 2.73 56 Household First Language: Other 2.27 4.22 185 12 Upward Bound Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 88.96 125 Tenure: Rents Home 28.62 11.04 39 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.00 0 Home Value: $50,000-$99,999 9.71 3.47 36 Home Value: $100,000-$149,999 10.93 9.18 84 Home Value: $150,000-$199,999 8.72 9.55 110 Home Value: $200,000-$499,999 27.24 48.88 179 Home Value: $500,000 or More 10.14 18.11 179 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 11.91 73 Length of Residence: 1-4 Years 28.54 33.75 118 Length of Residence: 5 Years or More 55.08 54.22 98 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 15.26 268 Presence of Children: 2-5 Years Old 10.79 35.98 333 Presence of Children: 6-11 Years Old 14.28 45.41 318 Presence of Children: 12-17 Years Old 14.93 46.65 312 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 42.56 347 Number of Children in Household: 2 11.37 37.10 326 Number of Children in Household: 3 4.77 15.14 317 Number of Children in Household: 4 1.57 4.59 293 Number of Children in Household: 5+ 0.68 0.74 110 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 2.11 6 Household Size: 3 or 4 People 27.71 69.85 252 Household Size: 5+ people 9.32 28.04 301 13 Upward Bound Top 15 Lifestyle Behaviors Index Has a 529 College Savings Account (A) 397 Buy from Einstein Bros, 1mo (A) 318 Buy Toys by Internet, 1yr (A) 318 Buy Children’s Athletic Shoes, 6mo (H) 311 Own Apple iPod (A) 303 Buy from Chuck E Cheese, 1mo (A) 303 Use Baby Foods, 1wk (H) 285 Buy from Family Restaurant, Child Decides, 6mo (A) 283 Buy Children’s Clothes, 6mos (H) 264 Stay at Courtyard (by Marriott) on Vacation, 1yr (A) 263 Buy Videos by Mail/Phone, 1yr (A) 258 Own/Lease New BMW (H) 255 Go Ice Skating, 1yr (A) 255 Domestic Vacation, Go Skiing, 1yr (A) 254 Use Children’s Cold Medicine, 1mo (H) 254 Lifestyle Behaviors 16-30 Index Drink Bottled Water Home Delivery, 6mo (A) 253 Own Roller Blades/In-Line Skates (A) 250 Buy Flowers by Internet, 1yr (A) 245 Go Water Skiing, 1yr (A) 245 Buy from Chili’s Grill & Bar, 1mo (A) 244 Buy Electronic Games, 1yr (A) 243 Own Racquetball Equipment (A) 243 Shop at Disney Store, 3mo (A) 243 Business Travel by Airplane, 3+, 1yr (A) 242 Buy from Romano’s Macaroni Grill, 1mo (A) 241 Travel to Australia/New Zealand/South Paci c, 3yr (A) 239 Shop at White Hen, 6mo (A) 239 Domestic Vacation, Spa, 1yr (A) 238 Buy From Starbucks, 1mo (A) 238 Buy Home Furnishings by Internet, 1yr (A) 237 Lifestyle Behaviors 31-45 Index Own Downhill Skis/Boots (A) 236 Go Downhill Skiing, 1yr (A) 235 Own Camcorder (H) 233 Shop at Ann Taylor, 3mo (A) 231 Buy from California Pizza Kitchen, 1mo (A) 230 Buy from Bertucci’s, 1mo (A) 230 Shop at Costco Wholesale Club, 1mo (A) 227 Buy from Quiznos, 1mo (A) 226 Owns TiVo (DVR) (H) 225 Connected to Internet using Cell Phone, 1 mo (A) 225 Play Tennis, 1yr (A) 224 Buy Educational Toys, 1yr (A) 224 Buy Children’s Bicycles, 1yr (A) 224 Shop at IKEA, 1yr (A) 223 Buy Men’s Business Suit, 1yr (A) 222 14 White Picket Fences 34 White Picket Fences Upper-Mid, Younger w/ Kids Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, upper-middle-class, and married with children. But the current version is characterized by modest homes and ethnic diversity, including a disproportionate number of Hispanics and African-Americans. Social Group: City Centers Lifestage Group: Mainstream Families 2009 Statistics: US Households: 1,556,279 (1.35%) Median HH Income: $53,901 Lifestyle Traits Order from BMG Music Rent/buy kid’s videos Read People en Espanol Watch Latin Grammy Awards Kia Sedona Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 15 White Picket Fences Age Description U.S. Segment Index Householder Age: 18-24 5.26 4.76 90 Householder Age: 25-34 14.59 30.95 212 Householder Age: 35-44 18.67 35.40 190 Householder Age: 45-54 22.24 22.70 102 Householder Age: 55-64 17.44 4.44 25 Householder Age: 65-74 11.17 1.43 13 Householder Age: 75+ 10.64 0.32 3 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 15.40 155 Household Income: $50,000-$74,999 18.96 74.13 391 Household Income: $75,000-$99,999 11.92 10.32 87 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 35.71 180 Householder Age: 35-54 40.90 58.10 142 Householder Age: 55+ 39.25 6.19 16 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 89.68 223 Household Income: $75,000-$99,999 11.92 10.32 87 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 12.54 94 Householder Education: Graduated High School 30.80 30.48 99 Householder Education: Attended Some College 25.89 33.17 128 Householder Education: Bachelor’s Degree 19.34 17.30 89 Householder Education: Post Graduate Degree 10.61 6.51 61 16 White Picket Fences Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 9.37 74 Householder Occupation: Professional 13.99 16.83 120 Householder Occupation: Sales/O ce 13.99 19.05 136 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.60 178 Householder Occupation: Other Employed 18.19 29.05 160 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.49 128 Householder Occupation Detail: Management 9.98 5.87 59 Householder Occupation Detail: Architect/Engineer 1.55 2.22 144 Householder Occupation Detail: Legal 0.80 0.63 79 Householder Occupation Detail: Computer/Mathematical 2.23 3.02 135 Householder Occupation Detail: Health Practitioner/Technician 2.86 3.02 106 Householder Occupation Detail: Education/Training/Library 3.47 4.60 133 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.16 22 Householder Occupation Detail: Community/Social Services 1.05 2.38 226 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.79 58 Householder Occupation Detail: Sales/Related 7.78 10.16 131 Householder Occupation Detail: O ce/Admin Support 6.21 8.89 143 Householder Occupation Detail: Protective Service/Military 1.81 2.38 131 Householder Occupation Detail: Personal Care/Service 1.65 1.90 115 Householder Occupation Detail: Healthcare Support 0.92 1.90 208 Householder Occupation Detail: Food Preparation/Serving 2.09 2.70 129 Householder Occupation Detail: Transport/Material Moving 4.91 8.10 165 Householder Occupation Detail: Production 4.76 9.84 207 Householder Occupation Detail: Building Grounds Maintenance 2.08 2.22 107 Householder Occupation Detail: Natural Resources/Construction 4.34 5.87 135 Householder Occupation Detail: Maintenance/Repair 3.86 8.73 226 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 68.41 86 Race: Black 11.32 16.51 146 Race: Asian 2.26 3.17 140 Race: Other 6.77 12.86 190 Ethnicity: Hispanic 10.16 22.22 219 Language Description U.S. Segment Index Household First Language: English 92.88 85.71 92 Household First Language: Spanish 4.84 11.75 243 Household First Language: Other 2.27 2.54 112 17 White Picket Fences Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 65.40 92 Tenure: Rents Home 28.62 34.60 121 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.79 17 Home Value: $50,000-$99,999 9.71 11.59 119 Home Value: $100,000-$149,999 10.93 16.35 150 Home Value: $150,000-$199,999 8.72 8.10 93 Home Value: $200,000-$499,999 27.24 25.08 92 Home Value: $500,000 or More 10.14 3.33 33 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 21.11 130 Length of Residence: 1-4 Years 28.54 39.52 138 Length of Residence: 5 Years or More 55.08 39.05 71 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 22.06 387 Presence of Children: 2-5 Years Old 10.79 35.87 332 Presence of Children: 6-11 Years Old 14.28 47.46 332 Presence of Children: 12-17 Years Old 14.93 47.14 316 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 42.22 345 Number of Children in Household: 2 11.37 33.97 299 Number of Children in Household: 3 4.77 14.29 300 Number of Children in Household: 4 1.57 4.76 304 Number of Children in Household: 5+ 0.68 4.60 677 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 6.83 19 Household Size: 3 or 4 People 27.71 62.06 224 Household Size: 5+ people 9.32 30.95 332 18 White Picket Fences Top 15 Lifestyle Behaviors Index Buy from Chuck E Cheese, 1mo (A) 321 Buy Children’s Athletic Shoes, 6mo (H) 311 Use Children’s Cold Medicine, 1mo (H) 279 Buy Baby Furniture/Equipment, 6mo (H) 271 Buy Children’s Clothes, 6mos (H) 261 Buy from Hooters, 1mo (A) 252 Use video game system to play games online (H) 241 Use Baby Foods, 1wk (H) 234 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 233 Shop at Military Commissary, 1mo (A) 225 Buy Videos by Mail/Phone, 1yr (A) 223 Go Roller Skating, 1yr (A) 223 Buy from Family Restaurant, Child Decides, 6mo (A) 219 Buy from Houlihan’s, 1mo (A) 211 Buy from Little Caesar’s, 1mo (A) 209 Lifestyle Behaviors 16-30 Index Own Camcorder (H) 206 Buy from Rally’s, 1mo (A) 206 Order from Walmart.com, 1yr (A) 202 Buy from Checkers, 1mo (A) 199 Shop at Disney Store, 3mo (A) 198 Buy Computer Book, 1yr (A) 197 Buy Children’s Book, 1yr (A) 197 Play Soccer, 1yr (A) 196 Shop at Wegmans, 1mo (A) 195 Shop at The Limited, 3mo (A) 190 Buy from Domino’s Pizza, 1mo (A) 190 Own Any Video Game System (H) 188 Visit Any Theme Park, 1yr (A) 186 Order from Avon, 1yr (A) 186 Visit Gambling Site Online, 1mo (A) 185 Lifestyle Behaviors 31-45 Index Shop at Winn Dixie, 1mo (A) 185 Buy Children’s Bicycles, 1yr (A) 184 Shop at 7-Eleven, 1mo (A) 184 Play Baseball, 1yr (A) 183 Buy from Whataburger, 1mo (A) 181 Use Cigarette Rolling Paper, 1wk (A) 181 Order from Columbia House Music Club, 1yr (A) 179 Go Dancing, 1yr (A) 179 Buy Electronic Games, 1yr (A) 179 Drive Minivan (A) 178 Play Basketball, 1yr (A) 178 Shop at Old Navy, 3mo (A) 177 Play Softball, 1yr (A) 175 Buy Nike Shoes, 1yr (A) 175 Shop at Circle K, 6mo (A) 175 19 Kids & Cul-de-sacs 18 Kids & Cul-de-sacs Upper-Mid, Younger w/ Kids Upper-middle class, suburban, married couples with children--that’s the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white- collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, a uence, and children translates into large outlays for child-centered products and services. Social Group: The A uentials Lifestage Group: Young Accumulators 2009 Statistics: US Households: 1,864,873 (1.62%) Median HH Income: $74,448 Lifestyle Traits Shop at Disney Store Buy educational toys Read Parenting Watch Toon Disney Chrysler Town & Country Demographics Traits: Urbanicity: Suburban Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: White Collar, Mix Education Levels: College Grad Ethnic Diversity: White, Black, Asian, Hispanic 20 Kids & Cul-de-sacs Age Description U.S. Segment Index Householder Age: 18-24 5.26 2.88 55 Householder Age: 25-34 14.59 35.73 245 Householder Age: 35-44 18.67 61.39 329 Householder Age: 45-54 22.24 0.00 0 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 36.57 193 Household Income: $75,000-$99,999 11.92 42.45 356 Household Income: $100,000-$149,999 11.85 20.98 177 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 38.61 194 Householder Age: 35-54 40.90 61.39 150 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 36.57 91 Household Income: $75,000-$99,999 11.92 42.45 356 Household Income: $100K+ 20.24 20.98 104 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 4.32 32 Householder Education: Graduated High School 30.80 21.82 71 Householder Education: Attended Some College 25.89 33.93 131 Householder Education: Bachelor’s Degree 19.34 26.62 138 Householder Education: Post Graduate Degree 10.61 13.19 124 21 Kids & Cul-de-sacs Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 20.02 158 Householder Occupation: Professional 13.99 23.86 171 Householder Occupation: Sales/O ce 13.99 18.59 133 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 12.83 157 Householder Occupation: Other Employed 18.19 18.23 100 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 5.40 198 Householder Occupation Detail: Management 9.98 14.75 148 Householder Occupation Detail: Architect/Engineer 1.55 3.48 225 Householder Occupation Detail: Legal 0.80 1.08 135 Householder Occupation Detail: Computer/Mathematical 2.23 6.47 290 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.16 180 Householder Occupation Detail: Education/Training/Library 3.47 5.16 149 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.72 101 Householder Occupation Detail: Community/Social Services 1.05 0.72 68 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.20 87 Householder Occupation Detail: Sales/Related 7.78 10.91 140 Householder Occupation Detail: O ce/Admin Support 6.21 7.67 124 Householder Occupation Detail: Protective Service/Military 1.81 4.20 232 Householder Occupation Detail: Personal Care/Service 1.65 1.44 87 Householder Occupation Detail: Healthcare Support 0.92 0.48 52 Householder Occupation Detail: Food Preparation/Serving 2.09 1.44 69 Householder Occupation Detail: Transport/Material Moving 4.91 5.64 115 Householder Occupation Detail: Production 4.76 3.96 83 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.08 52 Householder Occupation Detail: Natural Resources/Construction 4.34 6.24 144 Householder Occupation Detail: Maintenance/Repair 3.86 6.59 171 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 75.66 95 Race: Black 11.32 11.63 103 Race: Asian 2.26 4.68 207 Race: Other 6.77 8.63 127 Ethnicity: Hispanic 10.16 13.43 132 Language Description U.S. Segment Index Household First Language: English 92.88 91.97 99 Household First Language: Spanish 4.84 4.32 89 Household First Language: Other 2.27 3.72 163 22 Kids & Cul-de-sacs Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 78.78 110 Tenure: Rents Home 28.62 21.22 74 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.48 10 Home Value: $50,000-$99,999 9.71 3.00 31 Home Value: $100,000-$149,999 10.93 11.51 105 Home Value: $150,000-$199,999 8.72 12.11 139 Home Value: $200,000-$499,999 27.24 45.92 169 Home Value: $500,000 or More 10.14 5.76 57 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 16.07 99 Length of Residence: 1-4 Years 28.54 44.84 157 Length of Residence: 5 Years or More 55.08 38.73 70 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 22.30 391 Presence of Children: 2-5 Years Old 10.79 44.48 412 Presence of Children: 6-11 Years Old 14.28 53.24 373 Presence of Children: 12-17 Years Old 14.93 35.97 241 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 32.13 262 Number of Children in Household: 2 11.37 44.12 388 Number of Children in Household: 3 4.77 16.43 344 Number of Children in Household: 4 1.57 5.40 344 Number of Children in Household: 5+ 0.68 1.80 265 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 3.72 10 Household Size: 3 or 4 People 27.71 68.23 246 Household Size: 5+ people 9.32 28.06 301 23 Kids & Cul-de-sacs Top 15 Lifestyle Behaviors Index Buy Children’s Athletic Shoes, 6mo (H) 360 Has a 529 College Savings Account (A) 358 Buy from Chuck E Cheese, 1mo (A) 346 Use Children’s Cold Medicine, 1mo (H) 338 Shop at Disney Store, 3mo (A) 327 Use Baby Foods, 1wk (H) 304 Buy Children’s Clothes, 6mos (H) 303 Buy Baby Furniture/Equipment, 6mo (H) 303 Buy Toys by Internet, 1yr (A) 296 Shop at White Hen, 6mo (A) 284 Buy Children’s Bicycles, 1yr (A) 276 Own Roller Blades/In-Line Skates (A) 273 Go Ice Skating, 1yr (A) 270 Go to Zoo, 1yr (A) 262 Buy from Family Restaurant, Child Decides, 6mo (A) 257 Lifestyle Behaviors 16-30 Index Buy from Einstein Bros, 1mo (A) 246 Buy Home Study Course by Internet, 1yr (A) 242 Order from Eddie Bauer, 1yr (A) 240 Buy Educational Toys, 1yr (A) 239 Order from Walmart.com, 1yr (A) 237 Buy from Fuddruckers, 1mo (A) 235 Shop at IKEA, 1yr (A) 233 Buy Rap Music, 1yr (A) 233 Travel to Japan/Hong Kong/Other Asia, 3yr (A) 233 Buy Children’s Book, 1yr (A) 233 Buy from Schlotzsky’s Deli, 1mo (A) 233 Own Camcorder (H) 232 Shop at The Gap, 3mo (A) 228 Buy Electronic Games, 1yr (A) 227 Play Soccer, 1yr (A) 226 Lifestyle Behaviors 31-45 Index Go In-Line Skating, 1yr (A) 225 Buy From Baja Fresh Mexican Grill, 1mo (A) 222 Order from Victoria’s Secret, 1yr (A) 220 Drive Minivan (A) 216 Buy From Starbucks, 1mo (A) 215 Use video game system to play games online (H) 214 Play Baseball, 1yr (A) 212 Pay Bills Online, 1mo (A) 209 Visit Any Theme Park, 1yr (A) 207 Own Any Video Game System (H) 207 Go Bowling, 1yr (A) 206 Own Mountain Bicycle (A) 206 Buy Hard Rock Music, 1yr (A) 202 Domestic Vacation, Spa, 1yr (A) 201 Buy from Hooters, 1mo (A) 199 24 New Beginnings 44 New Beginnings Downscale, Younger Family Mix Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers. Social Group: Inner Suburbs Lifestage Group: Striving Singles 2009 Statistics: US Households: 1,723,477 (1.49%) Median HH Income: $31,963 Lifestyle Traits Shop at Express Read comic books Read Soap Opera Weekly Watch Telemundo Kia Spectra Demographics Traits: Urbanicity: Suburban Income: Downscale Income Producing Assets: Low Age Ranges: <35 Presence of Kids: Family Mix Homeownership: Renters Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 25 New Beginnings Age Description U.S. Segment Index Householder Age: 18-24 5.26 22.88 435 Householder Age: 25-34 14.59 28.24 193 Householder Age: 35-44 18.67 20.39 109 Householder Age: 45-54 22.24 18.82 85 Householder Age: 55-64 17.44 9.67 55 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 25.36 401 Household Income: $10,000-$19,999 10.40 33.99 327 Household Income: $20,000-$29,999 10.98 38.56 351 Household Income: $30,000-$39,999 11.23 2.22 20 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 51.11 257 Householder Age: 35-54 40.90 39.22 96 Householder Age: 55+ 39.25 9.67 25 Household Income: Under $30K 27.71 97.91 353 Household Income: $30K-$74K 40.14 2.22 6 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 21.05 158 Householder Education: Graduated High School 30.80 31.63 103 Householder Education: Attended Some College 25.89 32.42 125 Householder Education: Bachelor’s Degree 19.34 10.98 57 Householder Education: Post Graduate Degree 10.61 3.92 37 26 New Beginnings Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.57 12 Householder Occupation: Professional 13.99 6.27 45 Householder Occupation: Sales/O ce 13.99 18.30 131 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 6.27 77 Householder Occupation: Other Employed 18.19 29.02 160 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.26 10 Householder Occupation Detail: Management 9.98 1.31 13 Householder Occupation Detail: Architect/Engineer 1.55 0.00 0 Householder Occupation Detail: Legal 0.80 0.13 16 Householder Occupation Detail: Computer/Mathematical 2.23 0.26 12 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.31 46 Householder Occupation Detail: Education/Training/Library 3.47 1.83 53 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.05 148 Householder Occupation Detail: Community/Social Services 1.05 0.78 74 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.92 67 Householder Occupation Detail: Sales/Related 7.78 9.41 121 Householder Occupation Detail: O ce/Admin Support 6.21 8.89 143 Householder Occupation Detail: Protective Service/Military 1.81 1.44 79 Householder Occupation Detail: Personal Care/Service 1.65 4.31 261 Householder Occupation Detail: Healthcare Support 0.92 2.22 242 Householder Occupation Detail: Food Preparation/Serving 2.09 7.45 357 Householder Occupation Detail: Transport/Material Moving 4.91 5.36 109 Householder Occupation Detail: Production 4.76 2.88 60 Householder Occupation Detail: Building Grounds Maintenance 2.08 5.36 257 Householder Occupation Detail: Natural Resources/Construction 4.34 4.31 99 Householder Occupation Detail: Maintenance/Repair 3.86 1.96 51 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 57.12 72 Race: Black 11.32 26.41 233 Race: Asian 2.26 2.75 121 Race: Other 6.77 14.51 214 Ethnicity: Hispanic 10.16 18.95 187 Language Description U.S. Segment Index Household First Language: English 92.88 85.10 92 Household First Language: Spanish 4.84 11.24 232 Household First Language: Other 2.27 3.79 167 27 New Beginnings Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 0.00 0 Tenure: Rents Home 28.62 100.00 349 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.00 0 Home Value: $50,000-$99,999 9.71 0.00 0 Home Value: $100,000-$149,999 10.93 0.00 0 Home Value: $150,000-$199,999 8.72 0.00 0 Home Value: $200,000-$499,999 27.24 0.00 0 Home Value: $500,000 or More 10.14 0.00 0 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 45.62 280 Length of Residence: 1-4 Years 28.54 37.25 131 Length of Residence: 5 Years or More 55.08 16.99 31 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 11.24 197 Presence of Children: 2-5 Years Old 10.79 15.03 139 Presence of Children: 6-11 Years Old 14.28 16.21 114 Presence of Children: 12-17 Years Old 14.93 15.82 106 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 14.51 118 Number of Children in Household: 2 11.37 13.07 115 Number of Children in Household: 3 4.77 4.44 93 Number of Children in Household: 4 1.57 3.27 208 Number of Children in Household: 5+ 0.68 1.57 231 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 38.82 145 Household Size: 2 People 36.23 29.28 81 Household Size: 3 or 4 People 27.71 23.53 85 Household Size: 5+ people 9.32 8.37 90 28 New Beginnings Top 15 Lifestyle Behaviors Index Uses Cell Phone Only, no Land Line (H) 262 Buy from Rally’s, 1mo (A) 202 Buy Puma Shoes, 1yr (A) 186 Use Baby Foods, 1wk (H) 177 Buy from Checkers, 1mo (A) 174 Buy Baby Furniture/Equipment, 6mo (H) 168 Use Children’s Cold Medicine, 1mo (H) 167 Buy from Church’s Chicken, 6mo (A) 166 Buy Humidi er, 1yr (H) 166 Read Comic Books, 1yr (A) 166 Diet: Vegetarian (A) 160 Participate in Online Dating, 1mo (A) 155 Drink Slim Fast, 1wk (A) 153 Buy from Popeyes, 1mo (A) 152 Buy Basketball Shoes, 1yr (A) 151 Lifestyle Behaviors 16-30 Index Own Motor Home (H) 149 Use Laundry/Laundromat, 6mo (A) 144 Buy From Krispy Kreme Doughnuts, 1mo (A) 143 Use Cigarette Rolling Paper, 1wk (A) 142 Grocery Shopping, <$60, 1wk (H) 141 Use video game system to play games online (H) 141 Go to Ice Hockey Games, 1+ Times, 1mo (A) 141 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 140 Use Kellogg’s Corn Flakes, 1wk (H) 140 Buy from White Castle, 1mo (A) 140 Go Snowboarding, 1yr (A) 138 Do Karate, 1yr (A) 137 Shop at 7-Eleven, 1mo (A) 137 Do Needlepoint, 6mo (A) 135 Lease Most Recent Vehicle (H) 131 Lifestyle Behaviors 31-45 Index Drink 7-Up, 1wk (A) 128 Buy from Chuck E Cheese, 1mo (A) 128 Smoke Cigarettes, 1wk (A) 128 Buy Adidas Shoes, 1yr (A) 127 Buy Spanish/Latin Music, 1yr (A) 127 Buy Timberland shoes, 1yr (A) 126 Own/Lease New/Used, Fuel Type, Hybrid (H) 125 Buy Children’s Clothes, 6mos (H) 125 Has Personal Education Loan (A) 124 Buy Automotive Tools, 1yr (H) 123 Buy Charcoal Grill, 1yr (H) 123 Smoke Cigars, 1wk (A) 123 Shop at Express, 3mo (A) 122 Buy Rap Music, 1yr (A) 116 Play Basketball, 1yr (A) 116 29 Family rifts 63 Family Thrifts Lower-Mid, Younger w/ Kids The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-lled neighborhoods, visitors nd the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias. Social Group: Micro-City Blues Lifestage Group: Sustaining Families 2009 Statistics: US Households: 2,086,967 (1.81%) Median HH Income: $31,483 Lifestyle Traits Shop at Walgreens Buy large baby dolls Read CosmoGIRL! Watch Noticiero Univision Suzuki Cars Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Low Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mix, Renters Employment Levels: WC, Service, Mix Education Levels: High School Grad Ethnic Diversity: White, Black, Hispanic, Mix 30 Family rifts Age Description U.S. Segment Index Householder Age: 18-24 5.26 14.89 283 Householder Age: 25-34 14.59 39.01 267 Householder Age: 35-44 18.67 30.73 165 Householder Age: 45-54 22.24 15.25 69 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 15.48 245 Household Income: $10,000-$19,999 10.40 25.30 243 Household Income: $20,000-$29,999 10.98 21.75 198 Household Income: $30,000-$39,999 11.23 22.10 197 Household Income: $40,000-$49,999 9.95 15.37 154 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 53.90 271 Householder Age: 35-54 40.90 45.98 112 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 62.53 226 Household Income: $30K-$74K 40.14 37.47 93 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 29.20 219 Householder Education: Graduated High School 30.80 40.07 130 Householder Education: Attended Some College 25.89 22.58 87 Householder Education: Bachelor’s Degree 19.34 6.26 32 Householder Education: Post Graduate Degree 10.61 1.89 18 31 Family rifts Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.89 15 Householder Occupation: Professional 13.99 5.79 41 Householder Occupation: Sales/O ce 13.99 19.27 138 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 10.28 126 Householder Occupation: Other Employed 18.19 40.31 222 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.24 9 Householder Occupation Detail: Management 9.98 1.77 18 Householder Occupation Detail: Architect/Engineer 1.55 0.24 15 Householder Occupation Detail: Legal 0.80 0.12 15 Householder Occupation Detail: Computer/Mathematical 2.23 0.24 11 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.06 37 Householder Occupation Detail: Education/Training/Library 3.47 2.13 61 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.24 33 Householder Occupation Detail: Community/Social Services 1.05 0.83 79 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.18 86 Householder Occupation Detail: Sales/Related 7.78 9.69 125 Householder Occupation Detail: O ce/Admin Support 6.21 9.57 154 Householder Occupation Detail: Protective Service/Military 1.81 2.25 124 Householder Occupation Detail: Personal Care/Service 1.65 3.43 207 Householder Occupation Detail: Healthcare Support 0.92 3.43 374 Householder Occupation Detail: Food Preparation/Serving 2.09 8.16 391 Householder Occupation Detail: Transport/Material Moving 4.91 8.63 176 Householder Occupation Detail: Production 4.76 7.33 154 Householder Occupation Detail: Building Grounds Maintenance 2.08 6.97 335 Householder Occupation Detail: Natural Resources/Construction 4.34 7.21 166 Householder Occupation Detail: Maintenance/Repair 3.86 3.07 80 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 45.98 58 Race: Black 11.32 29.79 263 Race: Asian 2.26 1.77 78 Race: Other 6.77 22.34 330 Ethnicity: Hispanic 10.16 30.85 304 Language Description U.S. Segment Index Household First Language: English 92.88 76.48 82 Household First Language: Spanish 4.84 20.80 430 Household First Language: Other 2.27 2.72 120 32 Family rifts Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 26.71 37 Tenure: Rents Home 28.62 73.29 256 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 3.31 71 Home Value: $50,000-$99,999 9.71 9.46 97 Home Value: $100,000-$149,999 10.93 3.19 29 Home Value: $150,000-$199,999 8.72 3.66 42 Home Value: $200,000-$499,999 27.24 6.86 25 Home Value: $500,000 or More 10.14 0.24 2 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 37.71 231 Length of Residence: 1-4 Years 28.54 39.95 140 Length of Residence: 5 Years or More 55.08 22.10 40 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 27.07 475 Presence of Children: 2-5 Years Old 10.79 44.33 411 Presence of Children: 6-11 Years Old 14.28 49.17 344 Presence of Children: 12-17 Years Old 14.93 39.83 267 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 37.12 303 Number of Children in Household: 2 11.37 29.43 259 Number of Children in Household: 3 4.77 21.28 446 Number of Children in Household: 4 1.57 8.39 535 Number of Children in Household: 5+ 0.68 3.90 574 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 13.36 37 Household Size: 3 or 4 People 27.71 55.20 199 Household Size: 5+ people 9.32 31.44 337 33 Family rifts Top 15 Lifestyle Behaviors Index Use Baby Foods, 1wk (H) 380 Buy Baby Furniture/Equipment, 6mo (H) 376 Use Children’s Cold Medicine, 1mo (H) 364 Buy Children’s Athletic Shoes, 6mo (H) 296 Use Cigarette Rolling Paper, 1wk (A) 294 Buy Children’s Clothes, 6mos (H) 281 Buy Spanish/Latin Music, 1yr (A) 268 Buy Rap Music, 1yr (A) 261 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 225 Buy Children’s Bicycles, 1yr (A) 216 Buy Puma Shoes, 1yr (A) 210 Buy from Church’s Chicken, 6mo (A) 207 Diet: Vegetarian (A) 206 Order from Columbia House Music Club, 1yr (A) 202 Buy from Rally’s, 1mo (A) 201 Lifestyle Behaviors 16-30 Index Uses Cell Phone Only, no Land Line (H) 199 Buy 35mm Camera, 1yr (A) 195 Buy from Chuck E Cheese, 1mo (A) 194 Buy Timberland shoes, 1yr (A) 193 Drink Slim Fast, 1wk (A) 188 Use Laundry/Laundromat, 6mo (A) 187 Buy Humidi er, 1yr (H) 183 Shop at Winn Dixie, 1mo (A) 180 Buy Basketball Shoes, 1yr (A) 176 Go Roller Skating, 1yr (A) 170 Play Soccer, 1yr (A) 169 Own Any Video Game System (H) 166 Buy from Little Caesar’s, 1mo (A) 166 Lease Most Recent Vehicle (H) 165 Use Kellogg’s Corn Flakes, 1wk (H) 162 Lifestyle Behaviors 31-45 Index Own Xbox 360 (H) 159 Smoke Cigars, 1wk (A) 158 Own Sony PlayStation 3 (H) 157 Buy from Checkers, 1mo (A) 157 Buy Auto Service at Discount Department Store (H) 157 Buy from Domino’s Pizza, 1mo (A) 157 Buy from Family Restaurant, Child Decides, 6mo (A) 157 Buy Adidas Shoes, 1yr (A) 153 Buy from Long John Silver, 1mo (A) 152 Drink Coca Cola Classic, 1wk (A) 151 Buy Charcoal Grill, 1yr (H) 149 Buy Educational Toys, 1yr (A) 147 Buy Children’s Book, 1yr (A) 147 Buy Pre-Paid Calling Card, 1yr (A) 146 Shop at 7-Eleven, 1mo (A) 146 34 Sunset City Blues 41 Sunset City Blues Lower-Mid, Older Mostly w/o Kids Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle lled with newspapers and television by day, and family-style restaurants at night. Social Group: City Centers Lifestage Group: Cautious Couples 2009 Statistics: US Households: 2,088,640 (1.81%) Median HH Income: $40,417 Lifestyle Traits Order from QVC Collect coins Read Ladies’ Home Journal Watch One Life to Live Kia Rondo Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Above Avg. Age Ranges: 55+ Presence of Kids: Mostly w/o Kids Homeownership: Homeowners Employment Levels: Mostly Retired Education Levels: Some College Ethnic Diversity: White, Black, Mix 35 Sunset City Blues Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.00 0 Householder Age: 25-34 14.59 0.00 0 Householder Age: 35-44 18.67 0.00 0 Householder Age: 45-54 22.24 7.09 32 Householder Age: 55-64 17.44 28.25 162 Householder Age: 65-74 11.17 33.33 298 Householder Age: 75+ 10.64 31.32 295 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 32.39 295 Household Income: $30,000-$39,999 11.23 43.38 386 Household Income: $40,000-$49,999 9.95 24.23 243 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 0.00 0 Householder Age: 35-54 40.90 7.09 17 Householder Age: 55+ 39.25 92.79 236 Household Income: Under $30K 27.71 32.39 117 Household Income: $30K-$74K 40.14 67.61 168 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 13.59 102 Householder Education: Graduated High School 30.80 44.21 144 Householder Education: Attended Some College 25.89 25.41 98 Householder Education: Bachelor’s Degree 19.34 12.65 65 Householder Education: Post Graduate Degree 10.61 4.02 38 36 Sunset City Blues Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.89 15 Householder Occupation: Professional 13.99 2.48 18 Householder Occupation: Sales/O ce 13.99 9.10 65 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 3.19 39 Householder Occupation: Other Employed 18.19 13.95 77 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.35 13 Householder Occupation Detail: Management 9.98 1.54 15 Householder Occupation Detail: Architect/Engineer 1.55 0.12 8 Householder Occupation Detail: Legal 0.80 0.00 0 Householder Occupation Detail: Computer/Mathematical 2.23 0.00 0 Householder Occupation Detail: Health Practitioner/Technician 2.86 0.83 29 Householder Occupation Detail: Education/Training/Library 3.47 0.83 24 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.12 17 Householder Occupation Detail: Community/Social Services 1.05 0.47 45 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.24 17 Householder Occupation Detail: Sales/Related 7.78 4.49 58 Householder Occupation Detail: O ce/Admin Support 6.21 4.49 72 Householder Occupation Detail: Protective Service/Military 1.81 1.06 59 Householder Occupation Detail: Personal Care/Service 1.65 2.48 150 Householder Occupation Detail: Healthcare Support 0.92 0.47 52 Householder Occupation Detail: Food Preparation/Serving 2.09 2.36 113 Householder Occupation Detail: Transport/Material Moving 4.91 3.43 70 Householder Occupation Detail: Production 4.76 2.48 52 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.65 79 Householder Occupation Detail: Natural Resources/Construction 4.34 0.83 19 Householder Occupation Detail: Maintenance/Repair 3.86 2.36 61 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 85.58 107 Race: Black 11.32 9.34 82 Race: Asian 2.26 1.42 63 Race: Other 6.77 3.55 52 Ethnicity: Hispanic 10.16 6.15 61 Language Description U.S. Segment Index Household First Language: English 92.88 94.21 101 Household First Language: Spanish 4.84 2.84 59 Household First Language: Other 2.27 2.96 130 37 Sunset City Blues Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 100.00 140 Tenure: Rents Home 28.62 0.00 0 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 8.51 183 Home Value: $50,000-$99,999 9.71 21.99 226 Home Value: $100,000-$149,999 10.93 21.04 193 Home Value: $150,000-$199,999 8.72 15.25 175 Home Value: $200,000-$499,999 27.24 27.90 102 Home Value: $500,000 or More 10.14 5.32 52 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 4.26 26 Length of Residence: 1-4 Years 28.54 10.05 35 Length of Residence: 5 Years or More 55.08 85.58 155 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.47 8 Presence of Children: 2-5 Years Old 10.79 2.13 20 Presence of Children: 6-11 Years Old 14.28 2.60 18 Presence of Children: 12-17 Years Old 14.93 4.37 29 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 4.26 35 Number of Children in Household: 2 11.37 2.01 18 Number of Children in Household: 3 4.77 0.71 15 Number of Children in Household: 4 1.57 0.35 23 Number of Children in Household: 5+ 0.68 0.12 17 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 38.65 145 Household Size: 2 People 36.23 45.51 126 Household Size: 3 or 4 People 27.71 14.18 51 Household Size: 5+ people 9.32 1.65 18 38 Sunset City Blues Top 15 Lifestyle Behaviors Index Order from Publishers Clearing House, 1yr (A) 302 Order from Readers Digest Association, 1yr (A) 229 Buy from Shoney’s, 1mo (A) 226 Order from Home Shopping Network, 1yr (A) 222 Belong to a Veterans Club (A) 197 Drink Slim Fast, 1wk (A) 193 Own US Treasury Notes (A) 180 Order from QVC, 1yr (A) 177 Read Comic Books, 1yr (A) 171 Shop at Military Commissary, 1mo (A) 168 Buy from Golden Corral, 1mo (A) 165 Contribute to PBS, 1yr (A) 163 Own/Lease New/Used, Fuel Type, Hybrid (H) 163 Buy from Sizzler Family Steakhouse, 1mo (A) 162 Buy from Captain D’s, 1mo (A) 157 Lifestyle Behaviors 16-30 Index Shop at Winn Dixie, 1mo (A) 155 Buy Classical Music, 1yr (A) 149 Own Any Certi cate of Deposit (A) 146 Drive Compact Pickup (A) 144 Belong to a Fraternal Order (A) 144 Own Annuities (A) 142 Order from L.L. Bean, 1yr (A) 142 Collect Coins, 1yr (A) 140 Shop at Talbots, 3mo (A) 139 Buy 35mm Camera, 1yr (A) 138 Use Internet, Light (A) 137 Use Property/Garden Maintenance Svc, 1yr (H) 137 Buy from Long John Silver, 1mo (A) 136 Use Spam, 1mo (H) 133 Visit Acupuncturist, 1yr (A) 133 Lifestyle Behaviors 31-45 Index Visit Physical Therapist, 1yr (A) 132 Take 3+ Cruises, 3yr (A) 132 Home Remodeling, Work by Professional, 1yr (H) 131 Buy from Cracker Barrel, 1mo (A) 130 Shop at JCPenney, 3mo (A) 129 Buy from Whataburger, 1mo (A) 128 Buy from Bob Evan’s Farm, 1mo (A) 127 Gamble at Atlantic City, 1yr (A) 126 Drive Van (A) 124 Order from J.C. Penney, 1yr (A) 124 Drink Bottled Water Home Delivery, 6mo (A) 124 Buy from Red Lobster, 1mo (A) 123 Buy Jazz Music, 1yr (A) 120 Diet: Semi-vegetarian (A) 119 Contribute to NPR, 1 yr (A) 118 39 New Homesteaders 32 New Homesteaders Upper-Mid, Younger w/ Kids Young, upper-middle-class families seeking to escape suburban sprawl nd refuge in New Homesteaders, a collection of small rustic townships lled with new ranches and Cape Cods. With decent-paying jobs in white and blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their driveways are lled with campers and powerboats, their family rooms with PlayStations and Game Boys. Social Group: Country Comfort Lifestage Group: Mainstream Families 2009 Statistics: US Households: 2,041,723 (1.77%) Median HH Income: $57,898 Lifestyle Traits Shop at Best Buy Buy toys Read American Baby Watch Cartoon Network Chevrolet Uplander Flex Fuel Demographics Traits: Urbanicity: Town Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: WC, Service, Mix Education Levels: College Grad Ethnic Diversity: White 40 New Homesteaders Age Description U.S. Segment Index Householder Age: 18-24 5.26 1.88 36 Householder Age: 25-34 14.59 28.54 196 Householder Age: 35-44 18.67 42.62 228 Householder Age: 45-54 22.24 20.81 94 Householder Age: 55-64 17.44 4.86 28 Householder Age: 65-74 11.17 0.79 7 Householder Age: 75+ 10.64 0.40 4 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 64.92 342 Household Income: $75,000-$99,999 11.92 35.18 295 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 30.53 154 Householder Age: 35-54 40.90 63.43 155 Householder Age: 55+ 39.25 6.05 15 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 64.92 162 Household Income: $75,000-$99,999 11.92 35.18 295 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 5.85 44 Householder Education: Graduated High School 30.80 29.24 95 Householder Education: Attended Some College 25.89 33.50 129 Householder Education: Bachelor’s Degree 19.34 22.60 117 Householder Education: Post Graduate Degree 10.61 8.72 82 41 New Homesteaders Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 18.04 142 Householder Occupation: Professional 13.99 19.33 138 Householder Occupation: Sales/O ce 13.99 15.46 111 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.57 178 Householder Occupation: Other Employed 18.19 25.17 138 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.77 138 Householder Occupation Detail: Management 9.98 14.27 143 Householder Occupation Detail: Architect/Engineer 1.55 1.78 115 Householder Occupation Detail: Legal 0.80 0.30 37 Householder Occupation Detail: Computer/Mathematical 2.23 3.67 164 Householder Occupation Detail: Health Practitioner/Technician 2.86 4.06 142 Householder Occupation Detail: Education/Training/Library 3.47 5.65 163 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.69 98 Householder Occupation Detail: Community/Social Services 1.05 2.38 226 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.89 65 Householder Occupation Detail: Sales/Related 7.78 9.22 118 Householder Occupation Detail: O ce/Admin Support 6.21 6.24 101 Householder Occupation Detail: Protective Service/Military 1.81 3.67 202 Householder Occupation Detail: Personal Care/Service 1.65 1.59 96 Householder Occupation Detail: Healthcare Support 0.92 0.69 76 Householder Occupation Detail: Food Preparation/Serving 2.09 1.98 95 Householder Occupation Detail: Transport/Material Moving 4.91 6.24 127 Householder Occupation Detail: Production 4.76 9.22 194 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.78 86 Householder Occupation Detail: Natural Resources/Construction 4.34 6.94 160 Householder Occupation Detail: Maintenance/Repair 3.86 7.63 198 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 84.84 106 Race: Black 11.32 6.94 61 Race: Asian 2.26 0.69 31 Race: Other 6.77 7.83 116 Ethnicity: Hispanic 10.16 10.70 105 Language Description U.S. Segment Index Household First Language: English 92.88 95.04 102 Household First Language: Spanish 4.84 3.67 76 Household First Language: Other 2.27 1.29 57 42 New Homesteaders Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 83.85 117 Tenure: Rents Home 28.62 16.15 56 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 2.68 57 Home Value: $50,000-$99,999 9.71 7.63 79 Home Value: $100,000-$149,999 10.93 16.65 152 Home Value: $150,000-$199,999 8.72 16.75 192 Home Value: $200,000-$499,999 27.24 37.26 137 Home Value: $500,000 or More 10.14 2.78 27 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 16.95 104 Length of Residence: 1-4 Years 28.54 37.17 130 Length of Residence: 5 Years or More 55.08 45.89 83 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 17.84 313 Presence of Children: 2-5 Years Old 10.79 35.48 329 Presence of Children: 6-11 Years Old 14.28 47.77 335 Presence of Children: 12-17 Years Old 14.93 49.36 331 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 36.57 299 Number of Children in Household: 2 11.37 41.72 367 Number of Children in Household: 3 4.77 16.55 347 Number of Children in Household: 4 1.57 3.87 247 Number of Children in Household: 5+ 0.68 1.29 190 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 3.57 10 Household Size: 3 or 4 People 27.71 68.09 246 Household Size: 5+ people 9.32 28.34 304 43 New Homesteaders Top 15 Lifestyle Behaviors Index Buy Children’s Athletic Shoes, 6mo (H) 321 Go Whitewater Rafting, 1yr (A) 291 Buy from Chuck E Cheese, 1mo (A) 282 Use Children’s Cold Medicine, 1mo (H) 272 Buy Children’s Clothes, 6mos (H) 261 Use Baby Foods, 1wk (H) 245 Buy Children’s Bicycles, 1yr (A) 243 Buy Baby Furniture/Equipment, 6mo (H) 232 Order from Walmart.com, 1yr (A) 219 Own Camcorder (H) 215 Go Roller Skating, 1yr (A) 215 Buy Electronic Games, 1yr (A) 212 Own Roller Blades/In-Line Skates (A) 211 Buy Toys by Internet, 1yr (A) 210 Buy from Chick-Fil-A, 1mo (A) 209 Lifestyle Behaviors 16-30 Index Buy Contemporary Christian Music, 1yr (A) 208 Go Mountain Bicycling, 1yr (A) 207 Order from priceline.com, 1yr (A) 206 Use Vonage for Long Distance Service (H) 206 Own Any Video Game System (H) 203 Go Horseback Riding, 1yr (A) 203 Buy Educational Toys, 1yr (A) 203 Buy from Family Restaurant, Child Decides, 6mo (A) 201 Buy Children’s Book, 1yr (A) 199 Own Mountain Bicycle (A) 197 Buy from Hooters, 1mo (A) 197 Play Softball, 1yr (A) 196 Shop at Harris Teeter, 1mo (A) 196 Own All Terrain Vehicle (H) 194 Rent DVD, 1+/1mo (A) 193 Lifestyle Behaviors 31-45 Index Do Karate, 1yr (A) 190 Buy Hard Rock Music, 1yr (A) 190 Shop at Winn Dixie, 1mo (A) 189 Buy Adidas Shoes, 1yr (A) 189 Own Downhill Skis/Boots (A) 189 Buy Basketball Shoes, 1yr (A) 186 Go Camping, 1yr (A) 186 Own Sony PlayStation 3 (H) 185 Own Bowling Ball (A) 185 Go to High School Sports, 1+ Times, 1mo (A) 185 Own Sleeping Bag (H) 184 Go In-Line Skating, 1yr (A) 184 Buy from Little Caesar’s, 1mo (A) 184 Own Tent (H) 184 Go Bowling, 1yr (A) 183 44 Middleburg Managers 27 Middleburg Managers Upper-Mid, Older w/o Kids Middleburg Managers arose when empty-nesters settled in satellite communities, which o ered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class with solid white-collar jobs or comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening, and re nishing furniture. Social Group: City Centers Lifestage Group: Conservative Classics 2009 Statistics: US Households: 2,303,539 (2.00%) Median HH Income: $53,453 Lifestyle Traits Shop at Pottery Barn Buy books on tape Read VFW Magazine Watch Inspiration Network Mercury Grand Marquis Flex Fuel Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Above Avg. Age Ranges: 45-64 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: White Collar, Mix Education Levels: College Grad Ethnic Diversity: White, Black, Mix 45 Middleburg Managers Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.00 0 Householder Age: 25-34 14.59 0.00 0 Householder Age: 35-44 18.67 0.00 0 Householder Age: 45-54 22.24 24.49 110 Householder Age: 55-64 17.44 37.22 213 Householder Age: 65-74 11.17 22.25 199 Householder Age: 75+ 10.64 16.15 152 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 14.12 142 Household Income: $50,000-$74,999 18.96 78.18 412 Household Income: $75,000-$99,999 11.92 7.70 65 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 0.00 0 Householder Age: 35-54 40.90 24.49 60 Householder Age: 55+ 39.25 75.51 192 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 92.30 230 Household Income: $75,000-$99,999 11.92 7.70 65 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 5.56 42 Householder Education: Graduated High School 30.80 32.19 105 Householder Education: Attended Some College 25.89 31.34 121 Householder Education: Bachelor’s Degree 19.34 21.71 112 Householder Education: Post Graduate Degree 10.61 9.09 86 46 Middleburg Managers Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 11.87 93 Householder Occupation: Professional 13.99 12.19 87 Householder Occupation: Sales/O ce 13.99 13.80 99 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 3.64 44 Householder Occupation: Other Employed 18.19 15.94 88 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.64 133 Householder Occupation Detail: Management 9.98 8.24 83 Householder Occupation Detail: Architect/Engineer 1.55 1.28 83 Householder Occupation Detail: Legal 0.80 1.39 173 Householder Occupation Detail: Computer/Mathematical 2.23 0.75 34 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.07 37 Householder Occupation Detail: Education/Training/Library 3.47 4.81 139 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.32 45 Householder Occupation Detail: Community/Social Services 1.05 1.93 183 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.75 55 Householder Occupation Detail: Sales/Related 7.78 7.06 91 Householder Occupation Detail: O ce/Admin Support 6.21 6.63 107 Householder Occupation Detail: Protective Service/Military 1.81 1.93 106 Householder Occupation Detail: Personal Care/Service 1.65 0.96 58 Householder Occupation Detail: Healthcare Support 0.92 0.96 105 Householder Occupation Detail: Food Preparation/Serving 2.09 0.64 31 Householder Occupation Detail: Transport/Material Moving 4.91 4.71 96 Householder Occupation Detail: Production 4.76 5.03 106 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.60 77 Householder Occupation Detail: Natural Resources/Construction 4.34 1.07 25 Householder Occupation Detail: Maintenance/Repair 3.86 2.57 67 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 87.06 109 Race: Black 11.32 9.20 81 Race: Asian 2.26 1.71 76 Race: Other 6.77 2.46 36 Ethnicity: Hispanic 10.16 7.70 76 Language Description U.S. Segment Index Household First Language: English 92.88 95.72 103 Household First Language: Spanish 4.84 3.10 64 Household First Language: Other 2.27 1.18 52 47 Middleburg Managers Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 85.35 120 Tenure: Rents Home 28.62 14.65 51 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.75 16 Home Value: $50,000-$99,999 9.71 11.02 113 Home Value: $100,000-$149,999 10.93 16.79 154 Home Value: $150,000-$199,999 8.72 15.19 174 Home Value: $200,000-$499,999 27.24 31.98 117 Home Value: $500,000 or More 10.14 9.73 96 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 7.49 46 Length of Residence: 1-4 Years 28.54 19.79 69 Length of Residence: 5 Years or More 55.08 72.62 132 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 24.28 91 Household Size: 2 People 36.23 57.43 159 Household Size: 3 or 4 People 27.71 17.33 63 Household Size: 5+ people 9.32 0.86 9 48 Middleburg Managers Top 15 Lifestyle Behaviors Index Order from Readers Digest Association, 1yr (A) 234 Buy 35mm Camera, 1yr (A) 227 Buy from Sizzler Family Steakhouse, 1mo (A) 208 Belong to a Veterans Club (A) 201 Buy Books on Tape, 1yr (A) 197 Domestic Vacation, Go Skiing, 1yr (A) 197 Shop at Military Commissary, 1mo (A) 197 Stay at Motel 6 on Vacation, 1yr (A) 195 Shop at A&P, 1mo (A) 192 Visit Allergist, 1yr (A) 191 Buy from Whataburger, 1mo (A) 182 Use Discount Brokerage Firm, 1yr (A) 180 Use Full Service Brokerage Firm, 1yr (A) 177 Own US Treasury Notes (A) 176 Buy from Boston Market, 1mo (A) 175 Lifestyle Behaviors 16-30 Index Contribute to PBS, 1yr (A) 174 Own Any Stock (A) 173 Buy From Krispy Kreme Doughnuts, 1mo (A) 172 Own Annuities (A) 169 Order from J.C. Penney, 1yr (A) 169 Order from Home Shopping Network, 1yr (A) 168 Own Stationary Bike (A) 168 Buy from Olive Garden, 1mo (A) 167 Drive Compact Pickup (A) 164 Drive Recreational Vehicle (A) 164 Drink Domestic White Wine, 1wk (A) 164 Own Horse (H) 164 Use Vonage for Long Distance Service (H) 162 Belong to a Civic Club (A) 161 Do Indoor Gardening/Plants, 1yr (A) 158 Lifestyle Behaviors 31-45 Index Shop at Sherwin Williams, 1yr (A) 158 Own Handgun (A) 157 Purchase Any Airline Tickets via Phone/Mail, 1yr (A) 156 Buy from Golden Corral, 1mo (A) 154 Buy from Cracker Barrel, 1mo (A) 153 Drink Diet Coke, 1wk (A) 152 Own City/Municipal Government Bonds (A) 152 Buy Classical Music, 1yr (A) 151 Drink Gin, 1mo (A) 151 Foreign Travel by Cruise Ship, 3yr (A) 151 Shop at Wawa, 6mo (A) 151 Drink 7-Up, 1wk (A) 150 Do Bird Watching, 1yr (A) 147 Use Property/Garden Maintenance Svc, 1yr (H) 147 Belong to AAA Auto Club (A) 147 49 Boomtown Singles 35 Boomtown Singles Lower-Mid, Middle Age w/o Kids A ordable housing, abundant entry-level jobs, and a thriving singles scene--all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Single, and working- class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. Social Group: City Centers Lifestage Group: Young Achievers 2009 Statistics: US Households: 1,605,045 (1.39%) Median HH Income: $41,046 Lifestyle Traits Shop at Victoria’s Secret Do Karate Read bridal magazines Watch VH1 Suzuki SX4 Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Below Avg. Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mix, Renters Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 50 Boomtown Singles Age Description U.S. Segment Index Householder Age: 18-24 5.26 20.89 397 Householder Age: 25-34 14.59 26.88 184 Householder Age: 35-44 18.67 26.27 141 Householder Age: 45-54 22.24 25.96 117 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 1.38 13 Household Income: $30,000-$39,999 11.23 53.30 475 Household Income: $40,000-$49,999 9.95 45.16 454 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 47.77 241 Householder Age: 35-54 40.90 52.23 128 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 1.38 5 Household Income: $30K-$74K 40.14 98.46 245 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 8.60 65 Householder Education: Graduated High School 30.80 32.26 105 Householder Education: Attended Some College 25.89 35.94 139 Householder Education: Bachelor’s Degree 19.34 18.89 98 Householder Education: Post Graduate Degree 10.61 4.15 39 51 Boomtown Singles Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 8.60 68 Householder Occupation: Professional 13.99 11.98 86 Householder Occupation: Sales/O ce 13.99 24.12 172 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 11.21 137 Householder Occupation: Other Employed 18.19 34.41 189 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 5.38 197 Householder Occupation Detail: Management 9.98 3.07 31 Householder Occupation Detail: Architect/Engineer 1.55 0.77 50 Householder Occupation Detail: Legal 0.80 0.31 38 Householder Occupation Detail: Computer/Mathematical 2.23 0.46 21 Householder Occupation Detail: Health Practitioner/Technician 2.86 2.15 75 Householder Occupation Detail: Education/Training/Library 3.47 4.30 124 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.54 217 Householder Occupation Detail: Community/Social Services 1.05 0.77 73 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.84 134 Householder Occupation Detail: Sales/Related 7.78 9.68 124 Householder Occupation Detail: O ce/Admin Support 6.21 14.59 235 Householder Occupation Detail: Protective Service/Military 1.81 4.15 229 Householder Occupation Detail: Personal Care/Service 1.65 2.76 167 Householder Occupation Detail: Healthcare Support 0.92 2.15 234 Householder Occupation Detail: Food Preparation/Serving 2.09 4.45 214 Householder Occupation Detail: Transport/Material Moving 4.91 7.07 144 Householder Occupation Detail: Production 4.76 10.45 219 Householder Occupation Detail: Building Grounds Maintenance 2.08 3.53 170 Householder Occupation Detail: Natural Resources/Construction 4.34 6.76 156 Householder Occupation Detail: Maintenance/Repair 3.86 4.45 115 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 66.67 84 Race: Black 11.32 19.97 176 Race: Asian 2.26 2.61 116 Race: Other 6.77 11.06 163 Ethnicity: Hispanic 10.16 13.98 138 Language Description U.S. Segment Index Household First Language: English 92.88 89.40 96 Household First Language: Spanish 4.84 8.60 178 Household First Language: Other 2.27 2.00 88 52 Boomtown Singles Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 37.48 53 Tenure: Rents Home 28.62 62.37 218 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 2.92 63 Home Value: $50,000-$99,999 9.71 11.83 122 Home Value: $100,000-$149,999 10.93 7.53 69 Home Value: $150,000-$199,999 8.72 6.45 74 Home Value: $200,000-$499,999 27.24 8.14 30 Home Value: $500,000 or More 10.14 0.46 5 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 36.56 224 Length of Residence: 1-4 Years 28.54 36.87 129 Length of Residence: 5 Years or More 55.08 26.42 48 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 48.08 180 Household Size: 2 People 36.23 38.10 105 Household Size: 3 or 4 People 27.71 12.60 45 Household Size: 5+ people 9.32 1.23 13 53 Boomtown Singles Top 15 Lifestyle Behaviors Index Do Karate, 1yr (A) 331 Buy Spanish/Latin Music, 1yr (A) 314 Participate in Online Dating, 1mo (A) 284 Uses Cell Phone Only, no Land Line (H) 271 Go to Professional Football Games, 1+ Times, 1mo (A) 264 Go to College Football Games, 1+ Times, 1mo (A) 256 Drink Guinness Stout, 6mo (A) 251 Order from Publishers Clearing House, 1yr (A) 244 Domestic Travel by Bus, 1yr (A) 237 Drink Slim Fast, 1wk (A) 237 Go Whitewater Rafting, 1yr (A) 226 Buy Rap Music, 1yr (A) 222 Drink Corona Extra Beer, 1wk (A) 213 Go Ice Skating, 1yr (A) 207 Collect Art, 1yr (A) 207 Lifestyle Behaviors 16-30 Index Use Cigarette Rolling Paper, 1wk (A) 206 Use video game system to play games online (H) 205 Travel to Japan/Hong Kong/Other Asia, 3yr (A) 193 Go Snowboarding, 1yr (A) 190 Read Comic Books, 1yr (A) 187 Buy from Whataburger, 1mo (A) 184 Buy Humidi er, 1yr (H) 184 Own Xbox 360 (H) 182 Order from Walmart.com, 1yr (A) 177 Go Jogging, 1yr (A) 172 Play Billiards/Pool, 1yr (A) 171 Buy from Captain D’s, 1mo (A) 171 Buy Hard Rock Music, 1yr (A) 169 Drink Budweiser Beer, 1wk (A) 168 Buy from Hooters, 1mo (A) 166 Lifestyle Behaviors 31-45 Index Shop at 7-Eleven, 1mo (A) 164 Do Painting/Drawing, 1yr (A) 162 Buy Contemporary Christian Music, 1yr (A) 159 Buy Timberland shoes, 1yr (A) 158 Drink Tequila, 1mo (A) 158 Shop at Circle K, 6mo (A) 157 Has Personal Education Loan (A) 157 Buy Basketball Shoes, 1yr (A) 156 Buy from Houlihan’s, 1mo (A) 156 Visit Gambling Site Online, 1mo (A) 153 Shop at The Gap, 3mo (A) 151 Buy Alternative Music, 1yr (A) 150 Connected to Internet using Cell Phone, 1 mo (A) 148 Go to Bar/Nightclub, 1yr (A) 148 Buy from Bob’s Big Boy, 1mo (A) 147 54 Blue-Chip Blues 36 Blue-Chip Blues Midscale, Younger w/ Kids Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar jobs. The segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-lled households. Social Group: Middleburbs Lifestage Group: Mainstream Families 2009 Statistics: US Households: 1,438,998 (1.25%) Median HH Income: $52,242 Lifestyle Traits Shop at Marshalls Buy fashion dolls Read Baby Talk Watch Univision Mitsubishi Lancer Demographics Traits: Urbanicity: Suburban Income: Midscale Income Producing Assets: Below Avg. Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mix, Owners Employment Levels: BC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 55 Blue-Chip Blues Age Description U.S. Segment Index Householder Age: 18-24 5.26 3.75 71 Householder Age: 25-34 14.59 30.78 211 Householder Age: 35-44 18.67 38.28 205 Householder Age: 45-54 22.24 23.28 105 Householder Age: 55-64 17.44 3.91 22 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 29.22 260 Household Income: $40,000-$49,999 9.95 39.53 397 Household Income: $50,000-$74,999 18.96 31.41 166 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 34.69 175 Householder Age: 35-54 40.90 61.56 151 Householder Age: 55+ 39.25 3.91 10 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 100.00 249 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 14.53 109 Householder Education: Graduated High School 30.80 35.16 114 Householder Education: Attended Some College 25.89 31.09 120 Householder Education: Bachelor’s Degree 19.34 15.47 80 Householder Education: Post Graduate Degree 10.61 3.75 35 56 Blue-Chip Blues Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 7.97 63 Householder Occupation: Professional 13.99 13.75 98 Householder Occupation: Sales/O ce 13.99 21.88 156 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 15.47 189 Householder Occupation: Other Employed 18.19 30.94 170 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.44 126 Householder Occupation Detail: Management 9.98 4.53 45 Householder Occupation Detail: Architect/Engineer 1.55 1.09 71 Householder Occupation Detail: Legal 0.80 0.31 39 Householder Occupation Detail: Computer/Mathematical 2.23 1.88 84 Householder Occupation Detail: Health Practitioner/Technician 2.86 2.97 104 Householder Occupation Detail: Education/Training/Library 3.47 4.06 117 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.47 66 Householder Occupation Detail: Community/Social Services 1.05 1.41 133 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.72 125 Householder Occupation Detail: Sales/Related 7.78 8.75 112 Householder Occupation Detail: O ce/Admin Support 6.21 12.97 209 Householder Occupation Detail: Protective Service/Military 1.81 1.41 78 Householder Occupation Detail: Personal Care/Service 1.65 2.66 161 Householder Occupation Detail: Healthcare Support 0.92 1.09 119 Householder Occupation Detail: Food Preparation/Serving 2.09 3.75 180 Householder Occupation Detail: Transport/Material Moving 4.91 10.94 223 Householder Occupation Detail: Production 4.76 7.50 158 Householder Occupation Detail: Building Grounds Maintenance 2.08 3.44 165 Householder Occupation Detail: Natural Resources/Construction 4.34 8.13 187 Householder Occupation Detail: Maintenance/Repair 3.86 7.34 190 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 62.34 78 Race: Black 11.32 18.44 163 Race: Asian 2.26 3.91 173 Race: Other 6.77 15.63 231 Ethnicity: Hispanic 10.16 25.94 255 Language Description U.S. Segment Index Household First Language: English 92.88 82.03 88 Household First Language: Spanish 4.84 13.75 284 Household First Language: Other 2.27 4.38 192 57 Blue-Chip Blues Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 58.75 82 Tenure: Rents Home 28.62 41.25 144 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 1.09 23 Home Value: $50,000-$99,999 9.71 7.81 80 Home Value: $100,000-$149,999 10.93 15.78 144 Home Value: $150,000-$199,999 8.72 9.53 109 Home Value: $200,000-$499,999 27.24 22.66 83 Home Value: $500,000 or More 10.14 2.19 22 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 25.16 154 Length of Residence: 1-4 Years 28.54 40.00 140 Length of Residence: 5 Years or More 55.08 34.84 63 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 19.06 334 Presence of Children: 2-5 Years Old 10.79 35.78 332 Presence of Children: 6-11 Years Old 14.28 46.09 323 Presence of Children: 12-17 Years Old 14.93 46.09 309 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 42.81 349 Number of Children in Household: 2 11.37 34.84 306 Number of Children in Household: 3 4.77 15.47 324 Number of Children in Household: 4 1.57 5.00 319 Number of Children in Household: 5+ 0.68 2.03 299 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 12.19 34 Household Size: 3 or 4 People 27.71 60.16 217 Household Size: 5+ people 9.32 27.66 297 58 Blue-Chip Blues Top 15 Lifestyle Behaviors Index Use Baby Foods, 1wk (H) 322 Use Children’s Cold Medicine, 1mo (H) 307 Buy Baby Furniture/Equipment, 6mo (H) 293 Buy Children’s Athletic Shoes, 6mo (H) 261 Buy from Chuck E Cheese, 1mo (A) 253 Shop at Disney Store, 3mo (A) 250 Buy Children’s Clothes, 6mos (H) 244 Buy from Little Caesar’s, 1mo (A) 229 Own Sony PlayStation 3 (H) 226 Buy from Checkers, 1mo (A) 220 Drink Corona Extra Beer, 1wk (A) 214 Buy from Church’s Chicken, 6mo (A) 211 Shop at White Hen, 6mo (A) 209 Buy Spanish/Latin Music, 1yr (A) 207 Shop at 7-Eleven, 1mo (A) 203 Lifestyle Behaviors 16-30 Index Buy from Au Bon Pain, 1mo (A) 193 Buy from Popeyes, 1mo (A) 192 Go Roller Skating, 1yr (A) 188 Own Bird (H) 187 Shop at Victoria’s Secret, 3mo (A) 186 Buy Air Puri er Machine, 1yr (H) 186 Use video game system to play games online (H) 184 Buy Adidas Shoes, 1yr (A) 182 Buy Children’s Bicycles, 1yr (A) 181 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 181 Own Any Video Game System (H) 180 Buy from Family Restaurant, Child Decides, 6mo (A) 179 Buy Basketball Shoes, 1yr (A) 179 Buy Puma Shoes, 1yr (A) 177 Buy Charcoal Grill, 1yr (H) 177 Lifestyle Behaviors 31-45 Index Own Xbox 360 (H) 177 Buy Timberland shoes, 1yr (A) 174 Play Volleyball, 1yr (A) 172 Buy Rap Music, 1yr (A) 172 Visit Allergist, 1yr (A) 169 Buy Videos by Mail/Phone, 1yr (A) 168 Shop at Marshall’s, 3mo (A) 167 Buy from Domino’s Pizza, 1mo (A) 167 Shop at Winn Dixie, 1mo (A) 164 Buy Electronic Games, 1yr (A) 162 Shop at Lane Bryant, 3mo (A) 162 Shop at Old Navy, 3mo (A) 162 Shop at Circle K, 6mo (A) 160 Buy from Papa John’s, 1mo (A) 159 Drink Tequila, 1mo (A) 158 59 Home Sweet Home 19 Home Sweet Home Upper-Mid, Middle Age w/o Kids Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, lling their homes with exercise equipment, TV sets, and pets. Social Group: The A uentials Lifestage Group: Midlife Success 2009 Statistics: US Households: 2,109,604 (1.83%) Median HH Income: $70,201 Lifestyle Traits Order from sears.com Rent/buy exercise videos Read Cigar A cionado Watch Style Channel Volkswagen Passat Demographics Traits: Urbanicity: Suburban Income: Upper-Mid Income Producing Assets: Above Avg. Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: Professional Education Levels: College Grad Ethnic Diversity: White, Black, Asian, Mix 60 Home Sweet Home Age Description U.S. Segment Index Householder Age: 18-24 5.26 6.91 131 Householder Age: 25-34 14.59 28.27 194 Householder Age: 35-44 18.67 20.51 110 Householder Age: 45-54 22.24 41.23 185 Householder Age: 55-64 17.44 3.08 18 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 38.15 201 Household Income: $75,000-$99,999 11.92 36.03 302 Household Income: $100,000-$149,999 11.85 25.72 217 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 35.18 177 Householder Age: 35-54 40.90 61.74 151 Householder Age: 55+ 39.25 3.08 8 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 38.15 95 Household Income: $75,000-$99,999 11.92 36.03 302 Household Income: $100K+ 20.24 25.72 127 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 2.44 18 Householder Education: Graduated High School 30.80 25.61 83 Householder Education: Attended Some College 25.89 30.61 118 Householder Education: Bachelor’s Degree 19.34 30.39 157 Householder Education: Post Graduate Degree 10.61 10.84 102 61 Home Sweet Home Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 19.02 150 Householder Occupation: Professional 13.99 27.63 197 Householder Occupation: Sales/O ce 13.99 16.37 117 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.35 175 Householder Occupation: Other Employed 18.19 19.34 106 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 4.46 164 Householder Occupation Detail: Management 9.98 14.56 146 Householder Occupation Detail: Architect/Engineer 1.55 4.57 295 Householder Occupation Detail: Legal 0.80 0.64 79 Householder Occupation Detail: Computer/Mathematical 2.23 7.65 343 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.53 193 Householder Occupation Detail: Education/Training/Library 3.47 4.25 123 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.17 165 Householder Occupation Detail: Community/Social Services 1.05 1.49 141 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.34 170 Householder Occupation Detail: Sales/Related 7.78 9.14 117 Householder Occupation Detail: O ce/Admin Support 6.21 7.33 118 Householder Occupation Detail: Protective Service/Military 1.81 2.34 129 Householder Occupation Detail: Personal Care/Service 1.65 1.28 77 Householder Occupation Detail: Healthcare Support 0.92 0.85 93 Householder Occupation Detail: Food Preparation/Serving 2.09 2.44 117 Householder Occupation Detail: Transport/Material Moving 4.91 5.74 117 Householder Occupation Detail: Production 4.76 5.21 109 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.38 66 Householder Occupation Detail: Natural Resources/Construction 4.34 6.91 159 Householder Occupation Detail: Maintenance/Repair 3.86 7.44 193 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 81.83 103 Race: Black 11.32 11.16 99 Race: Asian 2.26 2.87 127 Race: Other 6.77 4.14 61 Ethnicity: Hispanic 10.16 8.93 88 Language Description U.S. Segment Index Household First Language: English 92.88 95.43 103 Household First Language: Spanish 4.84 2.34 48 Household First Language: Other 2.27 2.23 98 62 Home Sweet Home Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 70.78 99 Tenure: Rents Home 28.62 29.12 102 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.74 16 Home Value: $50,000-$99,999 9.71 3.29 34 Home Value: $100,000-$149,999 10.93 11.26 103 Home Value: $150,000-$199,999 8.72 13.18 151 Home Value: $200,000-$499,999 27.24 38.58 142 Home Value: $500,000 or More 10.14 3.72 37 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 22.32 137 Length of Residence: 1-4 Years 28.54 38.58 135 Length of Residence: 5 Years or More 55.08 39.11 71 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 24.23 91 Household Size: 2 People 36.23 57.81 160 Household Size: 3 or 4 People 27.71 17.11 62 Household Size: 5+ people 9.32 0.85 9 63 Home Sweet Home Top 15 Lifestyle Behaviors Index Own/Lease New Volkswagen (H) 280 Buy From Ruth’s Chris Steak House, 6mo (A) 267 Order from J. Crew, 1yr (A) 248 Buy from Chipotle, 1mo (A) 241 Buy From Baja Fresh Mexican Grill, 1mo (A) 239 Buy from Hooters, 1mo (A) 230 Has Personal Education Loan (A) 229 Drink Guinness Stout, 6mo (A) 225 Go In-Line Skating, 1yr (A) 222 Go Snowboarding, 1yr (A) 221 Play Volleyball, 1yr (A) 219 Buy from Boston Market, 1mo (A) 216 Buy from Papa John’s, 1mo (A) 213 Shop at Circle K, 6mo (A) 210 Buy from Whataburger, 1mo (A) 202 Lifestyle Behaviors 16-30 Index Participate in Online Dating, 1mo (A) 201 Visit Gambling Site Online, 1mo (A) 201 Buy from Chili’s Grill & Bar, 1mo (A) 199 Buy from Einstein Bros, 1mo (A) 198 Use Internet Bank (A) 198 Buy from Bennigan’s, 1mo (A) 198 Drive Motorcycle (A) 197 Play Racquetball, 1yr (A) 196 Play Billiards/Pool, 1yr (A) 196 Go Whitewater Rafting, 1yr (A) 195 Shop at IKEA, 1yr (A) 194 Shop at Wegmans, 1mo (A) 192 Buy from Outback Steakhouse, 1mo (A) 191 Buy Hard Rock Music, 1yr (A) 191 Go to Bar/Nightclub, 1yr (A) 190 Lifestyle Behaviors 31-45 Index Order from buy.com, 1yr (A) 185 Pay Bills Online, 1mo (A) 184 Buy Alternative Music, 1yr (A) 184 Uses Cell Phone Only, no Land Line (H) 182 Connected to Internet using Cell Phone, 1 mo (A) 182 Use video game system to play games online (H) 181 Go Water Skiing, 1yr (A) 181 Exercise at Club, 2+ Times/wk, 1yr (A) 181 Own Motorcycle (H) 180 Domestic Travel by Rental Car, 1yr (A) 180 Bank by Internet, 1yr (A) 178 Buy from T.G.I. Friday’s, 1mo (A) 177 Play Softball, 1yr (A) 177 Gamble at Las Vegas, 1yr (A) 175 Shop at Shoppers Food Warehouse, 1mo (A) 175 64 Up-and-Comers 24 Up-and-Comers Upper-Mid, Middle Age w/o Kids Up-and-Comers is a stopover for younger, upper-mid singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment. Social Group: City Centers Lifestage Group: Young Achievers 2009 Statistics: US Households: 1,496,913 (1.30%) Median HH Income: $52,258 Lifestyle Traits Shop at Ethan Allen Galleries Go in-line skating Read Maxim Watch MTV Nissan Xterra Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mix, Owners Employment Levels: Professional Education Levels: College Grad Ethnic Diversity: White, Asian, Hispanic, Mix 65 Up-and-Comers Age Description U.S. Segment Index Householder Age: 18-24 5.26 15.32 291 Householder Age: 25-34 14.59 30.81 211 Householder Age: 35-44 18.67 27.35 147 Householder Age: 45-54 22.24 26.52 119 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 10.38 104 Household Income: $50,000-$74,999 18.96 78.58 414 Household Income: $75,000-$99,999 11.92 11.20 94 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 46.13 232 Householder Age: 35-54 40.90 53.87 132 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 88.80 221 Household Income: $75,000-$99,999 11.92 11.20 94 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 4.78 36 Householder Education: Graduated High School 30.80 23.06 75 Householder Education: Attended Some College 25.89 35.26 136 Householder Education: Bachelor’s Degree 19.34 27.51 142 Householder Education: Post Graduate Degree 10.61 9.39 88 66 Up-and-Comers Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 10.87 86 Householder Occupation: Professional 13.99 26.19 187 Householder Occupation: Sales/O ce 13.99 19.28 138 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.99 183 Householder Occupation: Other Employed 18.19 22.57 124 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 4.45 163 Householder Occupation Detail: Management 9.98 6.43 64 Householder Occupation Detail: Architect/Engineer 1.55 1.81 117 Householder Occupation Detail: Legal 0.80 0.99 123 Householder Occupation Detail: Computer/Mathematical 2.23 4.94 221 Householder Occupation Detail: Health Practitioner/Technician 2.86 4.61 161 Householder Occupation Detail: Education/Training/Library 3.47 8.24 238 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 2.31 325 Householder Occupation Detail: Community/Social Services 1.05 0.33 31 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.97 216 Householder Occupation Detail: Sales/Related 7.78 11.53 148 Householder Occupation Detail: O ce/Admin Support 6.21 7.74 125 Householder Occupation Detail: Protective Service/Military 1.81 4.78 264 Householder Occupation Detail: Personal Care/Service 1.65 0.82 50 Householder Occupation Detail: Healthcare Support 0.92 0.66 72 Householder Occupation Detail: Food Preparation/Serving 2.09 1.15 55 Householder Occupation Detail: Transport/Material Moving 4.91 6.26 128 Householder Occupation Detail: Production 4.76 6.10 128 Householder Occupation Detail: Building Grounds Maintenance 2.08 2.80 134 Householder Occupation Detail: Natural Resources/Construction 4.34 6.26 144 Householder Occupation Detail: Maintenance/Repair 3.86 8.57 222 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 81.05 102 Race: Black 11.32 10.05 89 Race: Asian 2.26 2.14 95 Race: Other 6.77 7.25 107 Ethnicity: Hispanic 10.16 13.34 131 Language Description U.S. Segment Index Household First Language: English 92.88 94.07 101 Household First Language: Spanish 4.84 3.79 78 Household First Language: Other 2.27 2.31 101 67 Up-and-Comers Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 52.06 73 Tenure: Rents Home 28.62 47.94 168 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 1.81 39 Home Value: $50,000-$99,999 9.71 11.04 114 Home Value: $100,000-$149,999 10.93 14.83 136 Home Value: $150,000-$199,999 8.72 7.91 91 Home Value: $200,000-$499,999 27.24 15.82 58 Home Value: $500,000 or More 10.14 0.66 6 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 35.26 216 Length of Residence: 1-4 Years 28.54 36.24 127 Length of Residence: 5 Years or More 55.08 28.50 52 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 32.62 122 Household Size: 2 People 36.23 50.58 140 Household Size: 3 or 4 People 27.71 15.49 56 Household Size: 5+ people 9.32 1.15 12 68 Up-and-Comers Top 15 Lifestyle Behaviors Index Do Karate, 1yr (A) 374 Play Volleyball, 1yr (A) 280 Visit Gambling Site Online, 1mo (A) 266 Use Vonage for Long Distance Service (H) 264 Own Sportswatch/Chronograph (A) 256 Play Tennis, 1yr (A) 254 Go to Ice Hockey Games, 1+ Times, 1mo (A) 249 Play Racquetball, 1yr (A) 240 Go In-Line Skating, 1yr (A) 235 Buy from Blimpie Subs & Salads, 1mo (A) 234 Buy from California Pizza Kitchen, 1mo (A) 231 Use video game system to play games online (H) 229 Uses Cell Phone Only, no Land Line (H) 228 Buy from Hooters, 1mo (A) 224 Go Scuba/Skin Diving/Snorkeling, 1yr (A) 223 Lifestyle Behaviors 16-30 Index Buy from Papa John’s, 1mo (A) 221 Play Billiards/Pool, 1yr (A) 218 Shop at Ethan Allen Galleries, 1yr (A) 215 Participate in Online Dating, 1mo (A) 210 Read Comic Books, 1yr (A) 209 Drink Guinness Stout, 6mo (A) 209 Play Chess, 1yr (A) 208 Travel to Australia/New Zealand/South Paci c, 3yr (A) 207 Stay at Motel 6 on Vacation, 1yr (A) 204 Shop at Express, 3mo (A) 203 Travel to Bahamas, 3yr (A) 203 Own Motorcycle (H) 201 Has Personal Education Loan (A) 199 Shop at Military Commissary, 1mo (A) 199 Go to Bar/Nightclub, 1yr (A) 199 Lifestyle Behaviors 31-45 Index Buy from Chili’s Grill & Bar, 1mo (A) 195 Drink Corona Extra Beer, 1wk (A) 193 Shop at Banana Republic, 3mo (A) 186 Buy Puma Shoes, 1yr (A) 186 Go Whitewater Rafting, 1yr (A) 182 Go Backpacking/Hiking, 1yr (A) 181 Owns TiVo (DVR) (H) 180 Buy from Cheesecake Factory, 1mo (A) 178 Shop at IKEA, 1yr (A) 177 Go Roller Skating, 1yr (A) 176 Buy 35mm Camera, 1yr (A) 175 Buy Adidas Shoes, 1yr (A) 175 Buy Automotive Tools, 1yr (H) 175 Go Ice Skating, 1yr (A) 175 Play Trivia Games, 1yr (A) 174 Moving Beyond Data PSYCHOGRAPHIC PROFILE Secondary Retail Trade Area Broken Arrow, Oklahoma Prepared for Broken Arrow Economic Development Corporation Chamber of Commerce 04.17.12 4 Contents Contact Information.................................................................2 Psychographics Overview ...........................................................5 Dominant Lifestyle Segments .......................................................6 Lifestyle Segment De nitions........................................................7 Lifestyle Segment De nitions........................................................8 Middleburg Managers...............................................................9 Sunset City Blues ...................................................................14 Upward Bound .....................................................................19 Boomtown Singles .................................................................24 White Picket Fences ................................................................29 Kids & Cul-de-sacs..................................................................34 Family Thrifts .......................................................................39 City Startups .......................................................................44 Second City Elite ...................................................................49 Home Sweet Home ................................................................54 New Beginnings ...................................................................59 Up-and-Comers ....................................................................64 Brite Lites, Li’l City ..................................................................69 New Homesteaders ................................................................74 Acknowledgements................................................................79 5 Psychographics Overview Psychographics Psychographics, simply de ned, is the use of demographics to study and measure attitudes, values, lifestyles and buying habits of a household, community or trade area. There are 66 Lifestyle Segments used to classify psychographic pro les. An area of study will always be de ned by one or more of these Lifestyle Segments. Dominant Segments Dominant Segments are those Psychographic Lifestyle Segments which make up approximately 50% of the total population of a Retail Trade Area or other study area. In some cases, one or two segments can make up signi cantly more than 50% of the total population. In this situation, often the top ve segments are presented. Lifestyle Behaviors Abbreviations & Reference Codes In the “Lifestyle Behaviors” portions (for each Lifestyle Segment) of this document certain abbreviations and reference codes are provided to help explain various statistical gures and de nitions. Below you will nd a brief overview of these and their usage. H = Survey questions asked by MediaMark in the universe of “Households” A = Survey questions asked by MediaMark in the universe of “Adults” within households. 1wk = Once a week 3mo = Three times per month 1yr = Once per year 3yr = Three times per year * denotes that there is quantitative information behind the question (ex. how much they spent, etc.) “Index” refers to the average household performance. The average household performance index is 100. For any lifestyle behavior index higher than 100, there is a higher than average likelihood for that lifestyle behavior to be exhibited by individuals in a lifestyle segment. For any lifestyle behavior index lower than 100, there is a lower than average likelihood for that behavior to be exhibited by those individuals in a lifestyle segment. For example, an index of 50 would indicate that individuals in a particular lifestyle segment would be “half” as likely to exhibit that lifestyle behavior. An index of 200 would indicate that individuals in a particular lifestyle segment would be twice as likely. An index of 300, three times as likely, etc. 0. 0 0 % 1. 0 0 % 2. 0 0 % 3. 0 0 % 4. 0 0 % 5. 0 0 % 6. 0 0 % 7. 0 0 % 01 Upper Crust 02 Blue Blood Estates 03 Movers and Shakers 04 Young Digerati 05 Country Squires 06 Winner's Circle 07 Money and Brains 08 Executive Suites 09 Big Fish, Small Pond 10 Second City Elite 11 God's Country 12 Brite Lites, Li'l City 13 Upward Bound 14 New Empty Nests 15 Pools and Patios 16 Bohemian Mix 17 Beltway Boomers 18 Kids and Cul-de-Sacs 19 Home Sweet Home 20 Fast-Track Families 21 Gray Power 22 Young Influentials 23 Greenbelt Sports 24 Up-and-Comers 25 Country Casuals 26 The Cosmopolitans 27 Middleburg Managers 28 Traditional Times 29 American Dreams 30 Suburban Sprawl 31 Urban Achievers 32 New Homesteaders 33 Big Sky Families 34 White Picket Fences 35 Boomtown Singles 36 Blue-Chip Blues 37 Mayberry-ville 38 Simple Pleasures 39 Domestic Duos 40 Close-In Couples 41 Sunset City Blues 42 Red, White and Blues 43 Heartlanders 44 New Beginnings 45 Blue Highways 46 Old Glories 47 City Startups 48 Young and Rustic 49 American Classics 50 Kid Country, USA 51 Shotguns and Pickups 52 Suburban Pioneers 53 Mobility Blues 54 Multi-Culti Mosaic 55 Golden Ponds 56 Crossroads Villagers 57 Old Milltowns 58 Back Country Folks 59 Urban Elders 60 Park Bench Seniors 61 City Roots 62 Hometown Retired 63 Family Thrifts 64 Bedrock America 65 Big City Blues 66 Low-Rise Living Do m i n a n t L i f e s t y l e S e g m e n t s 7 Lifestyle Segment De nitions 27 Middleburg Managers - 6.09% Middleburg Managers arose when empty-nesters settled in satellite communities, which o ered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class with solid white-collar jobs or comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening, and re nishing furniture. 41 Sunset City Blues - 4.82% Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle lled with newspapers and television by day, and family-style restaurants at night. 13 Upward Bound - 4.53% More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid- obsessed, with heavy purchases of computers, action gures, dolls, board games, bicycles, and camping equipment. 35 Boomtown Singles - 4.34% A ordable housing, abundant entry-level jobs, and a thriving singles scene--all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Single, and working- class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. 34 White Picket Fences - 3.80% Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, upper-middle-class, and married with children. But the current version is characterized by modest homes and ethnic diversity, including a disproportionate number of Hispanics and African-Americans. 18 Kids & Cul-de-sacs - 3.73% Upper-middle class, suburban, married couples with children--that’s the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white- collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, a uence, and children translates into large outlays for child-centered products and services. 63 Family Thrifts - 3.43% The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-lled neighborhoods, visitors nd the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias. 47 City Startups - 3.37% In City Startups, young, multi-ethnic singles have settled in neighborhoods lled with cheap apartments and a commercial base of cafés, bars, laundromats, and clubs that cater to twentysomethings. One of the youngest segments in America--with ten times as many college students as the national average--these neighborhoods feature low incomes and high concentrations of African-Americans. 8 Lifestyle Segment De nitions 10 Second City Elite - 3.04% There’s money to be found in the nation’s smaller cities, and you’re most likely to nd it in Second City Elite. The residents of these satellite cities tend to be prosperous professionals who decorate their homes with multiple computers, large-screen TV sets, and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities--from reading books to attending theater and dance productions. 19 Home Sweet Home - 2.83% Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, lling their homes with exercise equipment, TV sets, and pets. 44 New Beginnings - 2.82% Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers. 24 Up-and-Comers - 2.77% Up-and-Comers is a stopover for younger, upper-mid singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment. 12 Brite Lites, Li’l City - 2.58% Not all of America’s chic sophisticates live in major metros. Brite Lights, Li’l City is a group of well-o , middle-aged couples settled in the nation’s satellite cities. Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers, and swank homes lled with the latest technology. 32 New Homesteaders - 2.56% Young, upper-middle-class families seeking to escape suburban sprawl nd refuge in New Homesteaders, a collection of small rustic townships lled with new ranches and Cape Cods. With decent-paying jobs in white and blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their driveways are lled with campers and powerboats, their family rooms with PlayStations and Game Boys. 9 Middleburg Managers 27 Middleburg Managers Upper-Mid, Older w/o Kids Middleburg Managers arose when empty-nesters settled in satellite communities, which o ered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class with solid white-collar jobs or comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening, and re nishing furniture. Social Group: City Centers Lifestage Group: Conservative Classics 2009 Statistics: US Households: 2,303,539 (2.00%) Median HH Income: $53,453 Lifestyle Traits Shop at Pottery Barn Buy books on tape Read VFW Magazine Watch Inspiration Network Mercury Grand Marquis Flex Fuel Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Above Avg. Age Ranges: 45-64 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: White Collar, Mix Education Levels: College Grad Ethnic Diversity: White, Black, Mix 10 Middleburg Managers Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.00 0 Householder Age: 25-34 14.59 0.00 0 Householder Age: 35-44 18.67 0.00 0 Householder Age: 45-54 22.24 24.49 110 Householder Age: 55-64 17.44 37.22 213 Householder Age: 65-74 11.17 22.25 199 Householder Age: 75+ 10.64 16.15 152 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 14.12 142 Household Income: $50,000-$74,999 18.96 78.18 412 Household Income: $75,000-$99,999 11.92 7.70 65 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 0.00 0 Householder Age: 35-54 40.90 24.49 60 Householder Age: 55+ 39.25 75.51 192 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 92.30 230 Household Income: $75,000-$99,999 11.92 7.70 65 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 5.56 42 Householder Education: Graduated High School 30.80 32.19 105 Householder Education: Attended Some College 25.89 31.34 121 Householder Education: Bachelor’s Degree 19.34 21.71 112 Householder Education: Post Graduate Degree 10.61 9.09 86 11 Middleburg Managers Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 11.87 93 Householder Occupation: Professional 13.99 12.19 87 Householder Occupation: Sales/O ce 13.99 13.80 99 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 3.64 44 Householder Occupation: Other Employed 18.19 15.94 88 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.64 133 Householder Occupation Detail: Management 9.98 8.24 83 Householder Occupation Detail: Architect/Engineer 1.55 1.28 83 Householder Occupation Detail: Legal 0.80 1.39 173 Householder Occupation Detail: Computer/Mathematical 2.23 0.75 34 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.07 37 Householder Occupation Detail: Education/Training/Library 3.47 4.81 139 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.32 45 Householder Occupation Detail: Community/Social Services 1.05 1.93 183 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.75 55 Householder Occupation Detail: Sales/Related 7.78 7.06 91 Householder Occupation Detail: O ce/Admin Support 6.21 6.63 107 Householder Occupation Detail: Protective Service/Military 1.81 1.93 106 Householder Occupation Detail: Personal Care/Service 1.65 0.96 58 Householder Occupation Detail: Healthcare Support 0.92 0.96 105 Householder Occupation Detail: Food Preparation/Serving 2.09 0.64 31 Householder Occupation Detail: Transport/Material Moving 4.91 4.71 96 Householder Occupation Detail: Production 4.76 5.03 106 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.60 77 Householder Occupation Detail: Natural Resources/Construction 4.34 1.07 25 Householder Occupation Detail: Maintenance/Repair 3.86 2.57 67 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 87.06 109 Race: Black 11.32 9.20 81 Race: Asian 2.26 1.71 76 Race: Other 6.77 2.46 36 Ethnicity: Hispanic 10.16 7.70 76 Language Description U.S. Segment Index Household First Language: English 92.88 95.72 103 Household First Language: Spanish 4.84 3.10 64 Household First Language: Other 2.27 1.18 52 12 Middleburg Managers Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 85.35 120 Tenure: Rents Home 28.62 14.65 51 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.75 16 Home Value: $50,000-$99,999 9.71 11.02 113 Home Value: $100,000-$149,999 10.93 16.79 154 Home Value: $150,000-$199,999 8.72 15.19 174 Home Value: $200,000-$499,999 27.24 31.98 117 Home Value: $500,000 or More 10.14 9.73 96 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 7.49 46 Length of Residence: 1-4 Years 28.54 19.79 69 Length of Residence: 5 Years or More 55.08 72.62 132 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 24.28 91 Household Size: 2 People 36.23 57.43 159 Household Size: 3 or 4 People 27.71 17.33 63 Household Size: 5+ people 9.32 0.86 9 13 Middleburg Managers Top 15 Lifestyle Behaviors Index Order from Readers Digest Association, 1yr (A) 234 Buy 35mm Camera, 1yr (A) 227 Buy from Sizzler Family Steakhouse, 1mo (A) 208 Belong to a Veterans Club (A) 201 Buy Books on Tape, 1yr (A) 197 Domestic Vacation, Go Skiing, 1yr (A) 197 Shop at Military Commissary, 1mo (A) 197 Stay at Motel 6 on Vacation, 1yr (A) 195 Shop at A&P, 1mo (A) 192 Visit Allergist, 1yr (A) 191 Buy from Whataburger, 1mo (A) 182 Use Discount Brokerage Firm, 1yr (A) 180 Use Full Service Brokerage Firm, 1yr (A) 177 Own US Treasury Notes (A) 176 Buy from Boston Market, 1mo (A) 175 Lifestyle Behaviors 16-30 Index Contribute to PBS, 1yr (A) 174 Own Any Stock (A) 173 Buy From Krispy Kreme Doughnuts, 1mo (A) 172 Own Annuities (A) 169 Order from J.C. Penney, 1yr (A) 169 Order from Home Shopping Network, 1yr (A) 168 Own Stationary Bike (A) 168 Buy from Olive Garden, 1mo (A) 167 Drive Compact Pickup (A) 164 Drive Recreational Vehicle (A) 164 Drink Domestic White Wine, 1wk (A) 164 Own Horse (H) 164 Use Vonage for Long Distance Service (H) 162 Belong to a Civic Club (A) 161 Do Indoor Gardening/Plants, 1yr (A) 158 Lifestyle Behaviors 31-45 Index Shop at Sherwin Williams, 1yr (A) 158 Own Handgun (A) 157 Purchase Any Airline Tickets via Phone/Mail, 1yr (A) 156 Buy from Golden Corral, 1mo (A) 154 Buy from Cracker Barrel, 1mo (A) 153 Drink Diet Coke, 1wk (A) 152 Own City/Municipal Government Bonds (A) 152 Buy Classical Music, 1yr (A) 151 Drink Gin, 1mo (A) 151 Foreign Travel by Cruise Ship, 3yr (A) 151 Shop at Wawa, 6mo (A) 151 Drink 7-Up, 1wk (A) 150 Do Bird Watching, 1yr (A) 147 Use Property/Garden Maintenance Svc, 1yr (H) 147 Belong to AAA Auto Club (A) 147 14 Sunset City Blues 41 Sunset City Blues Lower-Mid, Older Mostly w/o Kids Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle lled with newspapers and television by day, and family-style restaurants at night. Social Group: City Centers Lifestage Group: Cautious Couples 2009 Statistics: US Households: 2,088,640 (1.81%) Median HH Income: $40,417 Lifestyle Traits Order from QVC Collect coins Read Ladies’ Home Journal Watch One Life to Live Kia Rondo Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Above Avg. Age Ranges: 55+ Presence of Kids: Mostly w/o Kids Homeownership: Homeowners Employment Levels: Mostly Retired Education Levels: Some College Ethnic Diversity: White, Black, Mix 15 Sunset City Blues Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.00 0 Householder Age: 25-34 14.59 0.00 0 Householder Age: 35-44 18.67 0.00 0 Householder Age: 45-54 22.24 7.09 32 Householder Age: 55-64 17.44 28.25 162 Householder Age: 65-74 11.17 33.33 298 Householder Age: 75+ 10.64 31.32 295 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 32.39 295 Household Income: $30,000-$39,999 11.23 43.38 386 Household Income: $40,000-$49,999 9.95 24.23 243 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 0.00 0 Householder Age: 35-54 40.90 7.09 17 Householder Age: 55+ 39.25 92.79 236 Household Income: Under $30K 27.71 32.39 117 Household Income: $30K-$74K 40.14 67.61 168 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 13.59 102 Householder Education: Graduated High School 30.80 44.21 144 Householder Education: Attended Some College 25.89 25.41 98 Householder Education: Bachelor’s Degree 19.34 12.65 65 Householder Education: Post Graduate Degree 10.61 4.02 38 16 Sunset City Blues Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.89 15 Householder Occupation: Professional 13.99 2.48 18 Householder Occupation: Sales/O ce 13.99 9.10 65 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 3.19 39 Householder Occupation: Other Employed 18.19 13.95 77 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.35 13 Householder Occupation Detail: Management 9.98 1.54 15 Householder Occupation Detail: Architect/Engineer 1.55 0.12 8 Householder Occupation Detail: Legal 0.80 0.00 0 Householder Occupation Detail: Computer/Mathematical 2.23 0.00 0 Householder Occupation Detail: Health Practitioner/Technician 2.86 0.83 29 Householder Occupation Detail: Education/Training/Library 3.47 0.83 24 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.12 17 Householder Occupation Detail: Community/Social Services 1.05 0.47 45 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.24 17 Householder Occupation Detail: Sales/Related 7.78 4.49 58 Householder Occupation Detail: O ce/Admin Support 6.21 4.49 72 Householder Occupation Detail: Protective Service/Military 1.81 1.06 59 Householder Occupation Detail: Personal Care/Service 1.65 2.48 150 Householder Occupation Detail: Healthcare Support 0.92 0.47 52 Householder Occupation Detail: Food Preparation/Serving 2.09 2.36 113 Householder Occupation Detail: Transport/Material Moving 4.91 3.43 70 Householder Occupation Detail: Production 4.76 2.48 52 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.65 79 Householder Occupation Detail: Natural Resources/Construction 4.34 0.83 19 Householder Occupation Detail: Maintenance/Repair 3.86 2.36 61 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 85.58 107 Race: Black 11.32 9.34 82 Race: Asian 2.26 1.42 63 Race: Other 6.77 3.55 52 Ethnicity: Hispanic 10.16 6.15 61 Language Description U.S. Segment Index Household First Language: English 92.88 94.21 101 Household First Language: Spanish 4.84 2.84 59 Household First Language: Other 2.27 2.96 130 17 Sunset City Blues Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 100.00 140 Tenure: Rents Home 28.62 0.00 0 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 8.51 183 Home Value: $50,000-$99,999 9.71 21.99 226 Home Value: $100,000-$149,999 10.93 21.04 193 Home Value: $150,000-$199,999 8.72 15.25 175 Home Value: $200,000-$499,999 27.24 27.90 102 Home Value: $500,000 or More 10.14 5.32 52 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 4.26 26 Length of Residence: 1-4 Years 28.54 10.05 35 Length of Residence: 5 Years or More 55.08 85.58 155 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.47 8 Presence of Children: 2-5 Years Old 10.79 2.13 20 Presence of Children: 6-11 Years Old 14.28 2.60 18 Presence of Children: 12-17 Years Old 14.93 4.37 29 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 4.26 35 Number of Children in Household: 2 11.37 2.01 18 Number of Children in Household: 3 4.77 0.71 15 Number of Children in Household: 4 1.57 0.35 23 Number of Children in Household: 5+ 0.68 0.12 17 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 38.65 145 Household Size: 2 People 36.23 45.51 126 Household Size: 3 or 4 People 27.71 14.18 51 Household Size: 5+ people 9.32 1.65 18 18 Sunset City Blues Top 15 Lifestyle Behaviors Index Order from Publishers Clearing House, 1yr (A) 302 Order from Readers Digest Association, 1yr (A) 229 Buy from Shoney’s, 1mo (A) 226 Order from Home Shopping Network, 1yr (A) 222 Belong to a Veterans Club (A) 197 Drink Slim Fast, 1wk (A) 193 Own US Treasury Notes (A) 180 Order from QVC, 1yr (A) 177 Read Comic Books, 1yr (A) 171 Shop at Military Commissary, 1mo (A) 168 Buy from Golden Corral, 1mo (A) 165 Contribute to PBS, 1yr (A) 163 Own/Lease New/Used, Fuel Type, Hybrid (H) 163 Buy from Sizzler Family Steakhouse, 1mo (A) 162 Buy from Captain D’s, 1mo (A) 157 Lifestyle Behaviors 16-30 Index Shop at Winn Dixie, 1mo (A) 155 Buy Classical Music, 1yr (A) 149 Own Any Certi cate of Deposit (A) 146 Drive Compact Pickup (A) 144 Belong to a Fraternal Order (A) 144 Own Annuities (A) 142 Order from L.L. Bean, 1yr (A) 142 Collect Coins, 1yr (A) 140 Shop at Talbots, 3mo (A) 139 Buy 35mm Camera, 1yr (A) 138 Use Internet, Light (A) 137 Use Property/Garden Maintenance Svc, 1yr (H) 137 Buy from Long John Silver, 1mo (A) 136 Use Spam, 1mo (H) 133 Visit Acupuncturist, 1yr (A) 133 Lifestyle Behaviors 31-45 Index Visit Physical Therapist, 1yr (A) 132 Take 3+ Cruises, 3yr (A) 132 Home Remodeling, Work by Professional, 1yr (H) 131 Buy from Cracker Barrel, 1mo (A) 130 Shop at JCPenney, 3mo (A) 129 Buy from Whataburger, 1mo (A) 128 Buy from Bob Evan’s Farm, 1mo (A) 127 Gamble at Atlantic City, 1yr (A) 126 Drive Van (A) 124 Order from J.C. Penney, 1yr (A) 124 Drink Bottled Water Home Delivery, 6mo (A) 124 Buy from Red Lobster, 1mo (A) 123 Buy Jazz Music, 1yr (A) 120 Diet: Semi-vegetarian (A) 119 Contribute to NPR, 1 yr (A) 118 19 Upward Bound 13 Upward Bound Upscale, Middle Age w/ Kids More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid- obsessed, with heavy purchases of computers, action gures, dolls, board games, bicycles, and camping equipment. Social Group: Second City Society Lifestage Group: Young Accumulators 2009 Statistics: US Households: 1,998,401 (1.73%) Median HH Income: $86,692 Lifestyle Traits Order from target.com Buy toys by Internet Read PC Gamer Watch Nickelodeon Honda Odyssey Demographics Traits: Urbanicity: Second City Income: Upscale Income Producing Assets: Above Avg. Age Ranges: 35-54 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: Management Education Levels: College Grad Ethnic Diversity: White, Asian, Hispanic, Mix 20 Upward Bound Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.25 5 Householder Age: 25-34 14.59 19.73 135 Householder Age: 35-44 18.67 42.93 230 Householder Age: 45-54 22.24 28.66 129 Householder Age: 55-64 17.44 6.95 40 Householder Age: 65-74 11.17 1.36 12 Householder Age: 75+ 10.64 0.37 3 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 38.46 323 Household Income: $100,000-$149,999 11.85 39.58 334 Household Income: $150,000-$199,999 4.62 14.39 312 Household Income: $200,000 or More 3.79 7.69 203 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 19.98 101 Householder Age: 35-54 40.90 71.46 175 Householder Age: 55+ 39.25 8.56 22 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 0.00 0 Household Income: $75,000-$99,999 11.92 38.46 323 Household Income: $100K+ 20.24 61.66 305 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 3.97 30 Householder Education: Graduated High School 30.80 22.33 72 Householder Education: Attended Some College 25.89 25.56 99 Householder Education: Bachelor’s Degree 19.34 28.66 148 Householder Education: Post Graduate Degree 10.61 19.60 185 21 Upward Bound Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 28.41 224 Householder Occupation: Professional 13.99 25.43 182 Householder Occupation: Sales/O ce 13.99 13.77 98 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 12.28 150 Householder Occupation: Other Employed 18.19 14.14 78 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 6.45 237 Householder Occupation Detail: Management 9.98 21.96 220 Householder Occupation Detail: Architect/Engineer 1.55 2.98 192 Householder Occupation Detail: Legal 0.80 1.36 170 Householder Occupation Detail: Computer/Mathematical 2.23 5.96 267 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.83 204 Householder Occupation Detail: Education/Training/Library 3.47 5.09 147 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.74 105 Householder Occupation Detail: Community/Social Services 1.05 1.36 130 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.11 154 Householder Occupation Detail: Sales/Related 7.78 8.56 110 Householder Occupation Detail: O ce/Admin Support 6.21 5.21 84 Householder Occupation Detail: Protective Service/Military 1.81 3.23 178 Householder Occupation Detail: Personal Care/Service 1.65 0.62 38 Householder Occupation Detail: Healthcare Support 0.92 0.62 68 Householder Occupation Detail: Food Preparation/Serving 2.09 0.37 18 Householder Occupation Detail: Transport/Material Moving 4.91 4.47 91 Householder Occupation Detail: Production 4.76 3.97 83 Householder Occupation Detail: Building Grounds Maintenance 2.08 0.99 48 Householder Occupation Detail: Natural Resources/Construction 4.34 6.20 143 Householder Occupation Detail: Maintenance/Repair 3.86 6.08 158 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 80.89 101 Race: Black 11.32 8.44 75 Race: Asian 2.26 4.47 198 Race: Other 6.77 6.82 101 Ethnicity: Hispanic 10.16 12.66 125 Language Description U.S. Segment Index Household First Language: English 92.88 93.05 100 Household First Language: Spanish 4.84 2.73 56 Household First Language: Other 2.27 4.22 185 22 Upward Bound Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 88.96 125 Tenure: Rents Home 28.62 11.04 39 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.00 0 Home Value: $50,000-$99,999 9.71 3.47 36 Home Value: $100,000-$149,999 10.93 9.18 84 Home Value: $150,000-$199,999 8.72 9.55 110 Home Value: $200,000-$499,999 27.24 48.88 179 Home Value: $500,000 or More 10.14 18.11 179 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 11.91 73 Length of Residence: 1-4 Years 28.54 33.75 118 Length of Residence: 5 Years or More 55.08 54.22 98 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 15.26 268 Presence of Children: 2-5 Years Old 10.79 35.98 333 Presence of Children: 6-11 Years Old 14.28 45.41 318 Presence of Children: 12-17 Years Old 14.93 46.65 312 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 42.56 347 Number of Children in Household: 2 11.37 37.10 326 Number of Children in Household: 3 4.77 15.14 317 Number of Children in Household: 4 1.57 4.59 293 Number of Children in Household: 5+ 0.68 0.74 110 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 2.11 6 Household Size: 3 or 4 People 27.71 69.85 252 Household Size: 5+ people 9.32 28.04 301 23 Upward Bound Top 15 Lifestyle Behaviors Index Has a 529 College Savings Account (A) 397 Buy from Einstein Bros, 1mo (A) 318 Buy Toys by Internet, 1yr (A) 318 Buy Children’s Athletic Shoes, 6mo (H) 311 Own Apple iPod (A) 303 Buy from Chuck E Cheese, 1mo (A) 303 Use Baby Foods, 1wk (H) 285 Buy from Family Restaurant, Child Decides, 6mo (A) 283 Buy Children’s Clothes, 6mos (H) 264 Stay at Courtyard (by Marriott) on Vacation, 1yr (A) 263 Buy Videos by Mail/Phone, 1yr (A) 258 Own/Lease New BMW (H) 255 Go Ice Skating, 1yr (A) 255 Domestic Vacation, Go Skiing, 1yr (A) 254 Use Children’s Cold Medicine, 1mo (H) 254 Lifestyle Behaviors 16-30 Index Drink Bottled Water Home Delivery, 6mo (A) 253 Own Roller Blades/In-Line Skates (A) 250 Buy Flowers by Internet, 1yr (A) 245 Go Water Skiing, 1yr (A) 245 Buy from Chili’s Grill & Bar, 1mo (A) 244 Buy Electronic Games, 1yr (A) 243 Own Racquetball Equipment (A) 243 Shop at Disney Store, 3mo (A) 243 Business Travel by Airplane, 3+, 1yr (A) 242 Buy from Romano’s Macaroni Grill, 1mo (A) 241 Travel to Australia/New Zealand/South Paci c, 3yr (A) 239 Shop at White Hen, 6mo (A) 239 Domestic Vacation, Spa, 1yr (A) 238 Buy From Starbucks, 1mo (A) 238 Buy Home Furnishings by Internet, 1yr (A) 237 Lifestyle Behaviors 31-45 Index Own Downhill Skis/Boots (A) 236 Go Downhill Skiing, 1yr (A) 235 Own Camcorder (H) 233 Shop at Ann Taylor, 3mo (A) 231 Buy from California Pizza Kitchen, 1mo (A) 230 Buy from Bertucci’s, 1mo (A) 230 Shop at Costco Wholesale Club, 1mo (A) 227 Buy from Quiznos, 1mo (A) 226 Owns TiVo (DVR) (H) 225 Connected to Internet using Cell Phone, 1 mo (A) 225 Play Tennis, 1yr (A) 224 Buy Educational Toys, 1yr (A) 224 Buy Children’s Bicycles, 1yr (A) 224 Shop at IKEA, 1yr (A) 223 Buy Men’s Business Suit, 1yr (A) 222 24 Boomtown Singles 35 Boomtown Singles Lower-Mid, Middle Age w/o Kids A ordable housing, abundant entry-level jobs, and a thriving singles scene--all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Single, and working- class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. Social Group: City Centers Lifestage Group: Young Achievers 2009 Statistics: US Households: 1,605,045 (1.39%) Median HH Income: $41,046 Lifestyle Traits Shop at Victoria’s Secret Do Karate Read bridal magazines Watch VH1 Suzuki SX4 Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Below Avg. Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mix, Renters Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 25 Boomtown Singles Age Description U.S. Segment Index Householder Age: 18-24 5.26 20.89 397 Householder Age: 25-34 14.59 26.88 184 Householder Age: 35-44 18.67 26.27 141 Householder Age: 45-54 22.24 25.96 117 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 1.38 13 Household Income: $30,000-$39,999 11.23 53.30 475 Household Income: $40,000-$49,999 9.95 45.16 454 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 47.77 241 Householder Age: 35-54 40.90 52.23 128 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 1.38 5 Household Income: $30K-$74K 40.14 98.46 245 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 8.60 65 Householder Education: Graduated High School 30.80 32.26 105 Householder Education: Attended Some College 25.89 35.94 139 Householder Education: Bachelor’s Degree 19.34 18.89 98 Householder Education: Post Graduate Degree 10.61 4.15 39 26 Boomtown Singles Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 8.60 68 Householder Occupation: Professional 13.99 11.98 86 Householder Occupation: Sales/O ce 13.99 24.12 172 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 11.21 137 Householder Occupation: Other Employed 18.19 34.41 189 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 5.38 197 Householder Occupation Detail: Management 9.98 3.07 31 Householder Occupation Detail: Architect/Engineer 1.55 0.77 50 Householder Occupation Detail: Legal 0.80 0.31 38 Householder Occupation Detail: Computer/Mathematical 2.23 0.46 21 Householder Occupation Detail: Health Practitioner/Technician 2.86 2.15 75 Householder Occupation Detail: Education/Training/Library 3.47 4.30 124 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.54 217 Householder Occupation Detail: Community/Social Services 1.05 0.77 73 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.84 134 Householder Occupation Detail: Sales/Related 7.78 9.68 124 Householder Occupation Detail: O ce/Admin Support 6.21 14.59 235 Householder Occupation Detail: Protective Service/Military 1.81 4.15 229 Householder Occupation Detail: Personal Care/Service 1.65 2.76 167 Householder Occupation Detail: Healthcare Support 0.92 2.15 234 Householder Occupation Detail: Food Preparation/Serving 2.09 4.45 214 Householder Occupation Detail: Transport/Material Moving 4.91 7.07 144 Householder Occupation Detail: Production 4.76 10.45 219 Householder Occupation Detail: Building Grounds Maintenance 2.08 3.53 170 Householder Occupation Detail: Natural Resources/Construction 4.34 6.76 156 Householder Occupation Detail: Maintenance/Repair 3.86 4.45 115 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 66.67 84 Race: Black 11.32 19.97 176 Race: Asian 2.26 2.61 116 Race: Other 6.77 11.06 163 Ethnicity: Hispanic 10.16 13.98 138 Language Description U.S. Segment Index Household First Language: English 92.88 89.40 96 Household First Language: Spanish 4.84 8.60 178 Household First Language: Other 2.27 2.00 88 27 Boomtown Singles Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 37.48 53 Tenure: Rents Home 28.62 62.37 218 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 2.92 63 Home Value: $50,000-$99,999 9.71 11.83 122 Home Value: $100,000-$149,999 10.93 7.53 69 Home Value: $150,000-$199,999 8.72 6.45 74 Home Value: $200,000-$499,999 27.24 8.14 30 Home Value: $500,000 or More 10.14 0.46 5 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 36.56 224 Length of Residence: 1-4 Years 28.54 36.87 129 Length of Residence: 5 Years or More 55.08 26.42 48 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 48.08 180 Household Size: 2 People 36.23 38.10 105 Household Size: 3 or 4 People 27.71 12.60 45 Household Size: 5+ people 9.32 1.23 13 28 Boomtown Singles Top 15 Lifestyle Behaviors Index Do Karate, 1yr (A) 331 Buy Spanish/Latin Music, 1yr (A) 314 Participate in Online Dating, 1mo (A) 284 Uses Cell Phone Only, no Land Line (H) 271 Go to Professional Football Games, 1+ Times, 1mo (A) 264 Go to College Football Games, 1+ Times, 1mo (A) 256 Drink Guinness Stout, 6mo (A) 251 Order from Publishers Clearing House, 1yr (A) 244 Domestic Travel by Bus, 1yr (A) 237 Drink Slim Fast, 1wk (A) 237 Go Whitewater Rafting, 1yr (A) 226 Buy Rap Music, 1yr (A) 222 Drink Corona Extra Beer, 1wk (A) 213 Go Ice Skating, 1yr (A) 207 Collect Art, 1yr (A) 207 Lifestyle Behaviors 16-30 Index Use Cigarette Rolling Paper, 1wk (A) 206 Use video game system to play games online (H) 205 Travel to Japan/Hong Kong/Other Asia, 3yr (A) 193 Go Snowboarding, 1yr (A) 190 Read Comic Books, 1yr (A) 187 Buy from Whataburger, 1mo (A) 184 Buy Humidi er, 1yr (H) 184 Own Xbox 360 (H) 182 Order from Walmart.com, 1yr (A) 177 Go Jogging, 1yr (A) 172 Play Billiards/Pool, 1yr (A) 171 Buy from Captain D’s, 1mo (A) 171 Buy Hard Rock Music, 1yr (A) 169 Drink Budweiser Beer, 1wk (A) 168 Buy from Hooters, 1mo (A) 166 Lifestyle Behaviors 31-45 Index Shop at 7-Eleven, 1mo (A) 164 Do Painting/Drawing, 1yr (A) 162 Buy Contemporary Christian Music, 1yr (A) 159 Buy Timberland shoes, 1yr (A) 158 Drink Tequila, 1mo (A) 158 Shop at Circle K, 6mo (A) 157 Has Personal Education Loan (A) 157 Buy Basketball Shoes, 1yr (A) 156 Buy from Houlihan’s, 1mo (A) 156 Visit Gambling Site Online, 1mo (A) 153 Shop at The Gap, 3mo (A) 151 Buy Alternative Music, 1yr (A) 150 Connected to Internet using Cell Phone, 1 mo (A) 148 Go to Bar/Nightclub, 1yr (A) 148 Buy from Bob’s Big Boy, 1mo (A) 147 29 White Picket Fences 34 White Picket Fences Upper-Mid, Younger w/ Kids Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, upper-middle-class, and married with children. But the current version is characterized by modest homes and ethnic diversity, including a disproportionate number of Hispanics and African-Americans. Social Group: City Centers Lifestage Group: Mainstream Families 2009 Statistics: US Households: 1,556,279 (1.35%) Median HH Income: $53,901 Lifestyle Traits Order from BMG Music Rent/buy kid’s videos Read People en Espanol Watch Latin Grammy Awards Kia Sedona Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 30 White Picket Fences Age Description U.S. Segment Index Householder Age: 18-24 5.26 4.76 90 Householder Age: 25-34 14.59 30.95 212 Householder Age: 35-44 18.67 35.40 190 Householder Age: 45-54 22.24 22.70 102 Householder Age: 55-64 17.44 4.44 25 Householder Age: 65-74 11.17 1.43 13 Householder Age: 75+ 10.64 0.32 3 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 15.40 155 Household Income: $50,000-$74,999 18.96 74.13 391 Household Income: $75,000-$99,999 11.92 10.32 87 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 35.71 180 Householder Age: 35-54 40.90 58.10 142 Householder Age: 55+ 39.25 6.19 16 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 89.68 223 Household Income: $75,000-$99,999 11.92 10.32 87 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 12.54 94 Householder Education: Graduated High School 30.80 30.48 99 Householder Education: Attended Some College 25.89 33.17 128 Householder Education: Bachelor’s Degree 19.34 17.30 89 Householder Education: Post Graduate Degree 10.61 6.51 61 31 White Picket Fences Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 9.37 74 Householder Occupation: Professional 13.99 16.83 120 Householder Occupation: Sales/O ce 13.99 19.05 136 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.60 178 Householder Occupation: Other Employed 18.19 29.05 160 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.49 128 Householder Occupation Detail: Management 9.98 5.87 59 Householder Occupation Detail: Architect/Engineer 1.55 2.22 144 Householder Occupation Detail: Legal 0.80 0.63 79 Householder Occupation Detail: Computer/Mathematical 2.23 3.02 135 Householder Occupation Detail: Health Practitioner/Technician 2.86 3.02 106 Householder Occupation Detail: Education/Training/Library 3.47 4.60 133 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.16 22 Householder Occupation Detail: Community/Social Services 1.05 2.38 226 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.79 58 Householder Occupation Detail: Sales/Related 7.78 10.16 131 Householder Occupation Detail: O ce/Admin Support 6.21 8.89 143 Householder Occupation Detail: Protective Service/Military 1.81 2.38 131 Householder Occupation Detail: Personal Care/Service 1.65 1.90 115 Householder Occupation Detail: Healthcare Support 0.92 1.90 208 Householder Occupation Detail: Food Preparation/Serving 2.09 2.70 129 Householder Occupation Detail: Transport/Material Moving 4.91 8.10 165 Householder Occupation Detail: Production 4.76 9.84 207 Householder Occupation Detail: Building Grounds Maintenance 2.08 2.22 107 Householder Occupation Detail: Natural Resources/Construction 4.34 5.87 135 Householder Occupation Detail: Maintenance/Repair 3.86 8.73 226 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 68.41 86 Race: Black 11.32 16.51 146 Race: Asian 2.26 3.17 140 Race: Other 6.77 12.86 190 Ethnicity: Hispanic 10.16 22.22 219 Language Description U.S. Segment Index Household First Language: English 92.88 85.71 92 Household First Language: Spanish 4.84 11.75 243 Household First Language: Other 2.27 2.54 112 32 White Picket Fences Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 65.40 92 Tenure: Rents Home 28.62 34.60 121 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.79 17 Home Value: $50,000-$99,999 9.71 11.59 119 Home Value: $100,000-$149,999 10.93 16.35 150 Home Value: $150,000-$199,999 8.72 8.10 93 Home Value: $200,000-$499,999 27.24 25.08 92 Home Value: $500,000 or More 10.14 3.33 33 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 21.11 130 Length of Residence: 1-4 Years 28.54 39.52 138 Length of Residence: 5 Years or More 55.08 39.05 71 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 22.06 387 Presence of Children: 2-5 Years Old 10.79 35.87 332 Presence of Children: 6-11 Years Old 14.28 47.46 332 Presence of Children: 12-17 Years Old 14.93 47.14 316 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 42.22 345 Number of Children in Household: 2 11.37 33.97 299 Number of Children in Household: 3 4.77 14.29 300 Number of Children in Household: 4 1.57 4.76 304 Number of Children in Household: 5+ 0.68 4.60 677 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 6.83 19 Household Size: 3 or 4 People 27.71 62.06 224 Household Size: 5+ people 9.32 30.95 332 33 White Picket Fences Top 15 Lifestyle Behaviors Index Buy from Chuck E Cheese, 1mo (A) 321 Buy Children’s Athletic Shoes, 6mo (H) 311 Use Children’s Cold Medicine, 1mo (H) 279 Buy Baby Furniture/Equipment, 6mo (H) 271 Buy Children’s Clothes, 6mos (H) 261 Buy from Hooters, 1mo (A) 252 Use video game system to play games online (H) 241 Use Baby Foods, 1wk (H) 234 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 233 Shop at Military Commissary, 1mo (A) 225 Buy Videos by Mail/Phone, 1yr (A) 223 Go Roller Skating, 1yr (A) 223 Buy from Family Restaurant, Child Decides, 6mo (A) 219 Buy from Houlihan’s, 1mo (A) 211 Buy from Little Caesar’s, 1mo (A) 209 Lifestyle Behaviors 16-30 Index Own Camcorder (H) 206 Buy from Rally’s, 1mo (A) 206 Order from Walmart.com, 1yr (A) 202 Buy from Checkers, 1mo (A) 199 Shop at Disney Store, 3mo (A) 198 Buy Computer Book, 1yr (A) 197 Buy Children’s Book, 1yr (A) 197 Play Soccer, 1yr (A) 196 Shop at Wegmans, 1mo (A) 195 Shop at The Limited, 3mo (A) 190 Buy from Domino’s Pizza, 1mo (A) 190 Own Any Video Game System (H) 188 Visit Any Theme Park, 1yr (A) 186 Order from Avon, 1yr (A) 186 Visit Gambling Site Online, 1mo (A) 185 Lifestyle Behaviors 31-45 Index Shop at Winn Dixie, 1mo (A) 185 Buy Children’s Bicycles, 1yr (A) 184 Shop at 7-Eleven, 1mo (A) 184 Play Baseball, 1yr (A) 183 Buy from Whataburger, 1mo (A) 181 Use Cigarette Rolling Paper, 1wk (A) 181 Order from Columbia House Music Club, 1yr (A) 179 Go Dancing, 1yr (A) 179 Buy Electronic Games, 1yr (A) 179 Drive Minivan (A) 178 Play Basketball, 1yr (A) 178 Shop at Old Navy, 3mo (A) 177 Play Softball, 1yr (A) 175 Buy Nike Shoes, 1yr (A) 175 Shop at Circle K, 6mo (A) 175 34 Kids & Cul-de-sacs 18 Kids & Cul-de-sacs Upper-Mid, Younger w/ Kids Upper-middle class, suburban, married couples with children--that’s the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white- collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, a uence, and children translates into large outlays for child-centered products and services. Social Group: The A uentials Lifestage Group: Young Accumulators 2009 Statistics: US Households: 1,864,873 (1.62%) Median HH Income: $74,448 Lifestyle Traits Shop at Disney Store Buy educational toys Read Parenting Watch Toon Disney Chrysler Town & Country Demographics Traits: Urbanicity: Suburban Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: White Collar, Mix Education Levels: College Grad Ethnic Diversity: White, Black, Asian, Hispanic 35 Kids & Cul-de-sacs Age Description U.S. Segment Index Householder Age: 18-24 5.26 2.88 55 Householder Age: 25-34 14.59 35.73 245 Householder Age: 35-44 18.67 61.39 329 Householder Age: 45-54 22.24 0.00 0 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 36.57 193 Household Income: $75,000-$99,999 11.92 42.45 356 Household Income: $100,000-$149,999 11.85 20.98 177 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 38.61 194 Householder Age: 35-54 40.90 61.39 150 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 36.57 91 Household Income: $75,000-$99,999 11.92 42.45 356 Household Income: $100K+ 20.24 20.98 104 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 4.32 32 Householder Education: Graduated High School 30.80 21.82 71 Householder Education: Attended Some College 25.89 33.93 131 Householder Education: Bachelor’s Degree 19.34 26.62 138 Householder Education: Post Graduate Degree 10.61 13.19 124 36 Kids & Cul-de-sacs Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 20.02 158 Householder Occupation: Professional 13.99 23.86 171 Householder Occupation: Sales/O ce 13.99 18.59 133 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 12.83 157 Householder Occupation: Other Employed 18.19 18.23 100 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 5.40 198 Householder Occupation Detail: Management 9.98 14.75 148 Householder Occupation Detail: Architect/Engineer 1.55 3.48 225 Householder Occupation Detail: Legal 0.80 1.08 135 Householder Occupation Detail: Computer/Mathematical 2.23 6.47 290 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.16 180 Householder Occupation Detail: Education/Training/Library 3.47 5.16 149 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.72 101 Householder Occupation Detail: Community/Social Services 1.05 0.72 68 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.20 87 Householder Occupation Detail: Sales/Related 7.78 10.91 140 Householder Occupation Detail: O ce/Admin Support 6.21 7.67 124 Householder Occupation Detail: Protective Service/Military 1.81 4.20 232 Householder Occupation Detail: Personal Care/Service 1.65 1.44 87 Householder Occupation Detail: Healthcare Support 0.92 0.48 52 Householder Occupation Detail: Food Preparation/Serving 2.09 1.44 69 Householder Occupation Detail: Transport/Material Moving 4.91 5.64 115 Householder Occupation Detail: Production 4.76 3.96 83 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.08 52 Householder Occupation Detail: Natural Resources/Construction 4.34 6.24 144 Householder Occupation Detail: Maintenance/Repair 3.86 6.59 171 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 75.66 95 Race: Black 11.32 11.63 103 Race: Asian 2.26 4.68 207 Race: Other 6.77 8.63 127 Ethnicity: Hispanic 10.16 13.43 132 Language Description U.S. Segment Index Household First Language: English 92.88 91.97 99 Household First Language: Spanish 4.84 4.32 89 Household First Language: Other 2.27 3.72 163 37 Kids & Cul-de-sacs Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 78.78 110 Tenure: Rents Home 28.62 21.22 74 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.48 10 Home Value: $50,000-$99,999 9.71 3.00 31 Home Value: $100,000-$149,999 10.93 11.51 105 Home Value: $150,000-$199,999 8.72 12.11 139 Home Value: $200,000-$499,999 27.24 45.92 169 Home Value: $500,000 or More 10.14 5.76 57 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 16.07 99 Length of Residence: 1-4 Years 28.54 44.84 157 Length of Residence: 5 Years or More 55.08 38.73 70 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 22.30 391 Presence of Children: 2-5 Years Old 10.79 44.48 412 Presence of Children: 6-11 Years Old 14.28 53.24 373 Presence of Children: 12-17 Years Old 14.93 35.97 241 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 32.13 262 Number of Children in Household: 2 11.37 44.12 388 Number of Children in Household: 3 4.77 16.43 344 Number of Children in Household: 4 1.57 5.40 344 Number of Children in Household: 5+ 0.68 1.80 265 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 3.72 10 Household Size: 3 or 4 People 27.71 68.23 246 Household Size: 5+ people 9.32 28.06 301 38 Kids & Cul-de-sacs Top 15 Lifestyle Behaviors Index Buy Children’s Athletic Shoes, 6mo (H) 360 Has a 529 College Savings Account (A) 358 Buy from Chuck E Cheese, 1mo (A) 346 Use Children’s Cold Medicine, 1mo (H) 338 Shop at Disney Store, 3mo (A) 327 Use Baby Foods, 1wk (H) 304 Buy Children’s Clothes, 6mos (H) 303 Buy Baby Furniture/Equipment, 6mo (H) 303 Buy Toys by Internet, 1yr (A) 296 Shop at White Hen, 6mo (A) 284 Buy Children’s Bicycles, 1yr (A) 276 Own Roller Blades/In-Line Skates (A) 273 Go Ice Skating, 1yr (A) 270 Go to Zoo, 1yr (A) 262 Buy from Family Restaurant, Child Decides, 6mo (A) 257 Lifestyle Behaviors 16-30 Index Buy from Einstein Bros, 1mo (A) 246 Buy Home Study Course by Internet, 1yr (A) 242 Order from Eddie Bauer, 1yr (A) 240 Buy Educational Toys, 1yr (A) 239 Order from Walmart.com, 1yr (A) 237 Buy from Fuddruckers, 1mo (A) 235 Shop at IKEA, 1yr (A) 233 Buy Rap Music, 1yr (A) 233 Travel to Japan/Hong Kong/Other Asia, 3yr (A) 233 Buy Children’s Book, 1yr (A) 233 Buy from Schlotzsky’s Deli, 1mo (A) 233 Own Camcorder (H) 232 Shop at The Gap, 3mo (A) 228 Buy Electronic Games, 1yr (A) 227 Play Soccer, 1yr (A) 226 Lifestyle Behaviors 31-45 Index Go In-Line Skating, 1yr (A) 225 Buy From Baja Fresh Mexican Grill, 1mo (A) 222 Order from Victoria’s Secret, 1yr (A) 220 Drive Minivan (A) 216 Buy From Starbucks, 1mo (A) 215 Use video game system to play games online (H) 214 Play Baseball, 1yr (A) 212 Pay Bills Online, 1mo (A) 209 Visit Any Theme Park, 1yr (A) 207 Own Any Video Game System (H) 207 Go Bowling, 1yr (A) 206 Own Mountain Bicycle (A) 206 Buy Hard Rock Music, 1yr (A) 202 Domestic Vacation, Spa, 1yr (A) 201 Buy from Hooters, 1mo (A) 199 39 Family rifts 63 Family Thrifts Lower-Mid, Younger w/ Kids The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-lled neighborhoods, visitors nd the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias. Social Group: Micro-City Blues Lifestage Group: Sustaining Families 2009 Statistics: US Households: 2,086,967 (1.81%) Median HH Income: $31,483 Lifestyle Traits Shop at Walgreens Buy large baby dolls Read CosmoGIRL! Watch Noticiero Univision Suzuki Cars Demographics Traits: Urbanicity: Second City Income: Lower-Mid Income Producing Assets: Low Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mix, Renters Employment Levels: WC, Service, Mix Education Levels: High School Grad Ethnic Diversity: White, Black, Hispanic, Mix 40 Family rifts Age Description U.S. Segment Index Householder Age: 18-24 5.26 14.89 283 Householder Age: 25-34 14.59 39.01 267 Householder Age: 35-44 18.67 30.73 165 Householder Age: 45-54 22.24 15.25 69 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 15.48 245 Household Income: $10,000-$19,999 10.40 25.30 243 Household Income: $20,000-$29,999 10.98 21.75 198 Household Income: $30,000-$39,999 11.23 22.10 197 Household Income: $40,000-$49,999 9.95 15.37 154 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 53.90 271 Householder Age: 35-54 40.90 45.98 112 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 62.53 226 Household Income: $30K-$74K 40.14 37.47 93 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 29.20 219 Householder Education: Graduated High School 30.80 40.07 130 Householder Education: Attended Some College 25.89 22.58 87 Householder Education: Bachelor’s Degree 19.34 6.26 32 Householder Education: Post Graduate Degree 10.61 1.89 18 41 Family rifts Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.89 15 Householder Occupation: Professional 13.99 5.79 41 Householder Occupation: Sales/O ce 13.99 19.27 138 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 10.28 126 Householder Occupation: Other Employed 18.19 40.31 222 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.24 9 Householder Occupation Detail: Management 9.98 1.77 18 Householder Occupation Detail: Architect/Engineer 1.55 0.24 15 Householder Occupation Detail: Legal 0.80 0.12 15 Householder Occupation Detail: Computer/Mathematical 2.23 0.24 11 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.06 37 Householder Occupation Detail: Education/Training/Library 3.47 2.13 61 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.24 33 Householder Occupation Detail: Community/Social Services 1.05 0.83 79 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.18 86 Householder Occupation Detail: Sales/Related 7.78 9.69 125 Householder Occupation Detail: O ce/Admin Support 6.21 9.57 154 Householder Occupation Detail: Protective Service/Military 1.81 2.25 124 Householder Occupation Detail: Personal Care/Service 1.65 3.43 207 Householder Occupation Detail: Healthcare Support 0.92 3.43 374 Householder Occupation Detail: Food Preparation/Serving 2.09 8.16 391 Householder Occupation Detail: Transport/Material Moving 4.91 8.63 176 Householder Occupation Detail: Production 4.76 7.33 154 Householder Occupation Detail: Building Grounds Maintenance 2.08 6.97 335 Householder Occupation Detail: Natural Resources/Construction 4.34 7.21 166 Householder Occupation Detail: Maintenance/Repair 3.86 3.07 80 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 45.98 58 Race: Black 11.32 29.79 263 Race: Asian 2.26 1.77 78 Race: Other 6.77 22.34 330 Ethnicity: Hispanic 10.16 30.85 304 Language Description U.S. Segment Index Household First Language: English 92.88 76.48 82 Household First Language: Spanish 4.84 20.80 430 Household First Language: Other 2.27 2.72 120 42 Family rifts Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 26.71 37 Tenure: Rents Home 28.62 73.29 256 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 3.31 71 Home Value: $50,000-$99,999 9.71 9.46 97 Home Value: $100,000-$149,999 10.93 3.19 29 Home Value: $150,000-$199,999 8.72 3.66 42 Home Value: $200,000-$499,999 27.24 6.86 25 Home Value: $500,000 or More 10.14 0.24 2 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 37.71 231 Length of Residence: 1-4 Years 28.54 39.95 140 Length of Residence: 5 Years or More 55.08 22.10 40 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 27.07 475 Presence of Children: 2-5 Years Old 10.79 44.33 411 Presence of Children: 6-11 Years Old 14.28 49.17 344 Presence of Children: 12-17 Years Old 14.93 39.83 267 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 37.12 303 Number of Children in Household: 2 11.37 29.43 259 Number of Children in Household: 3 4.77 21.28 446 Number of Children in Household: 4 1.57 8.39 535 Number of Children in Household: 5+ 0.68 3.90 574 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 13.36 37 Household Size: 3 or 4 People 27.71 55.20 199 Household Size: 5+ people 9.32 31.44 337 43 Family rifts Top 15 Lifestyle Behaviors Index Use Baby Foods, 1wk (H) 380 Buy Baby Furniture/Equipment, 6mo (H) 376 Use Children’s Cold Medicine, 1mo (H) 364 Buy Children’s Athletic Shoes, 6mo (H) 296 Use Cigarette Rolling Paper, 1wk (A) 294 Buy Children’s Clothes, 6mos (H) 281 Buy Spanish/Latin Music, 1yr (A) 268 Buy Rap Music, 1yr (A) 261 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 225 Buy Children’s Bicycles, 1yr (A) 216 Buy Puma Shoes, 1yr (A) 210 Buy from Church’s Chicken, 6mo (A) 207 Diet: Vegetarian (A) 206 Order from Columbia House Music Club, 1yr (A) 202 Buy from Rally’s, 1mo (A) 201 Lifestyle Behaviors 16-30 Index Uses Cell Phone Only, no Land Line (H) 199 Buy 35mm Camera, 1yr (A) 195 Buy from Chuck E Cheese, 1mo (A) 194 Buy Timberland shoes, 1yr (A) 193 Drink Slim Fast, 1wk (A) 188 Use Laundry/Laundromat, 6mo (A) 187 Buy Humidi er, 1yr (H) 183 Shop at Winn Dixie, 1mo (A) 180 Buy Basketball Shoes, 1yr (A) 176 Go Roller Skating, 1yr (A) 170 Play Soccer, 1yr (A) 169 Own Any Video Game System (H) 166 Buy from Little Caesar’s, 1mo (A) 166 Lease Most Recent Vehicle (H) 165 Use Kellogg’s Corn Flakes, 1wk (H) 162 Lifestyle Behaviors 31-45 Index Own Xbox 360 (H) 159 Smoke Cigars, 1wk (A) 158 Own Sony PlayStation 3 (H) 157 Buy from Checkers, 1mo (A) 157 Buy Auto Service at Discount Department Store (H) 157 Buy from Domino’s Pizza, 1mo (A) 157 Buy from Family Restaurant, Child Decides, 6mo (A) 157 Buy Adidas Shoes, 1yr (A) 153 Buy from Long John Silver, 1mo (A) 152 Drink Coca Cola Classic, 1wk (A) 151 Buy Charcoal Grill, 1yr (H) 149 Buy Educational Toys, 1yr (A) 147 Buy Children’s Book, 1yr (A) 147 Buy Pre-Paid Calling Card, 1yr (A) 146 Shop at 7-Eleven, 1mo (A) 146 44 City Startups 47 City Startups Low Income, Younger w/o Kids In City Startups, young, multi-ethnic singles have settled in neighborhoods lled with cheap apartments and a commercial base of cafés, bars, laundromats, and clubs that cater to twentysomethings. One of the youngest segments in America--with ten times as many college students as the national average--these neighborhoods feature low incomes and high concentrations of African-Americans. Social Group: Micro-City Blues Lifestage Group: Striving Singles 2009 Statistics: US Households: 1,397,857 (1.21%) Median HH Income: $24,355 Lifestyle Traits Shop at The Limited Attend college football games Read Spin Watch G4 Suzuki Forenza Demographics Traits: Urbanicity: Second City Income: Low Income Income Producing Assets: Low Age Ranges: <35 Presence of Kids: HH w/o Kids Homeownership: Mix, Renters Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Mix 45 City Startups Age Description U.S. Segment Index Householder Age: 18-24 5.26 38.14 725 Householder Age: 25-34 14.59 16.87 116 Householder Age: 35-44 18.67 19.51 105 Householder Age: 45-54 22.24 25.48 115 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 39.02 616 Household Income: $10,000-$19,999 10.40 32.16 309 Household Income: $20,000-$29,999 10.98 28.82 262 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 54.83 276 Householder Age: 35-54 40.90 44.99 110 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 100.00 361 Household Income: $30K-$74K 40.14 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 16.52 124 Householder Education: Graduated High School 30.80 31.11 101 Householder Education: Attended Some College 25.89 40.25 155 Householder Education: Bachelor’s Degree 19.34 10.19 53 Householder Education: Post Graduate Degree 10.61 1.76 17 46 City Startups Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 0.35 3 Householder Occupation: Professional 13.99 8.26 59 Householder Occupation: Sales/O ce 13.99 17.75 127 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 6.50 79 Householder Occupation: Other Employed 18.19 28.30 156 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.35 13 Householder Occupation Detail: Management 9.98 0.00 0 Householder Occupation Detail: Architect/Engineer 1.55 0.88 57 Householder Occupation Detail: Legal 0.80 0.00 0 Householder Occupation Detail: Computer/Mathematical 2.23 0.00 0 Householder Occupation Detail: Health Practitioner/Technician 2.86 0.88 31 Householder Occupation Detail: Education/Training/Library 3.47 1.93 56 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 2.81 397 Householder Occupation Detail: Community/Social Services 1.05 0.35 33 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 1.58 115 Householder Occupation Detail: Sales/Related 7.78 8.44 108 Householder Occupation Detail: O ce/Admin Support 6.21 9.31 150 Householder Occupation Detail: Protective Service/Military 1.81 0.35 19 Householder Occupation Detail: Personal Care/Service 1.65 4.39 266 Householder Occupation Detail: Healthcare Support 0.92 2.46 268 Householder Occupation Detail: Food Preparation/Serving 2.09 5.27 253 Householder Occupation Detail: Transport/Material Moving 4.91 6.33 129 Householder Occupation Detail: Production 4.76 5.10 107 Householder Occupation Detail: Building Grounds Maintenance 2.08 4.57 219 Householder Occupation Detail: Natural Resources/Construction 4.34 3.34 77 Householder Occupation Detail: Maintenance/Repair 3.86 3.16 82 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 51.32 64 Race: Black 11.32 39.19 346 Race: Asian 2.26 1.76 78 Race: Other 6.77 6.85 101 Ethnicity: Hispanic 10.16 8.61 85 Language Description U.S. Segment Index Household First Language: English 92.88 92.44 100 Household First Language: Spanish 4.84 4.57 94 Household First Language: Other 2.27 2.99 131 47 City Startups Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 1.23 2 Tenure: Rents Home 28.62 98.77 345 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.35 8 Home Value: $50,000-$99,999 9.71 0.88 9 Home Value: $100,000-$149,999 10.93 0.00 0 Home Value: $150,000-$199,999 8.72 0.00 0 Home Value: $200,000-$499,999 27.24 0.00 0 Home Value: $500,000 or More 10.14 0.00 0 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 48.51 298 Length of Residence: 1-4 Years 28.54 38.49 135 Length of Residence: 5 Years or More 55.08 12.65 23 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 63.62 238 Household Size: 2 People 36.23 26.54 73 Household Size: 3 or 4 People 27.71 8.26 30 Household Size: 5+ people 9.32 1.58 17 48 City Startups Top 15 Lifestyle Behaviors Index Uses Cell Phone Only, no Land Line (H) 319 Buy from Rally’s, 1mo (A) 299 Go to College Football Games, 1+ Times, 1mo (A) 274 Play Chess, 1yr (A) 247 Buy Puma Shoes, 1yr (A) 221 Use Cigarette Rolling Paper, 1wk (A) 211 Buy Videos by Mail/Phone, 1yr (A) 200 Use video game system to play games online (H) 198 Smoke Cigars, 1wk (A) 193 Use Laundry/Laundromat, 6mo (A) 192 Do Painting/Drawing, 1yr (A) 187 Go Roller Skating, 1yr (A) 182 Go Dancing, 1yr (A) 179 Read Comic Books, 1yr (A) 177 Go to College Basketball Games, 1+ Times, 1mo (A) 177 Lifestyle Behaviors 16-30 Index Buy from Papa John’s, 1mo (A) 176 Shop at Piggly Wiggly, 1mo (A) 176 Grocery Shopping, <$60, 1wk (H) 174 Buy Basketball Shoes, 1yr (A) 172 Buy Air Puri er Machine, 1yr (H) 170 Participate in Online Dating, 1mo (A) 170 Buy from Little Caesar’s, 1mo (A) 165 Buy from Checkers, 1mo (A) 162 Buy from Captain D’s, 1mo (A) 161 Buy from Popeyes, 1mo (A) 159 Buy from Au Bon Pain, 1mo (A) 159 Drink Slim Fast, 1wk (A) 156 Buy Rap Music, 1yr (A) 154 Drink Bourbon, 1mo (A) 153 Play Billiards/Pool, 1yr (A) 153 Lifestyle Behaviors 31-45 Index Buy from A&W, 1mo (A) 152 Play Basketball, 1yr (A) 151 Own Sony PlayStation 3 (H) 148 Play Tennis, 1yr (A) 146 Shop at Express, 3mo (A) 143 Buy from Whataburger, 1mo (A) 143 Buy from Church’s Chicken, 6mo (A) 142 Buy From Krispy Kreme Doughnuts, 1mo (A) 142 Play Volleyball, 1yr (A) 136 Use Kellogg’s Corn Flakes, 1wk (H) 135 Shop at The Limited, 3mo (A) 135 Use Spam, 1mo (H) 135 Lease Most Recent Vehicle (H) 133 Go Jogging, 1yr (A) 130 Buy Nike Shoes, 1yr (A) 129 49 Second City Elite 10 Second City Elite Upscale, Older w/o Kids There’s money to be found in the nation’s smaller cities, and you’re most likely to nd it in Second City Elite. The residents of these satellite cities tend to be prosperous professionals who decorate their homes with multiple computers, large-screen TV sets, and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities--from reading books to attending theater and dance productions. Social Group: Second City Society Lifestage Group: A uent Empty Nests 2009 Statistics: US Households: 1,475,465 (1.28%) Median HH Income: $80,634 Lifestyle Traits Shop at Talbots Belong to a civic club Read Travel & Leisure Watch Washington Week Lincoln Town Car Flex Fuel Demographics Traits: Urbanicity: Second City Income: Upscale Income Producing Assets: Elite Age Ranges: 45-64 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: White Collar, Mix Education Levels: Graduate Plus Ethnic Diversity: White 50 Second City Elite Age Description U.S. Segment Index Householder Age: 18-24 5.26 0.00 0 Householder Age: 25-34 14.59 0.00 0 Householder Age: 35-44 18.67 0.00 0 Householder Age: 45-54 22.24 0.00 0 Householder Age: 55-64 17.44 65.55 376 Householder Age: 65-74 11.17 21.24 190 Householder Age: 75+ 10.64 13.21 124 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 37.96 319 Household Income: $100,000-$149,999 11.85 37.79 319 Household Income: $150,000-$199,999 4.62 13.71 297 Household Income: $200,000 or More 3.79 10.54 278 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 0.00 0 Householder Age: 35-54 40.90 0.00 0 Householder Age: 55+ 39.25 100.00 255 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 0.00 0 Household Income: $75,000-$99,999 11.92 37.96 319 Household Income: $100K+ 20.24 61.87 306 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 3.18 24 Householder Education: Graduated High School 30.80 15.72 51 Householder Education: Attended Some College 25.89 24.58 95 Householder Education: Bachelor’s Degree 19.34 33.95 175 Householder Education: Post Graduate Degree 10.61 22.41 211 51 Second City Elite Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 21.40 169 Householder Occupation: Professional 13.99 19.73 141 Householder Occupation: Sales/O ce 13.99 13.21 94 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 5.18 63 Householder Occupation: Other Employed 18.19 6.69 37 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 4.18 153 Householder Occupation Detail: Management 9.98 17.22 173 Householder Occupation Detail: Architect/Engineer 1.55 4.01 259 Householder Occupation Detail: Legal 0.80 0.67 83 Householder Occupation Detail: Computer/Mathematical 2.23 1.51 67 Householder Occupation Detail: Health Practitioner/Technician 2.86 3.18 111 Householder Occupation Detail: Education/Training/Library 3.47 5.35 154 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 2.68 377 Householder Occupation Detail: Community/Social Services 1.05 1.34 127 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.84 61 Householder Occupation Detail: Sales/Related 7.78 9.03 116 Householder Occupation Detail: O ce/Admin Support 6.21 4.18 67 Householder Occupation Detail: Protective Service/Military 1.81 0.67 37 Householder Occupation Detail: Personal Care/Service 1.65 0.50 30 Householder Occupation Detail: Healthcare Support 0.92 0.17 18 Householder Occupation Detail: Food Preparation/Serving 2.09 0.00 0 Householder Occupation Detail: Transport/Material Moving 4.91 2.68 55 Householder Occupation Detail: Production 4.76 2.84 60 Householder Occupation Detail: Building Grounds Maintenance 2.08 0.00 0 Householder Occupation Detail: Natural Resources/Construction 4.34 0.84 19 Householder Occupation Detail: Maintenance/Repair 3.86 4.35 113 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 87.46 110 Race: Black 11.32 6.35 56 Race: Asian 2.26 1.51 67 Race: Other 6.77 4.35 64 Ethnicity: Hispanic 10.16 6.52 64 Language Description U.S. Segment Index Household First Language: English 92.88 96.82 104 Household First Language: Spanish 4.84 1.34 28 Household First Language: Other 2.27 1.84 81 52 Second City Elite Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 94.65 133 Tenure: Rents Home 28.62 5.18 18 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.00 0 Home Value: $50,000-$99,999 9.71 4.18 43 Home Value: $100,000-$149,999 10.93 9.87 90 Home Value: $150,000-$199,999 8.72 12.04 138 Home Value: $200,000-$499,999 27.24 44.82 165 Home Value: $500,000 or More 10.14 24.08 237 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 3.51 22 Length of Residence: 1-4 Years 28.54 13.38 47 Length of Residence: 5 Years or More 55.08 83.11 151 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 15.72 59 Household Size: 2 People 36.23 59.53 164 Household Size: 3 or 4 People 27.71 22.74 82 Household Size: 5+ people 9.32 1.84 20 53 Second City Elite Top 15 Lifestyle Behaviors Index Take 3+ Cruises, 3yr (A) 568 Travel to Australia/New Zealand/South Paci c, 3yr (A) 448 Own/Lease New Mercedes (H) 429 Shop at Neiman Marcus, 3mo (A) 409 Belong to a Country Club (A) 387 Own/Lease New Acura/In niti/Lexus (H) 383 Own Vacation/Weekend Home (H) 375 Shop at Saks Fifth Ave, 3mo (A) 369 Own/Lease New, Type, Convertible (H) 357 Shop at Talbots, 3mo (A) 353 Order from Readers Digest Association, 1yr (A) 352 Order from Publishers Clearing House, 1yr (A) 325 Use Full Service Brokerage Firm, 1yr (A) 317 Purchase Any Airline Tickets via Phone/Mail, 1yr (A) 307 Own City/Municipal Government Bonds (A) 299 Lifestyle Behaviors 16-30 Index Belong to a Civic Club (A) 292 Order from L.L. Bean, 1yr (A) 291 Stay at Holiday Inn on Vacation, 1yr (A) 290 Foreign Travel by Cruise Ship, 3yr (A) 287 Own US Treasury Notes (A) 286 Contribute to PBS, 1yr (A) 284 Buy from Shoney’s, 1mo (A) 282 Buy from Outback Steakhouse, 1mo (A) 276 Order from orbitz.com, 1yr (A) 275 Do Garment Sewing from Patterns, 6mo (A) 274 Order from Gevalia Ka e, 1yr (A) 271 Buy from Cheesecake Factory, 1mo (A) 266 Shop at Harris Teeter, 1mo (A) 266 Order from Land’s End, 1yr (A) 265 Domestic Vacation, Play Golf, 1yr (A) 265 Lifestyle Behaviors 31-45 Index Buy Computer Book, 1yr (A) 265 Buy from Carl’s Jr., 1mo (A) 264 Stay at Comfort Inn on Vacation, 1yr (A) 263 Own Timeshare Residence (H) 260 Go Sailing, 1yr (A) 260 Own Any Stock (A) 260 Shop at Bloomingdales, 3mo (A) 259 Order from barnesandnoble.com, 1yr (A) 258 Buy Golf Clubs, 1yr (A) 257 Own Annuities (A) 257 Travel to Other Caribbean Islands, 3yr (A) 256 Order from Eddie Bauer, 1yr (A) 255 Buy Men’s Business Suit, 1yr (A) 251 Drink Imported Wine, 1wk (A) 249 Own Any Real Estate (H) 249 54 Home Sweet Home 19 Home Sweet Home Upper-Mid, Middle Age w/o Kids Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, lling their homes with exercise equipment, TV sets, and pets. Social Group: The A uentials Lifestage Group: Midlife Success 2009 Statistics: US Households: 2,109,604 (1.83%) Median HH Income: $70,201 Lifestyle Traits Order from sears.com Rent/buy exercise videos Read Cigar A cionado Watch Style Channel Volkswagen Passat Demographics Traits: Urbanicity: Suburban Income: Upper-Mid Income Producing Assets: Above Avg. Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: Professional Education Levels: College Grad Ethnic Diversity: White, Black, Asian, Mix 55 Home Sweet Home Age Description U.S. Segment Index Householder Age: 18-24 5.26 6.91 131 Householder Age: 25-34 14.59 28.27 194 Householder Age: 35-44 18.67 20.51 110 Householder Age: 45-54 22.24 41.23 185 Householder Age: 55-64 17.44 3.08 18 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 38.15 201 Household Income: $75,000-$99,999 11.92 36.03 302 Household Income: $100,000-$149,999 11.85 25.72 217 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 35.18 177 Householder Age: 35-54 40.90 61.74 151 Householder Age: 55+ 39.25 3.08 8 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 38.15 95 Household Income: $75,000-$99,999 11.92 36.03 302 Household Income: $100K+ 20.24 25.72 127 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 2.44 18 Householder Education: Graduated High School 30.80 25.61 83 Householder Education: Attended Some College 25.89 30.61 118 Householder Education: Bachelor’s Degree 19.34 30.39 157 Householder Education: Post Graduate Degree 10.61 10.84 102 56 Home Sweet Home Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 19.02 150 Householder Occupation: Professional 13.99 27.63 197 Householder Occupation: Sales/O ce 13.99 16.37 117 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.35 175 Householder Occupation: Other Employed 18.19 19.34 106 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 4.46 164 Householder Occupation Detail: Management 9.98 14.56 146 Householder Occupation Detail: Architect/Engineer 1.55 4.57 295 Householder Occupation Detail: Legal 0.80 0.64 79 Householder Occupation Detail: Computer/Mathematical 2.23 7.65 343 Householder Occupation Detail: Health Practitioner/Technician 2.86 5.53 193 Householder Occupation Detail: Education/Training/Library 3.47 4.25 123 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.17 165 Householder Occupation Detail: Community/Social Services 1.05 1.49 141 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.34 170 Householder Occupation Detail: Sales/Related 7.78 9.14 117 Householder Occupation Detail: O ce/Admin Support 6.21 7.33 118 Householder Occupation Detail: Protective Service/Military 1.81 2.34 129 Householder Occupation Detail: Personal Care/Service 1.65 1.28 77 Householder Occupation Detail: Healthcare Support 0.92 0.85 93 Householder Occupation Detail: Food Preparation/Serving 2.09 2.44 117 Householder Occupation Detail: Transport/Material Moving 4.91 5.74 117 Householder Occupation Detail: Production 4.76 5.21 109 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.38 66 Householder Occupation Detail: Natural Resources/Construction 4.34 6.91 159 Householder Occupation Detail: Maintenance/Repair 3.86 7.44 193 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 81.83 103 Race: Black 11.32 11.16 99 Race: Asian 2.26 2.87 127 Race: Other 6.77 4.14 61 Ethnicity: Hispanic 10.16 8.93 88 Language Description U.S. Segment Index Household First Language: English 92.88 95.43 103 Household First Language: Spanish 4.84 2.34 48 Household First Language: Other 2.27 2.23 98 57 Home Sweet Home Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 70.78 99 Tenure: Rents Home 28.62 29.12 102 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.74 16 Home Value: $50,000-$99,999 9.71 3.29 34 Home Value: $100,000-$149,999 10.93 11.26 103 Home Value: $150,000-$199,999 8.72 13.18 151 Home Value: $200,000-$499,999 27.24 38.58 142 Home Value: $500,000 or More 10.14 3.72 37 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 22.32 137 Length of Residence: 1-4 Years 28.54 38.58 135 Length of Residence: 5 Years or More 55.08 39.11 71 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 24.23 91 Household Size: 2 People 36.23 57.81 160 Household Size: 3 or 4 People 27.71 17.11 62 Household Size: 5+ people 9.32 0.85 9 58 Home Sweet Home Top 15 Lifestyle Behaviors Index Own/Lease New Volkswagen (H) 280 Buy From Ruth’s Chris Steak House, 6mo (A) 267 Order from J. Crew, 1yr (A) 248 Buy from Chipotle, 1mo (A) 241 Buy From Baja Fresh Mexican Grill, 1mo (A) 239 Buy from Hooters, 1mo (A) 230 Has Personal Education Loan (A) 229 Drink Guinness Stout, 6mo (A) 225 Go In-Line Skating, 1yr (A) 222 Go Snowboarding, 1yr (A) 221 Play Volleyball, 1yr (A) 219 Buy from Boston Market, 1mo (A) 216 Buy from Papa John’s, 1mo (A) 213 Shop at Circle K, 6mo (A) 210 Buy from Whataburger, 1mo (A) 202 Lifestyle Behaviors 16-30 Index Participate in Online Dating, 1mo (A) 201 Visit Gambling Site Online, 1mo (A) 201 Buy from Chili’s Grill & Bar, 1mo (A) 199 Buy from Einstein Bros, 1mo (A) 198 Use Internet Bank (A) 198 Buy from Bennigan’s, 1mo (A) 198 Drive Motorcycle (A) 197 Play Racquetball, 1yr (A) 196 Play Billiards/Pool, 1yr (A) 196 Go Whitewater Rafting, 1yr (A) 195 Shop at IKEA, 1yr (A) 194 Shop at Wegmans, 1mo (A) 192 Buy from Outback Steakhouse, 1mo (A) 191 Buy Hard Rock Music, 1yr (A) 191 Go to Bar/Nightclub, 1yr (A) 190 Lifestyle Behaviors 31-45 Index Order from buy.com, 1yr (A) 185 Pay Bills Online, 1mo (A) 184 Buy Alternative Music, 1yr (A) 184 Uses Cell Phone Only, no Land Line (H) 182 Connected to Internet using Cell Phone, 1 mo (A) 182 Use video game system to play games online (H) 181 Go Water Skiing, 1yr (A) 181 Exercise at Club, 2+ Times/wk, 1yr (A) 181 Own Motorcycle (H) 180 Domestic Travel by Rental Car, 1yr (A) 180 Bank by Internet, 1yr (A) 178 Buy from T.G.I. Friday’s, 1mo (A) 177 Play Softball, 1yr (A) 177 Gamble at Las Vegas, 1yr (A) 175 Shop at Shoppers Food Warehouse, 1mo (A) 175 59 New Beginnings 44 New Beginnings Downscale, Younger Family Mix Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers. Social Group: Inner Suburbs Lifestage Group: Striving Singles 2009 Statistics: US Households: 1,723,477 (1.49%) Median HH Income: $31,963 Lifestyle Traits Shop at Express Read comic books Read Soap Opera Weekly Watch Telemundo Kia Spectra Demographics Traits: Urbanicity: Suburban Income: Downscale Income Producing Assets: Low Age Ranges: <35 Presence of Kids: Family Mix Homeownership: Renters Employment Levels: WC, Service, Mix Education Levels: Some College Ethnic Diversity: White, Black, Asian, Hispanic 60 New Beginnings Age Description U.S. Segment Index Householder Age: 18-24 5.26 22.88 435 Householder Age: 25-34 14.59 28.24 193 Householder Age: 35-44 18.67 20.39 109 Householder Age: 45-54 22.24 18.82 85 Householder Age: 55-64 17.44 9.67 55 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 25.36 401 Household Income: $10,000-$19,999 10.40 33.99 327 Household Income: $20,000-$29,999 10.98 38.56 351 Household Income: $30,000-$39,999 11.23 2.22 20 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 51.11 257 Householder Age: 35-54 40.90 39.22 96 Householder Age: 55+ 39.25 9.67 25 Household Income: Under $30K 27.71 97.91 353 Household Income: $30K-$74K 40.14 2.22 6 Household Income: $75,000-$99,999 11.92 0.00 0 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 21.05 158 Householder Education: Graduated High School 30.80 31.63 103 Householder Education: Attended Some College 25.89 32.42 125 Householder Education: Bachelor’s Degree 19.34 10.98 57 Householder Education: Post Graduate Degree 10.61 3.92 37 61 New Beginnings Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 1.57 12 Householder Occupation: Professional 13.99 6.27 45 Householder Occupation: Sales/O ce 13.99 18.30 131 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 6.27 77 Householder Occupation: Other Employed 18.19 29.02 160 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 0.26 10 Householder Occupation Detail: Management 9.98 1.31 13 Householder Occupation Detail: Architect/Engineer 1.55 0.00 0 Householder Occupation Detail: Legal 0.80 0.13 16 Householder Occupation Detail: Computer/Mathematical 2.23 0.26 12 Householder Occupation Detail: Health Practitioner/Technician 2.86 1.31 46 Householder Occupation Detail: Education/Training/Library 3.47 1.83 53 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.05 148 Householder Occupation Detail: Community/Social Services 1.05 0.78 74 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.92 67 Householder Occupation Detail: Sales/Related 7.78 9.41 121 Householder Occupation Detail: O ce/Admin Support 6.21 8.89 143 Householder Occupation Detail: Protective Service/Military 1.81 1.44 79 Householder Occupation Detail: Personal Care/Service 1.65 4.31 261 Householder Occupation Detail: Healthcare Support 0.92 2.22 242 Householder Occupation Detail: Food Preparation/Serving 2.09 7.45 357 Householder Occupation Detail: Transport/Material Moving 4.91 5.36 109 Householder Occupation Detail: Production 4.76 2.88 60 Householder Occupation Detail: Building Grounds Maintenance 2.08 5.36 257 Householder Occupation Detail: Natural Resources/Construction 4.34 4.31 99 Householder Occupation Detail: Maintenance/Repair 3.86 1.96 51 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 57.12 72 Race: Black 11.32 26.41 233 Race: Asian 2.26 2.75 121 Race: Other 6.77 14.51 214 Ethnicity: Hispanic 10.16 18.95 187 Language Description U.S. Segment Index Household First Language: English 92.88 85.10 92 Household First Language: Spanish 4.84 11.24 232 Household First Language: Other 2.27 3.79 167 62 New Beginnings Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 0.00 0 Tenure: Rents Home 28.62 100.00 349 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.00 0 Home Value: $50,000-$99,999 9.71 0.00 0 Home Value: $100,000-$149,999 10.93 0.00 0 Home Value: $150,000-$199,999 8.72 0.00 0 Home Value: $200,000-$499,999 27.24 0.00 0 Home Value: $500,000 or More 10.14 0.00 0 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 45.62 280 Length of Residence: 1-4 Years 28.54 37.25 131 Length of Residence: 5 Years or More 55.08 16.99 31 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 11.24 197 Presence of Children: 2-5 Years Old 10.79 15.03 139 Presence of Children: 6-11 Years Old 14.28 16.21 114 Presence of Children: 12-17 Years Old 14.93 15.82 106 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 14.51 118 Number of Children in Household: 2 11.37 13.07 115 Number of Children in Household: 3 4.77 4.44 93 Number of Children in Household: 4 1.57 3.27 208 Number of Children in Household: 5+ 0.68 1.57 231 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 38.82 145 Household Size: 2 People 36.23 29.28 81 Household Size: 3 or 4 People 27.71 23.53 85 Household Size: 5+ people 9.32 8.37 90 63 New Beginnings Top 15 Lifestyle Behaviors Index Uses Cell Phone Only, no Land Line (H) 262 Buy from Rally’s, 1mo (A) 202 Buy Puma Shoes, 1yr (A) 186 Use Baby Foods, 1wk (H) 177 Buy from Checkers, 1mo (A) 174 Buy Baby Furniture/Equipment, 6mo (H) 168 Use Children’s Cold Medicine, 1mo (H) 167 Buy from Church’s Chicken, 6mo (A) 166 Buy Humidi er, 1yr (H) 166 Read Comic Books, 1yr (A) 166 Diet: Vegetarian (A) 160 Participate in Online Dating, 1mo (A) 155 Drink Slim Fast, 1wk (A) 153 Buy from Popeyes, 1mo (A) 152 Buy Basketball Shoes, 1yr (A) 151 Lifestyle Behaviors 16-30 Index Own Motor Home (H) 149 Use Laundry/Laundromat, 6mo (A) 144 Buy From Krispy Kreme Doughnuts, 1mo (A) 143 Use Cigarette Rolling Paper, 1wk (A) 142 Grocery Shopping, <$60, 1wk (H) 141 Use video game system to play games online (H) 141 Go to Ice Hockey Games, 1+ Times, 1mo (A) 141 Use Short-Term Loan from a Payday Loan/Cash-Advance Company, 1yr (A) 140 Use Kellogg’s Corn Flakes, 1wk (H) 140 Buy from White Castle, 1mo (A) 140 Go Snowboarding, 1yr (A) 138 Do Karate, 1yr (A) 137 Shop at 7-Eleven, 1mo (A) 137 Do Needlepoint, 6mo (A) 135 Lease Most Recent Vehicle (H) 131 Lifestyle Behaviors 31-45 Index Drink 7-Up, 1wk (A) 128 Buy from Chuck E Cheese, 1mo (A) 128 Smoke Cigarettes, 1wk (A) 128 Buy Adidas Shoes, 1yr (A) 127 Buy Spanish/Latin Music, 1yr (A) 127 Buy Timberland shoes, 1yr (A) 126 Own/Lease New/Used, Fuel Type, Hybrid (H) 125 Buy Children’s Clothes, 6mos (H) 125 Has Personal Education Loan (A) 124 Buy Automotive Tools, 1yr (H) 123 Buy Charcoal Grill, 1yr (H) 123 Smoke Cigars, 1wk (A) 123 Shop at Express, 3mo (A) 122 Buy Rap Music, 1yr (A) 116 Play Basketball, 1yr (A) 116 64 Up-and-Comers 24 Up-and-Comers Upper-Mid, Middle Age w/o Kids Up-and-Comers is a stopover for younger, upper-mid singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment. Social Group: City Centers Lifestage Group: Young Achievers 2009 Statistics: US Households: 1,496,913 (1.30%) Median HH Income: $52,258 Lifestyle Traits Shop at Ethan Allen Galleries Go in-line skating Read Maxim Watch MTV Nissan Xterra Demographics Traits: Urbanicity: Second City Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mix, Owners Employment Levels: Professional Education Levels: College Grad Ethnic Diversity: White, Asian, Hispanic, Mix 65 Up-and-Comers Age Description U.S. Segment Index Householder Age: 18-24 5.26 15.32 291 Householder Age: 25-34 14.59 30.81 211 Householder Age: 35-44 18.67 27.35 147 Householder Age: 45-54 22.24 26.52 119 Householder Age: 55-64 17.44 0.00 0 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 10.38 104 Household Income: $50,000-$74,999 18.96 78.58 414 Household Income: $75,000-$99,999 11.92 11.20 94 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 46.13 232 Householder Age: 35-54 40.90 53.87 132 Householder Age: 55+ 39.25 0.00 0 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 88.80 221 Household Income: $75,000-$99,999 11.92 11.20 94 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 4.78 36 Householder Education: Graduated High School 30.80 23.06 75 Householder Education: Attended Some College 25.89 35.26 136 Householder Education: Bachelor’s Degree 19.34 27.51 142 Householder Education: Post Graduate Degree 10.61 9.39 88 66 Up-and-Comers Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 10.87 86 Householder Occupation: Professional 13.99 26.19 187 Householder Occupation: Sales/O ce 13.99 19.28 138 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.99 183 Householder Occupation: Other Employed 18.19 22.57 124 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 4.45 163 Householder Occupation Detail: Management 9.98 6.43 64 Householder Occupation Detail: Architect/Engineer 1.55 1.81 117 Householder Occupation Detail: Legal 0.80 0.99 123 Householder Occupation Detail: Computer/Mathematical 2.23 4.94 221 Householder Occupation Detail: Health Practitioner/Technician 2.86 4.61 161 Householder Occupation Detail: Education/Training/Library 3.47 8.24 238 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 2.31 325 Householder Occupation Detail: Community/Social Services 1.05 0.33 31 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.97 216 Householder Occupation Detail: Sales/Related 7.78 11.53 148 Householder Occupation Detail: O ce/Admin Support 6.21 7.74 125 Householder Occupation Detail: Protective Service/Military 1.81 4.78 264 Householder Occupation Detail: Personal Care/Service 1.65 0.82 50 Householder Occupation Detail: Healthcare Support 0.92 0.66 72 Householder Occupation Detail: Food Preparation/Serving 2.09 1.15 55 Householder Occupation Detail: Transport/Material Moving 4.91 6.26 128 Householder Occupation Detail: Production 4.76 6.10 128 Householder Occupation Detail: Building Grounds Maintenance 2.08 2.80 134 Householder Occupation Detail: Natural Resources/Construction 4.34 6.26 144 Householder Occupation Detail: Maintenance/Repair 3.86 8.57 222 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 81.05 102 Race: Black 11.32 10.05 89 Race: Asian 2.26 2.14 95 Race: Other 6.77 7.25 107 Ethnicity: Hispanic 10.16 13.34 131 Language Description U.S. Segment Index Household First Language: English 92.88 94.07 101 Household First Language: Spanish 4.84 3.79 78 Household First Language: Other 2.27 2.31 101 67 Up-and-Comers Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 52.06 73 Tenure: Rents Home 28.62 47.94 168 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 1.81 39 Home Value: $50,000-$99,999 9.71 11.04 114 Home Value: $100,000-$149,999 10.93 14.83 136 Home Value: $150,000-$199,999 8.72 7.91 91 Home Value: $200,000-$499,999 27.24 15.82 58 Home Value: $500,000 or More 10.14 0.66 6 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 35.26 216 Length of Residence: 1-4 Years 28.54 36.24 127 Length of Residence: 5 Years or More 55.08 28.50 52 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 32.62 122 Household Size: 2 People 36.23 50.58 140 Household Size: 3 or 4 People 27.71 15.49 56 Household Size: 5+ people 9.32 1.15 12 68 Up-and-Comers Top 15 Lifestyle Behaviors Index Do Karate, 1yr (A) 374 Play Volleyball, 1yr (A) 280 Visit Gambling Site Online, 1mo (A) 266 Use Vonage for Long Distance Service (H) 264 Own Sportswatch/Chronograph (A) 256 Play Tennis, 1yr (A) 254 Go to Ice Hockey Games, 1+ Times, 1mo (A) 249 Play Racquetball, 1yr (A) 240 Go In-Line Skating, 1yr (A) 235 Buy from Blimpie Subs & Salads, 1mo (A) 234 Buy from California Pizza Kitchen, 1mo (A) 231 Use video game system to play games online (H) 229 Uses Cell Phone Only, no Land Line (H) 228 Buy from Hooters, 1mo (A) 224 Go Scuba/Skin Diving/Snorkeling, 1yr (A) 223 Lifestyle Behaviors 16-30 Index Buy from Papa John’s, 1mo (A) 221 Play Billiards/Pool, 1yr (A) 218 Shop at Ethan Allen Galleries, 1yr (A) 215 Participate in Online Dating, 1mo (A) 210 Read Comic Books, 1yr (A) 209 Drink Guinness Stout, 6mo (A) 209 Play Chess, 1yr (A) 208 Travel to Australia/New Zealand/South Paci c, 3yr (A) 207 Stay at Motel 6 on Vacation, 1yr (A) 204 Shop at Express, 3mo (A) 203 Travel to Bahamas, 3yr (A) 203 Own Motorcycle (H) 201 Has Personal Education Loan (A) 199 Shop at Military Commissary, 1mo (A) 199 Go to Bar/Nightclub, 1yr (A) 199 Lifestyle Behaviors 31-45 Index Buy from Chili’s Grill & Bar, 1mo (A) 195 Drink Corona Extra Beer, 1wk (A) 193 Shop at Banana Republic, 3mo (A) 186 Buy Puma Shoes, 1yr (A) 186 Go Whitewater Rafting, 1yr (A) 182 Go Backpacking/Hiking, 1yr (A) 181 Owns TiVo (DVR) (H) 180 Buy from Cheesecake Factory, 1mo (A) 178 Shop at IKEA, 1yr (A) 177 Go Roller Skating, 1yr (A) 176 Buy 35mm Camera, 1yr (A) 175 Buy Adidas Shoes, 1yr (A) 175 Buy Automotive Tools, 1yr (H) 175 Go Ice Skating, 1yr (A) 175 Play Trivia Games, 1yr (A) 174 69 Brite Lites, Li’l City 12 Brite Lites, Li’l City Upscale, Middle Age w/o Kids Not all of America’s chic sophisticates live in major metros. Brite Lights, Li’l City is a group of well-o , middle-aged couples settled in the nation’s satellite cities. Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers, and swank homes lled with the latest technology. Social Group: Second City Society Lifestage Group: Midlife Success 2009 Statistics: US Households: 1,863,219 (1.62%) Median HH Income: $75,255 Lifestyle Traits Shop at Crate & Barrel Participate in fantasy sports Read Macworld Watch Lost BMW 328 Demographics Traits: Urbanicity: Second City Income: Upscale Income Producing Assets: High Age Ranges: <55 Presence of Kids: HH w/o Kids Homeownership: Mostly Owners Employment Levels: Management Education Levels: College Grad Ethnic Diversity: White, Asian, Mix 70 Brite Lites, Li’l City Age Description U.S. Segment Index Householder Age: 18-24 5.26 3.98 76 Householder Age: 25-34 14.59 24.93 171 Householder Age: 35-44 18.67 22.28 119 Householder Age: 45-54 22.24 46.15 208 Householder Age: 55-64 17.44 2.65 15 Householder Age: 65-74 11.17 0.00 0 Householder Age: 75+ 10.64 0.00 0 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 0.00 0 Household Income: $75,000-$99,999 11.92 38.99 327 Household Income: $100,000-$149,999 11.85 38.46 325 Household Income: $150,000-$199,999 4.62 14.59 316 Household Income: $200,000 or More 3.79 8.09 214 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 28.91 146 Householder Age: 35-54 40.90 68.44 167 Householder Age: 55+ 39.25 2.65 7 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 0.00 0 Household Income: $75,000-$99,999 11.92 38.99 327 Household Income: $100K+ 20.24 61.01 301 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 2.65 20 Householder Education: Graduated High School 30.80 16.18 53 Householder Education: Attended Some College 25.89 29.05 112 Householder Education: Bachelor’s Degree 19.34 33.95 176 Householder Education: Post Graduate Degree 10.61 18.17 171 71 Brite Lites, Li’l City Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 29.44 232 Householder Occupation: Professional 13.99 28.12 201 Householder Occupation: Sales/O ce 13.99 17.24 123 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 7.56 92 Householder Occupation: Other Employed 18.19 13.79 76 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 8.75 321 Householder Occupation Detail: Management 9.98 20.69 207 Householder Occupation Detail: Architect/Engineer 1.55 3.71 240 Householder Occupation Detail: Legal 0.80 3.18 397 Householder Occupation Detail: Computer/Mathematical 2.23 8.22 368 Householder Occupation Detail: Health Practitioner/Technician 2.86 4.11 144 Householder Occupation Detail: Education/Training/Library 3.47 5.04 145 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 1.59 225 Householder Occupation Detail: Community/Social Services 1.05 0.27 25 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 2.12 155 Householder Occupation Detail: Sales/Related 7.78 11.01 141 Householder Occupation Detail: O ce/Admin Support 6.21 6.23 100 Householder Occupation Detail: Protective Service/Military 1.81 3.18 176 Householder Occupation Detail: Personal Care/Service 1.65 0.80 48 Householder Occupation Detail: Healthcare Support 0.92 0.27 29 Householder Occupation Detail: Food Preparation/Serving 2.09 0.66 32 Householder Occupation Detail: Transport/Material Moving 4.91 3.18 65 Householder Occupation Detail: Production 4.76 3.18 67 Householder Occupation Detail: Building Grounds Maintenance 2.08 2.52 121 Householder Occupation Detail: Natural Resources/Construction 4.34 3.71 86 Householder Occupation Detail: Maintenance/Repair 3.86 3.85 100 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 84.22 106 Race: Black 11.32 7.16 63 Race: Asian 2.26 3.32 147 Race: Other 6.77 5.84 86 Ethnicity: Hispanic 10.16 8.62 85 Language Description U.S. Segment Index Household First Language: English 92.88 96.02 103 Household First Language: Spanish 4.84 2.39 49 Household First Language: Other 2.27 1.59 70 72 Brite Lites, Li’l City Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 75.86 106 Tenure: Rents Home 28.62 24.14 84 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 0.27 6 Home Value: $50,000-$99,999 9.71 3.18 33 Home Value: $100,000-$149,999 10.93 10.74 98 Home Value: $150,000-$199,999 8.72 11.27 129 Home Value: $200,000-$499,999 27.24 39.92 147 Home Value: $500,000 or More 10.14 10.61 105 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 21.49 132 Length of Residence: 1-4 Years 28.54 33.82 119 Length of Residence: 5 Years or More 55.08 44.56 81 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 0.00 0 Presence of Children: 2-5 Years Old 10.79 0.00 0 Presence of Children: 6-11 Years Old 14.28 0.00 0 Presence of Children: 12-17 Years Old 14.93 0.00 0 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 0.00 0 Number of Children in Household: 2 11.37 0.00 0 Number of Children in Household: 3 4.77 0.00 0 Number of Children in Household: 4 1.57 0.00 0 Number of Children in Household: 5+ 0.68 0.00 0 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 19.76 74 Household Size: 2 People 36.23 53.71 148 Household Size: 3 or 4 People 27.71 24.27 88 Household Size: 5+ people 9.32 2.25 24 73 Brite Lites, Li’l City Top 15 Lifestyle Behaviors Index Drink Guinness Stout, 6mo (A) 417 Buy from Einstein Bros, 1mo (A) 377 Diet: Vegetarian (A) 368 Go Downhill Skiing, 1yr (A) 360 Shop at Nordstrom, 3mo (A) 335 Go Water Skiing, 1yr (A) 334 Go Snowboarding, 1yr (A) 319 Go Scuba/Skin Diving/Snorkeling, 1yr (A) 316 Shop at Banana Republic, 3mo (A) 312 Order from Eddie Bauer, 1yr (A) 295 Buy from Au Bon Pain, 1mo (A) 294 Buy from California Pizza Kitchen, 1mo (A) 291 Buy from Romano’s Macaroni Grill, 1mo (A) 289 Visit Gambling Site Online, 1mo (A) 287 Buy From Baja Fresh Mexican Grill, 1mo (A) 284 Lifestyle Behaviors 16-30 Index Use E*Trade, 1yr (A) 281 Shop at Ann Taylor, 3mo (A) 281 Shop at Ethan Allen Galleries, 1yr (A) 278 Do Karate, 1yr (A) 278 Own/Lease New Volkswagen (H) 277 Order from buy.com, 1yr (A) 271 Buy From Ruth’s Chris Steak House, 6mo (A) 271 Buy from Chipotle, 1mo (A) 271 Order from priceline.com, 1yr (A) 270 Buy Flowers by Internet, 1yr (A) 270 Buy Men’s Business Suit, 1yr (A) 264 Shop at IKEA, 1yr (A) 262 Has a 529 College Savings Account (A) 260 Order from orbitz.com, 1yr (A) 259 Buy from Cheesecake Factory, 1mo (A) 258 Lifestyle Behaviors 31-45 Index Shop at Wawa, 6mo (A) 257 Connected to Internet using Cell Phone, 1 mo (A) 257 Shop at Express, 3mo (A) 255 Use Scottrade, 1yr (A) 252 Purchase Any Airline Tickets via Internet, 1yr (A) 246 Make Internet Travel Plans, 1mo (A) 245 Use Internet Bank (A) 245 Order from amazon.com, 1yr (A) 244 Buy from Boston Market, 1mo (A) 244 Shop at Eddie Bauer, 3mo (A) 243 Buy Videos by Internet, 1yr (A) 241 Buy Clothing by Internet, 1yr (A) 241 Own Downhill Skis/Boots (A) 240 Buy from Whataburger, 1mo (A) 240 Own/Lease New Acura/In niti/Lexus (H) 240 74 New Homesteaders 32 New Homesteaders Upper-Mid, Younger w/ Kids Young, upper-middle-class families seeking to escape suburban sprawl nd refuge in New Homesteaders, a collection of small rustic townships lled with new ranches and Cape Cods. With decent-paying jobs in white and blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their driveways are lled with campers and powerboats, their family rooms with PlayStations and Game Boys. Social Group: Country Comfort Lifestage Group: Mainstream Families 2009 Statistics: US Households: 2,041,723 (1.77%) Median HH Income: $57,898 Lifestyle Traits Shop at Best Buy Buy toys Read American Baby Watch Cartoon Network Chevrolet Uplander Flex Fuel Demographics Traits: Urbanicity: Town Income: Upper-Mid Income Producing Assets: Moderate Age Ranges: 25-44 Presence of Kids: HH w/ Kids Homeownership: Mostly Owners Employment Levels: WC, Service, Mix Education Levels: College Grad Ethnic Diversity: White 75 New Homesteaders Age Description U.S. Segment Index Householder Age: 18-24 5.26 1.88 36 Householder Age: 25-34 14.59 28.54 196 Householder Age: 35-44 18.67 42.62 228 Householder Age: 45-54 22.24 20.81 94 Householder Age: 55-64 17.44 4.86 28 Householder Age: 65-74 11.17 0.79 7 Householder Age: 75+ 10.64 0.40 4 Income Description U.S. Segment Index Household Income: Under $10,000 6.33 0.00 0 Household Income: $10,000-$19,999 10.40 0.00 0 Household Income: $20,000-$29,999 10.98 0.00 0 Household Income: $30,000-$39,999 11.23 0.00 0 Household Income: $40,000-$49,999 9.95 0.00 0 Household Income: $50,000-$74,999 18.96 64.92 342 Household Income: $75,000-$99,999 11.92 35.18 295 Household Income: $100,000-$149,999 11.85 0.00 0 Household Income: $150,000-$199,999 4.62 0.00 0 Household Income: $200,000 or More 3.79 0.00 0 Age and Income Summary Description U.S. Segment Index Householder Age: 18-34 19.85 30.53 154 Householder Age: 35-54 40.90 63.43 155 Householder Age: 55+ 39.25 6.05 15 Household Income: Under $30K 27.71 0.00 0 Household Income: $30K-$74K 40.14 64.92 162 Household Income: $75,000-$99,999 11.92 35.18 295 Household Income: $100K+ 20.24 0.00 0 Education Description U.S. Segment Index Householder Education: Did Not Graduate High School 13.33 5.85 44 Householder Education: Graduated High School 30.80 29.24 95 Householder Education: Attended Some College 25.89 33.50 129 Householder Education: Bachelor’s Degree 19.34 22.60 117 Householder Education: Post Graduate Degree 10.61 8.72 82 76 New Homesteaders Employment Type Description U.S. Segment Index Householder Occupation: Management/Business/Financial 12.70 18.04 142 Householder Occupation: Professional 13.99 19.33 138 Householder Occupation: Sales/O ce 13.99 15.46 111 Householder Occupation: Natural Resources/Construction/Maintenance 8.19 14.57 178 Householder Occupation: Other Employed 18.19 25.17 138 Employment by Occupation Description U.S. Segment Index Householder Occupation Detail: Business/Finance 2.73 3.77 138 Householder Occupation Detail: Management 9.98 14.27 143 Householder Occupation Detail: Architect/Engineer 1.55 1.78 115 Householder Occupation Detail: Legal 0.80 0.30 37 Householder Occupation Detail: Computer/Mathematical 2.23 3.67 164 Householder Occupation Detail: Health Practitioner/Technician 2.86 4.06 142 Householder Occupation Detail: Education/Training/Library 3.47 5.65 163 Householder Occupation Detail: Life/Physical/Social Sciences 0.71 0.69 98 Householder Occupation Detail: Community/Social Services 1.05 2.38 226 Householder Occupation Detail: Arts/Entertainment/Sports 1.37 0.89 65 Householder Occupation Detail: Sales/Related 7.78 9.22 118 Householder Occupation Detail: O ce/Admin Support 6.21 6.24 101 Householder Occupation Detail: Protective Service/Military 1.81 3.67 202 Householder Occupation Detail: Personal Care/Service 1.65 1.59 96 Householder Occupation Detail: Healthcare Support 0.92 0.69 76 Householder Occupation Detail: Food Preparation/Serving 2.09 1.98 95 Householder Occupation Detail: Transport/Material Moving 4.91 6.24 127 Householder Occupation Detail: Production 4.76 9.22 194 Householder Occupation Detail: Building Grounds Maintenance 2.08 1.78 86 Householder Occupation Detail: Natural Resources/Construction 4.34 6.94 160 Householder Occupation Detail: Maintenance/Repair 3.86 7.63 198 Race and Ethnicity Description U.S. Segment Index Race: White 79.72 84.84 106 Race: Black 11.32 6.94 61 Race: Asian 2.26 0.69 31 Race: Other 6.77 7.83 116 Ethnicity: Hispanic 10.16 10.70 105 Language Description U.S. Segment Index Household First Language: English 92.88 95.04 102 Household First Language: Spanish 4.84 3.67 76 Household First Language: Other 2.27 1.29 57 77 New Homesteaders Home Ownership Description U.S. Segment Index Tenure: Own Home 71.38 83.85 117 Tenure: Rents Home 28.62 16.15 56 Home Value Description U.S. Segment Index Home Value: Less than $50,000 4.66 2.68 57 Home Value: $50,000-$99,999 9.71 7.63 79 Home Value: $100,000-$149,999 10.93 16.65 152 Home Value: $150,000-$199,999 8.72 16.75 192 Home Value: $200,000-$499,999 27.24 37.26 137 Home Value: $500,000 or More 10.14 2.78 27 Length of Residence Description U.S. Segment Index Length of Residence: Less than 1 Year 16.30 16.95 104 Length of Residence: 1-4 Years 28.54 37.17 130 Length of Residence: 5 Years or More 55.08 45.89 83 Presence of Children in Household Description U.S. Segment Index Presence of Children: <2 Years Old 5.70 17.84 313 Presence of Children: 2-5 Years Old 10.79 35.48 329 Presence of Children: 6-11 Years Old 14.28 47.77 335 Presence of Children: 12-17 Years Old 14.93 49.36 331 Number of Children in Household Description U.S. Segment Index Number of Children in Household: 1 12.25 36.57 299 Number of Children in Household: 2 11.37 41.72 367 Number of Children in Household: 3 4.77 16.55 347 Number of Children in Household: 4 1.57 3.87 247 Number of Children in Household: 5+ 0.68 1.29 190 Number of People in Household Description U.S. Segment Index Household Size: 1 Person 26.74 0.00 0 Household Size: 2 People 36.23 3.57 10 Household Size: 3 or 4 People 27.71 68.09 246 Household Size: 5+ people 9.32 28.34 304 78 New Homesteaders Top 15 Lifestyle Behaviors Index Buy Children’s Athletic Shoes, 6mo (H) 321 Go Whitewater Rafting, 1yr (A) 291 Buy from Chuck E Cheese, 1mo (A) 282 Use Children’s Cold Medicine, 1mo (H) 272 Buy Children’s Clothes, 6mos (H) 261 Use Baby Foods, 1wk (H) 245 Buy Children’s Bicycles, 1yr (A) 243 Buy Baby Furniture/Equipment, 6mo (H) 232 Order from Walmart.com, 1yr (A) 219 Own Camcorder (H) 215 Go Roller Skating, 1yr (A) 215 Buy Electronic Games, 1yr (A) 212 Own Roller Blades/In-Line Skates (A) 211 Buy Toys by Internet, 1yr (A) 210 Buy from Chick-Fil-A, 1mo (A) 209 Lifestyle Behaviors 16-30 Index Buy Contemporary Christian Music, 1yr (A) 208 Go Mountain Bicycling, 1yr (A) 207 Order from priceline.com, 1yr (A) 206 Use Vonage for Long Distance Service (H) 206 Own Any Video Game System (H) 203 Go Horseback Riding, 1yr (A) 203 Buy Educational Toys, 1yr (A) 203 Buy from Family Restaurant, Child Decides, 6mo (A) 201 Buy Children’s Book, 1yr (A) 199 Own Mountain Bicycle (A) 197 Buy from Hooters, 1mo (A) 197 Play Softball, 1yr (A) 196 Shop at Harris Teeter, 1mo (A) 196 Own All Terrain Vehicle (H) 194 Rent DVD, 1+/1mo (A) 193 Lifestyle Behaviors 31-45 Index Do Karate, 1yr (A) 190 Buy Hard Rock Music, 1yr (A) 190 Shop at Winn Dixie, 1mo (A) 189 Buy Adidas Shoes, 1yr (A) 189 Own Downhill Skis/Boots (A) 189 Buy Basketball Shoes, 1yr (A) 186 Go Camping, 1yr (A) 186 Own Sony PlayStation 3 (H) 185 Own Bowling Ball (A) 185 Go to High School Sports, 1+ Times, 1mo (A) 185 Own Sleeping Bag (H) 184 Go In-Line Skating, 1yr (A) 184 Buy from Little Caesar’s, 1mo (A) 184 Own Tent (H) 184 Go Bowling, 1yr (A) 183 79 Acknowledgements The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study. Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2011/2012, U.S. Census Bureau, Economy.com, International Council of Shopping Centers, Mediamark Research Inc. 2011/2012 and/or U.S. Bureau of Labor and Statistics. To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model. Mapping data is provided by MapInfo, Nielsen and Microsoft Corporation. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description Population 111,484 2019 Projection 105,085 2014 Estimate 98,850 2010 Census 81,705 2000 Census 6.09% Growth 2014-2019 6.31% Growth 2010-2014 20.98% Growth 2000-2010 2014 Est. Pop by Single Race Class 105,085 81,853 77.89 White Alone 4,668 4.44 Black or African American Alone 5,466 5.20 Amer. Indian and Alaska Native Alone 4,048 3.85 Asian Alone 67 0.06 Native Hawaiian and Other Pac. Isl. Alone 2,799 2.66 Some Other Race Alone 6,184 5.88 Two or More Races 2014 Est. Pop Hisp or Latino by Origin 105,085 97,246 92.54 Not Hispanic or Latino 7,839 7.46 Hispanic or Latino: 5,445 69.46 Mexican 506 6.45 Puerto Rican 156 1.99 Cuban 1,732 22.09 All Other Hispanic or Latino 2014 Est. Hisp or Latino by Single Race Class 7,839 3,954 50.44 White Alone 136 1.73 Black or African American Alone 261 3.33 American Indian and Alaska Native Alone 24 0.31 Asian Alone 7 0.09 Native Hawaiian and Other Pacific Islander Alone 2,711 34.58 Some Other Race Alone 746 9.52 Two or More Races Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 121OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Est. Pop. Asian Alone Race by Cat 4,048 379 9.36 Chinese, except Taiwanese 202 4.99 Filipino 49 1.21 Japanese 833 20.58 Asian Indian 307 7.58 Korean 1,052 25.99 Vietnamese 43 1.06 Cambodian 463 11.44 Hmong 189 4.67 Laotian 2 0.05 Thai 529 13.07 All Other Asian Races Including 2+ Category 2014 Est. Population by Ancestry 105,085 204 0.19 Pop, Arab 279 0.27 Pop, Czech 143 0.14 Pop, Danish 867 0.83 Pop, Dutch 7,494 7.13 Pop, English 1,666 1.59 Pop, French (except Basque) 188 0.18 Pop, French Canadian 12,347 11.75 Pop, German 166 0.16 Pop, Greek 142 0.14 Pop, Hungarian 8,258 7.86 Pop, Irish 1,845 1.76 Pop, Italian 22 0.02 Pop, Lithuanian 8,082 7.69 Pop, United States or American 544 0.52 Pop, Norwegian 622 0.59 Pop, Polish 82 0.08 Pop, Portuguese 327 0.31 Pop, Russian 1,501 1.43 Pop, Scottish 837 0.80 Pop, Scotch-Irish 77 0.07 Pop, Slovak 481 0.46 Pop, Subsaharan African 712 0.68 Pop, Swedish 137 0.13 Pop, Swiss 550 0.52 Pop, Ukrainian 314 0.30 Pop, Welsh 193 0.18 Pop, West Indian (exc Hisp groups) 34,978 33.29 Pop, Other ancestries Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 122OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Est. Population by Ancestry 22,027 20.96 Pop, Ancestry Unclassified 2014 Est. Pop Age 5+ by Language Spoken At Home 97,429 89,608 91.97 Speak Only English at Home 1,831 1.88 Speak Asian/Pac. Isl. Lang. at Home 1,497 1.54 Speak IndoEuropean Language at Home 4,186 4.30 Speak Spanish at Home 307 0.32 Speak Other Language at Home 2014 Est. Population by Sex 105,085 51,219 48.74 Male 53,866 51.26 Female 2014 Est. Population by Age 105,085 7,656 7.29 Age 0 - 4 7,630 7.26 Age 5 - 9 7,885 7.50 Age 10 - 14 4,756 4.53 Age 15 - 17 4,177 3.97 Age 18 - 20 5,230 4.98 Age 21 - 24 13,456 12.80 Age 25 - 34 14,328 13.63 Age 35 - 44 14,499 13.80 Age 45 - 54 13,136 12.50 Age 55 - 64 7,609 7.24 Age 65 - 74 3,403 3.24 Age 75 - 84 1,320 1.26 Age 85 and over 80,349 76.46 Age 16 and over 77,158 73.42 Age 18 and over 72,981 69.45 Age 21 and over 12,332 11.74 Age 65 and over 2014 Est. Median Age 36.2 2014 Est. Average Age 36.80 Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 123OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Est. Male Population by Age 51,219 3,891 7.60 Age 0 - 4 3,899 7.61 Age 5 - 9 4,051 7.91 Age 10 - 14 2,424 4.73 Age 15 - 17 2,149 4.20 Age 18 - 20 2,631 5.14 Age 21 - 24 6,564 12.82 Age 25 - 34 7,049 13.76 Age 35 - 44 6,944 13.56 Age 45 - 54 6,203 12.11 Age 55 - 64 3,555 6.94 Age 65 - 74 1,432 2.80 Age 75 - 84 427 0.83 Age 85 and over 2014 Est. Median Age, Male 35.0 2014 Est. Average Age, Male 35.70 2014 Est. Female Population by Age 53,866 3,765 6.99 Age 0 - 4 3,731 6.93 Age 5 - 9 3,834 7.12 Age 10 - 14 2,332 4.33 Age 15 - 17 2,028 3.76 Age 18 - 20 2,599 4.82 Age 21 - 24 6,892 12.79 Age 25 - 34 7,279 13.51 Age 35 - 44 7,555 14.03 Age 45 - 54 6,933 12.87 Age 55 - 64 4,054 7.53 Age 65 - 74 1,971 3.66 Age 75 - 84 893 1.66 Age 85 and over 2014 Est. Median Age, Female 37.4 2014 Est. Average Age, Female 37.70 Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 124OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Est. Pop Age 15+ by Marital Status 81,914 19,792 24.16 Total, Never Married 10,946 13.36 Males, Never Married 8,846 10.80 Females, Never Married 47,226 57.65 Married, Spouse present 2,190 2.67 Married, Spouse absent 3,605 4.40 Widowed 691 0.84 Males Widowed 2,914 3.56 Females Widowed 9,101 11.11 Divorced 3,799 4.64 Males Divorced 5,302 6.47 Females Divorced 2014 Est. Pop. Age 25+ by Edu. Attainment 67,751 1,516 2.24 Less than 9th grade 2,824 4.17 Some High School, no diploma 16,514 24.37 High School Graduate (or GED) 19,436 28.69 Some College, no degree 6,737 9.94 Associate Degree 15,164 22.38 Bachelor's Degree 4,241 6.26 Master's Degree 944 1.39 Professional School Degree 375 0.55 Doctorate Degree 2014 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 3,786 876 23.14 CY Pop 25+, Hisp/Lat, < High School Diploma 779 20.58 CY Pop 25+, Hisp/Lat, High School Graduate 1,283 33.89 CY Pop 25+, Hisp/Lat, Some College or Associate's Deg 848 22.40 CY Pop 25+, Hisp/Lat, Bachelor's Degree or Higher Households 40,629 2019 Projection 38,346 2014 Estimate 36,158 2010 Census 28,581 2000 Census 5.95% Growth 2014-2019 6.05% Growth 2010-2014 26.51% Growth 2000-2010 Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 125OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Est. Households by Household Type 38,346 29,217 76.19 Family Households 9,129 23.81 Nonfamily Households 2014 Est. Group Quarters Population 463 2014 HHs by Ethnicity, Hispanic/Latino 5.252,012 2014 Est. HHs by HH Income 38,346 2,596 6.77 CY HHs, Inc < $15,000 2,877 7.50 CY HHs, Inc $15,000 - $24,999 3,457 9.02 CY HHs, Inc $25,000 - $34,999 5,741 14.97 CY HHs, Inc $35,000 - $49,999 8,700 22.69 CY HHs, Inc $50,000 - $74,999 5,806 15.14 CY HHs, Inc $75,000 - $99,999 4,207 10.97 CY HHs, Inc $100,000 - $124,999 2,199 5.73 CY HHs, Inc $125,000 - $149,999 1,712 4.46 CY HHs, Inc $150,000 - $199,999 487 1.27 CY HHs, Inc $200,000 - $249,999 489 1.28 CY HHs, Inc $250,000 - $499,999 75 0.20 CY HHs, Inc $500,000+ 2014 Est. Average Household Income $74,508 2014 Est. Median Household Income $62,937 2014 Median HH Inc by Single Race Class. or Ethn 63,864 White Alone 55,646 Black or African American Alone 55,477 American Indian and Alaska Native Alone 65,498 Asian Alone 50,000 Native Hawaiian and Other Pacific Islander Alone 60,307 Some Other Race Alone 62,192 Two or More Races 59,449 Hispanic or Latino 63,153 Not Hispanic or Latino 2014 Est. Family HH Type, Presence Own Children 29,217 10,670 36.52 Married-Couple Family, own children Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 126OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 12,816 43.86 Married-Couple Family, no own children 1,048 3.59 Male Householder, own children 731 2.50 Male Householder, no own children 2,352 8.05 Female Householder, own children 1,600 5.48 Female Householder, no own children 2014 Est. Households by Household Size 38,346 7,485 19.52 1-person household 13,100 34.16 2-person household 7,111 18.54 3-person household 6,129 15.98 4-person household 2,901 7.57 5-person household 1,096 2.86 6-person household 524 1.37 7 or more person household 2014 Est. Average Household Size 2.73 2014 Est. Households by Presence of People 38,346 15,267 39.81Households with 1 or more People under Age 18: 11,271 73.83 Married-Couple Family 1,175 7.70 Other Family, Male Householder 2,702 17.70 Other Family, Female Householder 97 0.64 Nonfamily, Male Householder 22 0.14 Nonfamily, Female Householder 23,079 60.19Households no People under Age 18: 12,213 52.92 Married-Couple Family 605 2.62 Other Family, Male Householder 1,249 5.41 Other Family, Female Householder 3,973 17.21 Nonfamily, Male Householder 5,039 21.83 Nonfamily, Female Householder 2014 Est. Households by Number of Vehicles 38,346 914 2.38 No Vehicles 9,408 24.53 1 Vehicle 19,161 49.97 2 Vehicles 6,403 16.70 3 Vehicles 1,847 4.82 4 Vehicles 613 1.60 5 or more Vehicles 2014 Est. Average Number of Vehicles 2.03 Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 127OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description Family Households 30,941 2019 Projection 29,217 2014 Estimate 27,566 2010 Census 23,158 2000 Census 5.90% Growth 2014-2019 5.99% Growth 2010-2014 19.03% Growth 2000-2010 2014 Est. Families by Poverty Status 29,217 27,736 94.93 2014 Families at or Above Poverty 14,058 48.12 2014 Families at or Above Poverty with Children 1,481 5.07 2014 Families Below Poverty 1,283 4.39 2014 Families Below Poverty with Children 2014 Est. Pop Age 16+ by Employment Status 80,349 65 0.08 In Armed Forces 54,991 68.44 Civilian - Employed 2,826 3.52 Civilian - Unemployed 22,467 27.96 Not in Labor Force 2014 Est. Civ Employed Pop 16+ Class of Worker 56,292 40,534 72.01 For-Profit Private Workers 4,435 7.88 Non-Profit Private Workers 3,109 5.52 Local Government Workers 1,934 3.44 State Government Workers 928 1.65 Federal Government Workers 5,280 9.38 Self-Emp Workers 72 0.13 Unpaid Family Workers 2014 Est. Civ Employed Pop 16+ by Occupation 56,292 1,527 2.71 Architect/Engineer 888 1.58 Arts/Entertain/Sports 1,445 2.57 Building Grounds Maint 3,987 7.08 Business/Financial Ops 877 1.56 Community/Soc Svcs 1,544 2.74 Computer/Mathematical 2,234 3.97 Construction/Extraction 3,434 6.10 Edu/Training/Library Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 128OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 47 0.08 Farm/Fish/Forestry 2,301 4.09 Food Prep/Serving 3,179 5.65 Health Practitioner/Tec 1,759 3.12 Healthcare Support 2,624 4.66 Maintenance Repair 458 0.81 Legal 208 0.37 Life/Phys/Soc Science 5,602 9.95 Management 8,951 15.90 Office/Admin Support 3,119 5.54 Production 909 1.61 Protective Svcs 6,670 11.85 Sales/Related 2,146 3.81 Personal Care/Svc 2,383 4.23 Transportation/Moving 2014 Est. Pop 16+ by Occupation Classification 56,292 10,360 18.40 Blue Collar 37,325 66.31 White Collar 8,607 15.29 Service and Farm 2014 Est. Workers Age 16+, Transp. To Work 55,258 47,753 86.42 Drove Alone 4,152 7.51 Car Pooled 182 0.33 Public Transportation 299 0.54 Walked 43 0.08 Bicycle 821 1.49 Other Means 2,008 3.63 Worked at Home 2014 Est. Workers Age 16+ by Travel Time to Work * 13,829 Less than 15 Minutes 27,826 15 - 29 Minutes 9,335 30 - 44 Minutes 1,179 45 - 59 Minutes 1,028 60 or more Minutes 2014 Est. Avg Travel Time to Work in Minutes 22.49 2014 Est. Tenure of Occupied Housing Units 38,346 29,541 77.04 Owner Occupied 8,805 22.96 Renter Occupied Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 129OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 2014 Owner Occ. HUs: Avg. Length of Residence 13.2 2014 Renter Occ. HUs: Avg. Length of Residence 5.8 2014 Est. All Owner-Occupied Housing Values 29,541 560 1.90 Value Less than $20,000 201 0.68 Value $20,000 - $39,999 417 1.41 Value $40,000 - $59,999 669 2.26 Value $60,000 - $79,999 2,226 7.54 Value $80,000 - $99,999 9,313 31.53 Value $100,000 - $149,999 8,387 28.39 Value $150,000 - $199,999 5,499 18.61 Value $200,000 - $299,999 1,278 4.33 Value $300,000 - $399,999 442 1.50 Value $400,000 - $499,999 379 1.28 Value $500,000 - $749,999 104 0.35 Value $750,000 - $999,999 66 0.22 Value $1,000,000 or more 2014 Est. Median All Owner-Occupied Housing Value $158,254 2014 Est. Housing Units by Units in Structure 40,283 754 1.87 1 Unit Attached 33,829 83.98 1 Unit Detached 310 0.77 2 Units 878 2.18 3 or 4 Units 2,563 6.36 5 to 19 Units 356 0.88 20 to 49 Units 468 1.16 50 or More Units 1,110 2.76 Mobile Home or Trailer 15 0.04 Boat, RV, Van, etc. 2014 Est. Housing Units by Year Structure Built 40,283 5,054 12.55 Housing Unit Built 2005 or later 5,183 12.87 Housing Unit Built 2000 to 2004 7,698 19.11 Housing Unit Built 1990 to 1999 8,282 20.56 Housing Unit Built 1980 to 1989 10,091 25.05 Housing Unit Built 1970 to 1979 2,225 5.52 Housing Unit Built 1960 to 1969 1,052 2.61 Housing Unit Built 1950 to 1959 Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 1210OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Place, (see appendix for geographies), aggregate Place Total %Description 322 0.80 Housing Unit Built 1940 to 1949 376 0.93 Housing Unit Built 1939 or Earlier 2014 Est. Median Year Structure Built **1987 *This row intentionally left blank. No total category data is available. **1939 will appear when at least half of the Housing Units in this reports area were built in 1939 or earlier. Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 1211OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Pop-Facts: Demographic Snapshot 2014 Report Appendix: Area Listing Geography Code Geography Name Geography Code Geography Name Type:List - Place Reporting Detail:Aggregate Reporting Level:Place Area Name: 4009050 Broken Arrow city 1 973181657 Project Information: Order Number: Site: Nielsen Solution Center 1 800 866 6511 Prepared By: Prepared For: 1212OfPage © 2013 The Nielsen Company. All rights reserved. Tues Nov 05, 2013Prepared On: Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: See attached memo. Informational Item. Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #4 Tracking Number EDC 2014-23 Comp Plan RFP Update EDC/July 1, 2014 N/A N/A N/A Update on Comp Plan RFP. Chris Heinen Community Development Name Department Summary: As the EDC will recall, the City has solicited Request for Proposals for a comprehensive plan update. Staff had sent out the RFP to 5 candidates as well as listing it on the American Planning Associations’ and Illinois Planning Associations’ website. The closing date to receive the RFP’s was on Friday, June 6th and the City received a total of five (5) submissions. Listed below are the firms we received proposals from, their location and project cost. It should be noted that the project costs are under staff review and we are analyzing each of the proposals’ methodology and project scopes associated and comparing it with these proposal’s cost. Firm Location Cost Houseal Lavigne Associates* Chicago, IL $118,120 The Lakota Group Chicago, IL $111,336 HR Green Yorkville, IL $109,700 Camiros* Chicago, IL $115,030 Teska* Plainfield, IL $91,820 *Indicates the firms City staff sent hard copies of the RFP. Staff has reviewed these proposals and will be selecting 4 firms to conduct in-person interviews which will take place the week of June 23rd thru June 27th. Below is the timeline for the entire project. • Thursday, April 24th – Send out hard copies to the list of researched firms. • Monday, April 28th - Post RFP on the APA, ILAPA and City’s website. • Friday, June 6th – Submittal Deadline o Monday, May 12th thru Friday, May 16th - Registration for the Q & A session. o Wednesday, May 21st – Formal Q & A session at City Hall. • Monday, June 9th thru Friday, June 20th – City staff review of proposals. • Monday, June 23rd thru Friday, June 27th – Firm interviews with City staff. • Thursday, July 3rd – Staff Recommendation Finalized. • Tuesday, August 5th – Recommendation to EDC of contract award. • Tuesday, August 12th – Recommendation to City Council of contract award. • Monday, August 18th – Start of Comp Plan Revision. Estimated Completion – December 2015 - August 2016 (18-24 months) Memorandum To: Economic Development Committee From: Chris Heinen, Planner CC: Bart Olson, City Administrator Krysti J. Barksdale-Noble, Community Development Director Date: June 23, 2014 Subject: Comp Plan RFP Update Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #5 Tracking Number EDC 2014-24 Beekeeping within City Limits EDC/July 1, 2014 CC 11-26-13 Motion Failed to Approve EDC 2013-34 None Discussion and feedback. Discussion of proposed ordinance to permit beekeeping within City limits. Krysti J. Barksdale-Noble, AICP Community Development Name Department As the Economic Development Committee (EDC) will recall, last November the City entertained a proposed new ordinance that would permit residential bee -keeping as an allowable accessory use on single- family lots which were able to maintain cert ain established setbacks. The ordinance also made provisions for the permitting and inspection of the bee colonies and required notification of adjacent neighbors prior to the installation of the hives. However, the ordinance failed to garner the needed vo tes for approval by the City Council at the November 26, 2013 meeting. Since that time, Alderman Frieders, the proponent of the bee -keeping ordinance, has continued to keep the discussion before the public and staff added the topic to the “Visual Yorkville” website as part of the Zoning Code Update process to gather additional feedback from the public (see attached). If the EDC is interested in revisiting the previously proposed bee-keeping ordinance, or possibly considering a communal colony on City-owned land/park site, I have attached staff’s prior memorandums and supporting documents for your reference. Staff will be available at Tuesday night’s meeting to answer any questions the Economic Development Committee may have regarding this agenda item. Memorandum To: Economic Development Committee From: Krysti J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Date: June 18, 2014 Subject: Beekeeping within City Limits 12 Visualizing Yorkville Zoning Bee Keeping in Yorkville by Joel Frieders 1036113 13 Visualizing Yorkville Zoning Description Is permitting the practice of beekeeping something that would benefit the residents of Yorkville? Borrowing from the ordinances of Evanston, IL and Milwaukee, WI, Yorkville drafted an ordinance that allows for limited beekeeping on properties as a permitted accessory use within one and two-family residentially zoned prop- erties, as well as within business districts. As proposed multi-family residences would not be permitted, due to a min- imum 25 foot setback from adjoining properties and fencing for flyway re- quirements. Read more about the ordinance in the November 5th, 2013 EDC Packet on the Yorkville website. What are your thoughts on this ordinance? Discussion Lisa Peterson (+2) - Incredibly bad idea. I would not under any circumstanses be happy living next to someone that had a bee hive. 15 ft is not far enough away. That is why I purchased a home within city limits. I like the rules and laws that tell people what they can and can’t do. You would think being a good neighbor would be a no brainer, but tell that to the jerk behind us that keeps lighting off fireworks at sometimes as late at 2:00am. If you want to keep a bee hive move outside the city limits. What is the city going to do if someone gets stung and has a severe allergic reaction. Cause I’d be wanting to sue the city if I incured any medical bills. It’s almost as stupid of a move as boting to tell people it’s ok to keep racoons, foxes and chickens as pets. There is supossed to be 4 pets for household & the city doesn’t even enforce that. I am so tired of the dogs and cats that run loose in our neighborhood by irresponsible pet owners. I could not imagine throwing bees into the mix. Ed Bell, Ed.D. - Sorry you are so misinformed about honeybees. Un- fortunately, the language you use would say that you are not open to learning or listening with an open mind. Being a good neighbor also includes listening intelligently to others des 15 Visualizing Yorkville Zoning Discussion (continued) Rachel Davis (+1) - I am a huge supporter of this idea and hope to start my first bee hive in the spring. Honey bees have so many benefits that being able to have a hive in town seems like a no brainer. I don’t get to decide if my neighbor gets a dog that barks all the time, or a cat that always comes in my yard, or a parrot that squaks constantly when the windows are open, so why is everyone so concerned about what someone’s neighbors think. If the public was properly educated about honeys bees, there would be numerous supporters! Lisa Macaione (+1) - I David Scott (+1) - Bees now and chickens tomorrow. This would set the pre- sedence for raising other food producing creatures. Craig Lentzkow (+1) - Beekeeping should be conducted only in agriculturally zone properties. Christopher Cherwin (+1) - I support allowing bee keeping, but feel that there needs to be a minimum property size and population density requirements. Patti Bridge (+1) - Before the honey bee proposal was even considered, I would venture to guess that beehives have been a part of several house- holds within city limits. Education is the key. My grandfather kept bees to help with pollination of his garden and he was within city limits (not Yorkville) and there were no complaints. We have gotten so far away from what is “natural” and are so paranoid about lawsuits that it is actually det- rimental to our society. Beekeeping is such an educational hobby that peo- ple should be encouraged to participate. I strongly believe that one or two honey bee hives per household should be allowed within city limits with no fee (tax) involved.David Scott (+1) - Bees now and chickens tomorrow. This would set the presedence for raising other food producing creatures. Krysti Barksdale-Noble - The November 5, 2013 EDC packet can be viewed in full via the following link http://www.yorkville.il.us/documents/EDCpack- et11-5-13.pdf beginning on page 41. Samuel Parodi - Well the bees might sting the dogs and cats, and force them back inside?!? Christopher Cherwin (+1) - I support allowing bee keeping, but feel that there needs to be a minimum property size and population density requirements. 17 Visualizing Yorkville Zoning Discussion (continued) Roger Murphy - interesting idea but not really for residential ares in the city limits. If the beekeeper introduces a new queen into the hive the bees be- come agitated and nobody better get near the hive for a few days or they will attack! This happened to my wife. the person behind us had his hives on the property line and that day he put on his suit and introduced a new queen into one hive. Of course we or nobody else new that? My wife went out to mow the backyard and when the mower on our property went past the hive on his property the bees started to all come out and fly all around her. she stated to run to the house and a swarm chased her to the patio door,luckily she made it inside but the bees were all on the back of our house. I had to go out the front door and go get the beekeeper. He was nice explained what happened and put his suit on got his smoke can and somehow got the bees back to the hive.. a few days later he moved the hives away from our prop- erty... My biggest concern would be what if that had happened to my young children and not my wife? would they have run or would they have been covered with stinging bees???? Roger Murphy - Be a good neighbor Be considerate of your neigh- bors and their property. Don’t open your hives during conditions that cause bees to be irritable. Also, avoid disturbing your bees when neighbors are working, relaxing, or entertaining in their back yards. Power equipment such as lawn mowers and edge trimmers can disturb bees and make act defensively. Locate your bee hives away from these potential situations with neighbors. Tom Gunseor - keep bees in rural areas, more work keeping bees than ex- pected. if they leave hive they will get into nooks of houses As the City Council will recall, the proposed amendment to the City’s Building Code to allow limited beekeeping in certain residential and business districts as permitted accessory uses was postponed for vote to allow for additional time for public comment. Local Communities with Residential Beekeeping Ordinances To further assist in the discussion, staff has prepared the attached table of local communities we previously researched in formulating the proposed provisions to the ordinance. As indicated in the table, the five (5) Illinois communities initially researched allow residential beekeeping as a permitted use regulated by the issuance of a license or permit. However, three (3) communities, West Dundee, Oak Park and Skokie have a provision that takes into consideration neighboring property owners of potential beekeepers. According to West Dundee’s Beekeeping Ordinance, a courtesy notification is required to be sent to abutting property owners. This is consistent with staff’s proposed ordin ance and places the responsibility on the beekeeper to inform and educate their neighbors . However, there is no process in place for objectors to the application. The permitting process is administered through the Community Development Department. The Village of Oak Park’s ordinance stipulates that no beekeeping permit be issued within 150 feet of any address where a resident with an allergy to beestings, documented by a licensed physician, has registered with the Village. This requires the non-beekeeping residents to proactively register with the Village prior to the application and issuance of a permit. It is unclear if such a resident moves to an area where an existing hive has a permit and subsequently registers with the City if the beekeeper looses th eir permit or is not allowed to renew. The beekeeping permits are issued through the Village’s Health Department. Finally, the Village of Skokie, which recently passed its ordinance but had been debating the issue for months, requires the applicant for a beekeeping permit to submit written consent for all neighbors who abut the subject property; however notification is not required for renewal of an existing permit. While there is no public hearing process, the onus again is on the applicant to make contact with their neighbors to gain consent prior to approving a permit. If there is an objection and a neighbor refuses to provide written consent, the permit would be denied. Further, if the surrounding properties ownership changes after the issuance of the permit, there is no additional obligation of the beekeeper to obtain their consent. Additional Research Milwaukee, WI Staff also researched the City of Milwaukee, Wisconsin in our initial review. While beekeeping is considered a permitted residential use, notification of residents within 200 feet of the subject property is required and sent by the City’s Department of Neighborhood Services Environmental Section. Surrounding property owners have 14 working days to file an objection and request a hearing if they are opposed to the Memorandum To: City Council From: Krysti J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Date: November 6, 2013 Subject: Beekeeping within City Limits granting of the permit. The Milwaukee Health Department Commissioner then holds a hearing and makes final determination regarding the application. Milwaukee, which has a population of approximately 600,000 residents, has issued roughly twelve (12) residential beekeeping permits since approving the ordinance in 2010. Beekeepers are also required to provide proof of urban apiculture training – the art of raising and caring for bees in a city setting. Schaumburg, IL After the last City Council meeting, staff was able to find a community that identifies residential beekeeping as a Special Use. The Village of Schaumburg views the special use process as a way to inform neighbors of the proposed bee hive so objections can be voices during a public hearing before the Zoning Board of Appeals with final approval by the Schaumburg Village Board. The fee for the special use review, without guarantee of an approval, is $603 and does not include the cost for certified mailings to neighboring property owners within 150 feet. According to Schaumburg’s Community Development Department, the Village has had the ordinance in place for decades and has had only one (1) application for Special Use which will be heard in December. The Village, however, has a “bee yard” which is located in a vacant lot on the municipal grounds where residents can keep bees and harvest honey for free. This “bee yard” functions similarly to a community garden and was constructed by the Village of Schaumburg for approximately $4,500.00 and currently has three (3) users. Staff Comments It is still staff’s opinion that limited beekeeping /bee colonies is an accessory use/structure and should be viewed in a manner similar to that of other permitted accessory uses/structures (sheds, pools, etc.). These permitted uses/structures are regulated; require inspections; and issuance of a permit which can be revoked at anytime should there be a violation. However, neighbor notification should be a part of the ordinance and staff continues to support the originally proposed affidavit of notification provision as it is consistent with a majority of other Illinois communities with similar ordinances. It should be clear that while a Special Use process does allow for the neighboring residents to express their concerns of the proposed beekeeping use, their objection should not be the only grounds for denying an application to ensure the intent of the Special Use process – balancing the rights of the property owner, the appropriateness of the use in the current zoning district, and the overall health, safety and general welfare of the larger community – remains in tack. Copies of the aforementioned communities’ ordinances have been attached for your review. Staff will be available at Tuesday night’s meeting to answer any questions the City Council may have regarding this agenda item. COMMUNITY PERMITTED OR SPECIAL USE TYPE OF AUTHORIZATION GENERAL SITE REGULATIONS NOTIFICATION REQUIRED FEE/COST West Dundee, IL Permitted Use License Max. 4 colonies per lot Registration with IL Dept of Ag. Rooftops & backyard only 10’ setback from property line Hives within 20’ of property line require flyway barrier of 5 feet in height. Requires signage Adequate water source Yes (Courtesy notification) $10 Evanston, IL Permitted Use License Max. 8 sites in each Ward Registration with IL Dept of Ag. All hives enclosed by fencing with a secured gate Requires signage Adequate water source No $25 Oak Park, IL Permitted Use Permit Max. 2 colonies per lot Registration with IL Dept of Ag. 5’ setback from property lines Require flyway barrier of 5 feet in height. Adequate water source No permit issued within 150’ of any address where a resident with an allergy to bee stings documented by a licensed physician has registered with the Village. No $75 Carpentersville, IL Permitted Use None Max. 1 colonies per lot 10’ setback from property line Hives within 25’ of property line require flyway barrier of 6 feet in height. Adequate water source No $0 Skokie, IL Permitted Use Permit Max. 5 colonies No 2 apiary sites within 600 feet Registration with IL Dept of Ag. Rooftops & balconies prohibited Beekeeping training course Hold harmless agreement 60’ setback from front property line; 6’ setback from side property line; 15’ setback from corner yard setback Hives within 20’ of property line require flyway barrier of 5 feet in height. Requires signage Adequate water source Yes (written consent from all abutting neighbors) $125 Yorkville, IL Permitted Use License Max. 2 colonies per lot (1-acre or less); Max 8 colonies per lot (1+ acre) Registration with IL Dept of Ag. 25’ setback from property lines and dwelling of adjoining property Located in rear yard only Require flyway barrier of 6 feet in height. Adequate water source Requires Signage Yes (Courtesy notification) $50 UNITED CITY OF YORKVILLE KENDALL COUNTY, ILLINOIS ________________________________________________________________________ ORDINANCE NO. 2013-__ ________________________________________________________________________ AN ORDINANCE OF THE UNITED CITY OF YORKVILLE, KENDALL COUNTY, ILLINOIS, ALLOWING THE KEEPING OF HONEYBEES IN ONE- AND TWO- FAMILY RESIDENCE AND BUSINESS DISTRICTS SUBJECT TO CERTAIN REGULATIONS AS PERMITTED ACCESSORY USES Passed by the City Council of the United City of Yorkville, Kendall County, Illinois This 26th day of November, 2013 Published in pamphlet form by the authority of the Mayor and City Council of the United City of Yorkville, Kendall County, Illinois on _________________, 2013. Ordinance No. 2013-____ Page 2 Ordinance No. 2013-____ AN ORDINANCE OF THE UNITED CITY OF YORKVILLE, KENDALL COUNTY, ILLINOIS, ALLOWING THE KEEPING OF HONEYBEES IN ONE- AND TWO- FAMILY RESIDENCE AND BUSINESS DISTRICTS SUBJECT TO CERTAIN REGULATIONS AS PERMITTED ACCESSORY USES WHEREAS, the United City of Yorkville (the “City”) is a duly organized and validly existing non home-rule municipality created in accordance with the Constitution of the State of Illinois of 1970 and the laws of the State; and, WHEREAS, honeybees are of benefit to mankind by providing agricultural, fruit, and garden pollination services, and by furnishing honey, wax and other useful products; and, WHEREAS, pursuant to sections 11-5-3, 11-5-6, and 11-20-9 of the Illinois Municipal Code, as amended, (65 ILCS 5/11-5-3, 5/11-5-6, and 5/11-20-9) the Village has the power and authority to regulate the licensing, treatment and prevention of nuisances regarding animals in the City. WHEREAS, the Mayor and City Council deem it necessary to allow and regulate honeybees in order to promote the health, safety, and welfare of the City’s residents. NOW, THEREFORE, BE IT ORDAINED by the Mayor and City Council of the United City of Yorkville, Kendall County, Illinois, as follows: Section 1: That Title 8 of the United City of Yorkville Code of Ordinances is hereby amended by adding Chapter 18 to read as follows: CHAPTER 18 BEEKEEPING 8-18-1: Definitions As used in this chapter, the following words and terms shall have the meanings ascribed in this section unless the context of their usage clearly indicates another meaning: A. Apiary means the assembly of one (1) or more colonies of bees at a single location. B. Beekeeper means a person who owns or has charge of one (1) or more colonies of bees. C. Beekeeping equipment means anything that is used in the operation of an apiary, such as hive bodies, supers, frames, tops and bottom boards, and extractors. D. Colony or hive means an aggregate of bees consisting principally of workers, but having, when perfect, one (1) queen and at times many drones; including brood, combs, honey, and the receptacle inhabited by the bees. Ordinance No. 2013-____ Page 3 E. Honey bee means all life stages of the common domestic honeybee, Apis mellifera species. F. Tract means a contiguous parcel of land under common ownership. 8-18-2: Certain conduct declared unlawful. A. The keeping by any person of honeybee colonies in the City is prohibited except in compliance with this Chapter or upon any property zoned for agricultural uses. B. The purpose of this article is to establish certain requirements of sound beekeeping practices, which are intended to avoid problems that may otherwise be associated with the keeping of bees in populated areas. C. Notwithstanding compliance with the various requirements of this Chapter, it shall be unlawful for any beekeeper to keep any colony or colonies in such a manner or of such disposition as to cause any unhealthy condition, interfere with the normal enjoyment of human or animal life of others, or interfere with the normal use and enjoyment of any public property or property of others. 8-18-2: Annual Licensing A. Beekeeping shall be allowed as a permitted accessory use on any Estate, One-Family or Two-Family Residence District or Business District zoned property pursuant to this Chapter. Beekeepers shall apply within 90 days for a City beekeeping license upon bringing any new colony into the City. For bee colonies existing within the City prior to the effective date of this Section, beekeepers shall have thirty (30) days from the date this Section goes into effect to apply for a City beekeeping license. Applications shall be submitted to the Community Development Director or his/her designee. At the time of application for a City beekeeping license, the applicant shall: 1. Submit proof of application for registration of the colonies with the State of Illinois Department of Agriculture with registration provided within 90 days of permit approval; and 2. Be in compliance with the other requirements of the Illinois Bees and Apiaries Act (510 ILCS 20/1 et seq.) and this Section; and 3. Pay a fifty dollar ($50.00) nonrefundable application fee. 4. Provide courtesy notices of his plan to keep bees to any property owner with land abutting the yard in which the hives will be located. The beekeeper should be prepared to provide information and resources to neighbors to help educate and alleviate any fears. B. The City beekeeping license shall be renewed each year by submitting a renewal application to the Community Development Director or his/her designee no more than two (2) weeks prior to the one year anniversary date of the then current City beekeeping license. At the time of applying for a renewal City beekeeping license, the applicant shall Ordinance No. 2013-____ Page 4 submit the same documents except courtesy notices, comply with the same requirements, and pay a twenty five dollar ($25.00) fee. 8-18-3: Hive type. All honeybee colonies shall be kept in Langstroth type hives with removable frames, which shall be kept in sound and usable condition. 8-18-4: Fencing of flyways, distance from property lines. A. In each instance in which any colony is situated within twenty-five (25) feet of a public or private property line of the tract upon which the apiary is situated, as measured from the nearest point on the hive to the property line, the beekeeper shall establish and maintain a flyway barrier at least six (6) feet in height consisting of a solid wall, fence, dense vegetation, or combination thereof that is parallel to the property line and extends ten (10) feet beyond the colony in each direction so that all bees are forced to fly at an elevation of at least six (6) feet above ground level over the property lines in the vicinity of the apiary. It is a defense against prosecution under this section that the property adjoining the apiary tract in the vicinity of the apiary is undeveloped property for a distance of at least twenty-five (25) feet from the property line of the apiary tract. B. Notwithstanding the provisions of subsection (a) above, in no instance shall a colony be situated within twenty-five (25) feet of a dwelling on adjoining property. 8-18-5: Water. Each beekeeper shall ensure that a convenient source of water is available to the bees at all times during the year so that the bees will not congregate at swimming pools, bibcocks, pet watering bowls, birdbaths, or other water sources where they may cause human, bird, or domestic pet contact. 8-18-6: General maintenance. Each beekeeper shall ensure that no bee comb or other materials that might encourage robbing are left upon the grounds of the apiary site. Upon their removal from the hive all such materials shall promptly be disposed of in a sealed container or placed within a building or other beeproof enclosure. 8-18-7: Queens. All colonies shall be maintained with marked queens except commercial colonies on agriculturally zoned property. In any instance in which a colony exhibits unusually aggressive characteristics by stinging or attempting to sting without due provocation or exhibits an unusual disposition towards swarming, it shall be the duty of the beekeeper to promptly requeen the colony with another marked queen. Queens shall be selected from European stock bred for gentleness and nonswarming characteristics. Ordinance No. 2013-____ Page 5 8-18-8: Colony densities. It shall be unlawful to keep more than the following number of colonies on any tract within the City, based upon the size or configuration of the tract on which the apiary is situated: A. One acre or less – no more than two (2) colonies. B. More than one acre – no more than eight (8) colonies. C. No hives are permitted on any part of the front yard or side yard including corner side yards. For each two (2) colonies there may be maintained upon the same tract one (1) nucleus colony in a hive structure not exceeding one (1) standard 9 5/8-inch (9.625”) depth 10-frame hive body with no supers attached as required from time to time for management of swarms. Each such nucleus colony shall be disposed of or combined with an authorized colony within thirty (30) days after the date it is required. 8-18-9: Marking hives, presumption of beekeeping. A. A small sign to announce “Bees on Premise” shall be posted at walkways or gates entrances to the rear yard of the tract to warn visitors to the property of the presence of bees. This sign shall not exceed two (2) square feet. B. It shall be presumed for purposes of this Chapter that the beekeeper is the person or persons who own or otherwise have the present right of possession and control of the tract upon which a hive or hives are situated. The presumption may be rebutted by a written agreement authorizing another person to maintain the colony or colonies upon the tract setting forth the name, address, and telephone number of the other person who is acting as the beekeeper. 8-18-10: Inspection. The Community Development Director or designees shall have the right to inspect any apiary between the hours of 8:00 a.m. and 5:00 p.m. Where practicable, prior notice shall be given to the beekeeper if he resides at the apiary or if his name is marked on the hives. 8-18-11: Compliance. Upon receipt of information that any colony situated within the City is not being kept in compliance with this article, the Community Development Director or designee shall cause an investigation to be conducted. If grounds are found to exist to believe that one or more violations have occurred notices of violation for administrative adjudication pursuant to Chapter 14 of Title 1 may be issued or a complaint filed in the circuit court of Kendall County. Ordinance No. 2013-____ Page 6 Section 2: This Ordinance shall be in full force and effect upon its passage, approval, and publication as provided by law. Passed by the City Council of the United City of Yorkville, Kendall County, Illinois this _____ day of __________________, 2013. ______________________________ CITY CLERK ROSE ANN SPEARS ________ DIANE TEELING ________ KEN KOCH ________ JACKIE MILSCHEWSKI ________ CARLO COLOSIMO ________ JOEL FRIEDERS ________ CHRIS FUNKHOUSER ________ LARRY KOT ________ Approved by me, as Mayor of the United City of Yorkville, Kendall County, Illinois, this _____ day of __________________, 2013. ______________________________ MAYOR Beekeeping Articles Worth Reading Raising Queen Cells Without Grafting - Cut Cell Method Milling Wax Foundation Frame Wiring and Embedding USDA Boy Scouts of America - Beekeeping Merit Badge Resources Search Beesource.com Search Beesource Beekeeping > Resources > Elements of Beekeeping > Laws Related to Bees and Beekeeping > Evanston, Illinois Beekeeping Ordinance Evanston, Illinois Beekeeping Ordinance AN ORDINANCE Amending Title 9, Chapter 4, of the City Code of the City of Evanston Establishing Regulations for the Keeping of Bees WHEREAS, the City Council of the City of Evanston has found that honeybees can be maintained within populated areas in reasonable densities without causing a nuisance if the bees are properly located and carefully managed; and WHEREAS, honeybees are of benefit to mankind by providing agricultural, fruit, and garden pollination services, and by furnishing honey, wax and other useful products; and WHEREAS, passage of this ordinance is in the interests of the health, safety and welfare of the citizens. NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF EVANSTON, COOK COUNTY, ILLINOIS: SECTION 1: That Title 9, Chapter 4, Section 19 as amended, be, and is hereby further amended, by renumbering and amending Section 9-4-19 to become Section 9-4-20, and enacting a new Section 9-4 -19, as follows: 9-4-19: BEEKEEPING: Page 2of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... (A) As used in this Section, the following words, terms and phrases shall have the meanings ascribed to them in this section: “Apiary” shall mean a place where bee colonies are kept.1. “Bee” shall mean any stage of the common domestic honey bee, Apis Mellifera Species.2. “Colony” shall mean a hive and its equipment and appurtenances, including bees, comb, honey, pollen, and brood. 3. “Hive” shall mean a structure intended for the housing of a bee colony.4. (B) Hives. All bee colonies shall be kept in inspectable-type hives with removable combs, which shall be kept in sound and usable condition. (C) Annual Licensing. Beekeepers shall apply for a City Beekeeping License upon bringing any colony into the city. For bee colonies existing within the city prior to the effective date of this section, beekeepers shall have two (2) weeks from the date this section goes into effect to apply for a City Beekeeping License. Applications shall be submitted to the City of Evanston Public Health Director. At the time of application for a City Beekeeping License, the applicant shall: Submit proof of registration of the colonies with the State of Illinois Department of Agriculture; and 1. Be in compliance with the other requirements of this section; and2. Pay a twenty-five dollar ($25.00) non-refundable application fee.3. The City Beekeeping License shall be renewed each year by submitting a renewal application to the City of Evanston Public Health Director no more than two (2) weeks prior to the one (1) year anniversary date of the then current City Beekeeping License. At the time of applying for a renewal City Beekeeping License, the applicant shall submit the same documents, comply with the same requirements, and pay the same fee set forth in this subsection (C) and required for the initial City Beekeeping License application. (D) Fencing, Gates, and Signage. All hives shall be enclosed by fencing with a secure gate and prominent signage warning of the presence of a hive. (E) Water. Each beekeeper shall ensure that a convenient source of water is available at all times to the bees so that the bees will not congregate at swimming pools, bibcocks, pet water bowls, birdbaths or other water sources where they may cause human, bird, or domestic pet contact. The water shall be maintained so as not to become stagnant. (F) Maintenance. Each beekeeper shall ensure that no bee comb or other materials that might encourage robbing are left upon the grounds of the apiary site. Upon their removal from the hive, all such materials shall promptly be disposed of in a sealed container or placed within a building or other bee-proof enclosure. Page 3of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... (G) Queens. In any instance in which a colony exhibits unusually aggressive characteristics by stinging or attempting to sting without due provocation, or exhibits an unusual disposition towards swarming, it shall be the duty of the beekeeper to re-queen the colony. Queens shall be selected from stock bred for gentleness and nonswarming characteristics. (H) Colony Densities. There shall be no more than eight (8) apiary sites in each ward in Evanston.1. For each two (2) colonies, there may be maintained one (1) nucleus colony in a hive structure not exceeding one (1) standard nine and five-eighths-inch (9-5/8”) depth ten (10) -frame hive body with no supers attached as required from time to time for management of swarms. Each such nucleus colony shall be disposed of or combined with an authorized colony within thirty (30) days after the date it is acquired. 2. (I) Prohibited. The keeping by any person of bee colonies in the city not in compliance with this section is prohibited. Any bee colony not residing in a hive structure intended for beekeeping, or any swarm of bees, or any colony residing in a standard or homemade hive which, by virtue of its condition, has obviously been abandoned by the beekeeper, is unlawful. 9-4-20: VIOLATION; FINE: (A) Any person violating the provisions of this chapter, except for 9-4-19 Beekeeping, shall be fined not less than ten dollars ($10.00) nor more than five hundred dollars ($500.00) for each offense, and a separate offense shall be deemed committed upon each and every day such violation continues. (B) For violations of 9-4-19 Beekeeping, any person not in strict compliance with this section shall be fined not less than five-hundred dollars ($500.00) for each offense, and a separate offense shall be deemed committed upon each and every day such violation continues. Additionally, any City Beekeeping License shall be mandatorily revoked and no new City Beekeeping License shall be issued to that person, or to any person living on the property where the apiary from which the violation(s) arose was located, for a minimum of one (1) year. (C) In the event a person is found guilty of a violation of Section 9-4-14 of this Chapter, his permit to own, keep or harbor or have custody of animals shall be mandatorily revoked, and no new permit shall be issued to that person for a minimum of one (1) year. Page 4of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... MML: 10/21/13 1st Reading C 11/4/13 2nd Reading Page 1 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc THIS ORDINANCE MAY BE CITED AS VILLAGE ORDINANCE NUMBER 13-11-C- AN ORDINANCE AMENDING CHAPTER 18, ARTICLE I AND ADDING ARTICLE IV, OF THE SKOKIE VILLAGE CODE PERTAINING TO THE KEEPING OF BEES WHEREAS, Chapter 18, Article I of the Skokie Village Code provides for definitions, 1 rules and regulations pertaining to the keeping of various animals within the Village of Skokie; 2 and 3 WHEREAS, Beekeeping has become an increasingly popular hobby in recent years 4 and amateur Beekeepers are committed to their hobby for environmental concerns about 5 Honeybee Colony survival and for honey production; and 6 7 WHEREAS, the State of Illinois regulates bee Colonies, including inspection of 8 registered Colonies, and a growing number of municipalities ban or regulate Beekeeping in 9 residential areas because of concerns over health, safety and nuisance locations; and 10 11 WHEREAS, the Illinois Beekeepers Association recommends that amateur 12 Beekeepers take courses and reports “although generally docile, Honeybees (Apis 13 mellifera) can and may sting when they perceive they are being threatened. Responsible 14 management is therefore necessary to avoid creating problems for neighbors, particularly in 15 urban settings”; and 16 17 WHEREAS, health officials, including directors of local hospital emergency rooms, 18 allergists and family medicine departments, consider the proliferation of Beehives a 19 potential community health risk in need of regulation, due in part to potentially severe 20 reactions including illness or death from anaphylactic shock in allergic individuals to a 21 Honeybee’s sting; and 22 23 WHEREAS, the Village of Skokie (hereinafter “Village”) is an urban setting with 24 many narrow lots and most homes on less than one-eighth acre of land, the Village heeds 25 the concerns and advice of the State of Illinois, Illinois Beekeepers Association, other 26 municipalities and health officials while seeking to enable residents to pursue their 27 Beekeeping hobby; and 28 29 WHEREAS, while a few amateur Beekeepers have begun establishing Beehives on 30 their residential lots as a hobby and for environmental reasons, the Village must weigh this 31 valid activity with valid concerns for the health and safety of nearby residents and passersby 32 because of the distances Honeybees travel as well as concerns for nuisance impact; and 33 34 Page 2 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc WHEREAS, on August 19, 2013, the Village Board decided to regulate the practice 1 of Beekeeping, rather than to ban it. Local Beekeepers in attendance at the meeting agreed 2 that regulation is necessary to permit the keeping of bees in a manner that prevents 3 conditions that are deleterious to the Colony or unsafe and prevents nuisance to occupants 4 on nearby properties; and 5 6 WHEREAS, one of the primary limitations to keeping bees is that best practices are 7 evolving and are not uniformly taught and therefore, regulation will ensure that management 8 practices to minimize potential conflict between people and Honeybees are employed by 9 Beekeepers in the Village; and 10 11 WHEREAS, for health, safety and nuisance reasons, the Directors of Health and 12 Community Development recommended to the Village Manager various amendments to the 13 Village Code, pertaining to the design, operation, location and security of residential 14 Beehive regulations and the registration thereof; and 15 16 WHEREAS, many municipalities have experience with successful regulation of 17 Beekeeping, the Village staff has researched and selected regulation provisions from 18 existing regulations in Carpentersville, Duluth, Evanston, Minneapolis, Oak Park, Palatine, 19 Santa Monica and Tennessee; and 20 21 WHEREAS, the Village Manager concurred in the recommendation to the Mayor and 22 Board of Trustees that Chapter 18, Article I of the Skokie Village Code be amended 23 accordingly; and 24 WHEREAS, the Mayor and Board of Trustees at a public meeting duly held on 25 October 21, 2013 concurred in the aforesaid recommendation of the Village Manager; 26 NOW, THEREFORE, BE IT ORDAINED, by the Mayor and Board of Trustees of the 27 Village of Skokie, Cook County, Illinois: 28 Section 1: That Chapter 18, Article I, Section 18-2 of the Skokie Village Code be 29 and the same is hereby amended in the manner hereinafter indicated. The new material is 30 highlighted in bold and the material to be deleted is highlighted and stricken through. 31 Chapter 18 ANIMALS 32 ARTICLE I. IN GENERAL 33 … 34 Sec. 18-2. Definitions. 35 The following words, terms and phrases, when used in this chapter, shall have the meanings 36 ascribed to them in this section, except where the context clearly indicates a different 37 meaning: 38 Page 3 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc Administrative Law Officer means the individual(s) appointed as an Administrative Law 1 Officer in the Village's Administrative Hearing System pursuant to Chapter 2 of the Village 2 Code. 3 Altered means any animal that has been surgically spayed or neutered. 4 Animal shall be defined as set forth in the Humane Care for Animals Act, 510 ILCS 5 70/1 et seq., and future amendments to that statute. 6 Animal Control Officer means the Animal Control Officer (ACO) of the Village or other 7 individual designated by the Village Manager, or designee that is charged with the 8 enforcement of this chapter. 9 Animal Shelter means any public or private organization, including the organization's 10 officers, agents and representatives when acting in the name or on behalf of the organization 11 that controls, rescues, shelters, or cares for, animals as all or part of the purpose of the 12 organization. 13 Apiary means a Beehive and its equipment, including Honeybees, comb, 14 honey, pollen, brood, and the surrounding fencing and flyway. 15 Beehive means a frame or structure used or employed as a domicile for 16 Honeybees. 17 Beekeeper means a person who owns or has charge of one or more Colonies 18 of Honeybees. 19 Beekeeping Equipment means anything used in the operation of an Apiary, 20 such as Beehive bodies, supers, frames, top and bottom boards and extractors. 21 Cat means any member of the feline family (Felis domesticus), 4 months or more of 22 age. 23 Colony means all of the Honeybees living together as one (1) social unit. 24 Dangerous Animal means any animal designated by an Administrative Law Officer as 25 a Dangerous Animal as described in Section 18-61. 26 Dog means any member of the canine family, 4 months or more of age. 27 Domestic Animal means a dog, cat, or other animal, the keeping of which is not 28 otherwise prohibited under the terms of this chapter, which has been raised or maintained in 29 confinement or otherwise domesticated so as to live in a tame condition. 30 Great Bodily Harm means a physical injury that creates a substantial risk of death or 31 that causes death, serious disfigurement, serious impairment of health, impairment of the 32 function of any bodily organ, or injury requiring plastic surgery. 33 Page 4 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc Honeybee means the common domestic Honeybee, limited to the Apis mellifera 1 species, specifically excluding the African Honeybee, Apis mellifera ssp scutellata or 2 Africanized Honeybees. 3 Impoundment means taken into custody by the Animal Control Officer. 4 Inoculation against rabies means the injection of rabies vaccine, subcutaneously or 5 otherwise, as approved by the State Department of Agriculture. 6 Leash means a cord, rope, strap, or chain that is securely fastened to the collar or 7 harness of a dog and is sufficient to physically restrain and control the dog. No leash shall be 8 longer than 8 feet in length. 9 Langstroth Type Beehive means a Beehive consisting of an outer frame with a 10 solid top cover, an inner cover, a bottom board, and a number of boxes and supers 11 containing tightly spaced movable frames. 12 Microchip means an identifying device consisting of a microchip or similar device that 13 is humanely and permanently installed in or injected under the skin of an animal by a licensed 14 veterinarian and when scanned by an electronic reader, provides for the identification of the 15 animal and the name, address, and telephone number of the Owner. 16 Muzzle means a fastening or covering of the mouth of an animal used to prevent an 17 animal from biting. The muzzle shall not injure the animal or interfere with its vision or 18 respiration. 19 Non-Retractable Leash means a leash that cannot be increased or decreased in 20 length via any mechanical device or any other means. 21 Overly Aggressive Honeybee Colony means a Colony of Honeybees that 22 exhibits a level of aggression in response to stimuli that makes the Colony a public 23 health hazard. 24 Owner means any person having a right of property in an animal, or who keeps or 25 harbors an animal, or who has it in such person's care or acts as its custodian, or who 26 knowingly permits an animal to remain on or about any premises occupied by such person. 27 Owner's Agent means an adult 18 years of age or older authorized by the Owner to 28 provide care for the Owner's animal(s). 29 Police Dog means any dog utilized by a law enforcement agency. 30 Queen means an adult, mated female Honeybee that lives in a Honeybee Colony 31 or Beehive. 32 Run Line means a securely anchored system of tying and keeping an animal in place 33 with either a rope or chain sufficient to physically restrain and control the animal. 34 Page 5 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc Running at Large means that a dog is off the premises of its Owner and not under the 1 physical control of the Owner, or the Owner's Agent. 2 Service Dog means any guide dog, signal dog, or other dog trained to do work or 3 perform tasks for the benefit of an individual with a disability, including, without limitation, 4 guiding individuals with impaired vision, alerting individuals with impaired hearing to sounds, 5 and pulling a wheelchair or fetching dropped items for individuals with mobility impairments. 6 Secure Enclosure means a structure erected that: 7 (1) Is designed to confine and prevent the escape of a Dangerous Animal or 8 Vicious Animal and prevent the entry of children or other animals; 9 (2) Is at least 6 feet tall; 10 (3) Locks securely, and includes a secure top, sides, and bottom; 11 (4) Has sides that embed into the ground at a depth of at least one foot and attach 12 to the bottom of the enclosure so that the animal confined within cannot escape 13 by digging under the sides of the enclosure; 14 (5) Is adequately lighted, kept in a clean and sanitary condition; 15 (6) Is labeled with a prominently displayed warning sign at each entrance that 16 indicates that a dangerous or vicious animal is confined within. 17 Swarm means a cluster or flying mass of Honeybees. 18 Vicious Animal means an animal designated as a Vicious Animal pursuant to Section 19 18-62. 20 Wildlife means any animal that is not ordinarily tamed or domesticated. 21 Section 2: That Chapter 18 of the Skokie Village Code be amended by adding 22 Article IV in the manner hereinafter indicated. The new material is highlighted in bold. 23 … 24 Article IV. Beekeeping – Residential Only 25 Sec. 18-81. Beekeeping Permit Required. Persons seeking to have and maintain a 26 Beehive or establish a Honeybee Apiary in the Village of Skokie shall first obtain a 27 Beekeeping Permit. Applicants may be Beekeepers on the residential property of 28 another, as long as all requirements have been satisfied and permission has been 29 granted from the property owner to keep an Apiary and verified in writing. 30 Applications shall be submitted to the Village Manager or designee. Beekeeping 31 Permits are only available for residential property. Beekeepers who owned or operated 32 a Honeybee Apiary within the Village prior to the effective date hereof and who 33 continue to do so after the effective date hereof, shall have thirty (30) days after such 34 effective date to apply for a Beekeeping Permit. 35 (a) At the time of application for a Beekeeping Permit, the applicant shall: 36 Page 6 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc 1. Submit a scaled site plan of the proposed Apiary showing placement of 1 the Beehive(s), the flyway barrier and fences and compliance with all 2 applicable requirements outlined in this Article; 3 2. Provide a Certificate of Insurance from property owner’s homeowner’s 4 insurance company verifying that Beekeeping is covered by the 5 insurance policy covering the property where the Apiary will be located; 6 3. Provide a certificate of completion or similar documentation, from a 7 Beekeeping training course provided by an entity approved by the 8 Village of Skokie. The Skokie Health Department shall maintain a list of 9 approved courses. Beekeepers are required to stay current and 10 demonstrate their knowledge of Colony health and management; 11 4. Submit written consent from all neighbors on residential property that 12 abuts the proposed location, in a form provided by the Village of Skokie. 13 Notification is not required for renewals. 14 5. Submit a properly executed hold harmless agreement between the 15 applicant, (if the location of the Apiary is owned by a 3rd party, then the 16 property owner as well) and the Village, waiving any liability for any loss 17 or injury resulting from the design, construction or operation of the 18 Apiary, in lieu of any zoning or building permits that may be associated 19 with the construction of an Apiary; 20 6. Pay a One Hundred Twenty-Five Dollar ($125.00) nonrefundable initial 21 permit fee. 22 7. Provide written consent of the property owner, if the Apiary will be 23 located on residential property not owned by the applicant. The property 24 owner will be required to sign the application as well. 25 (b) State Registration. Beekeeper must, within 30 days of installation of a Colony 26 into a Beehive, register their Beehive(s) with the Illinois Department of 27 Agriculture or as otherwise required by the State of Illinois. State Registration 28 must be maintained for the life of the Beehive. 29 (c) Expiration and Renewal. Beekeeping Permits shall be valid for up to one year. 30 All Beekeeping Permits expire on March 31st of each calendar year. 31 Beekeepers must submit their renewal application at least twenty-one (21) 32 days prior to the expiration date. A renewal permit shall be subject to the 33 requirements 18-81(a)1-3 and (b) as outlined in 18-81(c), with payment of a fifty 34 dollar ($50.00) permit renewal fee. 35 Sec. 18-82. Apiary Inspection. By signing an application for a Beekeeping Permit, 36 the applicant (and the residential property owner whereon the Beehive is located) 37 authorizes the Village Manager or designee to enter onto that part of the property 38 which contains the Beehive or Apiary for the limited purpose of inspecting the 39 Colony and Apiary for compliance with this Article. Two inspections will be 40 conducted each year by the Skokie Health Department as well other inspections as 41 may be needed. Beekeepers must have their Beehives inspected by the State of 42 Illinois Apiary Inspector at least every other year. 43 Page 7 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc Sec. 18-83. Beehive Type. All Honeybee Colonies shall be kept in Langstroth Type 1 Beehives with removable combs, which shall be kept in sound and usable condition. 2 Sec. 18-84. Apiary Maintenance. Beekeepers shall keep all Beekeeping equipment in 3 good condition and secure unused equipment from weather, potential theft, 4 vandalism or occupancy by migratory Colonies. 5 (a) Components. Beekeepers shall ensure that no bee comb, wax or other 6 materials are left upon the grounds of the Beehive or Apiary site. Beekeepers 7 shall promptly store or dispose of any bee comb, wax or other materials which 8 have been removed from the Beehive in a sealed container or within a building 9 or other bee proof enclosure. 10 (b) Water. Beekeepers shall ensure that a convenient source of water is available 11 within ten (10) feet of the Beehive at all times during the Beehive’s active 12 months, March through November. The water source must be maintained in a 13 secure receptacle so as not to create a breeding site for mosquitoes. 14 (c) Colony Maintenance. Beekeepers shall monitor and maintain their Colony or 15 Colonies so as not to become a nuisance. Colonies must be monitored at 16 least twice a month from March 1st to November 30th . 17 Section 18-85. Aggressive Behavior. In any instance in which a Colony exhibits 18 Overly Aggressive behavior by stinging or attempting to sting without due 19 provocation, or exhibits an unusual disposition towards Swarming, it shall be the 20 duty of the Beekeeper to immediately contact the State Apiary Inspector or the 21 Skokie Department of Health. 22 Sec. 18-86. Beehive Location. Apiaries may only be located and maintained in 23 residential districts with detached residences occupied by the Beekeeper. 24 (a) Apiaries shall be located only in a rear yard at least sixty (60) feet from a front 25 lot line. 26 (b) Apiaries shall be located at least six (6) feet from a side property line. 27 (c) Apiaries shall be located at least fifteen (15) feet from a property line that abuts 28 a street right-of-way. 29 (d) Apiaries shall be located at least five (5) feet from a rear lot line that does not 30 abut an alley. 31 (e) Two Apiary sites may not exist within six hundred (600) feet of each other. 32 (f) Apiaries and Beehives shall not be permitted on rooftops or balconies. 33 (g) Beekeepers shall not keep more than five (5) Colonies in their Apiary on any 34 property. 35 Sec. 18-87. Fencing and Flyways. 36 (a) Fencing. The Apiary shall be enclosed on all sides by a fence five (5) feet in 37 height and shall be at least three (3) feet from the Beehive on all sides. 38 Fencing shall be constructed of a minimum nine (9) gauge woven mesh 39 Page 8 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc corrosion resistant material or a solid material. The fence posts shall be 1 constructed of decay and corrosion resistant material set in concrete. The 2 entrance to the Apiary shall have a gate with a locked latch at least four (4) feet 3 from the ground, which shall be closed at all times when the Beekeeper is not 4 present. 5 (b) Flyways. Each Beehive entrance must have a flyway barrier which directs the 6 Honeybees upwards as they exit the Beehive. The distance between the 7 Beehive entrance and flyway barrier shall be no more than ten (10) feet. The 8 flyway barrier may be part of the fence surrounding the Apiary, but must be (6) 9 feet in height and four (4) feet wide and constructed of a solid material that 10 bees cannot fly through. 11 Sec. 18-88. Signage. Beekeepers shall conspicuously post a weatherproof sign at 12 least ten (10) inches by one (1) foot on all lot lines facing abutting properties and on 13 the Beehive or Apiary fence outside of the latched gate with the statement, in at least 14 three (3) inch high letters, “State Registered Beehive(s) on Property”. The sign must 15 be visible and easily read from outside the property. 16 Sec. 18-89. Nontransferability. A Beekeeping Permit shall not be assigned or 17 transferred to any other person, or to any other location. No refund shall be granted 18 for any unexpired period of a Beekeeping Permit. 19 Sec. 18-90. Revocation of Beekeeping Permit. 20 (a) The Village Manager shall have the authority to revoke a Beekeeping Permit 21 issued under this Section. The Village Manager shall have the authority to 22 establish rules and regulations for the conduct of a hearing relating to the 23 revocation of a Beekeeping Permit. 24 (b) The Village Manager is hereby given the authority to revoke the Beekeeping 25 Permit if the Village Manager finds: 26 1. The Beekeeper has not complied with applicable codes, ordinances, 27 statutes, laws, policies or rules and regulations. 28 2. The Beekeeper has made fraudulent, false or misrepresentative 29 statements in the application for the permit. 30 3. The Beekeeper owes the Village fees, outstanding fines or penalties. 31 (c) Notice and Hearing. The Village Manager may revoke, suspend or take other 32 action with respect to a Beekeeping Permit in accordance with the following 33 procedures: 34 1. The Village Manager or designee shall send written notice of the intent 35 to revoke a Beekeeping Permit by First Class US Mail or personal 36 delivery, setting forth the reasons for revocation. 37 2. The notice shall state the effective date of the revocation which shall be 38 no longer than thirty (30) days from the date of the notice, and shall 39 inform the Beekeeper of the right to submit in writing, within fifteen (15) 40 days of the date of the notice, either: documentation to explain the past 41 Page 9 of 9 VOSDOCS-#437073-v1-Ordinance__Code_Amendment__Chapter_18__Keeping_of_Various_Animals_(Beekeeping).doc occurrences stated in the notice and to propose corrective action to 1 eliminate the violations or request a hearing before the Village Manager. 2 3. If the Village Manager accepts the corrective action proposed by the 3 Beekeeping Permit holder, the Village Manager shall respond in writing, 4 stating the conditions for continuing to hold the Beekeeping Permit, and 5 retracting or deferring the notice of intent to revoke or suspend the 6 Beekeeping Permit. 7 4. If the Beekeeping Permit holder requests a hearing, the Village Manager 8 shall hold a hearing within thirty (30) days of the date of the original 9 notice, at which hearing the Beekeeper and representative(s) from the 10 Village shall have the right to present any evidence and/or witnesses. 11 5. The Village Manager conducting the hearing shall render a written 12 decision within seven (7) days of the hearing, which shall be sent to the 13 Beekeeper by First Class US Mail or personal delivery. 14 Section 3: That this Ordinance shall be in full force and effect from and after its 15 passage, approval and publication in pamphlet form as provided by law. 16 ADOPTED this day of November, 2013. Ayes: Nays: Absent: Attested and filed in my office this day of November, 2013; and published in pamphlet form according to law from November , 2013 to November , 2013. Village Clerk Village Clerk Approved by me this day of November, 2013. Mayor, Village of Skokie 17 18 Animals 78-1 -211- 7/6/2011 CHAPTER 78 ANIMALS TABLE 78-1 Definitions 78-3 Owner or Caretaker's Duty; Presumption 78-5 Keeping of Animals Within City 78-6 Keeping of Honey Bees in the City 78-6.5 Keeping of Chickens in the City 78-7 Kennels, Horse Stables and Animal Fancier Permits 78-9 Pet Shops 78-11 Grooming Establishments 78-13 Posting of Permit 78-15 Sanitary Conditions of Commercial Animal Establishment 78-17 Dog and Cat Licenses 78-19 Animals at Large; Animal Litter Nuisance 78-20 Feral Cats 78-21 Impounding of Animals 78-22 Pit-Bull and Rottweiler Dogs 78-23 Harboring Dangerous Animals 78-25 Prohibited Dangerous Animals 78-27 Control of Rabid Animals 78-29 Animals; Disturbing the Peace 78-31 Cruelty to Animals 78-33 Nuisance Birds 78-35 Bird Feeding 78-37 Pigeon Harborages 78-39 Selling Baby Fowls 78-41 Stuffed Animals; Preservatives 78-43 Turtles 78-45 Giving Away Animals as Prizes 78-47 Display of Birds in Food Establishments 78-49 Removal of Dead Animals 78-51 Disposal of Dead Animals and Condemned Meat Products 78-53 Conveyance of Dead Animals 78-55 Penalties and Enforcement 78-1. Definitions. In this chapter: 1. ANIMAL FANCIER means any person in a residential dwelling unit who keeps, harbors, raises or possesses any combination of dogs or cats numbering not less than 4 nor more than 5 animals over the age of 5 months. 2. APIARY means the assembly of one or more colonies of bees at a single location. 3. APPROVED means approved by the commissioner. 4. AT LARGE means an animal is off the premises of its owner and on any public street or alley, school grounds, a public park, or other public grounds or on private property without the permission of the owner or person in lawful control of the property. An animal shall not be deemed to be at large if: a. It is attached to a leash not more than 6 feet in length which is of sufficient strength to restrain the animal and the leash is held by a person competent to govern the animal and prevent it from annoying or worrying pedestrians or trespassing on private property or trespassing on public property where such animals are forbidden; or b. It is properly restrained within a motor vehicle; or c. It is a dangerous animal that is in compliance with the requirements of s. 78-23-2. 5. BEEKEEPER means a person who owns or has charge of one or more colonies of bees and has demonstrated to the commissioner that he or she has obtained formal education or sufficient practical experience to act as a beekeeper. 6. BEEKEEPING EQUIPMENT means anything used in the operation of an apiary, such as hive bodies, supers, frames, top and bottom boards and extractors. 7. BODILY HARM means physical pain or injury or any impairment of physical condition. 8. CARETAKER means any person 16 years of age or older who, in the absence of the owner, temporarily harbors, shelters, keeps or is in charge of a dog, cat or any other domesticated bird or animal. 9. CAT means a domesticated member of felis domestica. 10. COLONY means an aggregate of bees in a hive consisting principally of workers, but having, when perfect, one queen and at times many drones, including brood, combs, honey and the receptacle inhabited by the bees. 11. COMMISSIONER means the commissioner of health, his or her designated representative within the health department, or any other city official to whom the commissioner's functions or duties under this chapter have been delegated pursuant to a memorandum of understanding. 12. COMMISSIONER OF PUBLIC WORKS means the legally designated head of the department of public works of the city of Milwaukee or his or her authorized representative. 78-1-13 Animals 7/6/2011 -212- 13. DANGEROUS ANIMAL means: a-1. Any animal which, when unprovoked, bites or otherwise inflicts bodily harm on a person, domestic pet or animal on public or private property. a-2. Any animal which chases or approaches a person in a menacing fashion or apparent attitude of attack without provocation upon the streets, sidewalks or any public grounds or on private property without the permission of the owner or person in lawful control of the property. a-3. An animal with a known propensity, tendency or disposition to attack, to cause injury to, or to otherwise threaten the safety of humans or other domestic pets or animals. b. The biting or injury of a person by an animal shall in the absence of contrary evidence be presumed to be due to an unprovoked attack. Provocation of the animal by the person or animal that is bitten or injured or the fact that the animal bit or injured another person or animal as a result of provocation shall be considered in mitigation and if the provocation is purposeful or substantial, the court may accept the alleged bite or injury as self-defense by the animal and not classify the animal as dangerous. c. An animal shall not be deemed a dangerous animal if it bites, attacks or menaces any person or animal to: c-1. Defend its owner, caretaker or another person from an attack by a person or animal. c-2. Protect its young or another animal. c-3. Defend itself against any person or animal which has tormented, assaulted or abused it. c-4. Defend its owner's or caretaker's property against trespassers. 14. DEPARTMENT means the health department or any department to which health department functions or duties under this chapter have been delegated pursuant to a memorandum of understanding. 15. DOG means a domesticated member of canis familiaris. 16. DOMESTICATED ANIMAL means any bird or animal of any species which usually lives in or about the habitation of humans as a pet or animal companion. The term does not include a dangerous animal, a prohibited dangerous animal or a feral cat. 17. DOMESTICATED CAT means a cat that is socialized to humans and is appropriate as a companion for humans. 18. DWELLING UNIT means one or more rooms, including a bathroom and kitchen facilities, which are arranged, designed or used as living quarters for one family or household. 19. EAR-TIPPING means straight-line cutting of the tip of the left or right ear of a cat while the cat is anesthetized and has been sterilized and given a rabies shot. A cat with a tipped ear is considered to be sterile and immunized from rabies. 20. FERAL CAT means a cat that is born in the wild or abandoned to the wild and is not socialized or appropriate as a companion for humans. 21. FERAL CAT COLONY means a group of cats that congregate, more or less, together as a unit and, although every cat in a colony may not be feral, any cats that congregate with a colony shall be deemed to be a part of it. A single feral cat can also be considered a colony for the sponsor's purposes. 22. FERAL CAT COLONY CARETAKER means any person who provides food, water and shelter to and traps, sterilizes and vaccinates a feral cat or cats and who is approved by a sponsor to care for a feral cat colony. 23. FOWL means all domesticated birds and nondomesticated game birds ordinarily considered to be edible. 24. GROOMING means care or service provided to the exterior of an animal to change its looks or improve its comfort but does not mean the treatment of physical disease or deformities. 25. GROOMING ESTABLISHMENT means a business establishment in which a domesticated bird or animal is received for grooming. 26. HIVE means an aggregate of bees consisting principally of workers, but having, when perfect, one queen and at times many drones, including brood, combs, honey and the receptacle inhabited by the bees. 27. HONEY BEE means all life stages of the common domestic honey bee, apis mellifera species. 28. KENNEL means an establishment in which more than 3 dogs or 3 cats, or any combination thereof, over the age of 5 months may be kept for boarding, breeding, safekeeping, convalescence, humane disposal, placement, sale or sporting purposes. This is the same type of facility referred to as an "animal boarding facility" in ch. 295. 29. MULTIPLE DWELLING means a commercial or residential building consisting of 3 or more dwelling units. 30. OWNER means any person owning, harboring, sheltering or keeping a dog, cat or any other domesticated bird or animal. Animals 78-3 -213- 3/21/2013 31. PERSON means any individual, firm, corporation or other legal entity. 32. PET SHOP means a business establishment, other than a kennel, where domesticated mammals, birds, fish or reptiles are kept for sale. 33. PIT BULL means any dog which is one-half or more American staffordshire terrier, staffordshire terrier, American pit bull terrier, miniature bull terrier or staffordshire bull terrier. 34. PROHIBITED DANGEROUS ANIMAL means: a. Any animal that is determined to be a prohibited dangerous animal under s. 78-25. b. Any animal that, while off the owner's or caretaker's property, has killed a domestic pet or animal without provocation. c. Any animal that, without provocation, inflicts substantial bodily harm on a person on public or private property. d. Any animal brought from another city, village, town or county that is described under s. 78-5-2-b. e. Any dog that is subject to being destroyed under s. 174.02(3), Wis. Stats. f. Any dog trained, owned or harbored for the purpose of dog fighting. 35. ROTTWEILER means any dog which is one-half or more rottweiler. 36. SPONSOR means any animal rescue or humane society that agrees to comply with the requirements of this chapter for sponsors relating to feral cats and that provides written notice to the commissioner that it will serve as a sponsor, and is approved by the commissioner. 37. SUBSTANTIAL BODILY HARM means bodily injury that causes a laceration that requires stitches, any fracture of a bone, a concussion, a loss or fracture of a tooth or any temporary loss of consciousness, sight or hearing. 38. TNR means trap, neuter and return. 39. TNR PROGRAM means a program in which feral and stray cats are humanely trapped, sterilized, vaccinated against rabies, ear tipped and then returned to the location that is their colony territory in accordance with this chapter. 78-3. Owner or Caretaker's Duty; Presumption. 1. The owner or caretaker of any animal shall confine, restrain or maintain control over the animal so that the unprovoked animal does not attack or injure any person or domesticated animal. 2. The occupant of any premises on which a dog, domesticated cat or any other domesticated bird or animal remains or to which it customarily returns daily for a period of at least 10 days shall be presumed, for purposes of enforcement of this chapter, to be harboring, sheltering or keeping the animal. 78-5. Keeping of Animals Within City. 1. PERMITTED ANIMALS. No animal that is not a domesticated animal may be kept or brought into the city except as provided in this chapter or as otherwise authorized by the commissioner. 2. CERTAIN ANIMALS PROHIBITED. a. Except as otherwise provided in this chapter, no person shall keep within the city, either temporarily or permanently, any live cows, cattle, horses, sheep, swine, goats, roosters, ducks, turkeys, geese or any other domesticated livestock, or undomesticated fowl provided, however, that the animals or fowl may be kept at places approved by the commissioner for slaughtering, educational purposes, research purposes and for circuses or similar recreational events. Upon approval by the commissioner, horses used for livery service may be kept within the city. No rabbits or guinea pigs shall be kept within any portion of any multiple dwelling. b. No person may bring into or keep in the city an animal that a Wisconsin city, village, town or county has declared dangerous or vicious, has banished from the city, village, town or county or has ordered to be destroyed. The commissioner may declare such an animal to be a prohibited dangerous animal in Milwaukee upon receipt of an official written declaration from the other city, village, town or county setting forth the grounds for the declaration, the name of the animal, if known, and the description of the animal. c. No person may bring into or keep in the city, for sale or otherwise, either for food or for any other purposes whatsoever, any animal which, in accordance with the recommendations of the Compendium of Animal Rabies Control from the National Association of State Public Health Veterinarians, Inc., is not able to be effectively vaccinated against rabies, or any animal dead or alive, bird, insect, reptile or fish which is otherwise dangerous or detrimental to health. 3. NUMBER PERMITTED. No person may keep, harbor, shelter or possess at any time more than 3 dogs or domesticated cats or any combination thereof which are over the age of 5 months unless the person holds a valid animal fancier permit, kennel permit, pet shop permit or grooming establishment permit. The keeping of more than 3 dogs or domesticated cats over the age of 5 months per dwelling unit in a multiple dwelling is declared to be a nuisance. No person in 78-6 Animals 3/21/2013 -214- a multiple dwelling shall be granted an animal fancier permit. There shall be no more than one animal fancier permit issued to any qualified dwelling unit. 4. ANIMAL REMOVAL. The department may confiscate and remove animals from a premises for violation of sub. 1, 2 or 3 or ss. 78-6, 78-6.5, 78-23, 78-25 and 78-31, or if the animals constitute a public health threat as determined by the health department. The department may convey such animals to be housed and handled appropriately. If necessary, such animals may be disposed of in a humane manner by the department or their designee. 78-6. Keeping of Honey Bees in the City. 1. PERMIT REQUIRED. No person shall keep honey bees in the city without being a beekeeper and obtaining a valid permit issued by the commissioner. The permit process requires a completed application accompanied with a fee prescribed in s. 60-7-7, and an inspection which must meet all provisions of sub. 3. The permit application is also subject to a potential objection hearing pursuant to sub. 2. 2. NEIGHBORHOOD APPROVAL REQUIRED. Before a permit is issued for the keeping of bees the following process must be followed: a. Once a permit is applied for all property owners within a circular area having a radius of 200 feet, centered on the premises for which a permit has been requested, shall be notified by the commissioner. This shall be done via first-class U.S. mail. b. Property owners shall have 14 working days to file a written objection and request for a hearing to the commissioner if they object to the granting of a permit. c. If a timely written objection and request for a hearing has been submitted to the commissioner, the commissioner shall hold a hearing within 14 days. d. Within 10 days of completion of the hearing conducted pursuant to par. c, the commissioner shall mail to the objector and permit applicant his or her written determination on the granting of the permit, taking into consideration factors listed under sub.3. 3. KEEPING OF HONEY BEE HIVES. A permit authorizes the keeping of honey bee hives on a premise, provided the following: a. No more than 2 hives are allowed on a lot. b. Honey bees are limited to eastern european races of apismelifera. c. All honey bees shall be kept in hives with removable frames which shall be kept in sound and usable condition. d. A minimum 6-foot high closed fence, closed hedge, building or other solid flyway barrier or other barrier which the commissioner determines to be of sufficient height shall be located between hives and the property lines for all hives located within 20 feet of the property line. A supply of water shall be located within these enclosures and flyway barriers. A flyway barrier is not needed if the bee hive is kept at least 10 feet off the ground. e. All hives and related structures that form the apiary shall be located a minimum of 20 feet from the front property line and 10 feet from all other property lines. f. Hives shall be located a minimum of 50 feet from dwellings, porches, gazebos, decks, swimming pools, permanently affixed play equipment and any other habitable area on any adjoining lots unless the owner of the adjoining property has provided written permission for closer hive placement. g. Hives shall be provided with fresh water throughout the day and be designed to allow bees to access water by landing on a hard surface. This is not required during the winter. h. Hives shall be actively maintained. Hives not under active human management and maintenance shall be dismantled or removed by the most recent permit holder. i. In any instance in which a hive exhibits unusually aggressive characteristics it shall be the duty of the beekeeper to destroy or re- queen the hive. Queens shall be selected from stock bred for gentleness and non-swarming characteristics j. In addition to compliance with the requirements of this section, no beekeeper shall keep a hive or hives that cause any unhealthy conditions or interfere with the normal use and enjoyment of human or animal life of others, any public property or property of others. 4. PERMIT REVOCATION. A permit shall be subject to revocation upon failure to comply with any provisions of this section. Once a permit is revoked, a permit shall not be reissued. 78-6.5. Keeping of Chickens in the City. 1. PERMIT REQUIRED. No person shall keep chickens in the city without obtaining a valid permit issued by the commissioner. The permit process requires a completed application accompanied with a fee prescribed in s. 60-7-8. The permit application is also subject to notification and approval pursuant to sub. 2. Animals 78-7 -215- 3/21/2013 2. NEIGHBORHOOD APPROVAL REQUIRED. Before a permit is issued for the keeping of chickens, the applicant shall obtain the written consent of the owner of the property where the chickens shall be kept and owners of all directly or diagonally abutting properties, including those across an alley. Written consent shall be provided at the time of application. 3. KEEPING OF CHICKENS ALLOWED. The keeping of up to 4 chickens, with a permit, is allowed on a residential premise, provided the following: a. No person shall keep any rooster. b. No person shall slaughter any chickens. c. Chickens shall be provided with fresh water at all times and adequate amounts of feed. d. Chickens shall be provided with a sanitary and adequately-sized covered enclosure, or coop, and shall be kept in the covered enclosure or a sanitary and adequately-sized and accessible fenced enclosure, or yard, at all times. e. Chicken coops shall be constructed in a workmanlike manner, be moisture-resistant and either raised up off the ground or placed on a hard surface such as concrete, patio block or gravel. f. Chicken coops and yards shall be constructed and maintained to reasonably prevent the collection of standing water, and shall be cleaned of hen droppings, uneaten feed, feathers and other waste daily and as is necessary to ensure that the coop and yard do not become a health, odor or other nuisance. g. Chicken coops and yards together shall be large enough to provide at least 16 square feet per chicken. h. No enclosure shall be located closer than 25 feet to any residential structure on an adjacent lot. i. No enclosure shall be located in the front yard of a dwelling. j. In addition to compliance with the requirements of this section, no one shall keep chickens that cause any nuisance, unhealthy condition, create a public health threat or otherwise interfere with the normal use of property or enjoyment of life by humans or animals. 4. PUBLIC HEALTH REQUIREMENTS. a. Chickens shall be kept and handled in a sanitary manner to prevent the spread of communicable diseases among birds or to humans. b. Any person keeping chickens shall immediately report any unusual illness or death of chickens to the health department. c. The commissioner may order testing, quarantine, isolation, vaccination or humane euthanasia of ill chickens or chickens believed to be a carrier of a communicable disease. 5. PERMIT REVOCATION. A permit is subject to revocation upon failure to comply with any provisions of sub. 3 or 4. Once a permit is revoked, a permit shall not reissued. 78-7. Kennels, Horse Stables and Animal Fancier Permits. 1. KENNELS AND HORSE STABLES. a. Permit Required. No person shall operate a kennel or horse stable without a valid permit issued by the commissioner. When all applicable provisions of this section along with applicable federal and state of Wisconsin requirements have been complied with by the applicant and a valid occupancy permit for this business has been issued by the commissioner of city development, the commissioner shall issue a permit to operate upon payment of the fee required in s. 60-51. b. Kennels; Operation. Kennels shall be operated in accordance with the following requirements: b-1. All animals shall be maintained in a healthy condition, or if ill shall be given appropriate treatment immediately. b-2. The quarters in which the animals are kept shall be maintained in a clean condition and in a good state of repair. b-3. Animal pens or enclosures shall be large enough to provide freedom of movement to the animals contained therein and shall be constructed of nonporous and noncorrosive materials. Dogs and cats over the age of 5 months shall be housed in separate enclosures with enough space as set by applicable federal requirements with no more than 3 dogs or 3 cats contained within the same enclosure. Animals shall not have the freedom to roam the business establishment. b-4. Food supplies shall be stored in rodent-proof containers and food and water containers shall be kept clean. b-5. Litter or bedding material shall be changed as often as necessary to prevent an odor nuisance. 78-9 Animals 3/21/2013 -216- b-6. Feces shall be removed from yards, pens and enclosures at least daily and stored in tightly covered metal containers until final disposal. b-7. Yards, pens, premises and animals shall be kept free of pest infestations. b-8. No odor nuisance shall be permitted. Any animal holding area containing animals shall be provided with fresh air by means of windows, doors, vents, exhaust fans or air conditioning so as to minimize drafts, odors and moisture condensation. b-9. Kennels shall also be operated in accordance with requirements set forth in s. 78-9-3 to 5. Nothing in this section shall apply where kennel services are incidental to the operation of a veterinary hospital. c. Horse Stables; Operation. Horse stables shall, in addition to the requirements set forth in sub. b-1, 2, 4 to 8 and s. 78-5, be operated in accordance with the following: c-1. Horse stalls or enclosures shall be large enough to provide freedom of movement to the animals contained therein and shall be constructed of such materials and in such a manner as to comply with all local, state and federal requirements. c-2. Horses shall be stabled indoors. c-3. The temperature of the stable shall comply with all local, state and federal animal welfare regulations. c-4. An approved water supply shall be provided to all parts of the stable for the horses and to be used for wet cleaning. c-5. Floor drains connected to an approved sewage system must also be provided. 2. ANIMAL FANCIER PERMITS. a. The commissioner shall issue an animal fancier permit upon the payment of all applicable fees required in s. 60-3, provided that the owner has no outstanding violations under this chapter. b-1. Whenever the department requests an inspection of the interior and exterior premises of a person holding an animal fancier permit or of an applicant for an animal fancier permit, the animal fancier or applicant shall schedule such an inspection and allow the inspection to be completed no later than 10 days after the date of the request. A request for a department inspection under this paragraph may be made by any of the following means: b-1-a. An oral request delivered in person to the applicant or permit holder. b-1-b. An oral request delivered by telephone to the applicant or permit holder. b-1-c. A written request left at the residence or place of occupation of the applicant or permit holder. b-1-d. A written request delivered to a competent adult occupant of the applicant's or permit holder's residence. b-1-e. A written request addressed to the applicant or permit holder at his or her residence and mailed by first class, prepaid mail. b-2. A person who fails to comply with an inspection request as required by this paragraph shall be charged a delayed inspection fee in the amount provided in s. 60-3-4. c. A person holding an animal fancier permit shall conform to the requirements set forth in sub. 1-b-1 to 8. d. An animal fancier permit may be revoked if an owner does not conform to the requirements set forth in sub. 1-b-1 to 8. 78-9. Pet Shops. 1. PERMIT REQUIRED. No person may operate a pet shop unless the person holds a valid permit issued by the commissioner. When all applicable provisions of this section have been complied with by the applicant and a valid occupancy permit for this type of business has been issued by the commissioner of city development, the commissioner shall issue a permit to operate a pet shop upon the payment of the fee required in s. 60-69. 2. OPERATION. Pet shops shall be operated in accordance with the requirements set forth in s. 78-7-1-b-1 to 8. 3. IMMUNIZATION. No pet shop may sell or offer for sale any dog or cat 5 or more months old unless the dog or cat has been vaccinated against rabies by use of a vaccine currently licensed by the U.S. department of agriculture. The vaccine shall be administered by or under the supervision of a licensed veterinarian. A certificate of vaccination identifying the dog or cat including its approximate age, date of vaccination and signed by the vaccinating veterinarian shall be given the purchaser at the time of sale. 4. RECORD OF SALE. Every pet shop shall keep a record of every dog and cat sold by the establishment setting forth the date and source of acquisition, date of rabies vaccination, the date of sale and the name and address of the purchaser. Such records shall be maintained on the pet shop premises for at least one year following the date of sale of each dog and cat, and such records shall be open to inspection by the commissioner at all times during which the pet shop is open to the public. Animals 78-11 -217- 7/26/2011 5. SALE OF BATS, FOXES, RACCOONS AND SKUNKS PROHIBITED. No pet shop may engage in the purchase, keeping, distribution or sale of any species of bats, foxes, raccoons or skunks. 78-11. Grooming Establishments. 1. PERMIT REQUIRED. No person may operate a grooming establishment without a valid permit issued by the commissioner. When all applicable provisions of this section have been complied with by the applicant and a valid occupancy permit for this business has been issued by the commissioner of city development, the commissioner shall issue a permit to operate a grooming establishment upon the payment of the fee required in s. 60-43. 2. OPERATION. Animal grooming establishments shall, in addition to the requirements set forth in s. 78-7-1-b-2, 3 and 8, be operated in accordance with the following: a. The floor of any room in which grooming operations are conducted or in which animals are kept shall be covered with an impervious, smooth, cleanable surface. The floors shall be cleaned and disinfected daily. b. All animal hair and manure shall be removed from the floors daily and shall be stored in tightly covered, waterproof containers in such a manner as to prevent a nuisance until the final disposal. c. In each grooming establishment that uses a bathtub, such bathtub shall be large enough to accommodate the largest animal groomed. The tub shall be made of approved material and shall be properly connected to an approved water system consisting of hot and cold running water and to an approved sewer or waste disposal system. d. No animals shall be kept in any grooming establishment other than during regular office hours unless a valid kennel or pet shop permit is also issued for the same location. Nothing in this section shall apply to an establishment where grooming is incidental to the operation of a veterinary hospital. e. The premises shall be kept free of insect and rodent infestation. f. The premises shall be maintained and operated in a nuisance free manner. 78-13. Posting of Permit. Every kennel, pet shop or grooming establishment permit issued by the commissioner shall be posted in a conspicuous place open to the public. 78-15. Sanitary Conditions of Commercial Animal Establishment. All commercial kennels, hutches, runs, yards or any other commercial structures or premises where animals permitted to be kept in accordance with this chapter are housed or kept shall be maintained in a clean and sanitary condition. 78-17. Dog and Cat Licenses. 1. REQUIRED. Any person owning, keeping, harboring or having custody of any dog or domesticated cat over 5 months of age within the city of Milwaukee must obtain a license as provided in this section and in accordance with ch. 174, Wis. Stats., relating to dogs, and ch. 26, Milwaukee County Code of Ordinances, relating to cats. Any person obtaining a dog or domesticated cat that is older than 5 months of age shall have 30 days to apply for an original license, except this requirement will not apply to a nonresident keeping a dog or domesticated cat within the city for less than 30 days. 2. APPLICATION. Application for licenses shall be made to the Milwaukee area domestic animal control commission and shall include the name and address of the applicant, description of the animal, the appropriate fee, whether the animal is spayed or neutered and a rabies certificate or tag issued by a licensed veterinarian illustrating that the animal for which the license is sought has received current immunization for rabies or a statement issued by a licensed veterinarian that the immunization for rabies is contraindicated for the animal. A rabies certificate or tag shall be deemed valid if the termination date of the immunization falls after the date of the application for the license. Written proof is required from a licensed veterinarian illustrating that the animal being licensed has been spayed or neutered in order to qualify for a reduced license fee. 3. FEES. A license shall be issued after payment of the fee specified in s. 60-7. 4. PAYMENT RESPONSIBILITY. The owner, harborer, shelterer or head of the family shall be liable for payment of the license fee of any dog or domesticated cat owned, harbored or kept by any member of the family. 5. ISSUANCE. Upon acceptance of the license application and fee, the Milwaukee area domestic animal control commission shall issue a tag and a license. The tag shall be securely attached by the licensee to a collar or harness and the collar or harness with the tag attached shall be kept on the dog or domesticated cat for which the license is issued at all times. This requirement does not apply to a dog or domesticated cat securely confined indoors or in a fenced area. 78-19 Animals 7/26/2011 -218- 78-19. Animals at Large; Animal Litter Nuisance. 1. UNLAWFUL. No owner or caretaker of any animal may permit or suffer the animal to be at large. Any animal found at large shall be deemed to be so with the permission or at the sufferance of its owner or caretaker. Any adult person alone or together with other adults may seek relief from animals at large by a complaint to the commissioner setting forth the specific date and approximate time an animal of a particular owner was observed by them to be at large. The commissioner shall notify the owner or caretaker of the animal, in writing, of the alleged violation and provisions of this section. If the petitioners subsequently observe that the animal is again at large, they may submit a written petition to the city attorney for commencement of prosecution to obtain compliance with this section. Such written petition shall contain: a. Name and address of complainant. b. Description of animal and address of owner. c. Dates and times violations were noted. d. Date reported to commissioner. e. Statement that petitioners will be willing to sign complaint and testify in court. 2. SETTING AT LARGE. No person may permit an animal to run at large by opening any door or gate of any premises or loosen any restraining device or otherwise entice any animal to leave any place of confinement. 3. ANIMAL LITTER NUISANCE. No owner or caretaker of any animal may appear with the animal on any street, alley, sidewalk, lawn, field or any public property or upon a property other than their own without a shovel, scoop, bag or other items for the removal of fecal matter. The owner or caretaker of an animal shall immediately after deposit of fecal matter on such premises remove all fecal matter by shovel, scoop, bag or other item and properly wrap and deposit the fecal matter in an approved waste container as specified in s. 79-4 situated upon his or her own premises. 4. COMPLAINTS. Any adult person alone or together with other adults may seek relief from animal fecal matter deposits as described in sub. 3 by a complaint to the commissioner in the same manner and procedure as set forth in sub. 1. 5. EXCEPTION. Subsections 1 and 2 relating to animals at large does not apply to cats that are part of a feral cat colony that is part of a TNR program. 78-20. Feral Cats. 1. FERAL CAT COLONIES. Feral cat colonies shall be permitted for a pilot program and feral cat colony caretakers shall be entitled to maintain and care for feral cats by providing food, water, shelter and other forms of sustenance if the colonies are registered with a sponsor approved by the city and if the colony caretakers take all appropriate steps to meet the provisions of this section. 2. FERAL CAT COLONY CARE- TAKERS. a. It shall be the responsibility of a feral cat colony caretaker to do the following: a-1. Register the feral cat colony with the sponsor. a-2. Take all appropriate and available steps to trap each feral cat in the colony, to have the cat sterilized, vaccinated for rabies and ear- tipped, and to monitor for new feral cats that join the colony. In the case of unweaned kittens, it is understood that caretakers shall wait until the kittens are weaned to trap both the kittens and their mother. a-3. Keep a written census of the colony that describes each cat, its color, breed and sex, and note the dates it was taken to a veterinarian for TNR through a TNR program. a-4. Provide food, water and, if necessary and feasible, shelter for the colony. a-5. Keep in contact with the sponsor to report any illness, strange behavior or missing feral cats in the colony. a-6. Report any kittens in the colony to the sponsor so they can be trapped after they are weaned and to observe the mother feral cat so that she can be trapped after the kittens are trapped. a-7. Acquire written approval of a property owner, or any authorized representative of the owner of any property, if the colony caretaker requires access in order to provide colony care. a-8. Report annually the following information to the sponsor on the colony including, but not limited to: colony location; number of feral cats; number of kittens; number of TNRs that have been done through the TNR program and total number of deaths of feral cats. b. If a feral cat colony caretaker is unable or unwilling to continue to perform the responsibilities required by this subsection, the colony caretaker shall give his or her sponsor a minimum of 30 days written notice of his or her intention to cease operating as a colony caretaker for the feral cat colony. The sponsor shall work to provide a replacement colony caretaker for the colony. Animals 78-20-3 -219- 4/30/2013 3. SPONSOR. a. Any animal rescue or humane society that agrees to comply with the requirements of this subsection shall be eligible to act as the sponsor of the pilot program. Any group intending to undertake the responsibilities of the sponsor shall so advise the commissioner in writing within 30 days of March 19, 2010. The sponsor shall be determined by the commissioner within 30 days of this deadline. b. It shall be the responsibility of the sponsor to do the following: b-1. Review and approve or disapprove feral cat colony caretakers. b-2. Provide, at a minimum, written educational training for all feral cat colony caretakers addressing uniform standards and procedures for feral cat colony maintenance. b-3. Once a feral cat colony and colony caretaker are identified, all property owners within a circular area having a radius of 200 feet, centered on the premises on which the colony is located, shall be notified through first-class U.S. mail. The council member whose district the colony is located in shall be notified at his or her city hall office. b-4. Property owners shall have 14 working days from the mailing of the notification to file a written objection and request for a hearing to the commissioner relating to allowance of a colony. b-5. If a timely written objection and request for a hearing has been submitted to the commissioner, the commissioner shall hold a hearing within 14 days. b-6. Within 10 days of completion of the hearing conducted pursuant to par. b-5, the commissioner shall mail to the objector and sponsor his or her written determination on allowing the colony taking into consideration factors related to the ability of the cat colony caretaker to comply with the provisions of sub. 2-a and whether the permitting of a colony will have an adverse impact upon the public health, safety and welfare of the immediate neighborhood. Among factors to be considered in terms of impact are litter, noise and other problems related to feral cats being at large. b-7. Maintain records provided by the feral cat colony caretakers including, but not limited to the following: b-7-a. Colony location. b-7-b. Number of feral cats. b-7-c. Number of kittens. b-7-d. Number of TNRs that have been done through the TNR program. b-7-e. Total number of deaths of feral cats. b-8. Report annually to the commissioner information provided by the feral cat colony caretakers including, but not limited to the information specified in subd. 7. b-9. Provide documentation necessary to allow feral cat colony caretakers to receive any public or private subsidies, medical care or other forms of assistance for their colonies. b-10. Use due consideration to prevent feral cat colonies from being maintained on lands managed for wildlife or other natural reserves where the presence of the colony is a proven threat to an endangered species and to attempt to move colonies to a safer and more acceptable areas. b-11. Resolve any complaints received by the sponsor over the conduct of a feral cat colony caretaker or of complaints about cats within a colony. b-12. Provide to the commissioner the location of feral cat colonies where feral cat colony caretakers have regularly failed to comply with this subsection. c. The department is authorized to issue administrative guidelines relating to the responsibilities of the sponsor pursuant to par. b and the relationship between the department and the sponsor pursuant to par. b. 4. REPORTING. The department shall report annually to the common council on the status of the pilot program. 5. PENALTY. Failure of a feral cat colony caretaker or sponsor to follow the regulations set forth in this section, or failure to resolve a behavior situation that constitutes a nuisance is subject to a written order by the commissioner pursuant to s. 78-55-1. a. If the violation identified in the order is not abated within the time given, the feral cat colony caretaker or sponsor committing the violation are subject to forfeitures of $25 for each day the violation fails to be abated. b. If the violation is not abated within 7 days following initiation of the forfeitures pursuant to par. a, the commissioner may order that the feral cats in the feral cat colony in violation be trapped by and taken by the organization designated for local animal control for disposition as it sees fit. Note: Within 4 1/2 years of March 19, 2010 the commissioner of neighborhood services shall evaluate the results and effectiveness of the pilot program and report to the common council these results and potential improvements to be made. The authorization of this pilot program shall expire 5 years from March 19, 2010 unless reauthorized by the common council. 78-21 Animals 4/30/2013 -220- 78-21. Impounding of Animals. 1. IMPOUNDING. Any police officer or humane officer finding an animal at large may seize the animal and impound it in the place designated by the commissioner. The commissioner may also cause the seizure and impoundment of animals at large. 2. REPOSSESSION. The possession of any animal so seized or impounded may be obtained by the owner upon payment of the fee required in s. 60-5 plus the current daily fee for keeping such animal for each calendar day or fraction thereof during which the animal has been impounded. The possession of an unlicensed dog or cat may be obtained by the owner after he or she obtains the required license and pays the specified impoundment and daily fee for keeping the dog or cat. 78-22. Pit-Bull and Rottweiler Dogs. The owner of any pit bull dog, as defined in s. 78-1-33, or any rottweiler dog, as defined in s. 78-1-35, shall comply with all of the following: 1. While leashed, the leash shall be held by a person 16 years of age or older, who is competent to govern the animal. The leash may be held by a person younger than 16 years of age upon prior written approval of the department of neighborhood services or when shown in a sanctioned American Kennel Club show or other organized competition among trained owners and dogs. The written approval shall be carried by the person younger than age 16. 2. Have a yard or kennel area with a fence which the commissioner determines to be of sufficient height to contain the dog. The kennel area shall have a concrete floor. 3. Attend a minimum of one dog behavior or training class offered by a trainer recommended by the Wisconsin humane society, Milwaukee dog training club or Milwaukee area domestic animal control commission. 78-23. Harboring Dangerous Animals. 1. DANGEROUS ANIMALS REGULATED. a. No person may harbor or keep a dangerous animal within the city unless all provisions of this section are complied with. Any animal that is determined to be a prohibited dangerous animal under s. 78-25-2 shall not be kept or harbored in the city. b. The commissioner may determine an animal to be a dangerous animal whenever the commissioner finds that an animal meets the definition of a dangerous animal in s. 78-1-13. c. The issuance of a citation for a violation of this section need not necessarily be predicated on a determination by the commissioner that an animal is a dangerous animal. 2. LEASH AND MUZZLE. No person owning, harboring or having the care of a dangerous animal may permit such animal to go outside its kennel or pen unless the animal is securely leashed with a leash no longer than 4 feet in length. No person may permit a dangerous animal to be kept on a chain, rope or other type of leash outside its kennel or pen unless a person who is 16 years of age or older, competent to govern the animal and capable of physically controlling and restraining the animal is in physical control of the leash. The animal may not be leashed to inanimate objects such as trees, posts and buildings. A dangerous animal on a leash outside the animal’s kennel shall be muzzled in a humane way by a muzzling device sufficient to prevent the animal from biting persons or other animals. A dangerous animal shall not be required to be muzzled upon prior written approval of the health department or when shown in a sanctioned American Kennel Club show. The written approval shall be carried by the owner or caretaker. 3. CONFINEMENT. a. Except when leashed and muzzled as provided in sub. 2, all dangerous animals shall be securely confined indoors or in a securely enclosed and locked pen or kennel that is located on the premises of the owner or caretaker and constructed in a manner that does not allow the animal to exit the pen or kennel on its own volition. b. When constructed in an open yard, the pen or kennel shall, at a minimum, be constructed to conform to the requirements of this paragraph. The pen or kennel shall be child-proof from the outside and animal-proof from the inside. A strong metal double fence with adequate space between fences (at least 2 feet) shall be provided so that a child cannot reach into the animal enclosure. The pen, kennel or structure shall have secure sides and a secure top attached to all sides. A structure used to confine a dangerous animal shall be locked with a key or combination lock when the animal is within the structure. The structure shall either have a secure bottom or floor attached to the sides of the pen or the sides of the pen shall be embedded in the ground no less than 2 feet. All structures erected to house dangerous animals shall comply with all city zoning and building regulations. All structures shall be adequately lighted and ventilated and kept in a clean and sanitary condition. Animals 78-25 -220a- 4/30/2013 4. CONFINEMENT INDOORS. No dangerous animal may be kept on a porch, patio or in any part of a house or structure on the premises of the owner or caretaker that would allow the animal to exit the building on its own volition. No dangerous animal may be kept in a house or structure when the windows are open or when screen windows or screen doors are the only obstacle preventing the animal from exiting the structure. 5. SIGNS. The owner or caretaker of a dangerous animal shall display, in prominent places on his or her premises near all entrances to the premises, signs in letters of not less than 2 inches high warning that there is a dangerous animal on the property. A similar sign is required to be posted on the kennel or pen of the animal. In addition, the owner or caretaker shall conspicuously display a sign with a symbol warning children of the presence of a dangerous animal. 6. SPAY AND NEUTER REQUIRE- MENT. Within 30 days after an animal has been designated dangerous, the owner or caretaker of the animal shall provide written proof from a licensed veterinarian that the animal has been spayed or neutered. 7. LIABILITY INSURANCE. The owner or caretaker of a dangerous animal shall present to the department or police department proof that the owner or caretaker has procured liability insurance in an amount not less than $1,000,000 for any personal injuries inflicted by the dangerous animal. Whenever such a policy is cancelled or not renewed, the insurer shall so notify the department. 8. WAIVER BY COMMISSIONER. Upon request, the commissioner may waive any requirement specified in subs. 2 to 7 that the commissioner deems to be inappropriate for a particular dangerous animal. 9. DECLARATION AND ORDER. Upon investigation, a department or humane officer may issue an order declaring an animal to be a dangerous animal and ordering the owner or caretaker to present the animal to the Milwaukee area domestic animal control commission for the purpose of having a microchip inserted for identification purposes. The cost of the microchip procedure shall be at the expense of the owner. 9.5. APPEAL. Whenever an owner or caretaker wishes to contest an order, he or she shall, within 72 hours after receipt of the order, deliver to the department a written objection to the order. If an owner or caretaker makes such an objection to the order, the department shall convene a hearing before a dangerous animal panel. The procedure for such appeal and the composition of the panel shall all be as specified ins. 78-25. 10. NOTIFICATION. The owner or caretaker shall notify the department or police department within 24 hours if a dangerous animal is at large, is unconfined, has attacked another animal or has attacked a human being, has died, has been sold or has been given away. If the dangerous animal has been sold or given away, the owner or caretaker shall also provide the department or police department with the name, address and telephone number of the new owner of the dangerous animal. If the dangerous animal is sold or given away to a person residing outside the city, the owner or caretaker shall present evidence to the department or police department showing that he or she has notified the police department or other law enforcement agency of the animal's new residence, including the name, address and telephone number of the new owner of the dangerous animal. 11. EUTHANASIA. If the owner or caretaker of an animal that has been designated a dangerous animal is unwilling or unable to comply with the regulations for keeping the animal in accordance with this section, he or she may have the animal humanely euthanized by an animal shelter, the humane society or a licensed veterinarian. 12. WAIVER. The commissioner may waive the provisions of subs. 2 to 7 for a law enforcement or military animal upon presentation by the animal's owner or handler of a satisfactory arrangement for safe keeping of the animal. 78-25. Prohibited Dangerous Animals. 1. NOT ALLOWED IN CITY. No person may bring into or keep in the city any animal that is a prohibited dangerous animal under this section. 2. DETERMINATION OF A PROHIBITED DANGEROUS ANIMAL. a. The commissioner may determine an animal to be a prohibited dangerous animal whenever the commissioner finds that an animal meets the definition of a prohibited dangerous animal in s. 78-1-34 or is a dangerous animal in non- compliance with any of the provisions of s. 78-23. b. Declaration and Appeal. b-1. Upon investigation, a department or humane officer may issue an order declaring an animal to be a prohibited dangerous animal and ordering the owner or caretaker to present the animal to the Milwaukee area domestic animal control commission for the purpose of having a microchip inserted for identification purposes. The cost of the 78-27 Animals 4/30/2013 -220b- microchip procedure shall be at the expense of the owner. b-2. Whenever an owner or caretaker wishes to contest an order, he or she shall, within 72 hours after receipt of the order, deliver to the department a written objection to the order. The written objection shall include the specific reasons for objecting to or contesting the order. If an owner or caretaker makes such an objection to the order, the department shall convene a hearing. The hearing shall be conducted before a 3-person dangerous animal panel composed of an environmental health professional, a humane officer and a veterinarian, as designated by the commissioner of neighborhood services. Each panel member serves as an officer of the city exercising a quasi-judicial function within the scope of s. 893.80, Wis. Stats. At the hearing, the owner or caretaker shall have the opportunity to present evidence as to why the animal should not be declared a prohibited dangerous animal. The hearing shall be held promptly and within no less than 5 days nor more than 10 days after service of a notice of hearing upon the owner or caretaker of the animal. c. Pending the outcome of the hearing, the animal must be securely confined in a humane manner either on the premises of the owner or caretaker or with a licensed veterinarian. The commissioner may order impoundment of the animal pending the result of the hearing. d. After the hearing, the owner or caretaker shall be notified in writing of the panel's determination. If a determination is made that the animal is a prohibited dangerous animal, the owner or caretaker shall comply with sub. 1 in accordance with a time schedule established by the commissioner or chief of police, but in no case more than 30 days after the date of the determination. If the owner or caretaker further contests the determination, he or she may, within 5 days of receiving the panel's decision, appeal the decision to the administrative review appeals board. 3. DESTRUCTION. Any dog that has caused bodily harm to a person or persons on 2 separate occasions off the owner's premises, without reasonable cause, may be destroyed as a result of judgment rendered by a court of competent jurisdiction, as specified under s. 174.02(3), Wis. Stats. The city attorney may petition an appropriate court to obtain a court order to destroy such a dog. 4. ENFORCEMENT. The department and police department may make whatever inquiry is deemed necessary to ensure compliance with this section. 5. WAIVER. The commissioner may waive the provisions of this section for a law enforcement or military animal upon presentation by the animal's owner or handler of a satisfactory arrangement for safe keeping of the animal. 78-27. Control of Rabid Animals. 1. The owner of any animal which has contracted rabies or which has been exposed to rabies or which is suspected of having rabies or which has bitten any person and is capable of transmitting rabies shall upon demand of the police department or commissioner produce and surrender the animal to the police department or commissioner to be held in quarantine in a place designated by the commissioner for observation for a period of time determined by the commissioner. 2.a. If, upon investigation by the commissioner an animal other than a dog or cat has bitten a person or appears to be infected with rabies, the animal may be destroyed as directed by the commissioner, in accordance with s. 95.21(4)(b), Wis. Stats. b. If, upon investigation by the commissioner and a determination by a veterinarian that a dog or cat exhibits symptoms of rabies, the dog or cat may be destroyed as directed by the commissioner, who shall act in accordance with s. 95.21(5)(d), Wis. Stats. 3. No person may knowingly harbor or keep any animal infected with rabies or any animal known to have been bitten by a rabid animal. 78-29. Animals; Disturbing the Peace. 1. COMPLAINTS. No person may own, keep, have in his or her possession or harbor any bird or animal which by frequent and habitual howling, yelping, barking or otherwise shall cause serious annoyance or disturbance to persons in the neighborhood. No prosecution may be commenced except upon the request of the commissioner following written complaint signed by one or more affected adult persons. No persons may be convicted under the provisions of this section except upon testimony of one or more adult persons. 2. CITATIONS. Notwithstanding sub. 1, enforcement personnel from the department and the police department may utilize a citation to help obtain relief from animal annoyances. In such instances, a notice shall be issued to the owner or caretaker of the animal producing the alleged nuisance specified by the complainant. Following issuance of such notice and where subsequent complaints are received of an alleged continued nuisance, the designated enforcement agencies may attempt to verify the reported animal Animals 78-31 -220c- 4/30/2013 nuisance. Where such verification is accomplished, these enforcement personnel may issue or cause to be issued a citation in accordance with other provisions of this chapter on the owner or caretaker of the animal causing the disturbance. 78-31. Cruelty to Animals. 1. CRUELTY. a. No person may cause, allow or personally beat, frighten, overburden, neglect or abuse any animal or bird, or use any device or chemical substance by which pain, suffering or death may result, whether the animal or bird belongs to the person or another, except that reasonable force may be used to drive off dangerous or trespassing animals. b. No person shall abandon or transport any animal or bird in a cruel manner. 2. FOOD AND WATER. No person owning or having custody of any animal or bird may neglect or fail to provide it with necessary nourishing food at least once daily and provide a constant supply of clean water to sustain the animal or bird in good health. 3. SHELTER. a. No person may fail to provide any animal or bird in his or her charge with shelter from inclement weather to insure the protection and comfort of the animal or bird. b. When sunlight is likely to cause overheating or discomfort to any animal or bird, shade shall be provided by natural or artificial means to allow protection from the direct rays of the sun. c. Dogs and cats kept outdoors for more than one hour at a time shall be provided with moistureproof and windproof shelter of a size which allows the animal to turn around freely and to easily sit, stand and lie in a normal position and to keep the animal clean, dry and comfortable. Whenever the outdoor temperature is below 40° F, clean, dry bedding material in quantity and type approved by a duly appointed humane society officer shall be provided in such shelters for insulation and to retain the body heat of the animal. Automobiles shall not be used as animal shelters. d. No person shall keep, harbor, raise or possess any animal or bird in any garage, shed or vacant structure. 4. LEASHES. Chains, ropes or leashes shall be placed or attached so that they cannot be entangled with another animal or object and shall be of sufficient length in proportion to the size of the animal to allow the animal proper exercise and convenient access to food, water and shelter. A leash shall be located so as not to allow an animal to trespass on public or private property nor in such a manner as to cause harm or danger to persons or other animals. 5. ANIMAL FIGHTING. a. Instigation. No person shall cause or allow any animal to lunge at, or fight any other animal or person. b. Spectators. No person shall intentionally be a spectator of animal fighting. 6. ANIMAL FIGHTING PARAPHER- NALIA. a. Definition. In this subsection, “animal- fighting paraphernalia” means equipment, products or materials of any kind that are used, intended for use or designed for use in the training, preparation, conditioning or furtherance of animal fighting, including but not limited to the following: a-1. A breaking stick, or device designed for insertion behind the molars of a dog for the purpose of breaking the dog’s grip on another animal or object. a-2. A cat mill, or a device that rotates around a central support with one arm designed to secure a dog and one arm designed to secure a cat, rabbit or other small animal beyond the grasp of the dog. a-3. A treadmill, or an exercise device consisting of an endless belt on which an animal walks or runs without changing places. a-4. A springpole, or a biting surface attached to a stretchable device, suspended at a height sufficient to prevent a dog from reaching the biting surface while touching the ground. a-5. A fighting pit, or a walled or otherwise defined area designed to contain an animal fight. a-6. Any other instrument commonly used in the furtherance of pitting one animal against another animal. b. Prohibited Activity. No person shall intentionally own, possess, sell, transfer or manufacture animal-fighting paraphernalia with the intent to engage in or otherwise promote or facilitate animal fighting. c. Penalty. c-1. Any animal-fighting paraphernalia used in violation of this section shall be seized and forfeited to the city. c-2. Any person who violates this subsection shall, upon conviction, be subject to a forfeiture of not more than $500, together with the costs of prosecution, and upon default of payment be imprisoned as permitted under law. 7. VETERINARY CARE. No owner or caretaker of any animal shall fail to get prompt veterinary care for the animal if the animal is bleeding or injured, and the owner or caretaker shall provide a copy of a current dog or cat license upon request. 78-33 Animals 4/30/2013 -220d- 78-33. Nuisance Birds. Starlings, English sparrows and feral pigeons are declared a public nuisance and may be trapped or destroyed under the supervision of the commissioner subject to applicable federal and state regulations. 78-35. Bird Feeding. Feed for birds shall be placed in a covered hopper, gravity type feeder. The platform of the feeders shall be of reasonable size and surrounded by a ledge to deter food from blowing off. The feeder shall be placed on top of a rodent-proof pole which extends at least 3.5 feet above the ground and shall be placed at least 6 feet from the nearest climbable object, or the feeder may be suspended from a tree if protected by rodent guards. Feed for birds shall not be placed on the ground where it is accessible to rodents. No more than 4 bird feeders shall be located on any premises. 78-37. Pigeon Harborages. Whenever the owner or tenant of any property in the vicinity of a premises upon which there are pigeon harborages makes a complaint to the department of a feral pigeon nuisance and if a pigeon nuisance is found to exist, the commissioner shall order the owner or manager of the premises to make the premises reasonably pigeon-proof and when necessary cover openings with hardware cloth or other suitable material for preventing pigeons from entering in or upon the premises. 78-39. Selling Baby Fowls. No person may display, give away or sell baby chicks or ducklings or any other young of domestic or nondomestic fowl as pets or novelties provided, however, that this prohibition does not apply to baby chicks kept pursuant to s. 78-6.5. 78-41. Stuffed Animals; Preservatives. No person may sell dead, stuffed birds or animals as novelties which have been preserved with arsenic or any other substance toxic to humans. 78-43. Turtles. No person may sell live turtles with a carapace length of less than 4 inches as pets or novelties. 78-45. Giving Away Animals as Prizes. No person may raffle or give as a prize or premium any live animal. 78-47. Display of Birds in Food Establishments. No person may display birds of the psittacine family in any store selling, giving away or preparing food or drink for human consumption unless the birds are so enclosed as to prevent any possible contamination of the food or drink. 78-49. Removal of Dead Animals. Any person owning or having charge or control of any dead animal except those intended for food purposes shall remove the same from the city within 12 hours after the time of the death of the animal. Any person who fails to do so shall relinquish all rights to any such animal, and the commissioner may order the animal removed after the expiration of such time. 78-51. Disposal of Dead Animals and Condemned Meat Products. The commissioner of public works shall collect and dispose of all dead animals reported or found within the city, any fish, poultry or meat products which may be condemned by and ordered removed by the commissioner, and dead fish harvested by the harbor commission. Such collection and disposal may be provided by representatives of the commissioner of public works, or the commissioner of public works may cause the collection and disposal by private contractor. All collection and disposal shall be undertaken within 12 hours of notice and in a safe and sanitary manner satisfactory to the commissioner. 78-53. Conveyance of Dead Animals. 1. PARKING. No person may cause or allow any means of conveyance, including railway cars, used for the transport of dead animals, whether filled or partially filled, to remain at any point within the city for a period longer than 24 hours. No odor nuisance may be created by such parking. 2. SANITARY CONDITION. No person may cause or allow any conveyance or vehicle which is used for the transport of dead or live animals when the same is not in use to be stored or kept on any premises in the city unless the conveyance or vehicle has been cleaned, disinfected and deodorized or as may otherwise may be directed by the commissioner. Animals 78-55 -220e- 4/30/2013 3. CONSTRUCTION. No person may use or cause to be used any conveyance or vehicle to carry or hold dead animals or animal refuse in the city, unless the conveyance or vehicle has watertight floors and sides and unless the conveyance or vehicle is constructed and arranged to shield its contents from view and prevent leakage or loss of contents or escape of odors 78-55. Penalties and Enforcement. 1. BY ORDER. a. Whenever any violation of this chapter is found, the commissioner may issue a written order setting forth the character of the violation. This order may be served in any of the following ways: a-1. Personally. a-2. By posting in a conspicuous location on the premises where an animal is kept. a-3. By mailing with an affidavit of the same to the operator of the establishment or place, or to a person responsible for a violation at his or her last known address. a-4. By leaving a copy at his or her usual place of business with a responsible employe, or his or her usual place of abode in the presence of some competent member of the family at least 14 years of age, which employe or family member shall be informed of the contents of the order. b. The order shall direct the person to correct such practices or conditions within a reasonable period of time to be determined by the commissioner. The order shall also state the potential legal or enforcement consequences if such practices or conditions have not been corrected within that period of time. 2. SUSPENSION OR REVOCATION OF PERMITS. a. Suspension. If at the end of a period of time set forth in an order, a reinspection by the commissioner reveals that the practices or conditions have not been corrected and such practices or conditions pose a potential threat to the health of persons exposed, the commissioner may notify the operator of the business or place of the commissioner's intent to suspend the permit and give such notice in writing to the operator and also the operator's right to a hearing and the request procedure. When the commissioner determines that existing conditions and violations pose an imminent and immediate and dangerous threat to the health of persons exposed to such conditions, the commissioner may order immediate suspension of a permit by written notification along with instructions on the hearing procedure for review of such an action. b. Revocation. The commissioner may serve written notice to an operator of the commissioner's intent to revoke a permit issued pursuant to this chapter and shall notify the operator of his or her right to a hearing prior to the action and the process for appeal. Grounds for the commissioner's intent to revoke a permit shall include any of the following: b-1. The operator has a record of excessive, continuing or recurring violations. b-2. The violations pose an immediate threat to the public's health or an imminent danger to other animals in the community and unsatisfactory action has been taken by the operator to eliminate the conditions. b-3. A permit issued pursuant to this chapter has been suspended, and the corrections necessary for reinstatement of the permit have not been made within 6 months following notice of the suspension. b-4. The operator or persons representing the operator have interfered with the lawful inspection or enforcement activities of the commissioner concerning the place of permit by physical abuse or denial of entry. 3. HEARING. Any person whose permit to operate an establishment or place regulated under this chapter has been suspended, or who has received notice from the commissioner that the permit is to be suspended unless existing conditions or practices at the establishment are corrected, or that the permit is to be revoked, may request and shall be granted a hearing on the matter before the commissioner. If no written petition for a hearing is filed in the office of the commissioner within 15 days following the day on which the notice was mailed or delivered, the permit shall be deemed to have been automatically suspended or revoked. Upon receipt of notice of permit suspension or revocation, the operator shall cease to operate the establishment. Upon receipt of petition for a hearing, the commissioner shall within 10 days notify the petitioner of the date, time and place of the hearing. Following the hearing the commissioner shall modify or withdraw the notice of permit suspension or revocation or shall suspend or revoke the permit, as in the commissioner's judgment is necessary to protect the public health, safety and welfare of the citizens of Milwaukee and shall notify the petitioner in writing of the decision. 4. APPEALS. Decisions of the commissioner may be appealed to the administrative review appeals board. 5. CITATIONS. The police department may issue citations for any violation of this chapter except that the police department may not determine an animal to be a prohibited dangerous animal under s. 78-25. 78-55-6 Animals 4/30/2013 -220f- 6. VIOLATIONS OF CERTAIN REGULATIONS. a. Any person violating any of the following provisions of this chapter listed in Column A for which specific penalties are not provided elsewhere in this subsection shall be liable on conviction to the penalties listed in column B and described in ch. 61: A B 78-3-1 Class I 78-5-1 Class F 78-5-2-a Class C 78-5-2-b Class L 78-5-2-c Class F 78-5-3 Class C 78-6 to 78-19 Class C 78-22 Class F 78-23-1 to 78-23-7 Class F 78-23-10 Class I 78-25-1 Class K 78-27 to 31 Class F 78-35 to 47 Class C 78-49 Class F 78-53 Class F b-1. Any person who commits a second or subsequent violation of s. 78-17-1 or s. 78-19-1, or who commits a second or subsequent violation of an order issued under s. 78-17-1 or s. 78-19-1, shall be liable upon conviction to a Class D penalty under ch. 61. b-2. Any person who commits a first violation of s. 78-23-2, 78-23-3 or 78-23-4, or who commits a first violation of an order issued under s. 78-23-2, 78-23-3 or 78-23-4 that results in a dangerous animal being at large, shall be liable upon conviction to a Class I penalty under ch. 61. b-3. Any person who commits a second or subsequent violation of s. 78-23-2, 78-23-3 or 78-23-4, or who commits a second or subsequent violation of an order issued under s. 78-23-2, 78- 23-3 or 78-23-4 that results in a dangerous animal being at large, shall be liable upon conviction to a Class L penalty under ch. 61. b-4. Any person who commits a violation of s. 78-23-1 that results in a dangerous animal causing bodily harm to a person shall be liable upon conviction to a Class L penalty under ch. 61. b-5. Any person who commits a second or subsequent violation of s. 78-25-1 or who commits a second or subsequent violation of an order issued under s. 78-25-1 shall be liable upon conviction to a Class L penalty under ch. 61, each day of violation or noncompliance being a separate violation. b-6. Any person who commits a second or subsequent violation of s. 78-31-1 or s. 78-31-5-a, or who commits a second or subsequent violation of an order issued under s. 78-31-1 or s. 78-31-5-a, shall be liable upon conviction to a Class L penalty under ch. 61. c. If a person continues in violation of an order, the person shall be liable for further prosecution, conviction and punishment upon the same order without the necessity of the commissioner issuing a new order. 7. CITATIONS. a. Citations may be issued for all violations listed in sub. 6 with or without a prior order or notice. b. The stipulation, forfeiture and court procedure as set forth in s. 50-25 shall apply. Animals 78-(HISTORY) -220g- 4/30/2013 LEGISLATIVE HISTORY CHAPTER 78 Abbreviations: am = amended ra = renumbered and amended rn = renumbered cr = created rc = repealed and recreated rp = repealed Section Action File Passed Effective Ch. 78 rc 85-1880 4/15/86 5/1/86 Ch. 78 rc 960684 9/24/96 10/11/96 78-1 rc 091282 3/2/2010 3/19/2010 78-1 rc 091403 3/2/2010 3/19/2010 78-1-2 am 980963 12/18/98 1/1/99 78-1-4-a am 870882 5/16/89 6/3/89 78-1-7 rc 980963 12/18/98 1/1/99 78-1-8.5 cr 870882 5/16/89 6/3/89 78-1-9.5 cr 980963 12/18/98 1/1/99 78-1-12.5 cr 891875 2/27/90 3/21/90 78-1-16 am 991763 5/14/2002 10/1/2002 78-1-19 am 871478 12/8/87 1/1/88 78-1-20 cr 870882 5/16/89 6/3/89 78-1-21 rn to 78-1-22 010558 1/22/2002 2/5/2002 78-1-21 cr 010558 1/22/2002 2/5/2002 78-1-22 rn to 78-1-24 010558 1/22/2002 2/5/2002 78-1-23 cr 010558 1/22/2002 2/5/2002 78-2-1 am 872295 3/8/88 3/25/88 78-2-2 am 940400 6/28/94 7/16/94 78-2-4 am 870882 5/16/89 6/3/89 78-3-1-a am 872295 3/8/88 3/25/88 78-3-1-a am 881803 1/24/89 2/11/89 78-3-1-b am 872295 3/8/88 3/25/88 (title) 78-3-1-c cr 872295 3/8/88 3/25/88 78-3-2 am 091403 3/2/2010 3/19/2010 78-3-2-a am 881803 1/24/89 2/11/89 78-3-2-a rc 951646 3/5/96 3/22/96 78-3-2-b rn to 78-3-2-c 951646 3/5/96 3/22/96 78-3-2-b cr 951646 3/5/96 3/22/96 78-4-1 am 881803 1/24/89 2/11/89 78-5-1 am 881803 1/24/89 2/11/89 78-5-1 am 980963 12/18/98 1/1/99 78-5-1 am 091403 3/2/2010 3/19/2010 78-5-1 am 101416 5/24/2011 7/28/2011 78-5-2-a am 980963 12/18/98 1/1/99 78-5-2-a am 091282 3/2/2010 3/19/2010 78-5-2-a am 101416 5/24/2011 7/28/2011 78-5-2-c am 961654 3/4/97 3/20/97 78-5-3 am 091403 3/2/2010 3/19/2010 78-5-4 am 980963 12/18/98 1/1/99 78-5-4 am 101416 5/24/2011 7/28/2011 78-6 cr 091282 3/2/2010 3/19/2010 78-6-1 am 121609 3/21/2013 4/10/2013 78-6-4 cr 121609 3/21/2013 4/10/2013 78-6.5 cr 101416 5/24/2011 7/28/2011 78-6.5 sunset repealed 120056 7/6/2012 7/25/2012 78-7-1-a am 980963 12/18/98 1/1/99 78-7-2-a am 980963 12/18/98 1/1/99 78-7-2-b-1-0 am 980963 12/18/98 1/1/99 78-(HISTORY) Animals 4/30/2013 -220h- 78-7-2-c rc 970562 7/25/97 8/13/97 78-7-2-d cr 970562 7/25/97 8/13/97 78-8-3 am 881803 1/24/89 2/11/89 78-9-1 am 980963 12/18/98 1/1/99 78-9-4 am 980963 12/18/98 1/1/99 78-10-2 am 881803 1/24/89 2/11/89 78-11-1 am 980963 12/18/98 1/1/99 78-11-5 am 921354 12/18/92 1/12/93 78-11-5 am 931716 3/8/94 3/25/94 78-11.4 cr 870882 5/16/89 6/3/89 78-11.5 cr 870882 5/16/89 6/3/89 78-11.5-11 rn 891875 2/27/90 3/21/90 78-11.5-11-b cr 891875 2/27/90 3/21/90 78-13 am 980963 12/18/98 1/1/99 78-17-1 am 091403 3/2/2010 3/19/2010 78-17-2 am 071158 1/15/2008 2/2/2008 78-17-4 am 091403 3/2/2010 3/19/2010 78-17-5 am 071158 1/15/2008 2/2/2008 78-17-5 am 091403 3/2/2010 3/19/2010 78-19-1-0 am 980963 12/18/98 1/1/99 78-19-1-d am 980963 12/18/98 1/1/99 78-19-4 am 980963 12/18/98 1/1/99 78-19-5 cr 091403 3/2/2010 3/19/2010 78-20 cr 091403 3/2/2010 3/19/2010 78-20-3-b am 110395 7/26/2011 8/12/2011 78-20-4 rn to 110395 7/26/2011 8/12/2011 78-20-5 78-20-4 cr 110395 7/26/2011 8/12/2011 78-20.5 cr 881114 10/11/88 10/21/88 78-21-1 am 980963 12/18/98 1/1/99 78-22 cr 010558 1/22/2002 2/5/2002 78-22 rc 030887 11/5/2003 11/22/2003 78-22-0 am 111678 5/22/2012 6/12/2012 78-22-3 am 121712 4/30/2013 5/17/2013 78-23-1 rc 961654 3/4/97 3/20/97 78-23-1-b am 111678 5/22/2012 6/12/2012 78-23-1-c cr 971256 12/16/97 1/8/98 78-23-2 am 010558 1/22/2002 2/5/2002 78-23-7 am 980963 12/18/98 1/1/99 78-23-9 rc 961654 3/4/97 3/20/97 78-23-9 am 980963 12/18/98 1/1/99 78-23-9 rc 121712 4/30/2013 5/17/2013 78-23-9.5 cr 121712 4/30/2013 5/17/2013 78-23-10 am 980963 12/18/98 1/1/99 78-23-12 am 980963 12/18/98 1/1/99 78-25-2-a am 111678 5/22/2012 6/12/2012 78-25-2-b rc 961654 3/4/97 3/20/97 78-25-2-b am 980963 12/18/98 1/1/99 78-25-2-b am 981371 1/19/99 2/5/99 78-25-2-b am 030087 11/5/2003 11/22/2003 78-25-2-b rc 121712 4/30/2013 5/17/2013 78-25-2-d am 980963 12/18/98 1/1/99 78-25-4 am 980963 12/18/98 1/1/99 78-25-5 am 980963 12/18/98 1/1/99 78-27-1 am 980963 12/18/98 1/1/99 78-27-2 rc 970122 5/13/97 5/31/97 78-27-2 am 980963 12/18/98 1/1/99 Animals 78-(HISTORY) -220i- 4/30/2013 78-28-1-a am 870882 5/16/89 6/3/89 78-28-2-b am 881930 3/7/89 3/25/89 78-29-1 am 980963 12/18/98 1/1/99 78-29-2 am 980963 12/18/98 1/1/99 78-31-1-a am 121712 4/30/2013 5/17/2013 78-31-3-d cr 121712 4/30/2013 5/17/2013 78-31-5 rp 980963 12/18/98 1/1/99 78-31-5 cr 010558 1/22/2002 2/5/2002 78-31-5-a am 121712 4/30/2013 5/17/2013 78-31-5-b rc 121712 4/30/2013 5/17/2013 78-31-6 cr 121712 4/30/2013 5/17/2013 78-31-7 cr 121712 4/30/2013 5/17/2013 78-33 am 980963 12/18/98 1/1/99 78-37 am 980963 12/18/98 1/1/99 78-39 am 101416 5/24/2011 7/28/2011 78-49 am 980963 12/18/98 1/1/99 78-49 rc 060775 12/12/2006 1/1/2007 78-51 am 980963 12/18/98 1/1/99 78-53-2 am 980963 12/18/98 1/1/99 78-55-1 rc 961654 3/4/97 3/20/97 78-55-1-a-0 am 980963 12/18/98 1/1/99 78-55-3 am 980963 12/18/98 1/1/99 78-55-6 am 091282 3/2/2010 3/19/2010 78-56-6-a am 010558 1/22/2002 2/5/2002 78-55-6-b-1 am 121712 4/30/2013 5/17/2013 78-55-6-b-6 cr 121712 4/30/2013 5/17/2013 78-(HISTORY) Animals 4/30/2013 -220j- [This page blank] 11/19/13 Beekeeping r ules pr otect individuals with aller g ies | Villag e of Oak Par k www.oak-par k.us/newsletters/marchapril-2013/beekeeping -r ules-pr otect-individuals-aller g ies 1/2 The Village of Oak Park | 123 Ma dison St. Oak Park, IL 60302 | village@oak-park.usSelect Language ▼ Search HOME >NEWSLETTERS >MARCH/APRIL 2013 I n Th i s I ssu e March/April 2013 Story Index PDF Version Featured Articles VOP-TV takes original programming beyond cable 2012 crime rate up, but still at record low Comprehensive Plan process getting specific Earth Fest 2013 set for April Farmers’ Market seeking volunteers Special In serts 2013 Recycling Guide PAST ISSUES November/December 2013 October 2013 September 2013 July/August 2013 June 2013 View All Beekeeping rules protect individuals with allerg ies An Oak Park property owner can establish up to two honeybee colonies as long as the apiary meets specific Village code requirements. Beekeepers must register with the Illinois Department of Agriculture, provide an on-site water source for the bees, keep records of hive maintenance, provide a flyaway barrier and surround the apiary with dense vegetation or a fence at least five feet high. Beekeepers also must apply for an annual permit, pay a $75 fee and have their properties inspected by the Department of Public Health before a permit will be issued. A beekeeping permit will not be issued for an apiary within 150 feet of any address where a resident with an allergy to bee stings documented by a licensed physician has registered with the Village. For more information, call 708.358.5480 or e-mail health@oak-park.us. STAY CONNECTED ON LINE SERVICES VILLAGE SERVICES YOUR GOVERNMENT OUR COMMUN ITY QUICK LINKS 11/19/13 Beekeeping r ules pr otect individuals with aller g ies | Villag e of Oak Par k www.oak-par k.us/newsletters/marchapril-2013/beekeeping -r ules-pr otect-individuals-aller g ies 2/2 Village Hall 123 Madison St. Oak Park, IL 60302 708.383.6400 v illage@oak-park.us 8:30 a.m. - 5 p.m., M-F Parking 7 p.m. Mondays ONLINE SERVICES VILLAGE SERVICES YOUR GOVERNMENT OUR COMMUNITY PARKING ENEWS VILLAGE CODE QUICK LINKS CALENDAR NEWSLETTER PRIVACY POLICY VILLAGE LOGO CONTACT US 11/19/13 Beekeeping at Home www.ci.schaumburg .il.us/GreCorn/Gr een1/Pag es/Beekeeping atHome.aspx 1/2 Application Request Beekeeping in Schaumburg Community Bee Yard Beekeepi ng at Home If you would rat her keep your bee hive at home t here is a village rev iew and approval proc ess required. Beehives are c urrent ly allowed in t he A and R-1 resident ial dist ric t s and permit t ed as a “spec ial use” in R-4, R-6, R-6C, and R-7 resident ial dist ric t s. Lot s in t he "A" (Agric ult ural) zoning dist ric t are a minimum size of 5 ac res, and lot s in t he R-1 (Single Family Rural) zoning dist ric t are a minimum size of 2.5 ac res. T he R-4, R-6, R-6C, and R-7 resident ial dist ric t s are c omprised of lot s ranging in size f rom 8,750 – 20,000 square feet . T he Spec ial Use Approval proc ess ensures t hat neighbors are inf ormed of t he proposed bee hive so anyone wit h objec t ions c an voic e t heir c onc erns. T he spec ial use approval requires rev iew by t he Zoning Board of Appeals and approval by t he Village Board. T he fee f or t he spec ial use review is $603. What is the review process? Int erest ed resident s should c omplet e and submit an applic at ion t o Mart ha Dooley via email or by mail t o 101 Sc haumburg Court , Sc haumburg, IL 60193. Review a sample applic at ion t o see w hat t ype of informat ion is needed. T he applic at ion will be reviewed by st aff and sc heduled for a public hearing before t he Zoning Board of Appeals. Aft er t he Zoning Board of Appeals hearing, t he pet it ion must be reviewed by t he Village Board. Upon rec eipt of t he rec ommendat ion f rom t he Zoning Board of Appeals, t he Village Board will t hen grant , deny, or modif y t he pet it ion as it det ermines appropriat e. Read more about the s pecific notification requirements for review of a s pec ial use for a bee hive at home. 11/19/13 Beekeeping at Home www.ci.schaumburg .il.us/GreCorn/Gr een1/Pag es/Beekeeping atHome.aspx 2/2 101 Sc haumburg Court, Schaumburg, IL 60193-1899 P: 847.895.4500, F: 847.895.7806 Dial 311 f or non-emergenc y reques ts The Economic Development Committee (EDC) has recommended the proposed amendment to the City’s Building Code to allow limited beekeeping in certain residential and business districts as permitted uses. The attached staff memorandum and draft ordinance provides guidelines and regulations for permitting beekeeping within City limits. During the EDC meeting, there was discussion related to potential concerns/objections of owners adjacent to the subject property applying for a beekeeping permit. Since it was the direction of the EDC to not have this form of “recreational” beekeeping as a Special Use, subject to a formal public hearing process, staff and the City Attorney drafted the regulations to only require the property owner to provide a courtesy notification to neighbors as an opportunity to not only inform, but educate the community. It is staff’s opinion that limited beekeeping /bee colonies is an accessory use/structure and should be viewed in a manner similar to that of other permitted accessory uses/structures (sheds, pools, etc.). These permitted uses/structures are regulated; require inspections; and issuance of a permit which can be revoked at anytime should there be a violation. However, neighbor approval is not required. Staff has modeled this ordinance to give upfront notification to abutting property owners of potential beekeeping activities and all attempts will be made to ensure that the general welfare of the public is considered as part of the review/approval process. Further, the ordinance can be revisited at anytime in the future should the City Council or staff see the need. Finally, it was also requested during the EDC meeting that staff make clear that the requirement for proof of State registration application was to be provided at time of permit application and registration substantiated within 90 days of City permit approval. This is to accommodate the delay typically experienced during this permitting process through the State. The proposed revised language has been added to the draft ordinance in Section 8-18-2-A-1 and reads as follows: At the time of application for a City beekeeping license, the applicant shall: Submit proof of application for registration of the colonies with the State of Illinois Department of Agriculture with registration provided within 90 days of permit approval. Staff will be available at Tuesday night’s meeting to answer any questions the City Council may have regarding this agenda item. Memorandum To: City Council From: Kryst i J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Date: November 6, 2013 Subject: Beekeeping within City Limits Ordinance No. 2013-____ Page 1 Draft 10/30/13 Ordinance No. 2013-____ AN ORDINANCE OF THE UNITED CITY OF YORKVILLE, KENDALL COUNTY, ILLINOIS, ALLOWING THE KEEPING OF HONEYBEES IN ONE- AND TWO- FAMILY RESIDENCE AND BUSINESS DISTRICTS SUBJECT TO CERTAIN REGULATIONS AS PERMITTED ACCESSORY USES WHEREAS, the United City of Yorkville (the “City”) is a duly organized and validly existing non home-rule municipality created in accordance with the Constitution of the State of Illinois of 1970 and the laws of the State; and, WHEREAS, honeybees are of benefit to mankind by providing agricultural, fruit, and garden pollination services, and by furnishing honey, wax and other useful products; and, WHEREAS, pursuant to sections 11-5-3, 11-5-6, and 11-20-9 of the Illinois Municipal Code, as amended, (65 ILCS 5/11-5-3, 5/11-5-6, and 5/11-20-9) the Village has the power and authority to regulate the licensing, treatment and prevention of nuisances regarding animals in the City. WHEREAS, the Mayor and City Council deem it necessary to allow and regulate honeybees in order to promote the health, safety, and welfare of the City’s residents. NOW, THEREFORE, BE IT ORDAINED by the Mayor and City Council of the United City of Yorkville, Kendall County, Illinois, as follows: Section 1: That Title 8 of the United City of Yorkville Code of Ordinances is hereby amended by adding Chapter 18 to read as follows: CHAPTER 18 BEEKEEPING 8-18-1: Definitions As used in this chapter, the following words and terms shall have the meanings ascribed in this section unless the context of their usage clearly indicates another meaning: A. Apiary means the assembly of one (1) or more colonies of bees at a single location. B. Beekeeper means a person who owns or has charge of one (1) or more colonies of bees. C. Beekeeping equipment means anything that is used in the operation of an apiary, such as hive bodies, supers, frames, tops and bottom boards, and extractors. Red-lined version Ordinance No. 2013-____ Page 2 D. Colony or hive means an aggregate of bees consisting principally of workers, but having, when perfect, one (1) queen and at times many drones; including brood, combs, honey, and the receptacle inhabited by the bees. E. Honey bee means all life stages of the common domestic honeybee, Apis mellifera species. F. Tract means a contiguous parcel of land under common ownership. 8-18-2: Certain conduct declared unlawful. A. The keeping by any person of honeybee colonies in the City is prohibited except in compliance with this Chapter or upon any property zoned for agricultural uses. B. The purpose of this article is to establish certain requirements of sound beekeeping practices, which are intended to avoid problems that may otherwise be associated with the keeping of bees in populated areas. C. Notwithstanding compliance with the various requirements of this Chapter, it shall be unlawful for any beekeeper to keep any colony or colonies in such a manner or of such disposition as to cause any unhealthy condition, interfere with the normal enjoyment of human or animal life of others, or interfere with the normal use and enjoyment of any public property or property of others. 8-18-2: Annual Licensing A. Beekeeping shall be allowed as a permitted accessory use on any Estate, One-Family or Two-Family Residence District or Business District zoned property pursuant to this Chapter. Beekeepers shall apply within 90 days for a City beekeeping license upon bringing any new colony into the City. For bee colonies existing within the City prior to the effective date of this Section, beekeepers shall have thirty (30) days from the date this Section goes into effect to apply for a City beekeeping license. Applications shall be submitted to the Community Development Director or his/her designee. At the time of application for a City beekeeping license, the applicant shall: 1.Submit proof of application for registration of the colonies with the State of Illinois Department of Agriculture with registration provided within 90 days of permit approval; and 2.Be in compliance with the other requirements of the Illinois Bees and Apiaries Act (510 ILCS 20/1 et seq.) and this Section; and 3.Pay a fifty dollar ($50.00) nonrefundable application fee. 4.Provide courtesy notices of his plan to keep bees to any property owner with land abutting the yard in which the hives will be located. The beekeeper should be prepared to provide information and resources to neighbors to help educate and alleviate any fears. B. The City beekeeping license shall be renewed each year by submitting a renewal application to the Community Development Director or his/her designee no more than Ordinance No. 2013-____ Page 3 two (2) weeks prior to the one year anniversary date of the then current City beekeeping license. At the time of applying for a renewal City beekeeping license, the applicant shall submit the same documents except courtesy notices, comply with the same requirements, and pay a twenty five dollar ($25.00) fee. 8-18-3: Hive type. All honeybee colonies shall be kept in Langstroth type hives with removable frames, which shall be kept in sound and usable condition. 8-18-4: Fencing of flyways, distance from property lines. A. In each instance in which any colony is situated within twenty-five (25) feet of a public or private property line of the tract upon which the apiary is situated, as measured from the nearest point on the hive to the property line, the beekeeper shall establish and maintain a flyway barrier at least six (6) feet in height consisting of a solid wall, fence, dense vegetation, or combination thereof that is parallel to the property line and extends ten (10) feet beyond the colony in each direction so that all bees are forced to fly at an elevation of at least six (6) feet above ground level over the property lines in the vicinity of the apiary. It is a defense against prosecution under this section that the property adjoining the apiary tract in the vicinity of the apiary is undeveloped property for a distance of at least twenty-five (25) feet from the property line of the apiary tract. B. Notwithstanding the provisions of subsection (a) above, in no instance shall a colony be situated within twenty-five (25) feet of a dwelling on adjoining property. 8-18-5: Water. Each beekeeper shall ensure that a convenient source of water is available to the bees at all times during the year so that the bees will not congregate at swimming pools, bibcocks, pet watering bowls, birdbaths, or other water sources where they may cause human, bird, or domestic pet contact. 8-18-6: General maintenance. Each beekeeper shall ensure that no bee comb or other materials that might encourage robbing are left upon the grounds of the apiary site. Upon their removal from the hive all such materials shall promptly be disposed of in a sealed container or placed within a building or other beeproof enclosure. 8-18-7: Queens. All colonies shall be maintained with marked queens except commercial colonies on agriculturally zoned property. In any instance in which a colony exhibits unusually aggressive characteristics by stinging or attempting to sting without due provocation or exhibits an unusual disposition towards swarming, it shall be the duty of the beekeeper to promptly requeen the Ordinance No. 2013-____ Page 4 colony with another marked queen. Queens shall be selected from European stock bred for gentleness and nonswarming characteristics. 8-18-8: Colony densities. It shall be unlawful to keep more than the following number of colonies on any tract within the City, based upon the size or configuration of the tract on which the apiary is situated: A. One acre or less – no more than two (2) colonies. B. More than one acre – no more than eight (8) colonies. C. No hives are permitted on any part of the front yard or side yard including corner side yards. For each two (2) colonies there may be maintained upon the same tract one (1) nucleus colony in a hive structure not exceeding one (1) standard 9 5/8-inch (9.625”) depth 10-frame hive body with no supers attached as required from time to time for management of swarms. Each such nucleus colony shall be disposed of or combined with an authorized colony within thirty (30) days after the date it is required. 8-18-9: Marking hives, presumption of beekeeping. A. A small sign to announce “Bees on Premise” shall be posted at walkways or gates entrances to the rear yard of the tract to warn visitors to the property of the presence of bees. This sign shall not exceed two (2) square feet. B. It shall be presumed for purposes of this Chapter that the beekeeper is the person or persons who own or otherwise have the present right of possession and control of the tract upon which a hive or hives are situated. The presumption may be rebutted by a written agreement authorizing another person to maintain the colony or colonies upon the tract setting forth the name, address, and telephone number of the other person who is acting as the beekeeper. 8-18-10: Inspection. The Community Development Director or designees shall have the right to inspect any apiary between the hours of 8:00 a.m. and 5:00 p.m. Where practicable, prior notice shall be given to the beekeeper if he resides at the apiary or if his name is marked on the hives. 8-18-11: Compliance. Upon receipt of information that any colony situated within the City is not being kept in compliance with this article, the Community Development Director or designee shall cause an investigation to be conducted. If grounds are found to exist to believe that one or more violations have occurred notices of violation for administrative adjudication Ordinance No. 2013-____ Page 5 pursuant to Chapter 14 of Title 1 may be issued or a complaint filed in the circuit court of Kendall County. Section 2: This Ordinance shall be in full force and effect upon its passage, approval, and publication as provided by law. Passed by the City Council of the United City of Yorkville, Kendall County, Illinois this _____ day of __________________, 2013. ______________________________ CITY CLERK ROSE ANN SPEARS ________ DIANE TEELING ________ KEN KOCH ________ JACKIE MILSCHEWSKI ________ CARLO COLOSIMO ________ JOEL FRIEDERS ________ CHRIS FUNKHOUSER ________ LARRY KOT ________ Approved by me, as Mayor of the United City of Yorkville, Kendall County, Illinois, this _____ day of __________________, 2013. ______________________________ MAYOR Per the direction given at last month’s Economic Development Committee (EDC) meeting, the City Attorney has prepared a draft ordinance which provides guidelines and regulations for permitting beekeeping within City limits. Below is a brief summary of some of the regulations proposed by staff and discussed during the October EDC meeting which has been incorporated into the attached ordinance: Zoning Requirements The ordinance allows for limited beekeeping on properties as a permitted accessory use within one and two-family residentially zoned properties, as well as within business districts. The residential zonings permitting beekeeping are: E-1 Estate District, R-1 One-Family Residential District, R-2 One-Family Residential District and the R-2D Duplex Two-Family Residential District. As proposed, multi-family residences (R-3 and R-4 General Family Residence Districts) will not be permitted to have bee colonies as an accessory use, due to the minimum 25 foot setback from adjoining properties and fencing for flyway requirements. The business/commercial zonings that are allowed to have beekeeping as an accessory use are: B-1 Limited Business District, B-2 General Business District, B-3 General Business District and B-4 Business District, as long as they can meet the minimum setbacks and fencing requirements. As noted in staff’s previous memo, the urban agricultural movement has also included “farm to table” restaurants which specialize in providing locally grown and organic ingredients in prepared meals to their consumers. In order to facilitate those efforts and plan for potential users in the future, staff has made provisions to allow limited beekeeping as an accessory use within the Business Districts which already allow restaurants and other complimentary uses such as bakeries, fruit and vegetable markets, health food stores, nurseries and orchards. These regulations will now become part of Title 8: Building Regulations of the City Code book. Traditional apiaries will remain a primary land use in the A-1 Agricultural District of the Zoning Ordinance and are not subject to these regulations. Licensing and Permits An annual license will be required for beekeeping and will require the applicant to provide proof registration with the State of Illinois Department of Agriculture; compliance with the Illinois Bees and Apiaries Act; payment of a fifty dollar ($50.00) initial application fee; and a courtesy notification to all property owners which abut the yard in which the hives are to be located of the applicants plan to keep bees on the premise. Since it was the consensus of the committee that the limited beekeeping should not require special use approval, this modified notification process provides any adjoining property owner an opportunity to discuss with the applicant their concerns, if any, related to the accessory use without a formal public Memorandum To: Economic Development Committee From: Krysti J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Date: October 20, 2013 Subject: Beekeeping within City Limits hearing process. The applicant also has the chance to provide information and resources to their neighbors to help educate and alleviate any fears. All applicants will be required to renew their permits annually for a fee of $25.00 and submit the same documentation as originally provided, with the exception of the courtesy notifications. Further, it will be presumed that the applicant is the beekeeper for the property they are applying for a permit. If not, written authorization from the owner of record allowing the applicant to maintain the colonies shall be required. Fencing of Flyways/Distance from Property Lines As previously mentioned fencing of flyways and a minimum 25 foot distance setback from property lines and dwelling units of adjoining parcels will be required for permit approval of beekeeping. A six (6) foot tall flyway barrier consisting of a solid wall, fence, dense vegetation or a combination thereof which extends at least ten (10) feet beyond the colony in each direction must be provided to ensure clearance of adjacent properties during bee arrivals and departures from the colonies. An exception could be made for those properties adjacent to undeveloped land. Colony Densities Colonies will be limited to no more than two (2) for parcels one acre or less and no more than eight (8) colonies f or parcels of more than one acre. Hives are not permitted to be located within any part of the required front yard, side yard or corner side yard setback. Marking of Hives Signage will be required announcing “Bees on Premise” at the walkway(s) or entry gate(s) to the rear yard of the property where the bees are kept to warn visitors of the presence of bees. The sign will be exempt from the sign ordinance, meaning no additional sign permit is needed to install, and shall be no larger than two (2) square feet in area. Staff will be available at Tuesday night’s meeting to answer any additional questions the Committee may have regarding this agenda item. Staff was asked to research criteria for permitting residential beekeeping within Yorkville’s City limits. The practice of keeping bees for their honey is referred to as an “apiarian use”. Currently, this zoning ordinance allows this use only as part of the A-1 Agricultural District. However, the domestic breeding of honey bees on residentially zoned, and even commercially zoned, properties has become a popular movement towards sustainability as bees help to increase the number and quality of flowers, fruits and vegetables through pollination. Through our research of other communities in Illinois and other states, as well as from reliable sources on the topic of beekeeping such as the Illinois Department of Agriculture and the Illinois State Beekeepers Association, we have found the following areas typically regulated by local municipalities which permit residential beekeeping. Staff recommendations are also provided should the EDC consider an ordinance allowing residential apiaries: • Zoning Requirements – Zoning for non-agriculturally zoned apiaries are handled in a variety of ways in differing communities. Some communities which allow beekeeping as an outright use in residentially and commercially zoned districts require only a permit, while other communities identify apiaries as special uses requiring notification of surrounding property owners, a public hearing and formal board/council approval. o Staff is not opposed to either zoning classification for residential apiaries/beekeeping as an outright permitted use or special use; however, we do see merit to the notification of surrounding property owners and a public hearing process, if for the public education benefit. Conversely, having residential apiaries as a permitted use would also be acceptable through the building permitting process, as they are already sufficiently regulated by the State through registration and inspections (see “Hive Registration” and “General Maintenance” below). Both the building permitting process and Special Use permit approval can provide specific regulations and conditions for authorization of a residential apiary. Below are such regulation and/or conditions which should be considered when approving such a use:  Setbacks and Fencing – Setbacks for beekeeping colonies vary from as little as five (5) feet from any adjacent property line to as much as twenty five (25) feet, measured from the nearest point on the hive to the property line. There are also specific requirements for the installation of a “flyway barrier” made of at least six (6) foot high solid fencing or dense vegetation and a minimum of eight (8) feet in length to ensure clearance of adjacent properties during bee arrivals and departures from the colonies. Memorandum To: Economic Development Committee From: Krysti J. Barksdale-Noble, Community Development Director CC: Bart Olson, City Administrator Date: September 24, 2013 Subject: Beekeeping within City Limits  Signage – The requirement of prominent signage warning of the presence of a hive and bees is also typically required by other communities which permit residential beekeeping.  Availability of Water – It is also needed as part of an apiary that a convenient source of non-stagnant water is made available at all times to the bees in the colony to reduce the congregation of bees at other sources of standing water commonly located in residential areas such as swimming pools, pet water bowls, birdbaths, retention basins, etc.  Colony Densities – The general recommendation for the number of colonies on a tract of land less than one-acre within a residential zoning district is a maximum of two (2) colonies and no more than eight (8) colonies for a tract of land greater than one (1) acre. Each colony shall be no larger than a standard 9 5/8” depth 10-frame hive consisting of bees, comb, honey, pollen and brood as illustrated below. • Hive Registration – According to the Bees and Apiaries Act of the Illinois State Statues (510 ILCS 20/2) every person keeping one or more colonies of bees must register with the Illinois Department of Agriculture annually or within ten (10) days after acquiring ownership or possession of bees. The registration is free with the State and a registration number will be issued to the beekeeper for prominent display in the apiary or the hive itself. o Staff suggests requiring proof of registration with the State prior to issuance of approval from the City for any existing apiary and within sixty (60) days of obtaining a new application for beekeeping. The sixty (60) day timeframe is suggested as it takes approximately that amount of time to obtain the required State registration. • Permitting/Licensing – Unlike hive registration, the permitting or licensure is specific to the beekeeper and not necessarily the colonies. Typically, communities require the beekeeper to apply for a permit through the building or health department for a nominal fee. The application is required for new permits and annual renewals and assists in keeping track of beekeepers contact information as well as colony locations. General information required on permits/licenses includes: operators name(s) and contact information; physical address of apiary; and site map illustrating number, location, height and distance to adjacent property lines of colonies on the property. o Staff recommends a permit be required for all beekeepers with an annual renewal requirement. A fee of $50.00 is also suggested for new beekeeper applications and $25.00 for renewal. Permits would be non-transferrable and would require a new application if ownership of colonies changes or beekeeper relocates to another property within the City. • General Maintenance – The maintenance of bee colonies is an important aspect of the apiary operation, as it is critical to health of the bees and the general safety of the public. Maintenance requirements usually states the beekeeper must ensure that no bee comb or other materials that might encourage robbing (or scavenging by other animals) are left on the ground of the apiary site. All discarded material from the colonies will need to be promptly disposed of in a sealed container or within a bee-proof enclosure. o Inspections – Although the State of Illinois regularly inspect apiaries, staff recommends in on order to ensure maintenance requirements are adhered to, inspections by the building department be conducted as part of the initial permit and annually with the permit renewal. Staff also suggests the working with the Kendall County Health Department to determine if they would need to inspect the apiaries as well. o Compliance/Violations – It is staff’s recommendation that if an apiary within the City is not being properly maintained, operating without proper permits/licensure or is in violation of any other area of compliance, that a written notice or citation can be issued by the Building Department’s Code Enforcement Inspector and processes as any other property maintenance complaint through administrative adjudication. Attached are various sources of information gathered from other beekeeping permitted communities such as Evanston, Illinois and Milwaukee, Wisconsin. Staff is looking for general feedback from the Economic Development Committee whether an ordinance for residential beekeeping is appropriate for our City, and if so, direction regarding specific regulations as presented in this memorandum for permitting such a use. Should it be the committee be favorable to exploring permitting beekeeping within the city, staff and the City Attorney will prepare a draft ordinance for consideration at an upcoming City Council meeting. Staff will be available at Tuesday night’s meeting to answer any questions the Committee may have regarding this agenda item. Information maintained by the Legislative Reference Bureau Updating the database of the Illinois Compiled Statutes (ILCS) is an ongoing process. Recent laws may not yet be included in the ILCS database, but they are found on this site as Public Acts soon after they become law. For information concerning the relationship between statutes and Public Acts, refer to the Guide. Because the statute database is maintained primarily for legislative drafting purposes, statutory changes are sometimes included in the statute database before they take effect. If the source note at the end of a Section of the statutes includes a Public Act that has not yet taken effect, the version of the law that is currently in effect may have already been removed from the database and you should refer to that Public Act to see the changes made to the current law. ANIMALS (510 ILCS 20/) Bees and Apiaries Act. (510 ILCS 20/1) (from Ch. 8, par. 123) Sec. 1. This Act shall be known and may be cited as the "Bees and Apiaries Act". (Source: P.A. 82-722.) (510 ILCS 20/1a) (from Ch. 8, par. 123a) Sec. 1a. Definitions. As used in this Act, unless the context otherwise requires: "Abate" means the destruction or disinfection of bees, colonies, or items of bee equipment by burning or by treatment specified by the Department. "Apiary" means a place where one or more hives or colonies of bees are kept. "Bee diseases" means any infectious or contagious diseases of bees as specified by the Department, including but not limited to American foulbrood. "Bee equipment" means hives, supers, frames, or any other devices used in beekeeping. "Bee parasites" means any parasite of bees as specified by the Department. "Beekeeper" means a person who keeps bees. "Beekeeping" means the raising or producing of bees, beeswax, honey, and by-products and the transporting of bees, colonies or items of bee equipment. "Bees" means the common honey bee, Apis mellifera (L) in any stage of its life cycle. "Colony" means the entire honey bee family or social unit living together. "Compliance agreement" means a written agreement between a registrant or other person handling or moving bees, colonies or items of bee equipment and the Department, in which the former agrees to specified conditions or requirements so as to remain in compliance with the terms of this Act. "Department" means the Illinois Department of Agriculture. "Director" means the Director of the Illinois Department of Agriculture or his or her authorized agent. "Exotic strain of bees" means any developed strain of bees not known to be present ordinarily in the State as specified by the Department. "Hive" means a frame hive, box hive, box, barrel, log gum, skep or any other receptacle or container, natural or artificial, or any part thereof, which is used or employed as a domicile for bees. "Inspection certificate" means an official record stating that the bees, colonies, or items of bee equipment have been Page 1of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True inspected by an inspector of apiaries or other officer charged with similar duties from this State or other states for bee diseases, bee parasites or other nuisances and found to be in compliance with this Act or Illinois entry requirements. "Nuisance" means bees, colonies, or items of bee equipment where bee diseases, bee parasites or exotic strains of bees exist; or hives that cannot be readily inspected; or colonies that are not registered. "Packages" means bees with or without food supply in special containers for their transportation. "Permit" means a statement of authorization to allow bees, colonies, or items of bee equipment to enter the State or to move within the State whether or not an inspection certificate is available. "Person" means any individual, firm, partnership, association, corporation, or other organized group of persons whether incorporated or not. "Registrant" means the person applying for registration of the apiary or apiaries and the colonies of bees. "Registration" means the recording of the registrant's name, address, apiary location and any other pertinent information on a printed form prescribed by the Department. (Source: P.A. 88-138.) (510 ILCS 20/2) (from Ch. 8, par. 124) Sec. 2. (a) Every person keeping one or more colonies of bees shall register with the Department annually. (b) Every person keeping one or more colonies of bees may be required to post his or her registration number in a prominent place within each apiary under his or her control. (Source: P.A. 88-138.) (510 ILCS 20/2-1) Sec. 2-1. Nuisances. All bees, colonies, or items of bee equipment, where bee diseases, bee parasites or exotic strains of bees exist; or hives that cannot be readily inspected; or colonies that are not registered, are declared to be nuisances to be regulated as prescribed by the Department. If the Department finds by inspection that any person is maintaining a nuisance as described in this Section, it shall proceed to regulate the nuisance by methods or procedures deemed necessary for control in accordance with rules and regulations of the Department. If the owner or beekeeper cannot be found or will not consent to the terms for regulation of the nuisance, the Department shall notify in writing the owner or beekeeper, disclose the fact that nuisance exits and prescribe the method by which the nuisance may be abated. The notice declaring that a nuisance exists and ordering its abatement shall include: (1) a statement of conditions constituting the nuisance; (2) establishment of the time period within which the nuisance is to be abated; (3) directions, written or printed, pointing out the methods that shall be employed to abate the nuisance; (4) a statement of the consequences should the owner or beekeeper fail to comply. The notice may be served personally or by certified mail with a return receipt requested. The directions for abatement of a nuisance may consist of a printed circular, bulletin or Page 2of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True report of the Department, the United States Department of Agriculture or others, or an extract from such document. If the person so notified refuses or fails to abate the nuisance in the manner and in the time prescribed in the notice, the Department may cause the nuisance to be abated. The Department shall certify, to the owner or beekeeper, the cost of the abatement. The owner or beekeeper shall pay to the Department any costs of that action, within 60 days after certification that the nuisance has been abated. If the costs of abatement are not remitted, the Department may recover the costs before any court in the State having competent jurisdiction. (Source: P.A. 88-138.) (510 ILCS 20/2-2) Sec. 2-2. Indemnity. If State funds are available for paying indemnity, the Department shall pay to the registrant of the bees an indemnity of $25 for each colony destroyed by the Department. (Source: P.A. 88-138.) (510 ILCS 20/2-3) Sec. 2-3. (Repealed). (Source: P.A. 88-138. Repealed by P.A. 89-154, eff. 1-1-96.) (510 ILCS 20/2-4) Sec. 2-4. Right of entry. The Department shall have the power to inspect or cause to be inspected from time to time any bees, colonies, items of bee equipment or apiary. For the purpose of inspection, the Director is authorized during reasonable business hours to enter into or upon any property used for the purpose of beekeeping. (Source: P.A. 88-138.) (510 ILCS 20/2a) (from Ch. 8, par. 124a) Sec. 2a. Intrastate transportation. (a) No person shall transport a colony of bees or items of used bee equipment between counties within this State without a permit or compliance agreement which shall be issued based upon an inspection certificate from the Department. (b) A colony of bees or items of used bee equipment transported in violation of this Section may be held and inspected by the Department, ordered returned to the place of origin, or abated. (Source: P.A. 88-138.) (510 ILCS 20/2b) (from Ch. 8, par. 124b) Sec. 2b. Import. (a) No person shall transport a colony of bees or items of used bee equipment into this State from another State or country having an inspector of apiaries or other officer charged with similar duties, without a permit or compliance agreement which shall be issued based upon an inspection certificate. Such colony or items of used bee equipment may be subject to inspection by the Director upon entry into the State. (b) No person shall transport a colony of bees or items of used bee equipment into this State from another State or country not having an inspector of apiaries or other officer charged with similar duties, unless the shipper or consignee Page 3of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True has obtained from the Department a permit or compliance agreement for the shipment into the State. Such colonies or items of used bee equipment may be inspected by the Director after arrival in the State. A colony of bees or items of used bee equipment found to be infected with bee diseases or infested with bee parasites, or exotic strains of bees shall be ordered returned to the place of origin or abated. (c) A colony or item of used bee equipment transported in violation of this Section may be held and inspected by the Department, ordered returned to the place of origin, or abated. (Source: P.A. 88-138.) (510 ILCS 20/2b-1) Sec. 2b-1. Transportation of packaged bees. (a) No person shall transport packaged bees for sale between counties within this State without an inspection certificate. (b) No person shall transport packaged bees for sale into this State from another State or country without an inspection certificate. (Source: P.A. 88-138.) (510 ILCS 20/2b-2) Sec. 2b-2. Inspection of bee colonies for sale or trade. The Department may require colonies of bees or items of used bee equipment being given, sold, leased, traded, or offered for sale in Illinois to be inspected. (Source: P.A. 88-138.) (510 ILCS 20/2c) (from Ch. 8, par. 124c) Sec. 2c. Upon a finding that there exist in this State, or in any other state, territory, district, province or country bee diseases, bee parasites, or exotic strains of bees, the Director may impose and enforce a quarantine restricting the transportation of bees, colonies, or items of used bee equipment capable of carrying bee diseases, bee parasites or exotic strains of bees into, within or throughout the State. In carrying out the provisions of this Section or any quarantine, the Director may, at the expense of the owner, when an infestation, infection or nuisance is located, seize or abate bees, colonies, or items of used bee equipment. When the Director finds that there exist in any other state, territory, district, province or country bee diseases, bee parasites or exotic strains of bees, with respect to which the United States Secretary of Agriculture has not established a quarantine, and that the bee diseases, bee parasites or exotic strains of bees coming therefrom into this State are likely to convey such diseases, infestations or nuisances, the Director shall report such fact to the Governor. The Governor may thereupon, by proclamation, prohibit the transportation into this State of such bees, colonies, or items of used bee equipment except under such regulations as may be prescribed by the Department. (Source: P.A. 91-357, eff. 7-29-99.) (510 ILCS 20/3) (from Ch. 8, par. 125) Sec. 3. The Department shall, each July, make a report to the Governor and also to the Illinois State Beekeepers' Association, stating the number of apiaries visited, the Page 4of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True number of those diseased and treated, and the number of colonies of bees abated. (Source: P.A. 88-138.) (510 ILCS 20/3a) (from Ch. 8, par. 125a) Sec. 3a. The Director may cooperate with any other agency of this State or its subdivisions or with any agency of any other state or of the federal government for the purposes of carrying out the provisions of this Act and of securing uniformity of regulations. (Source: P.A. 82-722.) (510 ILCS 20/4) (from Ch. 8, par. 126) Sec. 4. (Repealed). (Source: Repealed by P.A. 88-138.) (510 ILCS 20/4a) Sec. 4a. (Repealed). (Source: P.A. 88-138. Repealed by P.A. 89-154, eff. 1-1-96.) (510 ILCS 20/5) (from Ch. 8, par. 126.1) Sec. 5. The Director is authorized to promulgate rules and regulations for the enforcement and administration of this Act. (Source: P.A. 82-722.) (510 ILCS 20/6) Sec. 6. Illinois Administrative Procedure Act. The Illinois Administrative Procedure Act and the Department of Agriculture administrative hearing rules shall apply to this Act. (Source: P.A. 89-154, eff. 1-1-96.) (510 ILCS 20/7) Sec. 7. Administrative hearings and penalties. When an administrative hearing is held, the hearing officer, upon determination of a violation of this Act or rules or regulations promulgated under it, may levy the following administrative monetary penalties: (1) $50 for failure to register annually with the Department. (2) $50 for failure to post registration number in the apiary. (3) $50 for transporting bees intrastate without a permit. (4) $100 for maintaining hives that cannot be readily inspected. (5) $100 for transporting bees interstate without a permit. (6) $500 for failure to abate colonies infected with bee diseases or exotic strains of bees. (7) $500 for violation of a quarantine. (8) $100 for any other violation of this Act. In the case of a second or subsequent violation within 3 years of the first offense, the penalty shall be doubled. (Source: P.A. 89-154, eff. 1-1-96.) (510 ILCS 20/8) Sec. 8. Investigation of applicants and registrants; Page 5of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True notification of hearing; subpoenas. (a) The Department may, upon its own motion, and shall, upon the verified complaint in writing of any person setting forth facts, investigate the actions of any applicant, registrant or any person who may be in violation of this Act. At least 10 days prior to the date set for hearing the Department shall notify in writing the person, hereinafter called the respondent, that on the date designated a hearing will be held to determine whether the respondent is in violation of the Act, and shall afford the respondent an opportunity to be heard in person or by counsel. Written notice shall be served personally on the respondent, or by certified mail, return receipt requested, sent to the respondent's business address as shown in his or her latest notification to the Department. (b) The Department, over the signature of the Director, may subpoena any persons in this State and take testimony orally, by deposition, or by exhibit, in the same manner and with the same fees and mileage as prescribed in judicial proceedings in civil cases. (Source: P.A. 89-154, eff. 1-1-96.) (510 ILCS 20/9) Sec. 9. Administrative review. All final administrative decisions of the Department are subject to judicial review under Article III of the Code of Civil Procedure. The term "administrative decision" has the meaning ascribed to that term in Section 3-101 of the Code of Civil Procedure. Proceedings for judicial review shall be commenced in the circuit court of any county permitted by Section 3-104 of the Code of Civil Procedure. (Source: P.A. 89-154, eff. 1-1-96.) Page 6of 6510 ILCS 20/ Bees and Apiaries Act. 9/9/2013http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=1707&ChapterID=41&Print=True Robert F. Flider Director Pat Quinn Governor THE ILLINOIS BEES AND APIARIES PROGRAM IL Bees & Apiaries Act IL Bees & Apiaries Rules IDA Apiary Inspectors, Map of Inspector's Regions, Beekeeper Registration Form, Photos, Homepage APIARY INSPECTIONS The Department is currently without a full Apiary Inspection Team. If you need an inspection and there is no Apiary Inspector available in your area, please contact Steve Chard at 217/782- 6297 for assistance. APIARY NEWS IN ILLINOIS COLONY COLLAPSE DISORDER REDUCING POTENTIAL BEE EXPOSURE TO PESTICIDES The Illinois Department of Agriculture, in cooperation with the Illinois State Beekeepers Association, has undertaken this project to assist in the possible reduction of honeybee exposure to various pesticides (herbicides, insecticides, fungicides, etc.). There have been some instances where honeybees have been exposed to these materials, at times with catastrophic impacts. In an effort to limit these exposures, the IDA is hoping to increase communication between the pesticide user community and the state's beekeepers. Pesticide applicators can now gain contact and locational information related to Illinois' beekeepers as well various pesticide-sensitive crops. An Illinois-specific internet site has been constructed and a link "button" (http://illinois.agriculture.purdue.edu/index.html) has been added on the right margin of the Department of Agriculture's home page which is accessible at http://www.agr.state.il.us/. The new Illinois DriftWatchTM internet site includes two main portals, one for pesticide-sensitive crop producers (including beekeepers) and another for pesticide applicators. The producer portal allows producers to register the types and locations of their pesticide-sensitive crops so that they can be viewed by potential pesticide applicators. The pesticide applicator portal allows applicators to register their service area which, in turn, will allow them to receive automatic notifications when pesticide- sensitive crop locations are added to the areas in which they work. The Department has already added the locations of many apiaries registered with the Department to the database and is promoting the use of the internet site to pesticide applicators at our Pesticide Safety Education Program clinics being held throughout the state from December through May. We are also working with our marketing bureau to help promote the use of the program by pesticide-sensitive crop producers. DESCRIPTION OF ILLINOIS BEES AND APIARIES POGRAM The Illinois Bees and Apiaries Program is designed to assist beekeepers throughout Illinois with the management and protection of honeybee colonies. The domestic honeybee plays a vital role in today's society. Due to the extensive problems caused by various diseases and pests of the honeybee, many feral or wild honeybees have been eliminated, which has had a significant negative impact on the pollination of flowering plants. Honeybees pollinate many of the plants which produce the food consumed by humankind. Examples of plants pollinated by honeybees include almonds, apples, blueberries, cucumbers, melons, and pumpkins. A lack of feral honeybees over the last several years has greatly increased the need for domestic honeybees to be used for the pollination of plants. Under the Illinois Bees and Apiaries Act, the Illinois Department of Agriculture (IDA) inspects Page 1of 2THE ILLINOIS BEES AND APIARIES PROGRAM 9/9/2013http://www.agr.state.il.us/programs/bees/ honeybee colonies as a service to the beekeeping industry. The purpose of the inspections is to determine the general health of honeybee colonies. During the course of an inspection, IDA Apiary Inspectors closely examine beehives to detect diseases and pests and to provide advice on needed treatments. Inspections are provided free of charge to beekeepers around the state. The Act also requires beekeepers to register their colonies with the IDA. Registration is as simple as completing a brief one-page form and mailing it to the IDA. A registration certificate is provided to beekeepers who register with the IDA. There is also no charge for registering honeybee colonies with the IDA. A new invasive species, the small hive beetle (SHB), entered Illinois in 2001 and has the potential to adversely impact the honeybee industry. The SHB originated in Africa and the first beehive infestation in the United States was discovered in Florida in 1998. It has since expanded its territory into many states, including Illinois. Damage from the SHB occurs in the honeybee hive and in the surplus honey that beekeepers harvest. Currently, the SHB is present at isolated locations in Bureau, Cook, Effingham, Grundy, Henry, Jackson, Kankakee, Lake, Livingston, Logan, McHenry, McLean, Sangamon, St. Clair, Vermilion, Will, Whiteside, Counties. Beekeepers are urged to monitor their hives closely for the SHB and to contact the IDA if they suspect the SHB in their colonies. For information regarding the Bees and Apiaries Program, feel free to contact the Illinois Department of Agriculture at 217/782-6297. Copyright © 2001 State of Illinois Department of Agriculture P.O. Box 19281, State Fairgrounds Springfield, IL 62794-9281 (217) 782-2172 (217) 524-6858 TTY This page was updated on 09-Sep-13 Questions or comments. Page 2of 2THE ILLINOIS BEES AND APIARIES PROGRAM 9/9/2013http://www.agr.state.il.us/programs/bees/ Setting Up Your Apiary -- any place where one or more colonies of bees are kept -- by Carl Wenning Heart of Illinois Beekeepers’ Association Copyright 1999, 2012 Carl J. Wenning What to Look For There are several things to look for as you attempt to locate the ideal apiary site: sources of nectar, pollen, and water. Even in town nectar and pollen are relatively abundant. Many flowers, fruits, vegetables, trees, bushes, and weeds provide abundant sources of pollen and nectar, and bees will forage from areas in excess of 10 square miles around the hive to obtain them. If no natural source of water is available, set out water for your bees so they don’t pester your neighbors’ watering tanks, swimming pools, bird baths, or leaky faucets. A pan of water filled with gravel to keep the bees from drowning works well. Additionally, your chosen location should have a wind break to protect the bees from the cold prevailing winds of winter. Wind breaks also can shelter your apiary from view. You don’t want broadcast the location of your hives to the general public. Even though many people are afraid to approach bee hives, many others are not. Unfortunately, theft of a whole group of hives and massive vandalism are not unheard of among beekeepers. Situate your hives in hidden-away locations. No need to advertise for trouble. A good mixture of sunlight and shade to protect the colonies from the intense heat of the late afternoon summer sun is also helpful. Colonies that receive either too much or too little sunlight under produce those with a nice mixture. When setting out your hives, avoid low spots where moisture and cold can accumulate. What to Look Out For You may generally choose to set up your hives either in the town or country. Most cities and towns permit beekeeping, but check on your local ordinances to be certain. If beekeeping is permitted in town, be careful to avoid having your bees declared a public nuisance. If this should occur, you will be forced to move your apiary. Before you go to the trouble of setting up your apiary, talk with the neighbors if they are reasonably near. Getting answers to questions before you set up your hives can save a lot of headaches. Do the neighbors have young children who might inadvertently approach the hive? Are any of your neighbors allergic to insect stings? Are your bees likely to be attracted to your neighbors’ properties for any reason in particular? Are there any penned or chained animals nearby? If answers to these questions don’t make beekeeping in town look enticing, then consider places in the countryside -- in wastelands, pastures, truck farms, and orchards. Many people would love to have bees available to pollinate their crops, and a well-placed phone call could win you a ideal site to place your apiary. Watch Out! Diseases and pests, unfortunately, are not the only things that a beekeeper needs to worry about. Add to the list insecticides. Insecticides, if improperly applied (broadcast while bees are foraging, or allowed to run off into the bees’ water supply, for instance) can lead to the death of forgers or an entire colony. Some insecticides leave residues that can be active for days after application and can either contact the bees directly or via mixing with nectar. Other insecticides are mistaken by bees for pollen, are gathered up, and delivered to the hive where they are fed to the brood. The end result is an insecticide kill. If you will place your apiary in an area where widespread use of insecticides can be expected (fields, gardens, and orchards), check with those likely to apply them. High toxicity insecticides should not be sprayed on bee-pollinated plants during bloom. If this is to occur, be prepared to protect your bees by screening their entrance on the day of insecticide application. Provide additional protection from the sun so that the bees don’t overheat and die from prostration. Beekeepers have certain rights under the law that will help protect both bees and beekeepers. Nonetheless, it is much wiser to be proactive than reactive when it comes to insecticides. Setting Up and Arranging Your Apiary: Elevate your hives by placing them atop bricks or wooden beams treated with preservatives to avoid termites and prevent rotting. When setting out your hives, tilt them so that rain won’t come in through the entrance. Provide a ventilation hole near the top so that moisture doesn’t accumulate within the hive. Damp hives leave colonies disease prone. Orient the hives so that their entrances face southeast or south, or any direction in between. Avoid placing a number of hives in a row as returning bees often become confused and drift back to the wrong hive. Drifting can be responsible for spreading diseases in an apiary, and will build up colony populations in the end hives at the expense of those more centrally located. Stagger the arrangement of your hives, or place them in a semicircle. Alternatively, place the hives among objects such as trees and bushes that can serve as landmarks. Some beekeepers who are forced to arrange their hives in rows paint the hives using varying light shades, or mark the entrances with different patterns, to help the bees distinguish one hive from another. Cut grass around entrances. Registration Requirements: In compliance with the Rules and Regulations of the State of Illinois, all apiaries in the state must be registered during November each year or within ten (10) days after acquiring ownership or possession of bees. Complete an Application for Apiary Registration form obtained from the Illinois Department of Agriculture, Division of Animal Industries, Apiary Inspection Section, P. O. Box 19281 - Fairgrounds, Springfield, IL 62794-9281. Registration is free of charge. If you have never filed a registration form before, a beekeepers’ registration number will be provided to you. This registration number must be prominently displayed in the apiary, and many beekeepers place this number on each hive as a sign of ownership. Inspections: The State of Illinois maintains a number of bee inspectors who regularly inspect apiaries in search of diseases. By law they are permitted to inspect any hives and colonies they find. Even though your apiary will be inspected from time to time, you should constantly keep an eye open for diseases and pests yourself. If and when serious diseases are found -- especially American foulbrood and European foulbrood -- you should respond quickly and appropriately. Remember, by protecting your own colonies, you also protect those of your fellow beekeepers. 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Page 1of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... Beekeeping Articles Worth Reading■ Raising Queen Cells Without Grafting - Cut Cell Method■ Milling Wax Foundation■ Frame Wiring and Embedding■ USDA◦ Boy Scouts of America - Beekeeping Merit Badge Resources◦ Search Beesource.com Search Beesource Beekeeping > Resources > Elements of Beekeeping > Laws Related to Bees and Beekeeping > Evanston, Illinois Beekeeping Ordinance Evanston, Illinois Beekeeping Ordinance AN ORDINANCE Amending Title 9, Chapter 4, of the City Code of the City of Evanston Establishing Regulations for the Keeping of Bees WHEREAS, the City Council of the City of Evanston has found that honeybees can be maintained within populated areas in reasonable densities without causing a nuisance if the bees are properly located and carefully managed; and WHEREAS, honeybees are of benefit to mankind by providing agricultural, fruit, and garden pollination services, and by furnishing honey, wax and other useful products; and WHEREAS, passage of this ordinance is in the interests of the health, safety and welfare of the citizens. NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF EVANSTON, COOK COUNTY, ILLINOIS: SECTION 1: That Title 9, Chapter 4, Section 19 as amended, be, and is hereby further amended, by renumbering and amending Section 9-4-19 to become Section 9-4-20, and enacting a new Section 9-4 -19, as follows: 9-4-19: BEEKEEPING: Page 2of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... (A) As used in this Section, the following words, terms and phrases shall have the meanings ascribed to them in this section: “Apiary” shall mean a place where bee colonies are kept.1. “Bee” shall mean any stage of the common domestic honey bee, Apis Mellifera Species.2. “Colony” shall mean a hive and its equipment and appurtenances, including bees, comb, honey, pollen, and brood. 3. “Hive” shall mean a structure intended for the housing of a bee colony.4. (B) Hives. All bee colonies shall be kept in inspectable-type hives with removable combs, which shall be kept in sound and usable condition. (C) Annual Licensing. Beekeepers shall apply for a City Beekeeping License upon bringing any colony into the city. For bee colonies existing within the city prior to the effective date of this section, beekeepers shall have two (2) weeks from the date this section goes into effect to apply for a City Beekeeping License. Applications shall be submitted to the City of Evanston Public Health Director. At the time of application for a City Beekeeping License, the applicant shall: Submit proof of registration of the colonies with the State of Illinois Department of Agriculture; and 1. Be in compliance with the other requirements of this section; and2. Pay a twenty-five dollar ($25.00) non-refundable application fee.3. The City Beekeeping License shall be renewed each year by submitting a renewal application to the City of Evanston Public Health Director no more than two (2) weeks prior to the one (1) year anniversary date of the then current City Beekeeping License. At the time of applying for a renewal City Beekeeping License, the applicant shall submit the same documents, comply with the same requirements, and pay the same fee set forth in this subsection (C) and required for the initial City Beekeeping License application. (D) Fencing, Gates, and Signage. All hives shall be enclosed by fencing with a secure gate and prominent signage warning of the presence of a hive. (E) Water. Each beekeeper shall ensure that a convenient source of water is available at all times to the bees so that the bees will not congregate at swimming pools, bibcocks, pet water bowls, birdbaths or other water sources where they may cause human, bird, or domestic pet contact. The water shall be maintained so as not to become stagnant. (F) Maintenance. Each beekeeper shall ensure that no bee comb or other materials that might encourage robbing are left upon the grounds of the apiary site. Upon their removal from the hive, all such materials shall promptly be disposed of in a sealed container or placed within a building or other bee-proof enclosure. Page 3of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... (G) Queens. In any instance in which a colony exhibits unusually aggressive characteristics by stinging or attempting to sting without due provocation, or exhibits an unusual disposition towards swarming, it shall be the duty of the beekeeper to re-queen the colony. Queens shall be selected from stock bred for gentleness and nonswarming characteristics. (H) Colony Densities. There shall be no more than eight (8) apiary sites in each ward in Evanston.1. For each two (2) colonies, there may be maintained one (1) nucleus colony in a hive structure not exceeding one (1) standard nine and five-eighths-inch (9-5/8”) depth ten (10) -frame hive body with no supers attached as required from time to time for management of swarms. Each such nucleus colony shall be disposed of or combined with an authorized colony within thirty (30) days after the date it is acquired. 2. (I) Prohibited. The keeping by any person of bee colonies in the city not in compliance with this section is prohibited. Any bee colony not residing in a hive structure intended for beekeeping, or any swarm of bees, or any colony residing in a standard or homemade hive which, by virtue of its condition, has obviously been abandoned by the beekeeper, is unlawful. 9-4-20: VIOLATION; FINE: (A) Any person violating the provisions of this chapter, except for 9-4-19 Beekeeping, shall be fined not less than ten dollars ($10.00) nor more than five hundred dollars ($500.00) for each offense, and a separate offense shall be deemed committed upon each and every day such violation continues. (B) For violations of 9-4-19 Beekeeping, any person not in strict compliance with this section shall be fined not less than five-hundred dollars ($500.00) for each offense, and a separate offense shall be deemed committed upon each and every day such violation continues. Additionally, any City Beekeeping License shall be mandatorily revoked and no new City Beekeeping License shall be issued to that person, or to any person living on the property where the apiary from which the violation(s) arose was located, for a minimum of one (1) year. (C) In the event a person is found guilty of a violation of Section 9-4-14 of this Chapter, his permit to own, keep or harbor or have custody of animals shall be mandatorily revoked, and no new permit shall be issued to that person for a minimum of one (1) year. Page 4of 5Evanston, Illinois Beekeeping Ordinance –Beesource Beekeeping 9/9/2013http://www.beesource.com/resources/elements-of-beekeeping/laws-related-to-bees-and-bee... Evanston City Code Title 9 Chapter 4 Section 19 Beekeeping IL Dept of Agriculture Bees & Apiaries Program http://www.agr.state.il.us/programs/bees/index.html Is this a first-time or renewal application? Beekeeper’s Name _____________________________________________________ Beekeeper’s Address ___________________________________________________ Address of the Apiary __________________________________________________ Beekeeper’s Contact Phone Numbers: Home ______________________________ Work ______________________________ Cell ________________________________ ____ Number of colonies / hives at the apiary address ____ Ward number where apiary is located ____ IL Dept of Agriculture Apiary Registration Number* Please enclose the $25 application fee with this completed application and return it to the Evanston Health Department, Room G100, 2100 Ridge Avenue, Evanston, IL 60201. A Health inspector will call you to schedule an inspection. Signature of Beekeeper _____________________________ Date ________________ First-Time Application Renewal Application BEEKEEPER LICENSE APPLICATION INITIAL OR RENEWAL Evanston Health Department 2100 Ridge Avenue Evanston, IL 60201 PHONE 847.866.2947 FAX 847.448.8134 He’s abuzz: C’ville lifts beekeeping ban By Erin Sauder For The Courier-News Last Modified: Jul 5, 2013 06:01AM CARPENTERSVILLE — Local resident Art Hickman was a teenager when he first got into beekeeping. At the time, he was living in Southern California. “I kept bees for years,” he said. “I was also the go-to person for about nine of the different police departments. Whenever there was a bee swarm, they called me. I would go out and, if there were a bunch of them in the trees, I came and got them.” Recently, Hickman, 63, decided he’d like to pursue the hobby again. But when he asked Carpentersville officials about keeping honeybees, he learned it was prohibited in the village. “I never really pushed them. I just said, ‘I want to do this.’ When they wrote me back and said it’s prohibited, I said, ‘OK,’ ” Hickman said. He was surprised to learn that officials decided to then bring his request to a village board meeting for discussion. And two weeks ago, the ban was lifted. Now residents can raise honeybees in their backyards as a hobby. Jim Hock, community development director for the village, said officials surveyed several other communities and found quite a few allow beekeeping. “We bounced the concept off of board members, and they said they’d be receptive to it,” Hock said. There are some guidelines, however. No more than one colony is allowed per property, and a 6-foot barrier must be in place if the colony is less than 25 feet from the nearest property line. Water must be provided on-site to prevent bees from looking for water in other area yards. ‘Poisonous animal’ Initially, officials outlawed beekeeping because the village ordinance said it is unlawful to keep or harbor any poisonous animal, insect or spider. But the village board also noted honeybees can be maintained without causing a nuisance if they are properly located and managed. Hickman said many people aren’t aware of just how important honeybees are to the environment. “Quite a few crops wouldn’t grow without them, including some of the nut trees and a lot of the fruit couriernews Page 1of 2Print Story 9/9/2013http://couriernews.suntimes.com/news/20321680-418/hes-abuzz-that-carpentersville-lifted-... trees,” he said. “Without bees pollinating them, we wouldn’t get anywhere near the amount of fruit or nuts.” In his own backyard, he has both a cherry and apple tree. “There are no bees in my neighborhood, so (the trees) don’t produce as well as they should,” he said. “I’m hoping the bees help with that.” He plans to start his hobby up again in 2014. “It’s too late at this point — I’ve missed all the spring blossoms,” he said. “I thought I’d wait until next year. If I’m lucky, I might get a couple of quarts of honey out of it every year, which is just enough to keep my family in honey. It’s going to be fun.” Hickman lauds village officials for pursuing his request. “I was really impressed with Carpentersville and the fact that they were willing to consider something like that,” he said. “A lot of times, cities just blow everything off. If the wheel’s not squeaking, there’s no reason to deal with it. I give those guys a lot of credit for being willing to consider it.” Copyright © 2013 — Sun-Times Media, LLC Page 2of 2Print Story 9/9/2013http://couriernews.suntimes.com/news/20321680-418/hes-abuzz-that-carpentersville-lifted-... Suggested Stories Ex-SIU doctor stripped of license after felony… One killed, one injured in crash near… Retail mix secures White Oaks Mall's position as… From the Web 19-year-old kills himself after police post joke… Daily Dot Man Kills Himself in Hospital Room After Wife… First to Know Soccer Player Gets Death Threats After Injuring… Sports Illustrated Sponsored content Business News The Deal: No CFIUS Strings Attached to Smithfield Deal Stocks Surge on Signs of Asian Growth The Deal: Exchanges Seek Partners for New Trading What's this? City of Springfield to spell out beekeeping requirements By CHRIS YOUNG (chris.young@sj-r.com) The State Journal-Register Posted Jun 10, 2012 @ 10:45 PM The Springfield City Council will consider an ordinance this week to legalize hobby bee The draft ordinance sets up a framework of requirements that limit the number of hive can maintain at once and requires them to be placed a sufficient distance from neighb sidewalks. Sangamon County Board member Tim Moore, also a beekeeper, worked with the city t ordinance. “The business of beekeeping – or apiculture – is a form of agriculture just like raising horses,” Moore said. “It’s not real clear whether or not hobby beekeeping is legal (in Sp not.” Hobby beekeepers raise bees that produce honey for the beekeepers, their families and profit. “So with this ordinance, (hobby beekeepers) don’t have to worry about being fined or s Rich Ramsey of Rochester, vice-president of the Illinois State Beekeeping Associa allowing hobbyists to maintain a few hives helps promote good relations between beek community. After all, it’s a local beekeeper who gets the call when a swarm of bees takes up tempor public place and needs to be removed. Beekeepers can put their names on a list to be called if the Sangamon County sheriff’s the presence of a swarm. For their trouble, beekeepers get free bees and queens for their hives, and the public g Moore maintains hives on his farm near Loami and one hive in his backyard in Spring “It’s tucked back in a corner of my yard, and my neighbors don’t generally see it or go said. Most beehives are like Moore’s – out of sight and out of mind - but an ordinance spells everyone’s protection. For example, the ordinance requires hives to be at least five feet from the property line sidewalk, unless a proper fence keeps the hive separate. “Only a fool would put his bees near a sidewalk,” Ramsey said. Moore said to be in compliance, he would move his bees a few feet in from the property line and plant a hedge along separating his yard from the alley. Page 1of 3City of Springfield to spell out beekeeping requirements -Springfield, IL -The State Jour... 9/9/2013http://www.sj-r.com/top-stories/x465792206/City-to-spell-out-beekeeping-requirements Before he opens up his hives, Moore smokes the hives to calm the bees. He shows where honey is produced and where his “bee babies” mature in brood chambers. He wears a net over his head, face and arms, but says he isn’t worried about being stung. “They’re just doing their thing,” Moore said. “They aren’t paying a whole lot of attention to us, even when we are hol to look at them.” Moore estimates there are about dozen beekeepers in Springfield. New people have inquired about becoming involved, but are unsure about the legality. “The (present) ordinance was pretty vague, and it was keeping people from keeping bees,” he said. The ordinance will go before the full city council June 19, Moore said. *** Bee swarms Getting along with honeybees is fairly simple. “If you leave them alone, they will leave you alone,” said Rich Ramsey, vice-president of the Illinois State Beekeeper Even large swarms of bees that temporarily possess tree cavities, sign posts, door jams, or other public places are no treated with respect. “Right now the city is full of bees,” Ramsey said. “There are hollow trees all over town.” Bee swarms normally are not aggressive, he said. “We probably got 20 calls for swarms this spring, and there were no stinging incidents to my knowledge,” Ramsey sa going to attack a person like you see in the movies.” Bees swarm when the older queen leaves the hive to a new queen. The older queen usually takes about half of the colony with her to start over in a new location. “People who have a bee swarm call 911, but that’s not really a 911 emergency,” Ramsey said. “Call the non-emergency Sheriff’s Dept. at 753-6666, and they will get a hold of a beekeeper.” *** Draft ordinance on hobby beekeeping *Requires hives to be registered with the Illinois Department of Agriculture. *Colonies must be maintained in movable-frame hives. *Proper bee handling techniques must be used to avoid possibility of “unprovoked stinging” 10 or more feet away. *No more than four hives on lots of less than 10,000 square feet. *Hives must not be located within five feet of a property line, street, sidewalk or alley unless protected by a solid or s link fence or hedge four feet in height. The fence must extend at least four feet beyond the hive in both directions or enclose the hives. *Colonies of honeybees – or any other stinging insects – not maintained in compliance with the ordinance may be d nuisance. Wild occurring bees, such as those residing in hollow trees whose honey is not harvested are not considere violation. Chris Young can be reached at 788-1528. Comment or view comments » Page 2of 3City of Springfield to spell out beekeeping requirements -Springfield, IL -The State Jour... 9/9/2013http://www.sj-r.com/top-stories/x465792206/City-to-spell-out-beekeeping-requirements Spo Bad Credit Credit Cards Secured credit cards for bad credit. Find the best card CreditCards.com Fingerhut Credit Program Need Credit? Better than a card, www.Fingerhut.com New Car Pricing Find out our Lowest Possible New Vehicle www.CarPriceSecrets.com Comments (0) Contact us | Privacy Policy | Terms of Service | The State Journal-Register | Springfield, IL 62701 Copyright © 2006-2013 GateHouse Media, Inc. Some Rights Reserved. Original content available for non-commercial use under a Creative Commons license, except where noted. RadarFrog Merchant Directory | Internet Marketing by Propel Marketing | More Content Now | RadarFrog Page 3of 3City of Springfield to spell out beekeeping requirements -Springfield, IL -The State Jour... 9/9/2013http://www.sj-r.com/top-stories/x465792206/City-to-spell-out-beekeeping-requirements This copy is for personal, non-commercial use. To order presentation-ready copies for distribution you can: 1) Use the "Reprint" button found on the top and bottom of every article, 2) Visit reprints.theygsgroup.com/dailyherald.asp for samples and additional information or 3) Order a reprint of this article now. Lake County beekeepers seek change in zoning regulation By Mick Zawislak Beekeepers are buzzing about what they say is an antiquated county regulation that doesn’t apply to a growing practice. The Lake County Beekeepers Association also says it wants to dispel myths about honeybees, as the benefits of keeping them are getting more attention. “I think in Lake County there is a strong interest in sustainability and green activity. We’ve had a surge in hobby beekeepers,” said David Bergman, who heads the local group. On Tuesday, Bergman will make his case to the county’s planning, building and zoning committee to reduce the requirement that beekeeping be limited to five-acre sites in unincorporated areas. Through the years, club members have gone about their business unencumbered, though county regulations require beekeeping to occur on properties of 200,000 square feet or more. “This came up about a year ago, when one of our members was approached about the hives on his two-acre property. We were surprised,” said Bergman, a resident of Third Lake. “I’ve never had five acres for bees, nor is it really needed. That’s what’s required for horses.” When a second club member was notified of the requirement, the beekeepers decided to see what could be done. “The change we’re requesting is to remove the five-acre requirement and allow something more reasonable,” Bergman said. “Two or three hives in a back yard is not a big deal. It’s more of a neighbor to neighbor issue.” The requirement applies only to unincorporated areas covered by county zoning rules. David Husemoller, a senior planner for Lake County, said times are changing and more people are pursuing beekeeping as a hobby. In a recent report accepted by the county board regarding sustainable building and development practices, beekeeping is listed as one way to increase access to local food sources. “A lot of these zoning regulations that we’re starting to look at now, especially related to food and farming practices, came about in the `50s,” Husemoller said. “We can still use zoning in a way that allows it, but allow it in a way it’s not a nuisance.” According to the report, efforts to promote safe and secure local food sources go beyond gardens, and regulations are being relaxed even in urban areas to allow beekeeping. Article updated: 1/9/2012 3:44 PM Page 1of 2Lake County beekeepers seek change in zoning regulation -DailyHerald.com 9/9/2013http://www.dailyherald.com/article/20120109/news/701099812/print/ In an overview written last summer, Bergman notes Lake County had 102 registered beekeepers in 2010 — the fourth largest number in Illinois. Beekeepers also are seen as “critical partners” in the survival of the nation’s honey bees in light of the mysterious and well documented Colony Collapse Disorder. Five years ago, there may have been 35 members in the Lake County Beekeepers Association but there now are more than 80, he said, adding meetings have become more interesting. “You normally get 15 die-harders who want to talk about their hobby,” Bergman said. “Suddenly, 65 people show up.” He also notes bees contribute to local food production and pollinate crops and garden flowers. Honey bees are able, but rarely sting, and die if they do. They are feared, Bergman contends, because they are often mistaken for the yellow jacket wasp that is aggressive and can sting multiple times without paying the ultimate price. “You just don’t want people walking in front of their (hive) entrance,” according to Bergman. Copyright © 2013 Paddock Publications, Inc. All rights reserved. Page 2of 2Lake County beekeepers seek change in zoning regulation -DailyHerald.com 9/9/2013http://www.dailyherald.com/article/20120109/news/701099812/print/ Keeping beekeeping safe in the City of Milwaukee Importance of Honeybees The honeybee (apis mellifera) is a critical pollinator for flowers, fruits and vegetables. This is of great benefit in the city where pollinating insect populations are usually significantly smaller than in rural areas. Managed colonies of bees help to increase the yields and the quality of a large variety of plants found in backyard gardens, municipal parks, and flowerbeds. Hives of honeybees are currently established in most every major city in the United States. Beehives are successfully kept in small back yards, on balconies and rooftops in congested urban environments with little, if any, impact to adjacent property owners. In addition to the benefits of plant pollination, the honey, beeswax, pollen and other hive products are high in nutritional value and are a local, renewable and sustainable resource. Beekeeping Ordinance In 2010, the City of Milwaukee passed an ordinance (Chapter 78-6 Milwaukee Code of Ordinances) allowing people to keep up to two colonies of honeybees on private property within the City limits. An annual permit and inspection is required. Permit applications may be obtained from the Department of Neighborhood Services Environmental Section at the address listed in this brochure. A simple map of the apiary and surrounding area with dimensions must be provided. Neighbors within 200 feet will be notified and given an opportunity to voice any concerns they may have. You might also be required to get written permission from your immediate neighbors, should your hives be within 50 feet of their dwellings or certain structures. Proof of beekeeping competency must be provided. Honeybee Behavior Honeybees are naturally gentle and non-aggressive. They may sting if they perceive a threat to their colony, but only as a last resort as the bee will die shortly after depositing its stinger. While foraging for nectar and pollen away from the colony, honeybees are completely docile and only concerned with the tasks they set out to do. In most cases, people living in close proximity of beehives will never know that the honeybees are around. Your Responsibilities If you plan to keep honeybees in the City of Milwaukee, it is best to talk to your neighbors ahead of time, and explain the behavior and benefits of beekeeping. Be prepared to address their concerns, as your neighbors will have a voice in the permit approval process. Beekeeping in the city should utilize best practices to avoid creating problems for your neighbors. With some planning, beehives can be safely located in close proximity to homes, gardens and other places where people spend recreational time. You will be responsible for monitoring your bees on a regular basis for the health of the hive and to ensure that you have not created a nuisance to others. Limit your beekeeping activities to times when it will not interfere with your neighbors’ activities and enjoyment of their property. Resources for the Bee- keeper and the Curious The state of Wisconsin Department of Agriculture provides a great, free hive inspection service in the Spring and Fall, through Craig Petros, State Apiary Inspector. Call 262-968-5391. (continued on back panel) A worker honeybee gathers pollen from clover growing on a City boulevard. A typical frame of bees inside a beehive, showing worker bees drawing out wax cells and filling them with honey. Additional Bee Keeping Resources There are also local beekeeping associations and classes available to provide the training, mentoring and resources necessary for the new beekeeper: University of Wisconsin Cooperative Extension offers a Certified Beekeeper Course 414-256-4600 http://milwaukee.uwex.edu Milwaukee Waukesha Beekeeping Association www.mwbeekeepers.org Meets monthly and provides workshops, mentoring, networking, a lending library and other helpful resources. Wasps & Hornets Wasps, hornets and yellow jackets are normally bright yellow and black, and are normally aggressive. They are often mistaken for honeybees. They nest in the ground, or above in a grey paper structure. They will sting without provocation, and can sting repeatedly. Wasps and hornets can be eliminated with common wasp sprays, and the use of soapy water in a spray or drench. The City does NOT remove these nests. For problem infestations, contact your local pest management firm. Permit and General Information: Milwaukee Department of Neighborhood Services 4001 South 6th Street, 2nd Floor Milwaukee, WI 53221 414-286-3280 Websites: http://mwba1.tripod.com http://mwbeekeepers.org www.honey.com www.lappsbeesupply.com www.dadant.com www.beeculture.com www.city.milwaukee.gov Helpful Tips from the City of Milwaukee Department of Neighborhood Services Beekeeping in the City of Milwaukee • Information on keeping hives • Application process for approval • Tips on keeping bees • Resources for beekeeper s Produced by Department of Neighborhood Services 841 N. Broadway Room 104 Milwaukee WI 53202 (414) 286-2268 The beekeeper is installing a colony of honeybees in a new hive. DNS-309 Bee_Brochure V1B TNW 7/20/10 4001 S 6th St., 2nd fl., Milwaukee, WI 53221 (414) 286-3280 Address of Apiary: OPERATOR NAME: HOME PHONE NUMBER ADDRESS: CELL PHONE NUMBER ( ) OWNER AUTHORIZATION MUST BE ATTACHED OR YOU MUST BE THE PROPERTY OWNER ( ) SITE MAP MUST BE ATTACHED ( ) PROOF OF BEE KEEPING COMPETENCY MUST BE ATTACHED The undersigned agrees to inform the Department of Neighborhood Services within ten days of any substantial changes in the information supplied in this application. I have a knowledge of the City Ordinances currently regulating the permit applied for herein and being duly sworn under oath, depose and say that I am the person named above and that all statements made in the foregoing application are true and correct. I also certify that the honey bees used in this apiary are limited to Eastern European races of Apismelifera in accordance with Milwaukee Code of Ordinances 78-6-3b. *All fees include a 1.4% training and technology surcharge. ____________________________________ (Individual/Registered Agent/Corporate Officer/Partner) RETURN WITH APPROPRIATE FEE TO: DEPARTMENT OF NEIGHBORHOOD SERVICES 4001 S 6th St., 2nd floor MILWAUKEE, WI 53221 DO NOT WRITE BELOW THIS LINE Clerical Date Issued Bee Permit # Date of Notice___________ # of notices sent________ # of objections_______ # in support_________ Request for hearing? Y N Hearing date__________ Result of hearing? Approve Deny Beekeeping/Apiary Application $81.12 permit fee* Name (print) Phone # Apiary Address Number of hives 1. Distance of hives to front property line and all other property lines 2. Distance of hives to other habitable areas of adjoining properties 3. Height of flyway barriers 4. Height of hives off the ground Use the area below to sketch apiary site. Include distances from lot lines, structures, fences/ barriers, and include fresh water source. Department of Neighborhood Services Beekeeping/Apiary Sketch Sheet Indicate Direction Printable Version Keeping Beekeeping Safe in the City of Milwaukee Importance of Honeybees The honeybee (apis mellifera) is a critical pollinator for flowers, fruits and vegetables. This is of great benefit in the city where pollinating insect populations are usually significantly smaller than in rural areas. Managed colonies of bees help to increase the yields and the quality of a large variety of plants found in backyard gardens, municipal parks, and flowerbeds. Hives of honeybees are currently established in most every major city in the United States. Beehives are successfully kept in small back yards, on balconies and rooftops in congested urban environments with little, if any, impact to adjacent property owners. In addition to the benefits of plant pollination, the honey, beeswax, pollen and other hive products are high in nutritional value and are a local, renewable and sustainable resource. Beekeeping Ordinance In 2010, the City of Milwaukee passed an ordinance (Chapter 78-6 Milwaukee Code of Ordinances) allowing people to keep up to two colonies of honeybees on private property within the City limits. A permit and inspection is required. Permit applications may be obtained from the Department of Neighborhood Services Environmental Section at the address listed in this brochure. A simple map of the apiary and surrounding area with dimensions must be provided. Neighbors within 200 feet will be notified and given an opportunity to voice any concerns they may have. You might also be required to get written permission from your immediate neighbors, should your hives be within 50 feet of their dwellings or certain structures. Proof of beekeeping competency must be provided. Honeybee Behavior Honeybees are naturally gentle and non-aggressive. They may sting if they perceive a threat to their colony, but only as a last resort as the bee will die shortly after depositing its stinger. While foraging for nectar and pollen away from the colony, honeybees are completely docile and only concerned with the tasks they set out to do. In most cases, people living in close proximity of beehives will never know that the honeybees are around. Your Responsibilities If you plan to keep honeybees in the City of Milwaukee, it is best to talk to your neighbors ahead of time, and explain the behavior and benefits of beekeeping. Be prepared to address their concerns, as your neighbors will have a voice in the permit approval process. Beekeeping in the city should utilize best practices to avoid creating problems for your neighbors. With some planning, beehives can be safely located in close proximity to homes, gardens and other places where people spend recreational time. You will be responsible for monitoring your bees on a regular basis for the health of the hive and to ensure that you have not created a nuisance to others. Limit your beekeeping activities to times when it will not interfere with your neighbors’ activities and enjoyment of their property. New Fees Coming in 2013 Effective January 1st, 2013: Certain DNS fees will increase & many of the fees will also include a 1.4% Training & Technology surcharge. Electrical Fees Environmental Fees Plumbing Fees Property Recording Fees Last update 12/27/2012 Home | Calendar | Do Business | Live & Work | Play | Departments | Services | Payments Inspectional Services & Sections›Environmental Health and NuisanceControl› Bee Keeping InMilwaukee Department of Neighborhood Services DNS Property Data DNS Programs DNS Forms and Applications Complaint Process Fire Prevention Permits Garage Deconstruction Project Inspectional Services & Sections Administration Boiler Commercial Condemnation Construction DNS Inspections Electrical and Elevator Enforcement Environmental Health and Nuisance Control Animal License Fees Chronic Nuisance Environmental Services Noise Complaints Noise Variances Pools BEDBUGS Bee Keeping In Milwaukee Chickens Information Page Neighborhood Improvement Program Occupancy Permits Plan Exam and Permits Plumbing Public Information Residential Code Enforcement Program Special Enforcement Section Permit Process Phone Directory Fun Stuff How to Disconnect Downspouts Page 1of 2Bee Keeping In Milwaukee 9/9/2013http://city.milwaukee.gov/Env/Bee-Keeping-In-Milwaukee.htm Resources for the Beekeeper and the Curious The state of Wisconsin Department of Agriculture provides a great, free hive inspection service in the Spring and Fall, through Craig Petros, State Apiary Inspector. Call 262-968-5391. There are also local beekeeping associations and classes available to provide the training, mentoring and resources necessary for the new beekeeper: University of Wisconsin Cooperative Extension offers a Certified Beekeeper Course 414-256-4600 http://milwaukee.uwex.edu Milwaukee Waukesha Beekeeping Association www.mwbeekeepers.org Meets monthly and provides workshops, mentoring, networking, a lending library and other helpful resources. Wasps & Hornets Wasps, hornets and yellow jackets are normally bright yellow and black, and are normally aggressive. They are often mistaken for honeybees. They nest in the ground, or above in a grey paper structure. They will sting without provocation, and can sting repeatedly. Wasps and hornets can be eliminated with common wasp sprays, and the use of soapy water in a spray or drench. The City does NOT remove these nests. For problem infestations, contact your local pest management firm. Permit and General Information: Bee Keeping/ Apiary Application This is the application that must be completed and brought to the DNS offices to apply for a permit to keep bees. Site Plan Please complete a site plan, and submit it with check or money order to Milwaukee Department of Neighborhood Services 4001 South 6th Street, 2nd Floor Milwaukee, WI 53221 414-286-3280 Websites: http://mwba1.tripod.com http://mwbeekeepers.org www.honey.com www.lappsbeesupply.com www.dadant.com www.beeculture.com www.city.milwaukee.gov For a brochure of this information click Here -->Bee Brochure Last Update 6/13/2013 Common Council ::: Office of Mayor Tom Barrett ::: Web & Email Policies ::: Contact Us This site is powered by the Northwoods Titan Content Management System Page 2of 2Bee Keeping In Milwaukee 9/9/2013http://city.milwaukee.gov/Env/Bee-Keeping-In-Milwaukee.htm Model Beekeeping Ordinance for Louisiana Local and Municipal Governments This publication is intended to help local and municipal governments address potential concerns or problems between the public and beekeepers. It was adopted from the Texas beekeeping ordinance and modified by the Louisiana Beekeepers Association, the Louisiana Department of Agriculture and Forestry (LDAF), the USDA/ARS Honey Bee Breeding Genetic and Physiology Lab and the Louisiana Cooperative Extension Service. Because the honeybee industry is vital to Louisiana agriculture, the four organizations are willing to assist any local, municipal state government in the use or implementation of this program. Proposed Model Beekeeping Ordinance for Louisiana Local and Municipal Governments Whereas, honeybees are of benefit to mankind, and to Louisiana in particular, by providing agriculture, fruit and garden pollination services and by furnishing honey, wax and other useful products; and Whereas, Louisiana is among the leading states in honey production and agricultural byproducts associated with beekeeping throughout the United States; and Whereas, domestic strains of honeybees have been selectively bred for desirable traits, including gentleness, honey production, tendency not to swarm and nonaggressive behavior, characteristics that are desirable to foster and maintain; and Whereas, gentle strains of honeybees can be maintained within populated areas in reasonable densities without causing a nuisance if the bees are properly located and carefully managed and maintained; Now, Therefore, Be It Ordained and Enacted By ____________________________________________________________________ (Insert name of governmental entity) Section 1. That the findings contained in the preamble of this ordinance are hereby adopted as a part of this ordinance. Section 2. That Chapter No. ________________ (Health) of the Code of Ordinances, __________________________________ (city), _______________________ (state), is hereby amended by adding a new article No., which reads as follows: Definitions As used in this article, the following words and terms shall have the meanings ascribed in this section unless the context of their usage clearly indicates another meaning: 1. “Apiary” means the assembly of one or more colonies of bees at a single location. 2. “Beekeeper” means a person who owns or has charge of one or more colonies of bees. 3. “Beekeeping equipment” means anything used in the operation of an apiary, such as hive bodies, supers, frames, top and bottom boards and extractors. 4. “Colony” or “hive” means an aggregate of bees consisting principally of workers, but having, when perfect, one queen and at times many drones, including brood, combs, honey and the receptacle inhabited by the bees. 5. “Honeybee” means all life stages of the common domestic honey bee, Apis mellifera species. 6. “Tract” means a contiguous parcel of land under common ownership. 7. “Undeveloped property” means any idle land that is not improved or actually in the process of being improved with residential, commercial, industrial, church, park, school or governmental facilities or other structures or improvements intended for human use occupancy and the grounds maintained in association therewith. The term shall be deemed to include property developed exclusively as a street or highway or property used for commercial agricultural purposes. Certain Conduct Declared Unlawful (a) The purpose of this article is to establish certain requirements of sound beekeeping practice that are intended to avoid problems that may otherwise be associated with the keeping of bees in populated areas. (b) Notwithstanding compliance with the various requirements of this article, it shall be unlawful for any beekeeper to keep any colony or colonies in such a manner or of such disposition as to cause any unhealthy condition, interfere with the normal use and enjoyment of human or animal life of others or interfere with the normal use and enjoyment of any public property or property of others. Hive Registration All honey bee colonies shall be registered annually with the Louisiana Department of Agriculture and Forestry. IT IS THE LAW! Hive Type All honey bee colonies shall be kept in Langstroth- type hives with removable frames, which shall be kept in sound and usable condition. Fencing of Flyways In each instance in which any colony is situated within 25 feet of a public or private property line of the tract upon which the apiary is situated, as measured from the nearest point on the hive to the property line, the beekeeper shall establish and maintain a flyway barrier at least 6 feet in height consisting of a solid wall, fence, dense vegetation or combination thereof that is parallel to the property line and extends 10 feet beyond the colony in each direction so that all bees are forced to fly at an elevation of at least 6 feet above ground level over the property lines in the vicinity of the apiary. It is a defense against prosecution under this section that the property adjoining the apiary tract in the vicinity of the apiary is undeveloped property for a distance of at least 25 feet from the property line of the apiary tract. Water Each beekeeper shall ensure that a convenient source of water is available to the bees at all times during the year so that the bees will not congregate at swimming pools, bibcocks, pet watering bowls, bird baths or other water sources where they may cause human, bird or domestic pet contact. General Maintenance Each beekeeper shall ensure that no bee comb or other materials that might encourage robbing are left upon the grounds of the apiary site. Upon their removal from the hive, all such materials shall promptly be disposed of in a sealed container or placed within a building or other bee-proof enclosure. Queens All colonies shall be maintained with marked queens. In any instance in which a colony exhibits unusual aggressive characteristics by stinging or attempting to sting without due provocation or exhibits an unusual disposition toward swarming, it shall be the duty of the beekeeper to promptly re-queen the colony with another marked queen. Queens shall be selected from European stock bred for gentleness and nonswarming characteristics. Colony Densities (a) It shall be unlawful to keep more than the following number of colonies on any tract within the city, based upon the size or configuration of the tract on which the apiary is situated: 1. One-quarter acre or less tract size – two colonies. 2. More than one-quarter acre but less than one-half acre tract size – four colonies. 3. More than one-half acre but less than 1 acre tract size – six colonies. 4. One acre or larger tract size – eight colonies. 5. Regardless of tract size, where all hives are situated at least 200 feet in any direction from all property lines of the tract on which the apiary is situated, there shall be no limit to the number of colonies. 6. Regardless of tract size, so long as all property other than the tract upon which the hives are situated – that is, within a radius of at least 200 feet from any hive – remains undeveloped property, there shall be no limit to the number of colonies. (b) For each two colonies authorized under Colony Densities [subsection (a)] there may be maintained upon the same tract one nucleus colony in a hive structure not exceeding one standard 9 5/8 inch depth 10-frame hive body with no supers attached as required from time to time for management of swarms. Each such nucleus colony shall be disposed of or combined with an authorized colony within 30 days after the date is acquired. Marking Hives, Presumption of Beekeeping (a) In apiaries the beekeeper shall conspicuously post a sign setting forth his name and telephone number. In addition, the beekeeper’s registration yard marker, provided by the LDAF, shall be posted on a sign within the apiary. It is a defense against prosecution under this subsection that a colony is kept upon the same tract upon which the owner resides. (b) Unless marked in accordance with subsection (a) it shall be presumed for purposes of this article that the beekeeper is the person or persons who own or otherwise have the present right of possession and control of the tract upon which a hive or hives are situated. The presumption may be rebutted by a written agreement authorizing another person to maintain the colony or colonies upon the tract setting forth the name, address and telephone number of the other person who is acting as the beekeeper. Inspection The health officer shall have the right to inspect any apiary between 8 a.m. and 5 p.m. Where practicable, prior notice shall be given to the beekeeper if he resides at the apiary or if his name is marked on the hives. Compliance (a) Upon receipt of information that any colony situated within the city is not being kept in compliance with this article, the director shall initiate an investigation. If he finds grounds to believe that one or more violations have occurred, he will have a written notice of a hearing issued to the beekeeper. (b) The notice of a hearing shall set forth: 1. The date, time and place at which the hearing will be conducted. 2. The violation(s) alleged. 3. That the beekeeper may appear in person or through counsel, present evidence, cross-examine witnesses and request a court reporter as provided by Rule No. ______ of the city council’s rules of procedure. 4. That the bees may be ordered destroyed or removed from the city if the hearing officer finds that they have been kept in violation of this article. Notices shall be given by certified U. S. mail or personal delivery. If the health officer is unable to locate the beekeeper, however, the notice may be given by publication one time in a newspaper of general circulation at least five days before the date of the hearing. (c) The hearing shall be conducted by the director or a designated health officer. The burden shall be on the city to demonstrate by a preponderance of credible evidence that the colony or colonies have in fact been kept in violation of this article. If the hearing officer finds that the colony or colonies have been kept in violation of this article, he may order that the bees be destroyed or removed from the city, not to exceed 20 days and that bees not thereafter be kept upon the tract for a period of two years. In instances where the hearing officer finds that the violations were not intentional and that the beekeeper has taken corrective actions to cure the alleged violations, he may issue a warning in lieu of ordering the bees destroyed or removed. Upon failure of the beekeeper to comply with the order, the health officer may cause the bees to be destroyed and the hive structures to be removed. In each instance in which a bee colony is destroyed, all usable components of the hive structure that are not damaged or rendered unhealthy by the destruction of the bees shall upon the beekeeper’s request be returned to the beekeeper, provided that the beekeeper agrees to bear all transportation expenses for their return. (d) The decision of the hearing officer may be appealed in accordance with the provision of Rule No. of the city council’s rules and procedures by filing a notice of appeal with the city secretary within 10 days following the date that the hearing officer announces his decision, or if the decision is not announced at the conclusion of the hearing, within 15 days following at the date the hearing officer places written notice of his decision in the mail to the beekeeper. An appeal shall not stay in the hearing officer’s decision, and it shall not be the responsibility of the beekeeper to remove the bees from the city pending the determination of the appeal. \(e) The provisions of this section shall not be construed to require the conduct of a hearing for the destruction of (1) any bee colony not residing in a hive structure intended for beekeeping or (2) any swarm of bees or (3) any colony residing in a standard or man-made hive, which by virtue of its condition, has obviously been abandoned by the beekeeper. Section 3. If any provisions, section, subsection, sentence, clause or phrase of this ordinance or the application of same to any person or set of circumstances is for any reason held to be unconstitutional, void or invalid, the validity of the remaining portions of this ordinance or their application to other persons or sets of circumstances shall not be affected thereby, it being the intent of the city council in adopting this ordinance that no portion hereof or provision or regulation contained herein shall become inoperative or fail by reason of any unconstitutionality, voidness or invalidity of any other portion hereof, and all provisions of this ordinance are declared to be servable for the purpose. Section 4. This ordinance shall become effective at __________ (hour) on ________________ (date). Section 5. There exists a public emergency requiring that this ordinance be passed finally on the date of its introduction as requested in writing by the mayor; therefore, this ordinance shall be passed finally on such date and shall take effect as provided in Section 4, above. Passed and approved this __________________ day of 20____. _________________________________________ (Mayor) Author: Dale K. Pollet, Specialist (Entomology) Visit out Web site: www.lsuagcenter.com Louisiana State University Agricultural Center William B. Richardson, Chancellor Louisiana Agricultural Experiment Station David J. Boethel, Vice Chancellor and Director Louisiana Cooperative Extension Service Paul D. Coreil, Vice Chancellor and Director Pub. 2524 (online only) 9/09 Rev. The LSU AgCenter provides equal opportunities in programs and employment. Tel: 630-553-4350  In f o r m a t i o n o n k e e p i n g hi v e s  Ap p l i c a t i o n f o r re g i s t r a t i o n  Ti p s o n k e e p i n g b e e s  Re s o u r c e s f o r be e k e e p e r s Wa s p s a n d H o r n e t s Wa s p s , h o r n e t s a n d y e l l o w ja c k e t s a r e n o r m a l l y b r i g h t y e l l o w an d b l a c k , a n d a r e n a t u r a l l y a g - gr e s s i v e . T h e y a r e o f t e n m i s t a k e n fo r h o n e y b e e s . T h e y n e s t i n t h e gr o u n d , o r a b o v e g r o u n d i n a g r e y pa p e r s t r u c t u r e . T h e y w i l l s t i n g wi t h o u t p r o v o c a t i o n , a n d c a n s t i n g re p e a t e d l y . W a s p s a n d h o r n e t s c a n be e l i m i n a t e d w i t h c o m m o n w a s p sp r a y s , a n d t h e u s e o f s o a p y w a t e r in a s p r a y o r d r e n c h . T h e C i t y o f Yo r k v i l l e d o e s N O T r e m o v e t h e s e ne s t s . F o r p r o b l e m i n f e s t a t i o n s , co n t a c t y o u r l o c a l p e s t m a n a g e - me n t f i r m . UNITED CITY OF YORKVILLE 80 0 G a m e F a r m R o a d Yorkville, IL 60560 BE E K E E P I N G RE S O U R C E S A N D W E B S I T E S Il l i n o i s D e p a r t m e n t Of A g r i c u l t u r e Ap i a r y I n s p e c t i o n S e c t i o n PO B o x 1 9 2 8 1 - F a i r g o u n d s Sp r i n g f i e l d , I L 6 2 7 9 4 - 9 2 8 1 21 7 - 7 8 2 - 2 1 7 2 21 7 - 5 2 4 - 6 8 5 8 T T Y ww w . h o n e y . c o m ww w . b e e c u l t u r e . c o m Un i v e r s i t y o f I l l i n o i s Ex t e n s i o n Ke n d a l l C o u n t y E x t e n s i o n 77 7 5 B I L R t 4 7 Yo r k v i l l e , I L 6 0 5 6 0 63 0 - 5 5 3 - 5 8 2 3 Th e I m p o r t a n c e o f H o n e y b e e s Th e h o n e y b e e ( a p i s m e l l i f e r a ) i s a c r i t i c a l po l l i n a t o r f o r f l o w e r s , f r u i t s a n d v e g e t a b l e s . Th i s i s o f g r e a t b e n e f i t i n t h e c i t y w h e r e p o l - li n a t i n g i n s e c t p o p u l a t i o n s a r e u s u a l l y s i g - ni f i c a n t l y s m a l l e r t h a n i n r u r a l a r e a s . M a n - ag e d c o l o n i e s o f b e e s h e l p t o i n c r e a s e t h e yi e l d s a n d t h e q u a l i t y o f a l a r g e v a r i e t y o f pl a n t s f o u n d i n b a c k y a r d g a r d e n s , m u n i c i p a l pa r k s , a n d f l o w e r b e d s . Hi v e s o f h o n e y b e e s a r e c u r r e n t l y e s t a b l i s h e d in m o s t e v e r y m a j o r c i t y i n t h e u n i t e d S t a t e s . Be e h i v e s a r e s u c c e s s f u l l y k e p t i n s m a l l b a c k - ya r d s i n u r b a n e n v i r o n m e n t s w i t h l i t t l e i f an y , i m p a c t t o a d j a c e n t p r o p e r t y o w n e r s . In a d d i t i o n t o t h e b e n e f i t s o f p l a n t p o l l i n a - ti o n , t h e h o n e y , b e e s w a x , p o l l e n a n d o t h e r hi v e p r o d u c t s a r e h i g h i n n u t r i t i o n a l v a l u e an d a r e a l o c a l , r e n e w a b l e a n d s u s t a i n a b l e re s o u r c e . Be e k e e p i n g O r d i n a n c e In 2 0 1 3 t h e U n i t e d C i t y o f Y o r k v i l l e pa s s e d a n d o r d i n a n c e ( O r d i n a n c e No . ) a l l o w i n g p e o p l e t o k e e p h o n e y - be e c o l o n i e s o n p r i v a t e p r o p e r t y w i t h i n Ci t y l i m i t s . A n a n n u a l p e r m i t a n d i n - sp e c t i o n i s r e q u i r e d . P e r m i t a p p l i c a - ti o n s m a y b e o b t a i n e d f r o m C i t y H a l l , th e C o m m u n i t y D e v e l o p m e n t D e p a r t - me n t , a n d o n - l i n e a t t h e C i t y ’ s w e b s i t e . Zo n i n g R e q u i r e m e n t s Th e o r d i n a n c e a l l o w s f o r l i m i t e d b e e - ke e p i n g o n p r o p e r t i e s a s a p e r m i t t e d ac c e s s o r y u s e w i t h i n o n e a n d t w o - fa m i l y r e s i d e n t i a l z o n e d p r o p e r t i e s a s we l l a s w i t h i n b u s i n e s s d i s t r i c t s . T h e re s i d e n t i a l z o n i n g s p e r m i t t i n g b e e k e e p - in g a r e E - 1 E s t a t e D i s t r i c t , R - 1 , R - 2 , an d R - 2 D O n e F a m i l y a n d T w o F a m i l y Du p l e x R e s i d e n t i a l D i s t r i c t s . BE E K E E P I N G I N T H E U N I T E D C I T Y O F Y O R K V I L L E Yo u r R e s p o n s i b i l i t i e s An a n n u a l l i c e n s e w i l l b e r e q u i r e d a n d p r o o f of r e g i s t r a t i o n w i t h t h e S t a t e o f I l l i n o i s D e - pa r t m e n t o f A g r i c u l t u r e I l l i n o i s B e e s a n d Ap i a r i e s A c t . P a y m e n t o f a f i f t y d o l l a r a p - pl i c a t i o n f e e , a n d a c o u r t e s y n o t i f i c a t i o n t o al l a d j a c e n t p r o p e r t y o w n e r s . F e n c i n g w i t h a mi n i m u m s e t b a c k o f 2 5 f e e t f r o m p r o p e r t y li n e s . L i m i t s o n c o l o n y d e n s i t y a n d s i g n a g e re q u i r e d a n n o u n c i n g “ B e e s o n P r e m i s e s ” . Ho n e y b e e B e h a v i o r Ho n e y b e e s a r e n a t u r a l l y g e n t l e a n d n o n - ag g r e s s i v e . T h e y m a y s t i n g i f t h e y p e r c e i v e a th r e a t t o t h e i r c o l o n y , b u t o n l y a s a l a s t r e s o r t as t h e b e e w i l l d i e s h o r t l y a f t e r d e p o s i t i n g i t s st i n g e r . W h i l e f o r a g i n g f o r n e c t a r a n d p o l l e n aw a y f r o m t h e c o l o n y , h o n e y b e e s a r e c o m - pl e t e l y d o c i l e a n d o n l y c o n c e r n e d w i t h t h e ta s k s t h e y s e t o u t t o d o . ⁭ Bus. ⁭ Home ⁭ Bus. ⁭ Home APPLICATION APIARY REGISTRATION United City of Yorkville 800 Game Farm Rd.  Yorkville, IL 60560  630-553-8545  Fax. 630-553-7575 Permit Number Date Received Date Issued Site Address Parcel # Subdivision Lot / Unit Zoning Applicant Information Please check below whether Business or Home/Personal City / State / Zip Fa Fax Illinois Department of Agriculture Registration Number and Expiration Date Owner Information Please check below whether Business or Home/Personal Name City / State / Zip Fax Application Must Include: • Number of and type of Colonies • Fence Details • Signage placement & dimensions • Details of hives and frames • Copies of Notifications to Adjacent Property Owners A Plat of Survey must accompany all applications for construction of any new structure or any alteration to existing structures. Terms: In consideration of this application and attached forms being made a part hereof, and the issuance of this permit, I/we agree to the following terms: All work performed under said permit shall be in accordance with the plans which accompany this permit application, except for such changes as may be authorized or required by the Building Official; the proposed work is authorized by the owner of record, and that I/we have been authorized by the owner to make the application and/or schedule all necessary inspections as an agent; all work will conform to all applicable codes, laws, and ordinances of the United City of Yorkville, and the Illinois Department of Agriculture. I/we as owner of record or authorized agent are responsible to abide by all covenants and association restrictions as may apply to the proposed work associated with this permit This Permit is a public document and all information on it is subject to public review pursuant to the Illinois Freedom of Information Act Except for home and personal telephone numbers and email addresses. Signature Date Approved By______________________________________________ _________________________________________________ Building Code Official/Community Development Date Address Name Address ⁭ Bus. ⁭ Home Phone E-mail ⁭ Bus. Home Phone E-mail NOTIFICATION TO ADJOINING PROPERY OWNERS AFFIDAVIT STATE OF ILLINOIS ) ) SS COUNTY OF KENDALL ) I/We, ________________________, petitioner, being first duly sworn, do hereby state under oath that to the best of my knowledge the attached list is a true, correct and complete list of all permanent parcel numbers, and names and addresses of owners, of all lots and parts of lots located adjacent to the property legally described on the attached application for Apiary Registration. I further state that said list was obtained from the current tax rolls of the Kendall County Treasurer’s Office. I further state that I mailed by U.S. Certified Mail, Return Receipt Requested. The notice was mailed to the attached list of all of the permanent parcel numbers and names and addresses of owners at the U.S. Post office on _______________________, 20_____. ________________________________ Signature Subscribed and sworn to before me this ________ day of _______________, 20______ ______________________________________ Notary Public Be e k e e p e r ' s Ho m e ** N o t i f y * * ** N o t i f y * * ** N o t i f y * * ** N o t i f y * * ** N o t i f y HONEYBEES ON PREMISES Have a question or comment about this agenda item? Call us Monday-Friday, 8:00am to 4:30pm at 630-553-4350, email us at agendas@yorkville.il.us, post at www.facebook.com/CityofYorkville, tweet us at @CityofYorkville, and/or contact any of your elected officials at http://www.yorkville.il.us/gov_officials.php Agenda Item Summary Memo Title: Meeting and Date: Synopsis: Council Action Previously Taken: Date of Action: Action Taken: Item Number: Type of Vote Required: Council Action Requested: Submitted by: Agenda Item Notes: Reviewed By: Legal Finance Engineer City Administrator Human Resources Community Development Police Public Works Parks and Recreation Agenda Item Number NB #6 Tracking Number EDC 2014-25 Puppy Mill Ordinance EDC – July 1, 2014 N/A Majority Discussion See attached memo. Bart Olson Administration Name Department Summary Discussion on an ordinance banning the retail sale of breeder-born puppies. Background This item was requested by Alderman Frieders. I have attached an article on the Naperville City Council discussion on the banning of retail sales of puppy mill puppies, and the ordinance from Chicago. The Chicago ordinance bans the retail sales of all puppies, kittens, and rabbits unless those animals have been received from a government-run animal shelter or kennel, privately-run humane society, or privately-run rescue organization. The City has one current pet store, PetSmart, which does not sell puppies, kittens, or rabbits at retail. Occasionally, they will partner with an adoption agency or rescue operation to host an adoption day. In those cases, the animals are not sold at retail. I have also attached an online editorial from an advocate which explains why the Naperville City Council should adopt the ordinance. If the City Council agrees with the concept, we will draft an ordinance to be brought back to a future committee meeting. Recommendation Staff seeks direction on this item. Memorandum To: City Council From: Bart Olson, City Administrator CC: Date: June 26, 2014 Subject: Puppy Mill Ordinance S U B S T I T U T E O R D I N A N C E WHEREAS, The City of Chicago (the "City") is a home rule unit of government under Section 6(a), Article VII of the 1970 Constitution of the State of Illinois and as such may legislate as to matters which pertain to its local government and affairs; WHEREAS, Pet stores selling live animals have traditionally been a sales outlet for young dogs, cats, and rabbits bred in "puppy mills," "kitten mills," and “rabbit mills” both within the United States and abroad. According to the Humane Society of the United States, it is estimated that 10,000 puppy mills produce more than 2,400,000 puppies a year in the United States and that most pet store puppies, kittens and many pet store rabbits come from puppy mills, kitten mills, and rabbit mills, respectively. According to Illinois Department of Agriculture records, in the City alone, City pet stores purchased approximately 1,500 – 2,000 dogs from out- of-state breeders for sale to the public in 2011 and 2012. The number of dogs purchased for sale, and sold to the public, is likely higher as these records do not reflect dogs purchased from in- state breeders. When consumers buy puppies, kittens, and rabbits from a pet store, there is a strong likelihood that consumers are unknowingly supporting the puppy mill, kitten mill, or rabbit mill industry; WHEREAS, The documented abuses of puppy and kitten mills include over-breeding; inbreeding; minimal to non-existent veterinary care; lack of adequate food, water and shelter; lack of socialization; lack of adequate space; and the euthanization of unwanted animals. The inhumane conditions in puppy and kitten mill facilities lead to health and behavioral issues with animals, which many consumers are unaware of when purchasing animals from retailers due to both a lack of education on the issue and misleading tactics of retailers in some cases. These health and behavioral issues, which may not present themselves until years after the purchase of the animals, can impose exorbitant financial and emotional costs on consumers; WHEREAS, In addition to the above-mentioned abuses, rabbit mills are particularly prone to problems of overcrowding. According to the Red Door Animal Shelter, because rabbits can multiply every 28 days, breeders easily get overwhelmed, which leads to crowding, filthy living situations, and toxic amounts of ammonia in the air from the urine uncleansed from cages; WHEREAS, The lack of enforcement resources at local, state and federal levels allow many inhumane puppy, kitten, and rabbit mills to operate with impunity. According to a spokesman from the United States Department of Agriculture, due to budget constraints, the Illinois Department of Agriculture employs only seven inspectors that are charged with overseeing more than 1,300 dog dealers, kennel operators and pet shop operators. The Puppy Mill Project, a City-based non-profit organization, has identified at least ten retailers in the City that have acquired cats and dogs from commercial breeding facilities; WHEREAS, The Chicago Commission on Animal Care and Control (the "CACC") impounds approximately 20,000 animals each year. In 2011, the CACC euthanized 9,624 dogs and cats out of 21,085 (46%). Based on the CACC’s estimated cost to euthanize a dog and cat, the City spent between $234,864 – $303,188 euthanizing dogs and cats in 2011. In 2012, the CACC euthanized 7,652 dogs and cats out of 19,523 (39%) spending an estimated $199,124 – $251,384; WHEREAS, Each year thousands of dogs and cats are euthanized in the City, because they are not wanted. In 2011, 6,328 dogs and cats taken in by the CACC were owner surrenders, which was 30% of the CACC’s dog and cat intake. In 2012, 6,130 dogs and cats taken in were owner surrenders (31%). Owner surrenders were the second largest source of dogs and cats taken into the CACC behind strays in 2011 and 2012. By promoting the adoption of such dogs and cats, this Ordinance will reduce the financial burden on City taxpayers, who pay much of the cost to care for and euthanize many thousands of animals. In addition, by stopping the sale of puppy mill puppies and kitten mill kittens in the City (animals that are known to have health and behavioral issues as discussed above), this Ordinance should reduce the amount of unwanted animals brought to organizations like the CACC, which would also reduce the financial burden on City taxpayers; WHEREAS, According to the Red Door Animal Shelter, rabbits are the third-most popular pet in the U.S., after dogs and cats. Rabbits are often treated inhumanely in the breeding mills and these animals are often viewed as disposable, with the largest influx of abandoned animals being collected annually just after the Easter holiday. The Humane Society of the U.S. estimates that 80% of rabbits sold as Easter or springtime pets are eventually abandoned; WHEREAS, The Red Door Animal Shelter reports that over a thousand rabbits were rescued by Chicago area shelters in 2013, with an unknown number of these pets perishing before rescue could be made. This Ordinance is necessary to decrease abandonment of rabbits; WHEREAS, The City incurs significant costs caring for and treating animals brought into the CACC. Since 2010, the CACC’s annual budget appropriated over $300,000 in food; supplies; and drugs, medicine and chemical materials alone to care for its animals; WHEREAS, Because the CACC receives adoption fees of $65 per animal, there is a significant financial incentive for the City to promote the rehabilitation and adoption of rescue cats and dogs by prohibiting the retail sales of commercially-bred cats and dogs by business establishments located in the City. In 2011, only 1,404 (7%) dogs and cats were adopted directly out of the CACC and only 1,341 (7%) were adopted directly out in 2012. Consumers may be more likely to adopt a dog or a cat if dogs and cats were not readily available for purchase in pet stores. Moreover, there is a large financial benefit to consumers who adopt animals, as the $65 fee charged by CACC is in many cases significantly lower than the cost of purchasing a dog or cat from a pet store; WHEREAS, Across the country, thousands of independent pet stores as well as large chains operate profitably with a business model focused on the sale of pet services and supplies and not on the sale of dogs and cats. Many of these stores collaborate with local animal shelters and rescue organizations to offer space and support for showcasing adoptable homeless pets on their premises; WHEREAS, This Ordinance will not affect a consumer’s ability to obtain a dog or cat of his or her choice directly from a breeder, a breed-specific rescue organization or a shelter; WHEREAS, In the United States and Canada alone, over 40 cities have enacted ordinances addressing the sale of puppy and kitten mill dogs and cats, including Los Angeles, California; San Diego, California; Albuquerque, New Mexico; Austin, Texas; Toronto, Canada; and Brick, New Jersey; WHEREAS, Many cities have adopted legislation banning the sale of rabbits, including San Francisco, California; Los Angeles, California; Richmond, BC; Fort Worth, San Antonio, Austin, and Houston, TX; WHEREAS, Current Federal, Illinois and City laws and regulations do not properly address the sale of puppy and kitten mill dogs and cats or rabbit mill rabbits in City business establishments; WHEREAS, The City Council believes it is in the best interests of the City to adopt reasonable regulations to reduce costs to the City and its residents, protect the citizens of the City who may purchase cats or dogs or rabbits from a pet store or other business establishment, help prevent inhumane breeding conditions, promote community awareness of animal welfare, and foster a more humane environment in the City; and, WHEREAS, The City desires to amend the Municipal Code of the City to regulate the retail sale of cats, dogs and rabbits in the City by adding the language shown below; now, therefore, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CHICAGO: SECTION 1. The above recitals are incorporated herein by reference and made the findings of the City Council. SECTION 2. Chapter 4-384 of the Municipal Code of Chicago is hereby amended by inserting a new Section 4-384-015, as follows: 4-384-015 Retail Sale of Dogs, Cats and Rabbits (a) Definitions. As used in this section: “Offer(s) for sale” means to display, sell, deliver, offer for sale or adoption, advertise for the sale of, barter, auction, give away or otherwise dispose of a dog, cat or rabbit. “Retailer” means any person licensed or required to be licensed under this chapter who offers for sale any dog, cat or rabbit in the City. “Rescue organization” means any not-for-profit organization that has tax exempt status under Section 501(c)(3) of the United States Internal Revenue Code, whose mission and practice is, in whole or in significant part, the rescue and placement of dogs, cats or rabbits. (b) Restrictions on the retail sale of animals. A retailer may offer for sale only those dogs, cats or rabbits that the retailer has obtained from: (1) !an animal control center, animal care facility, kennel, pound or training facility operated by any subdivision of local, state or federal government; or (2) a humane society or rescue organization. (c) Exemptions. The restrictions on retailers set forth in subsection (b) of this section shall not apply to any entity listed in paragraphs (1) or (2) of subsection (b) of this section, or to any veterinary hospital or clinic licensed pursuant to the Veterinary Medicine and Surgery Practice Act of 2004, codified at 225 ILCS 115. (d) Disclosures required. Any retailer who offers for sale a dog, cat or rabbit shall make the following disclosures to the customer about such animal: (1) for each dog or cat: a written disclosure meeting all of the requirements set forth in Sections 3.5 or 3.15, as applicable, of the!Animal Welfare Act, codified at 225 ILCS 605; and, (2) for each rabbit: (i) the breed, approximate age, sex and color of the animal; (ii) the date and description of any inoculation or medical treatment that the animal received while under the possession of the retailer; (iii)!the name and address of the location where the!¿Á was born, rescued, relinquished or impounded; and (iv)!if the ¿Á was returned by a customer, the date of and reason for the return. ! The disclosures required under this subsection (d) shall be provided by the retailer to the customer in written form and shall be signed by both the retailer and customer at the time of sale. The retailer shall retain the original copy of such disclosure and acknowledgement for a period of 2 years from the date of sale. Upon request by an authorized city official, the original copy of such disclosure and acknowledgement shall be made immediately available for inspection by such authorized city official. The retailer shall post, in writing, in a conspicuous place on or near the cage of any dog, cat or rabbit offered for sale all of the information about a dog, cat or rabbit required under this subsection and other applicable law. SECTION 3. Following due passage and publication, this ordinance shall take full force and effect on March 5, 2015. _________________________ Susana A. Mendoza, City Clerk !!!!!! !__________________________ Proco Joe Moreno, Alderman 1st Ward __________________________ Ameya Pawar, Alderman 47th Ward __________________________ Scott Waguespack, Alderman 32nd Ward