Resolution 2005-35 STATE OF ILLINOIS )
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COUNTY OF KENDALL )
RESOLUTION NO. 2005 -
RESOLUTION ADOPTING
UNITED CITY OF YORKVILLE SPONSORSHIP POLICY
WHEREAS, the City Council of the United City of Yorkville has considered
establishing a policy for sponsoring worthy events under predetermined guidelines; and
WHEREAS, a copy of said policy is attached hereto and incorporated herein as
Exhibit "A"; and
NOW THEREFORE, upon Motion duly made, seconded and approved by the
majority of those members of the City Council voting, the UNITED CITY OF
YORKVILLE hereby adopts the Sponsorship Policy attached hereto and incorporated by
reference herein. This resolution is effective immediately upon passage.
WANDA OHARE u JOSEPH BESCO
VALERIE BURD PAUL JAMES
DEAN WOLFER --I MARTY MUNNS
ROSE SPEARS JASON LESLIE
Approved by me, as Mayor of the United City of Yorkville, Kendall County,
Illinois, this Day of , A.D. 2005.
MAYOR
Passed by the City Council of the United City of Yorkville, Kendall County,
Illinois this r':�L% day of-7:!7A , A.D. 2005.
ATTEST:
CITY CLERK
Prepared by:
John Justin Wyeth
City Attorney
United City of Yorkville
800 Game Farm Road
Yorkville, IL 60560
EXHIBIT "A"
Cl l4r- United City of Yorkville
EST ' 1636 Sponsorship Policy
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What is Sponsorship?
Sponsorship is an effective marketing and communication tool used by many businesses,
organizations and government agencies, regardless of their size. Sponsorships are not
donations, the City expects their sponsorship will provide a measurable return or benefit
for the residents or businesses of Yorkville.
The general aim of sponsorship is to raise the profile of the sponsoring organization, to
sell products or services and to reach particular target audiences. Sponsorship also
promotes a positive awareness of the organization with residents, customers, potential
customers and the community.
Sponsorships are structured in the form of direct financial assistance, or "in kind"
sponsorship, which involves the sponsor providing equipment or resources. In kind may
be limited due to available equipment, manpower, or other City required events, work, or
projects. The affected Department for the resource allocation will be monitored or
determined by the Department Head.
Sponsorship Guidelines
The United City of Yorkville receives a number of sponsorship requests, which
unfortunately makes it difficult for us to accept or sponsor every event. We have outlined
a series of guidelines to help with the selection of sponsorship events. Guidelines are
updated annually and may change from year to year based on the mission and goals of
the City Council. All sponsorship requests and proposals shall be submitted to the
Human Resource Commission for review with a recommendation to City Council.
Sponsorship amounts are awarded on a first come, first served basis, based on available
funds within the fiscal year budget. Amounts will not be more than $250.00 for any single
event. This policy does not apply to events in which the City is a joint partner, such as
the 4th of July or Riverfront Festival.
Sponsorship Categories
If you would like the United City of Yorkville to consider support for your charity, arts,
community, social or health, education or sporting activities you will need to submit a
proposal. Our main criteria is for the direct benefit for the residents or businesses of
Yorkville.
What we will not sponsor
Political or campaign sponsorships
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Individuals or private events benefiting one individual
Events that contravenes gaming rules or regulations
Events or Organizations that do not fulfill the City's missions or goals
Events or Organizations that do not serve or benefit Yorkville residents or businesses
For Profit events
What the United City of Yorkville should know about you
Please include the following information with your written proposal:
• History of project / event
• Event detail (Date, time, place)
• Budget (including the major source of funding)
• Specific sponsorship request
• Specific sponsor benefits
• Marketing / promotional opportunities & venues
• Not - for - profit status, if applicable
• Publicity samples from previous year
Please submit proposals for event sponsorship to:
United City of Yorkville
C/o Sponsorship Request
800 Game Farm Road
Yorkville, IL 60560
2
REQUEST FORM FOR SPONSORSHIP FROM THE UNITED CITY OF YORKVILLE
PLEASE NOTE: All requests must be received by the City Clerk, United City of Yorkville, 800 Game Farm
Road, Yorkville, IL 60560, at least 60 days prior to your event for approval from the Yorkville Human
Resource Commission (HRC), which meets on the third Wednesday of each month. For example: if your
event is to be held on September 15 th , your request should be in the City office no later than June 30 to be
considered at the July HRC meeting.
Rea_uests are limited to $250 per vear, per organization.
Event
Date of Event Location of Event
Name of Organization
Address
City State zip
Phone Fax
Name of Contact Person and Title
Is your event considered to be (please check all that apply):
Fine Arts Sports Community Scouting Religion -based Other non -profit
Who will benefit from the funds raised? Youth Adult Senior Disabled persons
Approximately how many Yorkville residents does your organization serve each year?
What is the mission/purpose of your organization?
I I
Amount requested $ (Cash or `In Kind' )
If `In Kind,' are you in need of Staff (Number of hours /time) OR
Building space (City facility /park to be used )
PLEASE NOTE. If requesting staff time or use of building facilities /park, both are subject to
availability on the date you have chosen.
If time and space is available, your event could be listed in the quarterly Recreation Department
newsletter. Would you like to be listed? Yes No
For Office /HRC use only
Date Received Building/facility to be used
Verification of facility availability By
Amount Staff needed
Date Approved by HRC Date Approved by City Council
Date Not Approved Reason