Resolution 2016-33 Resolution No. 2016-
A RESOLUTION OF THE UNITED CITY OF YORKVILLE,KENDALL
COUNTY,ILLINOIS ESTABLISHING THE TERMS FOR ITS CONTINUED
PARTICIPATION IN THE AACVB
WHEREAS,the United City of Yorkville, Kendall County, Illinois (the "City") is
a duly organized and validly existing non home-rule municipality created in accordance
with the Constitution of the State of Illinois of 1970 and the laws of this State; and,
WHEREAS, in 1987, certain municipal corporations of the State of Illinois,
including Aurora, Batavia, Plano, Sandwich, Big Rock, Montgomery, North Aurora,
Sugar Grove and Oswego entered into an Intergovernmental Agreement (the "IGA") for
the purpose of coordinating marketing of the region as a"visitors and convention bureau"
through the "Aurora Area Convention & Visitors Bureau("AACVB")", an Illinois not-
for-profit corporation, to attract conventions and tourists thereby promoting local
businesses and introducing travelers to the amenities of the area; and,
WHEREAS, in 1990, the City deemed it to be advantageous to join with the
aforementioned municipalities in the promotion of travel, conventions and tourist
activities and to become a member of the AACVB; and,
WHEREAS, since 1987, the IGA has been amended six (6) times, the most
recent amendment being approved by all of the parties thereto, including the City,
extending the term of the IGA to December 14, 2016; and,
WHEREAS, the IGA permits any party thereto to withdraw from participation so
long as notice is given at least one(1)year prior to the expiration of its term; and,
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Resolution No.2016-
Page 1
WHEREAS, the City has reviewed the methods of marketing and promotion of
the region by the AACVB in order to ascertain if alternative options might better serve
the City in attracting visitors, tourists, conventions, as well as potential home buyers; and,
WHEREAS, as a result of the City's investigation, the AACVB has proposed a
revised Municipal Marketing Partnership (Pilot Program) as set forth on Exhibit A hereto
(hereafter the"Pilot Program"); and,
WHEREAS, the City has reviewed the Pilot Program and has determined that it
is prepared to continue its participation on the terms and conditions as hereinafter set
forth.
NOW, THEREFORE, BE IT RESOLVED, by the Mayor and City Council of
the United City of Yorkville, Kendall County, Illinois, as follows:
Section 1. The City hereby agrees to forego its option to notify the AACVB
of its intent to discontinue its participation in the AACVB pursuant to the IGA, as
extended to December 14, 2017, and to work with the AACVB with its implementation
of the Pilot Program through said termination date.
Section 2. The City further states that its continued participation after
December 14, 2017, in the AACVB shall be dependent on the successful implementation
of the Pilot Program.
Section 3. This Resolution shall be in full force and effect from and after its
passage and approval as provided by law.
Resolution No.2016-
Page 2
Passed by the City Council of the United City of Yorkville, Kendall County,
Illinois, this day of r'�r I,� c�'? , 2016.
-7 r't- x"
CITY CLEAK
CARLO COLOSIMO l KEN KOCH
JACKIE MILSCHEWSKI LARRY KOT
CHRIS FUNKHOUSER JOEL FRIEDERS
e �
DIANE TEELING SEAVER TARULIS
Approved by me, as Mayor of the United City of Yorkville, Kendall County,
Illinois, this ` ` , 2016.
MAYOR//
Attest:
City Clerk
Resolution No.2016- 3 3
Page 3
EXHIBIT"A"
Municipal Marketing Partnership(Pilot Program)
area
Municipal Marketing Partnership (Pilot Program)
The Aurora Area Convention &Visitors Bureau (AACVB) Municipal Marketing Partnership
program is an opportunity for the AACVB to deliver additional, dedicated visitor marketing
services to financially supporting member communities. This program offers targeted municipal
marketing plans unique to each participating community above and beyond the destination
marketing and group sales efforts of the AACVB. This is a one year pilot program. The entire
program will be evaluated by the AACVB Board of Directors at the conclusion of the initial one
year pilot program time period—December 1, 2017 -with consideration of an extension of the
program for another year. The Municipal Marketing Partnership program will be evaluated on
an annual basis and may be terminated at such time by action of the Board of Directors.
Participation:
• Municipalities that remit 90%of the current 3% locally collected hotel operator's
occupancy tax receipts as agreed upon and authorized in the intergovernmental
agreement and maintain on an annual basis an investment to the AACVB of$10,000 or
greater
• Current eligible Municipalities: North Aurora, Sandwich, Yorkville
Purpose:
• To provide individual tourism marketing services to eligible municipalities
• Quantifiable results based on dedicated marketing/advertising programs for eligible
municipalities above and beyond the regional "Destination" marketing and sales efforts
handled by the AACVB sales and marketing staff
• Incentive for recruitment of additional municipal partners
Structure:
• %of Municipal investment is dedicated to individual (municipal) marketing plans. Pilot
program percentage is based on FY'17 projected hotel/motel tax funding from
participating municipality
• For the pilot program; 40 percent of the eligible funds from each participating
municipality as outlined above will be dedicated to the Municipal Marketing Partnership
• The balance of municipal funding(60%)will remain dedicated to regional destination
marketing, ongoing group sales of the AACVB service area and operational support of
the organization
• AACVB staff will work with designated individual municipal representative to develop
advertising strategies, desired audience and market reach.AACVB staff will implement
plan based on goals and objectives developed in coordination with municipal partner
• The cost of the ad buy/placement and third party production costs (if required)will be
deducted from the total plan budget, regular AACVB staff time will not be billed against
the plan budget during the pilot year
• Individualized Municipal Marketing Review report will be provided by AACVB staff at the
conclusion of the advertising/marketing program
Program Parameters:
In keeping with the integrity of the locally collected hotel owner's occupancy tax to use funds
for tourism promotion and generate additional overnight stays, Municipal Marketing
Partnership plans must meet the following criteria:
• Individual marketing plans must be structured to reach the travel market with the
greatest likelihood of needing overnight accommodation. Industry standard is 50 miles
or greater from the local area
• The marketing plan must promote the unique aspects of that community(attractions,
events)that would be of interest to the general traveling public and have the greatest
potential of generating overnight stays
• Marketing plan may include printed collateral with defined distribution method,
targeted social media advertising, digital marketing, printed display ads, targeted digital
banner ads, or others as developed in agreement the municipal representative and
meeting the tourism market as defined above
• Hotel and lodging specific promotions are not allowable
• Funds do not roll-over. Marketing dollars not spent in a program year remain with the
AACVB to enhance the organization's destination marketing efforts
• Aurora Area Convention and Visitors Bureau and Illinois Office of Tourism branding will
be included in all marketing partnership promotions
• Marketing plans will be developed and agreed upon in the first quarter of the calendar
year for implementation and project completion no later than December 1 of that same
year
• AACVB staff time will be accounted for against each municipal marketing plan and will
be used to monitor the success and overall value of the marketing partnership
Destination Benefits:
As a supporting member of the AACVB, municipalities will continue to benefit from the AACVB
advertising and marketing initiatives and full privileges of municipal participation.
• The AACVB is not a membership organization and as such the organization markets and
supports all visitor related businesses within supporting communities as appropriate.
Local shopping, dining, lodging, events and attraction are all included in AACVB
destination marketing programs
• Placement on Enjoyaurora.com web site including municipal listing, shopping, dining,
lodging, attractions and events as appropriate
• Inclusion in annual regional Visitors Guide including full page Municipal feature,
shopping, dining, lodging and events as appropriate for annual publication
• Submit/maintain Municipal listings as noted above on Enjoylllinois.com state tourism
site
• Inclusion on regular,general destination marketing and publications as appropriate
including: social media advertising, digital content story placement, display advertising,
public relations, brochure distribution and customer service inquiries
• Representation in all group sales efforts and tradeshow including niche markets of
Sports, Group Tours, Meetings/Conventions
• Group sales leads distributed to supporting municipal lodging and event facilities as
appropriate and group services provided by AACVB staff
• Quarterly stakeholder reports and metrics
• Municipal participation in Aurora Area Sports Alliance
• Representation on AACVB Board of Directors, committees and any other task-force and
initiatives as designated