City Council Minutes 2003 08-12-03 MINUTES OF THE REGULAR MEETING OF THE CITY COUNCIL
OF THE UNITED CITY OF YORKVILLE, KENDALL COUNTY, ILLINOIS,
HELD IN THE BEECHER COMMUNITY BUILDING,
AUSTIN ROOM, 908 GAME FARM ROAD,
ON TUESDAY, AUGUST 12, 2003.
Mayor Prochaska called the meeting to order at 7:04 P.M and led the Council in the Pledge of
Allegiance.
-- ROLL CALL
Clerk Milschewski called the roll.
Ward I James Absent
Sticka Present
Ward 11 Burd Present
Kot Present
Ward III Mums Present
Ohare Present
Ward IV Besco Present
Spears Present
Also present: City Clerk Milschewski, City Treasurer Powell, City Administrator Graff, City
Attorney Dan Kramer, Police Chief Martin, Executive Director of Parks & Recreation Brown and
Finance Director Pleckham.
OUORUM
A quorum was established.
INTRODUCTION OF GUESTS
Mayor Prochaska welcomed guests and asked those present to enter their name on the attendance
sheet provided.
AMENDMENTS TO THE AGENDA
City Clerk Milschewski amended the agenda by adding the Kendall County Old Jail Proposal
Amendment under the Mayor's Report.
COMMITTEE MEETING DATES
Public Works Committee 7:00 P.M., Monday, August 25, 2003
City of Yorkville Conference Room
800 Game Farm Road
Economic Development Committee 7:00 P.M., Thursday, August 21, 2003
City of Yorkville Conference Room
800 Game Farm Road
Administration Committee 6:30 P.M., Thursday, August 14, 2003
City of Yorkville Conference Room
800 Game Farm Road Cancelled
Public Safety Committee 6:30 P.M., Thursday, August 28, 2003
City of Yorkville Conference Room
800 Game Farm Road
Ad Hoc Technology Committee 6:30 P.M., Wednesday, August 20, 3003
City of Yorkville Conference Room
— — 800 Game Farm Road
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Ad Hoc Tourism Committee 6:30 P.M., Wednesday, August 27, 3003
City of Yorkville Conference Room
800 Game Farm Road
PUBLIC HEARINGS
PC 2003 -06 Senior Apartment Housing
PC 2003 -04 Caledonia
Mayor Prochaska entertained a motion to go into public hearing for PC 2003 -06 Senior
Apartment Housing: New Directions Housing Corp., petitioner, request to rezone from United
City of Yorkville B -3 Service Business District to R -4 General Residence District Planned Unit
Development for senior citizens and for hearing as to the Planned Unit Development Agreement
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The Minutes of the Reeular Meetine of the Citv Council — Aueust 12.2003 - Dage 2
Route 47 and Greenbriar Road in the United City of Yorkville, Kendall County, Illinois.
Mayor Prochaska also entertained a motion to go into public hearing for PC 2003 -04 Caledonia:
Inland Land Appreciation Fund L.P., a Delaware Limited Partnership, petitioner, request to
amend the Annexation and Planned Unit Development executed by the United City of Yorkville
on March 23, 1995 and recorded with the Kendall County Recorder of deeds Document No 95-
07156 on September 6, 1995 for the Yorkville Business Park for review of preliminary plat. The
real property consists of approximately 85.296 acres and is located west of Route 47 and west and
north of the Yorkville Business Center, Bristol Township, Kendall County, Illinois. So moved by
Alderman Kot; seconded by Alderman Sticka.
Motion approved by a roll call vote. Ayes -7 Nays -0
Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye, Spears -aye, Sticka -aye
Please see attached Report of Proceedings taken before Chris Vitosh, C.S.R. from Depo Court
Reporting Service for the transcription of the public hearing.
Mayor Prochaska entertained a motion to close the public hearing. So moved by Alderman
Besco; seconded by Alderwoman Spears.
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Motion approved by a roll call vote. Ayes -7 Nays -0
Burd -aye, Kot -aye, Munns -aye, Ohare -aye Spears -aye, Sticka -aye, Besco -aye
CITIZEN COMMENTS
Resident Mike McCurdy asked if the annexation of the Swanson property was on the agenda and
Attorney Kramer stated that it was not.
PRESENTATIONS
None
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_ CONSENT AGENDA
Alderwoman Ohare requested that the Intergovernmental Agreement between the School District
and the City be removed from the consent Agenda and placed on the regular agenda under
Administration Committee Report.
1. Resolution 2003 -32 — For the Kendall County Hydro Geologic Resource Assessment
- Authorize Mayor and City Clerk to execute
2. Dickson Court —Award Contract to Meyer Paving Inc., in an amount not to exceed
$64,659.46
3. Route 34/FGame Farm Road Traffic Signal Change Order for Pavement Striping —
authorize City Engineer to execute in an amount not to exceed $1,253.37
4. South Elevated Water Storage Tank —Award contract to CB&I in an amount not to
exceed $1,592,000.00
5. South BPS/PRV Station —Award Contract to Seagren Construction in an amount not
to exceed $374,095. 00
6. Well #7 - Award contract to Layne Western, a division of Layne Christensen Co. in
an amount not to exceed $685,590.00
7. Route 34/FGame Farm Road Traffic Signal Change Order for Furnishing and Placing
Topsoil — authorize City Engineer to execute in an amount not to exceed $1,108.80
8. Resolution 2003 -33 — Acknowledging the Cable System Upgrade and Designating
the Southwest Fox Valley Cable & Telecommunications Consortium as Agent -
Authorize Mayor and City Clerk to execute
9. Monthly Police Reports for June 2003
10. Kopy Kat Copier Proposal - authorize Finance Director to execute in an amount not
to exceed 60 monthly rental payments of$1,586 00 each
11. Williams Development, Ltd. — Change Order #00011 for Yorkville City Office and
Police Dept. - authorize Mayor to execute in an amount not to exceed $27, 240.05
12. Resolution 2003 -34 - Approving the hiring of two additional Police officers -
Authorize Mayor and City Clerk to execute
Mayor Prochaska entertained a motion to approve the Consent Agenda as modified. So moved
by Alderwoman Spears; seconded by Alderman Munns.
Motion approved by a roll call vote. Ayes -7 Nays -0
Burd -aye, Kot -aye, Munns -aye, Spears -aye, Sticka -aye, Ohare -aye, Besco -aye
PLANNING COMMISSION /ZONING BOARD OF APPEAL
No report.
The Minutes of the Regular Meeting of the Citv Council - August 12. 2003 - Daze 3
MINUTES FOR APPROVAL
Alderwoman Ohare noted that the heading date was incorrect on pages 5 -8 of the City Council
meeting minutes. Clerk Milschewski noted it was her typing error and should be July 22, 2003.
A motion was made by Alderwoman Spears to approve the minutes of the City Council meeting
from July 22, 2003 as corrected; seconded by Alderwoman Burd.
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Motion approved by a viva voce vote.
A motion was made by Alderwoman Spears to approve the minutes of the Committee of the
Whole meeting from May 6, 2003; seconded by Alderman Munns.
Motion approved by a viva voce vote.
BILLS FOR APPROVAL
A motion was made by Alderwoman Spears to approve the paying of the bills listed on the
Detailed Board Report dated August 8, 2003 totaling the following amounts: checks in the
amount of $553,643.61(vendor) and $125,667.82 (payroll period ending 07/30/03) for a total of
$679,311.43; seconded by Alderman Munns.
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Motion approved by a roll call vote. Ayes -7 Nays -0
Besco -aye, Burd -aye, Kot -aye, Munns -aye, Spears -aye, Sticka -aye, Ohare -aye
REPORTS
MAYOR'S REPORT
Kendall County Old Jail Proposal Amendment
Mayor Prochaska reported that he needed the Council's authorization in order for him to send the
Letter of Proposal to Kendall County for the acquisition of the old jail building. The City is
asking the county to respond to the letter within 120 days.
Mayor Prochaska entertained a motion to authorize him to send the Letter of Proposal to Kendall
County for the acquisition of the old county jail. So moved by Alderman Kot; seconded by
Alderwoman Ohare.
Motion approved by a roll call vote. Ayes -7 Nays -0
Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye, Spears -aye
Board Appointments
Mayor Prochaska recommended Lorene Frieders to the Human Resource Committee. She is
taking Rose Kahle's place. Mrs. Kahle retired from the Commission. He entertained a motion to
approve the appointment of Lorene Frieders to the Human Resource Commission. So moved by
Alderman Sticka; seconded by Alderwoman Spears.
Motion approved by a roll call vote. Ayes -7 Nays -0
Besco -aye, Burd -aye, Kot -aye, Ohare -aye, Munns -aye, Spears -aye, Sticka -aye
Coffee with the Mayor
Mayor Prochaska reported that the next Coffee with the Mayor would be held August 16, 2003 at
Dave's Meat Market on Route 47 and Landmark Drive from 9:30 to 11:00 A.M.
ATTORNEY'S REPORT
City Attorney Dan Kramer reported that at their City Council meeting, the City of Plano approved
the real estate contract with the United City of Yorkville for the purchase of the well site. The
transaction will probably close in late August and there will be an ordinance passed for the sale at
the next United City of Yorkville City Council meeting. A public hearing for the sale in not
needed.
CITY CLERK'S REPORT
City Clerk Milschewski welcomed Alderwoman Spears back after having been off after hip
replacement surgery.
She also reported that she had the Council's confirmation information for the Illinois Municipal
League Conference. She asked the members of the Council who had not received them to make
sure they pick them up from her.
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The Minutes of the Resular Meetine of the Citv Council - August 12. 2003 - uage 4
CITY TREASURER'S REPORT
No report.
CITY ADMINISTATOR'S REPORT
Hazardous Waste Pick-up
Administrator Graff reported that the Kendall County Solid Waste Division contacted the City
requesting the use of the Beecher Community Center for a hazardous waste pick -up. An
application for the pickup has been submitted and he will keep the Council informed as to the
exact date.
Brush Pickup
Administrator Graff reported that all the brush from the last storm has been picked up. Director
of Public Works Eric Dhuse asked that anyone who may have been missed, please call the City to
schedule a pickup. The next regularly scheduled brush pickup will be the week of August 25,
2003.
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FINANCE DIRECTOR'S REPORT
No report.
DIRECTOR OF PUBLIC WORKS REPORT
No report.
EXECUTIVE DIRECTOR OF PARKS & RECREATION
Fall Brochure
Executive Director of Parks & Recreation Brown reported that the fall brochure is out and
advertisements in the brochure funded $4,000.00 of the approximately $5,000.00 printing cost.
Co -ed Softball
She also report that the first adult co -ed softball league will begin Thursday, August 14, 2003.
CHIEF OF POLICE REPORT
New Officers
Chief Martin reported that the Police Department would be having its power and written tests for
new applicants on August 16, 2003. 160 applications were sent out, 105 were returned and 91
applicants will be taking the test. A list of candidates will be compiled after the test.
Part -time Secretary
Chief Martin reported that the Department is also in the process of hiring a part-time secretary.
They received 30 applications and there are 8 individuals to be interviewed. The position should
be filled by Friday, August 15, 2003.
Identi -Kits
Chief Martin reported that the Department is partnering with Jewel -Osco in supplying 600 identi-
kits to be given to families in the area. The kits are used to provide ID's for children. Jewel is
contributing $355.00 of the $710.00 cost for the kits.
COMMUNITY & LIAISON REPORT
Aurora Area Convention and Visitors Bureau
Alderwoman Burd reported she attended two meetings connected with the AACVB. The
Strategic Planning Committee discussed their mission statement, goals and plan of action. The
Marketing Plan Committee discussed the consumer market; small meeting, convention and family
reunion market; motor coach business; special events; sports market; public relations;
international market and product development. She also noted that Sue Vos, Executive Director
of the AACVB, and Tess Wackerlin, the Special Events Director for the City of Aurora, will be
attending the Ad Hoc Tourism Committee meeting on August 27, 2003.
Park Board
Mayor Prochaska reported he attended the Park Board meeting where they requested a joint
meeting with the City Council in order for the new members to get acquainted with the City
Council. He asked Administrator Graff and Executive Director of Parks & Recreation Brown to
schedule a date
COMMITTEE REPORTS
PUBLIC WORKS COMMITTEE REPORT
Fox Hill Recapture Agreement
A motion was made by Alderman Besco to approve Fox Hill Recapture Agreement for Sanitary
Sewer and Water Improvements and to authorize the Mayor and City Clerk to sign the agreement
upon staff and legal review; seconded by Alderman Sticka
Motion approved by a roll call vote. Ayes -7 Nays -0
Mums -aye, Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye
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The Minutes of the Regular Meeting of the Citv Council — August 12. 2003 - Dage 5
(Resolution) 2003 -35 NPDES Phase 2 Storm Water Requirements
A motion was made by Alderman Besco to approve a resolution to pay the National Pollutant
Discharge Elimination System Fees to the Illinois Environmental Protection Agency under
protest and to authorize the Mayor and City Clerk to execute and submit a protest letter; seconded
by Alderman Sticka.
Mayor Prochaska commented that the reason for the protest letter is because there is a question on
the legality of a municipality having to pay the annual fee of $1,000.00 to the state.
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Motion approved by a roll call vote. Ayes -7 Nays -0
Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye
Request to Purchase 2004 International Truck Model 7400
A motion was made by Alderman Besco to approve the proposal for a 2004 International Truck
Model 7400, per State of Illinois Bid #211124 Contract with Purchase Order 44009654, Single
Axel unit from Monroe Truck Equipment of Joliet, Illinois the body for $33,477.00 and from
Prairie International Trucks, Inc., Springfield, Illinois the chassis for $40,845.00 with the total not
to exceed $74,865.00; seconded by Alderman Sticka.
Alderwoman Ohare commented that she was astounded by the cost of the vehicle. Alderman
Besco noted that the cost for this truck is lower than the last two trucks the City purchased.
Administrator Graff stated that the funding for the vehicle is available in the Public Works
Capital Fund.
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Motion approved by a roll call vote. Ayes -7 Nays -0
Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye
ECONOMIC DEVELOPMENT COMMITTEE REPORT
(Ordinance) 2003 -50 Rescind Duplicate Ordinance 2003 -37 Amending Title 10,
Chapter 6, Article 6A, Section 2 to provide for Historic Preservation
of Structures within the R -1 Estate Class One - Family Residential
A motion was made by Alderman Sticka to approve an ordinance rescinding duplicate Ordinance
2003 -37; seconded by Alderman Besco.
Motion approved by a roll call vote. Ayes -7 Nays -0
Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye, Spears -aye
(Ordinance) 2003 -51 Approving Variances for Rear -Yard Setbacks
for Residence located at 2147 Kingsmill Street
A motion was made by Alderman Sticka to approve an ordinance approving variances for rear -
yard setbacks for residence located at 2147 Kingsmill Street, Yorkville, Illinois; seconded by
Alderman Besco.
Mayor Prochaska commented that this received a positive recommendation from the Zoning
Board of Appeals and the Economic Development Committee.
Motion approved by a roll call vote. Ayes -7 Nays -0
Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye, Spears -aye, Sticka -aye
(Ordinance) 2003 -52 Authorizing the Execution of a Development and
Annexation Agreement for Gail A. Fischer, Gary L. Conover,
Diane J. Conover, John E. Lies, Dolores C. Lies and Kimball Hill Homes
A motion was made by Alderman Sticka to approve the annexation agreement of Gail A. Fischer,
Gary L. Conover, Diane J. Conover, John E. Lies, Dolores C. Lies and Kimball Hill Homes and
to authorize the execution of the agreement by the Mayor and City Clerk subject to staff and legal
review of the final exhibits for confirmation of the exhibits; seconded by Alderwoman Spears.
Administrator Graff noted that there were changes regarding the front funding of fees made in the
last few days. The Bristol - Kendal Fire District asked that their fees be paid up front so that they
could be applied to the new fire station on the north side of Yorkville and the City also asked that
the developer front fund the municipal fees. The developer agreed to this upon final plat.
Motion approved by a roll call vote. Ayes -8 Nays -0
Burd -aye, Kot -aye, Munns -aye, Ohare -aye,
Spears -aye, Sticka -aye, Besco -aye, Prochaska -aye
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The Minutes of the ReLyular MeetinLy of the Citv Council - Aueust 12. 2003 - page 6
(Ordinance) 2003 -53 Annexing Fisher Property
A motion was made by Alderman Sticka to approve an ordinance annexing properties to the
United City of Yorkville, Kendall County, Illinois known as the Fisher property; seconded by
Alderman Besco.
Motion approved by a roll call vote. Ayes -7 Nays -0
Kot -aye, Munns -aye, Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye
PUBLIC SAFETY COMMITTEE REPORT
No report.
ADMINISTRATION COMMITTEE REPORT
(Ordinance) 2003 -54 Establishing Raintree Village SSA
A motion was made by Alderwoman Spears to approve an ordinance establishing a Special
Service Area #2003 -100 for Raintree Village and authorize the Mayor and City Clerk to sign and
executes the documents pending final legal; seconded by Alderman Munns.
Mayor Prochaska noted that this is to establish an SSA for infrastructure and will appear on the
tax bills for residents in that subdivision only.
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Motion approved by a roll call vote. Ayes -7 Nays -0
Kot -aye, Munns -aye, Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye
(Ordinance) 2003 -55 Providing for Issuance of SSA Tax Bonds
for Raintree Village
A motion was made by Alderwoman Spears to approve an ordinance providing for issuance of
Special Service Area Tax Bonds for Raintree Village; seconded by Alderman Sticka.
Motion approved by a roll call vote. Ayes -7 Nays -0
-- Munns -aye, Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye
(Ordinance) 2003 -56 Establishing Windett Ridge SSA
A motion was made by Alderwoman Spears to approve an ordinance establishing a Special
Service Area #2003 -101 for Windett Ridge and authorize the Mayor and City Clerk to sign and
executes the documents pending final legal; seconded by Alderman Sticka.
Motion approved by a roll call vote. Ayes -7 Nays -0
Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Mums -aye
(Ordinance) 2003 -57 Providing for Issuance of SSA Tax Bonds
for Windett Ridge
A motion was made by Alderwoman Spears to approve an ordinance providing for issuance of
Special Service Area Tax Bonds for Windett Ridge; seconded by Alderman Sticka.
Motion approved by a roll call vote. Ayes -7 Nays -0
Spears -aye, Sticka -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye, Ohare -aye
Intergovernmental Agreement between School District, City,
Parks and Recreation and Police for the Exchange of Facilities and Services
A motion was made by Alderwoman Spears to approve an Intergovernmental Agreement between
School District, City, Parks and Recreation and Police for the Exchange of Facilities and Services
and to authorize the Mayor and City Clerk to sign and execute the documents pending final legal
review; seconded by Alderman Munns.
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Alderwoman Ohare commented that at the last Committee of the Whole meeting Alderwoman
Spears requested a breakdown of the costs. Alderwoman Ohare noted that she would also like to
see this. Mayor Prochaska explained that he has the information and he discussed it with
Alderwoman Spears. The breakdown indicates that the agreement is more favorable to the City
in the amounts of dollars exchanged at this point based on the city using the maximum use of the
facilities. He indicated that he would show the information to Alderwoman Ohare. Executive
Director of Parks & Recreation Brown stated that there would be a quarterly report made to the
City Council indicating what facilities were used and the funds expended.
Motion approved by a roll call vote. Ayes -6 Nays -0 Present -1
Burd -aye, Kot -aye, Munns -aye, Ohare - present, Spears -aye, Sticka -aye, Besco -aye
The Minutes of the ReLyular Meetins of the Citv Council - August 12. 2003 - Daze 7
ADDITIONAL BUSINESS
Alyssa D'Anna
Alderman Sticka noted that Alyssa D'Anna has been working for the City this summer. She has
been entering all the resolutions and ordinances in a data base in order to make it easier to search
for documents.
Fox Hill SSA
Alderman Munns asked for clarification on the process of establishing an SSA for the Fox Hill
-- subdivision since the Fox Hill Homeowners Association has voted to establish one. Attorney
Kramer and Mayor Prochaska explained the process which includes a public hearing in order to
create a levy and establish an ordinance.
Riverfront Festival
Mayor Prochaska reported that he had sign -up sheets for the Council to donate time selling
wristbands, duck tickets or manning the hole -in -one booth at the Riverfront Festival August 29-
31, 2003.
Grant Writer
Alderwoman Ohare asked if there was any information available regarding the grant writer.
Alderwoman Spears indicated that this would be discussed at the Administration Committee
meeting on August 14, 2003. Director Brown stated that the grant writer is currently working on
two grants.
EXECUTIVE SESSION
Mayor Prochaska entertained a motion to go into executive session for the collective negotiation
matters between public employers and their employees or representatives.
He asked that the City Clerk, City Treasurer and City Attorney to be included in the session. He
stated that he anticipated action being taken after the end of the session. So moved by Alderman
Sticka; seconded by Alderman Munns.
Motion approved by a roll call vote. Ayes -7 Nays -0
Ohare -aye, Besco -aye, Burd -aye, Kot -aye, Munns -aye, Spears -aye, Sticka -aye
The regular session broke at 8:15 P.M. The Council took a ten minute break.
The City Council returned to regular session at 8:40 P.M.
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Administrator Graff Employment Contract
Mayor Prochaska entertained a motion to approve an agreement with the City Administrator
Anton Graff and the United City of Yorkville and authorize the Mayor and City Clerk to execute
the agreement as presented with mark -ups on the contract. So moved by Alderman Sticka;
seconded by Alderwoman Ohare.
Motion approved by a roll call vote. Ayes -7 Nays -0
Kot -aye, Munns -aye, Ohare -aye, Spears -aye, Sticka -aye, Besco -aye, Burd -aye
ADJOURNMENT
Mayor Prochaska entertained a motion to adjourn. So moved by Alderman Besco; seconded by
Alderwoman Burd.
Motion approved by a viva voce vote.
Meeting adjourned at 8:45 P.M.
Minutes submitted by:
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Jacquelyn Milschewski,
City Clerk City of Yorkville, Illinois
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CITY COUNCIL MEETING
August 12, 2003
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COMMISSION MEETING
UNITED CITY OF YORKVILLE, ILLINOIS
REPORT OF PROCEEDINGS had at the meeting
of the above - entitled matter taken before
CHRISTINE M. VITOSH, C.S.R., R.P.R., on
August 12, 2003, at the hour of 7:00 p.m., at 800
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Game Farm Road, in the City of Yorkville,
Illinois.
9
D- 665103
REPO • COURT
reporting service
800 West Fifth Avenue • Suite 203C • Naperville, IL 60563 • 630 - 983 -0030 • Fax 630 - 983 -6013
www.depocourt.com
City Council Meeting Multi-Page TM United City of Yorkville, Illinois
August 12, 2003 - 7:00 p.m.
Page 2 Page 4
1 PRE S B N T: 1 we go into both of them or do we have to do them
2 MR. ARTHUR F. PROCHASEA, Mayor;
2 separately?
3 MR. RICH STICEA, Alderman; 3 MR. KRAMER: Which ones?
4 MR. PAUL JAMES, Alderman;
4 MR. PROCHASKA: The apartment
5 MS. VALERIE BURR, Alderwoman;
5 housing.
6 MR. LARRY HOT, Alderman;
6 MR. KRAMER: No, we can do them both
7 MR. MARTY HUMUS, Alderman;
E Ms. NANOA DRAM, Alderwoman; 7 together.
9 MR. JOE BESCO, Alderman; 8 MR. PROCHASKA: Okay. I'd make a
9 motion to go into public hearing for the purpose
10 MS. ROSE ANN SPEARS, Alderwoman;
11 MR. BILL POWELL, City Treasurer; 10 of discussion and taking public comment on PC
12 MS. JACEIE ?IILSCHEWSEI, City Clerk. 112003-06, senior apartment housing, New Directions
13 12 Housing Corp., petitioner, request to rezone from
14 A P P E A R A N C E S: 13 United City of Yorkville B -3 Service Business
15 LAW OFFICES OF DANIEL J. ERANER 14 District to R -4 General Residence District
1107A Bridge Street
16 Yorkville, Illinois 60560 15 Planned Unit Development for senior citizens and
BY: MR. DANIEL J. FRAMER, 16 for hearing o the planned unit development of
17 appeared on behalf of the United g as p anne p j
1N City of Yorkville, Illinois. 17 the petitioner.
19 ----- 18 The real property consists of
20 19 3.48 acres and is located at the southwest corner
21 20 of Route 47 and Greenbriar Road, actually near
22 21 the intersection of Route 47 and Greenbriar Road,
23 22 United City of Yorkville, Kendall County,
24 23 Illinois.
24 And public hearing for PC
Page 3 Page 5
1 (Pledge of 12003-04, Caledonia, Inland Land Appreciation
2 Allegiance) 2 Fund, L.P., a Delaware limited partnership,
3 MR. PROCHASKA: Roll call. 3 petitioner, request to amend the annexation and
4 MS. 1 ILSCHEWSKI: James? 4 Planned Unit Development executed by the United
5 MR. JADES: Here. 5 City of Yorkville on March 23rd, 1995, and
6 MS. MILSCREWSEI. Sticka7 6 recorded with the Kendall County Recorder of
7 MR. STICRA: Here. 7 Deeds Document Number 95 -07156 on September 6,
E MS. MILSCHZWSEI: Bard? 8 1995, for the Yorkville Business Park for review
9 MS. KURD: Here. 9 of preliminary plat.
10 MS. MILSCHENSEI: Rot? 10 The real property consists of
11 MR. HOT: Here. 11 approximately 85.296 acres and is located west of
12 MS. MILSCHEWSRI: Ohare7 12 Route 47 and west and north of the Yorkville
13 MS. ONARE: Here. 13 Business Center, Bristol Township, Kendall
14 MS. MILSCHEWSKI: Munn97 14 County, Illinois.
15 MR. MUNNS: Here. 15 MR. KOT: So moved.
16 MS. MILSCHEWSRI: Besco? 16 MR. STICKA: Seconded.
17 MR. BESCO: Here. 17 MR. PROCHASKA: Moved and seconded.
18 M. MILSCHEWSEI: Spears? 18 May we have roll call, please?
19 MS. SPEARS: Here. 19 MS. MILSCHEWSKI: Besco?
20 MR. PROCHASKA: We do have a quorum 20 MR. BESCO: Aye.
21 this evening. 21 MS. MILSCHEWSKI: Burd?
22 (discussion had off 22 MS. BURD: Aye.
23 the record) 23 MS. MILSCHEWSKI: Kot?
24 MR. PROCNASEA: First public -- Can 24 MR. KOT: Aye.
Depo Court Reporting Service Page 2 - Page 5
Naperville, Illinois (630) 983 -0030
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City Council Meeting Multi-Page TM United City of Yorkville, Illinois
August 12, 2003 - 7:00 p.m.
Page 6 Page 8
1 MS. MILSCHEWSKI: Munns? 1 through loans, through the state, Illinois
2 MR. MUNNS: Aye. 2 Housing, tax credits and so forth.
3 MS. MILSCHEWSKI: Ohare? 3 It would be one and two- bedroom
4 MS. OHARE: Aye. 4 units. There would be on -site management. There
5 MS. MILSCHEWSKI: Spears? 5 would be a community room, outdoor facilities, a
6 MS. SPEARS: Aye. 6 patio, there is plenty of room for a garden if we
7 MS. MILSCHEWSKI: Sticka? 7 decide to put one in, on -site parking. We have
8 MR. STICKA: Aye. 8 included in the design a carport structure.
9 MR. PROCHASKA: Motion is carried. 9 As you can see, the site is
10 We are in public hearing, and the first one we 10 plenty large enough for this development to have
11 will take will be PC 2003 -06, senior housing, 11 on -site detention and landscaping.
12 senior apartment housing. 12 It's currently surrounded by
13 Does anyone here want to 13 single - family homes, or at least lots to be
14 comment, make a statement? 14 developed into single - family homes. This
15 UNIDENTIFIED AUDIENCE MEMBER: No, l 15 landscape berm currently exists, we would
16 am from -- 16 probably add to that.
17 MR. PROCHASKA: Yeah, I know. Okay. 17 We are requesting to go from a
18 Dan, do you want to kind of say anything on 18 B -2 to an R -4 zoning with I guess a variance for
19 this? 19 some additional units based upon your current
20 MR. KRAMER: Basically this is 20 R -4 zoning. The setbacks range from about 85
21 property that is being developed at the location 21 feet to 115 feet, so that well exceeds your
22 the Mayor had indicated. 22 requirements.
23 There is a planned unit 23 MR. PROCHASKA: How many total units
24 development agreement, and the primary purpose 24 are you looking at there?
Page 7 Page 9
1 for that is to limit it to seniors, it's 62 years 1 MR. BROWN: This building is 50
2 of age and over. 2 units. That would be the most.
3 It sets out the terms of the 3 MR. PROCHASKA: And that would be a
4 type of design and the building criteria and so 4 density of about 15?
5 on, so we had the zoning public hearing and Plan 5 MR. BROWN: Yeah, 14, 15. Right now
6 Commission last month and the hearing tonight is 61 think eight is the maximum.
7 specifically in the format of the agreement, 7 MR. PROCHASKA: Okay. But this
8 which should be in your City package. 8 would be age limited?
9 MR. PROCHASKA: Okay. Sir, would 9 MR. BROWN: Age restricted, yes.
10 you state your name for the record, please? 10 MR. PROCHASKA: And we are looking
11 MR. BROWN: Roger Brown. 11 at 55 and older?
12 MR. PROCHASKA: Okay. And, Roger, 12 MR. KRAMER: 62 and older.
13 do you want to tell us a little bit about this? 13 MR. PROCHASKA: 62.
14 WHEREUPON: 14 MR. BROWN: Well, either. I can do
15 ROGER BROWN, 15 either.
16 testified before the Council as follows: 16 MR. PROCHASKA: I'm just asking.
17 MR. BROWN: Sure. As was just 17 MR. STICKA: Mr. Mayor, this is the
18 mentioned, the site is located at Greenbriar Road 18 first time I am hearing about this 62. I thought
19 and 47, just a little bit east. This is the 19 we hadn't made a decision on that.
20 landscaping, Ground Effects, company. The site 20 MR. BROWN: We had discussed it
21 is 3.48 acres, plus or minus. 21 previously, Mr. Sticka recommended 55, which I
22 What we are proposing is a 22 can go down to if you want.
23 three -story apartment building for seniors 62 and 23 MR. KRAMER: If you want, I mean,
24 over, affordable housing that would be funded 24 there is no --
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1 MR. STICKA: This may not be the 1 had.
2 time for us to thrash that out, but that's why I 2 MR. KRAMER: I will talk with Bill
3 was -- 3 Dettmer and make sure.
4 MR. PROCHASKA: Well, in any case, I 4 MR. PROCHASKA: Yeah. Okay.
5 am just trying to make my point, it is an -- 5 Because I know we are bringing everything up to
6 MR. BROWN: It is age restricted. 635.
7 MR. PROCHASKA: -- age restricted. 7 MR. KRAMER: R -4.
8 MR. BROWN: Whatever we agree on, 8 MR. PROCHASKA: R -4 PUD.
9 the minimum would be 55. 9 MR. STICKA: Just one last comment.
10 MR. PROCHASKA: Okay. At this time 10 This in my opinion is probably less intrusive for
11 I would open up the floor to anyone that would 11 the neighboring residential properties than the
12 have any comments on this and would like to 12 possibilities of whatever commercial might have
13 approach the Council. 13 come in there.
14 (No response) • 14 MR. PROCHASKA: Larry?
15 MR. PROCHASKA: Hearing none, are 15 MR. KOT: Speaking of commercial,
16 there any comments from the Council at this 16 physically how close are you going to be to the
17 time? 17 landscaping business that's already in
18 MS. OHARE: - I would like to make a 18 existence?
19 comment that your drawing is very, very nice. 19 MR. BROWN: From the edge of the
20 You know, we went round and round about that. 20 building to the edge of the property it's over a
21 You did a very nice job. It looks good. 21 hundred -- it's 140 feet.
22 MR. BROWN: Thank you. 22 MR. KOT: And you have garages or
23 MR. PROCHASKA: The elevation of the 23 whatever -- Those aren't garages, but they are
24 building? 24 what, overhead --
Page 11 Page 13
1 MS. OHARE: Yes. 1 MR. BROWN: Yeah, carports.
2 MR. STICKA: I criticized the 2 MR. KOT: As kind of a buffer
3 original designs and I think there is an 3 between -- because I guess the point I am getting
4 improvement a lot. 4 at is obviously that business has been
5 And as far as the age 5 established there for some time, and being that
6 restriction, I restate my position on that, I 6 they are in the landscaping business, there is
7 don't see any benefit in the age restriction any 7 some noise that comes from there once in awhile
8 higher than age 55. 8 with trucks and so forth.
9 MR. PROCHASKA: Okay. And I guess, 9 MR. BROWN: There is a barn here,
10 Dan, just for clarity, the variances would be the 10 and I believe their building backs up to the -- I
11 density, which would be the 14 plus or minus 11 believe.
12 units per acre and the fact that he is putting in 12 MR. PROCHASKA: I think they have
13 covered parking, but it's not enclosed as per the 13 the concrete --
14 ordinance, for multi - family, but then this is -- 14 MR. KOT: Right, like a barrier.
15 the PUD is age restricted. 15 MR. PROCHASKA: -- banks. It's not
16 MR. BROWN: There was a height 16 a building.
17 variance. 17 MR. BROWN: Right. So I mean, as
18 MR. KRAMER: Right. 18 you can -- I mean, we can move -- If you have a
19 MR. PROCHASKA: Okay. 19 recommendation we can move the building, but this
20 MR. KRAMER: From 25 to 35 feet. 20 is about 140 feet, so --
21 MR. PROCHASKA: Right. 21 MR. KOT: I guess where I am going
22 MR. STICKA: Is there a height 22 with this, I would just hate to see you put this
23 variance or didn't we change the ordinance? 23 up and all of a sudden some of your residents
24 MR. PROCHASKA: Yeah, I thought we 24 complain because when they go outside they have
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1 to listen to tractors or trucks and that. I just 1 products, some duplex in as buffer and so on, and
2 want you to be prepared for that situation. 2 ultimately the Plan Commission gave the
3 MR. PROCHASKA: I think probably one 3 petitioner direction that they would rather see
4 of the answers to that, too, Larry, is that -- 4 single - family in the area than a mix of duplex
5 and just looking at the drawings, I see the 5 product, so the petitioner has come back with a
6 patios are kind of on the back side of the 6 product that actually is way below the annexation
7 building units, so now you've got the building 7 agreement.
8 between that, too. That's a good point, though. 8 I believe the total density is
9 Any comments from anyone? 92.4--
10 (No response) 10 MR. HANLON: Right.
11 MR. PROCHASKA: If not, we are going 11 MR. KRAMER: -- dwelling units per
l 12 to move on to the next item, which is PC 2003 -04. 12 acre, so single - family, they didn't come up
13 Thank you, sir. 13 anywhere near the maximum they were permitted
14 MR. BROWN: Thank you. 14 under the agreement.
15 MR. PROCHASKA: Caledonia. Who is 15 The purpose of tonight's public
16 here representing -- 16 hearing again is considering this as an amendment
17 MR. HANLON: I am. 17 to the original PUD.
18 WHEREUPON: 18 By going to the residential on
19 CHARLES HANLON, 19 it, there is some different rules they are under
20 testified before the Council as follows: 20 in terms of fee payment and so on because there
21 MR. PROCHASKA: Okay. Dan, do you 21 is no development fees under the manufacturing
22 want to lead us into this a little bit, too? 22 and so on; this they pay under this particular
23 MR. KRAMER: Caledonia development 23 agreement, so that's the reason for the public
24 was part of the original Yorkville Business 24 hearing.
Page 15 Page 17
1 Park's annexation and zoning when F.E. Wheaton 1 MR. PROCHASKA: Okay. And then the
2 came to the City of Yorkville. 2 probably one issue is that -- is the lot sizes go
3 Under the original annexation 3 down from a minimum of 9,135 something?
4 and Planned Unit Development agreement with the 4 MR. HANLON: The minimum lot areas
5 City, the portion that's now shown in bright 5 we find on a lot standard is 9,350 square feet
6 yellow on the preliminary PUD site development 6 with a minimum width of 70 feet and a minimum
7 plan for the most part was included in the 7 sideyard setback of seven and a half feet.
8 industrial/B -3 zoning. 8 MR. PROCHASKA: And the average lot
9 There was a clause in the 9 size?
10 annexation agreement that gave I believe a period 10 MR. HANLON: The average lot size is
11 of six years from the date of approval that if 11 a little over 12,000. 12,124 square feet.
12 the owners of the industrial park did not find a 12 MR. PROCHASKA: Okay. Can you state
13 market for that portion of the property at that 13 your name for the record, please?
14 time over that six -year period, they reserve the 14 MR. HANLON: Yes. Charles Hanlon.
15 right to come back to the City and ask for 15 And I gave her my card, so she's got the address.
16 development under a residential zoning class, and 16 I can state it if you want me to, but she's got
17 they were permitted under that agreement -- or 17 it. I am here representing Inland Real Estate
18 maybe a better way to state it is they were 18 this evening.
19 entitled to four dwelling units per acre under 19 MR. PROCHASKA: So at this time 1
20 that agreement. 20 would -- Well, I'd ask if you have any comments
21 Basically they have gone 21 you want to make before we --
22 through the time frame, they have come back 22 MR. HANLON: I will just make a
23 several times to the City with different 23 couple of additional brief comments. There
24 concepts, mixing and matching, some multi - family 24 are -- Since the time that Inland has focused on
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1 a single - family plan, there was still yet some 1 into existing retention basins that were
2 evolution, which included input from the Park 2 originally engineered to take into account the
3 Board and input from your village planner in 3 run -off of this site, so they have been
4 terms of the orientation of some of the roadways, 4 pre - engineered, and basically they are already in
5 particularly the location for stubs by going 5 place, having been constructed as part of the
6 north and west to adjacent properties, there is 6 F.E. Wheaton Industrial Park improvements
7 one stub out here to the east. 7 previously, so that's in place, but on -site, and,
8 One point on the Park District 8 again, the legal description of this property as
9 plan to note, there is -- the black line here is 9 proposed is for the residential subdivision at
10 actually the boundary of this legally described 10 the time.
11 area that's being proposed for this residential - 11 MR. PROCHASKA: Okay.
12 development. 12 MR. HANLON: We developed -- Unless
13 That dimension wasn't at a 13 you want me to, I won't read through every
14 depth, the Park District could place the 14 detail.
15 recreation, maybe soccer fields or something they 15 There are a few more numbers
16 were looking at, but Inland has some high and dry 16 here in terms of setbacks, but primarily seven
17 land here that's just open space that's north of 17 and a half for sideyard and the average minimum
18 the existing stormwater retention areas, which 18 lot areas were standards that we needed to put in
19 they are still going to build a -- to the City 19 place, which I believe you put in the form of an
20 for use of recreation, it just happens to slip a 20 ordinance, to in a sense modify or amplify the
21 little outside the box of, you know, the legally 21 original PUDs which did not have that specific
22 described area that is the subject of the public 22 standards previously.
23 hearing this evening. 23 With that, I would certainly
24 Just to mention, the primary 24 try to answer any questions.
Page 19 Page 21
1 access is off of Corneils Road, and there is an I MR. PROCHASKA: Okay. At this time
2 outlet through the industrial park right past 2 I would open the floor to anybody that would have
3 F.E. Wheaton over to Route 47. 3 any comments or would like to address the Council
4 This will obviously be signed 4 on this.
5 to prohibit any truck traffic from traveling 5 (No response)
6 north through the residential, it's certainly a 6 MR. PROCHASKA: Anyone?
7 residential traffic use. 7 (No response)
8 As an exit point, which is 8 MR. PROCHASKA: Hearing none, is
9 actually for an industrial area -- I am sure you 9 there anything that the Council would like to
10 are all quite familiar -- this is a fairly 10 comment on? Yes, Wanda.
11 attractive drive in part because through the 11 MS. OHARE: Did you say the lots are
12 original annexation -- I can't remember if it was 12 70 feet wide?
13 five or seven acres, probably seven -- but a 13 MR. HANLON: Minimum width. Many
14 significantly heavily wooded area here was 14 lots are wider than that. That would be the
15 dedicated to the city as a park, which actually 15 minimum width.
16 takes up most of the frontage of that roadway as 16 And that's -- I didn't really
17 you drive through there, driving past the 17 bring it up, but the Plan Commission had asked
18 retention basin. 18 for a typical elevation so that they could get a
19 Just a comment on retention, 19 sense as to what the streetscape would look like
20 the reason you are not seeing any basins on this 20 with a 15 -foot separation.
21 property except for this small one here, there is 21 And obviously not every home
22 a -- there is a ridge line in this area. Just a 22 would be the maximum width, so, therefore, 15
23 very small portion of the property drains to the 23 feet is the minimum, but in many cases there will
24 north; most of the property drains to the south 24 be obviously greater than 15 feet between
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1 buildings because not every home on every lot 1 MR. HANLON: Well, again, I don't
2 would be the maximum we are building. 2 think we just walked in with a blank piece of
3 MS. OHARE: I am familiar with why 3 paper and said, "Where do you want the park ?"
4 you were allowed to have lots below the 9,000 and 4 We placed it there and they
5 so many under 12,000, but I still would like to 5 accepted that location and we were able to --
6 see more over 12,000 at least, with a minimum 6 because of the adjacency to the open space we
7 number of such small lots. 7 were able to extend the park actually beyond --
8 1 know again that you are doing 8 you know, there is obviously a land cache flowing
9 single - family instead of multi housing and 1 9 that deals with the park dedications, and the
10 realize this is an amendment to the original 10 land that is below the subdivision really isn't
11 plan, but I would really like to see the 11 subject to that, so Inland was able to just take
12 developer come up with larger lots. There is an 12 some of --
13 awful lot of 9,000 -plus lots. 13 MS. BURD: Have you -- Has the
14 MR. PROCHASKA: Is there any other 14 developer considered using that in a way to help
15 comment? 15 with these smaller lots? Was that a design
16 MS. BURD: I have a question. 16 element? Have they considered that at all?
17 MR. PROCHASKA: Yes, go ahead. 17 MR. HANLON: Well, I don't know if
18 MS. BURD: Could you tell us why is 18 you are talking about moving it north or
19 the park in that position? Did the Park Board, 19 something like that --
20 could you re -- go over that? Why is the park -- 20 MS. BURD: Well, or back in -- or
21 Why is that park -- Why did they pick that spot 21 somehow using it to back up the smaller lots to
22 just to stick the park? 22 it.
23 MR. HANLON: I don't know if they 23 Have you considered that as a
24 picked that spot; there was some evolution in the 24 design element at all, being aware of us having
Page 23 Page 25
1 discussions, but one advantage that I think that 1 other developers coming in and doing that?
2 they did like was that it is directly north of 2 MR. HANLON: It's always -- We've
3 this much larger open space area, so it sort of 3 always considered it in this location I guess.
4 connects it to a much larger open space, so in a 4 MR. PROCHASKA: And I think what we
5 sense they -- you will have a certain land 5 need to look at, too, is what the Park Board's
6 dedication, but it's adjacent to a larger open 6 thoughts for the use of the property are
7 space, there is a lot more expansive vista view 7 because I know what you are saying, they are
8 out that direction down to the south and 8 using it as the green space --
9 southwest, so I think that was part of the 9 MS. BURD: That's why I asked who
10 reason. 10 decided --
11 MS. BURD: My only comment is that 11 MR. PROCHASKA: -- but then it
12 that wasn't used at all to kind of ameliorate 12 actually --
13 having these small lots where sometimes 13 MS. BURD: -- where it went.
14 developers will come in and have these really 14 MR. PROCHASKA: Right. It would not
15 small -- you know, the small lots against open 15 have been used so much for an active park space,
16 space, which is something we like to see. 16 but it would have been more like a trail system.
17 You would actually have larger 17 MR. HANLON: Our indication is they
18 lots backing up to the open space and the smaller 18 want to make this very active.
19 lots elsewhere. Is that correct? 19 MR. PROCHASKA: I am going to ask
20 MR. HANLON: That would be a correct 20 Laura, Laura can you just --
21 statement, but again, I think it was the 21 MS. BROWN: Yeah. Originally the
22 adjacency of the great open space that -- 22 first was for a small linear park and that also
23 MS. BURD: Who actually selected the 23 had one that went to the south end of the
24 spot, though? Was it the Park Board or -- 24 property, I think we actually were ending up
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1 with two, and the Park Board's direction was to 1 through the neighborhood, so that's probably how
2 have one larger park so that we could use active 2 a lot of people would access that park.
3 recreation rather than smaller parcels, and then 3 MS. BURD: Would there be any plans
4 Inland stepped forward and said in addition to 4 to put lights on this site for baseball fields?
5 this park we'll also give you some additional 5 MS. BROWN: There is no specific
6 space so that you can expand your active 6 plans right now. We would obviously take into
7 recreation, because our concern with this was did 7 consideration the close proximity of the houses,
8 we have enough depth that if we wanted to put a 8 so --
9 baseball field in did we have enough feet that we 9 MS. BURD: So I was thinking with
10 could do that, and Inland stepped forward and 10 the industrial site on the other side, this --
11 said, "We will take that out of the scenario, we 11 MS. BROWN: Probably not.
i 12 will give you some additional land so that we 12 MS. BURD: -- might be an
13 guarantee that you do." 13 opportunity for the residents to complain if it
14 MR. MUNNS: I have a comment, too, 14 wasn't situated the right way, the lights to be
15 and that's to a baseball field. I mean, every 15 shining --
16 developer comes in, they've got a park where 16 MS. BROWN: Yeah. Probably not
17 they're going to put a soccer goal post up and 17 because usually you would like a complex versus a
18 call it a park, for soccer. 18 one -field type thing.
19 1 mean, baseball, in the 19 MS. BURD: Okay.
20 American pastime. We have no fields for kids to 20 MS. BROWN: We have a complex that
21 play in. That's the kind of parks we need to 21 we are looking at in a different location. -
22 have, not a little square thing that'you can kick 22 MS. BURD: Okay. Well, it seems to
23 a soccer ball around, which nobody -- I don't see 23 me like this is also a balance between a regional
24 anybody using them. 24 city use and something for the subdivision
I
Page 27 Page 29
1 I want to see more baseball 1 itself. We have to decide what's the balance
2 fields so the kids have somewhere to play because 2 of -- what's more important.
3 next year when there is no fields for youth 3 MR. HANLON: I would agree with
4 baseball, we've got to build some. 4 that, that did go into the consideration as it
5 MS. BROWN: That was the reason why 5 developed.
6 we wanted a larger piece because based on what 6 MS. SPEARS: I just wanted to say
7 the land cache, we were ending up with a smaller 7 that I am in full agreement with Alderwoman Ohare
8 spacing where we wouldn't be able to put in a 8 and Alderwoman Burd.
9 baseball field, and that's where Inland stepped 9 As far as the open green space
10 forward, because we were adamant we needed at 10 behind the houses, that was the only way that
11 least 200 feet depth in a park, 400 is more 11 previously I would vote for it.
12 doable, and Inland stepped forward and said, 12 If there is no green space and
13 "Here we go, we will create that for you." 13 you have so many smaller lots, I am not satisfied
14 MR. HANLON: There is also a lot of 14 with it.
15 single loaded road, which gives a lot of visual 15 MR. PROCHASKA: Okay. Anyone else?
16 and physical access to the park. 16 MR. STICKA: I just want to say 1
17 For what it's worth, if it 17 had mentioned earlier that Mike Schoppe had made
18 starts to become more of a -- sounds like it's 18 a presentation to the Plan Commission when this
19 going to be more regionally used for baseball 19 was before them about how a subdivision like this
20 leagues. For what it's worth, you've got a 20 with some of these smaller lots could be handled
21 direct shot to Route 47, you know, back to there. 21 in an effective way, and I suggested that Mike
22 Not that that would generate that much traffic, 22 would come before the Council and address this
23 but for what it's worth, you can get right from 23 and explain what some of those ideas are, and
24 here to 47 and go south without even going 24 then if we wanted, we could incorporate those
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1 into the PUD. 1 question?
2 MR. PROCHASKA: Yes. Okay. And I 2 MR. PROCHASKA: Sure.
3 just wanted to make a note here -- I'm sorry, 3 MS. OHARE: Has there been a
4 Joe. 4 decision yet on the number of acres for the
5 MR. BESCO: I just wanted to ask a 5 school or donated to the school or --
6 couple questions. First of all, was there a 6 MR. HANLON: Well, I don't believe
7 traffic study done on this for existing roads -- 7 that -- f
8 MR. HANLON: Yes, there was. 8 MR. KRAMER: Actually they want
9 MR. BESCO: -- for Corneils? 9 cash, not land.
10 MR. HANLON: There were recommended 10 MS. OHARE: 'So there is --
11 some improvements and then I think also potential 11 MR. KRAMER: It will end up being a
12 contribution to the light at the intersection is 12 cash equivalent.
13 anticipated. 13 MR. PROCHASKA: Well, I think what
14 MR. BESCO: Was IDOT planning a 14 happens is you would end up putting a zero there
15 light at Wheaton? 15 and they would then -- because it talks about the
16 MR. PROCHASKA: Wheaton? 16 rest being given in cash.
17 MR. BESCO: To your knowledge. 17 MR. KRAMER: Cash, exactly.
18 MR. HANLON: I think some day there 18 MR. PROCHASKA: So it would be based
19 will definitely be a light at Wheaton and some 19 on the letter of recommendation we get from the
20 day there will definitely be a light at Corneils, 20 schools.
21 and this project would be -- both of those 21 Anyone else that would like to
22 obviously are more regional improvements and 22 put any comment in on this particular plan?
23 encompass traffic predictions that are greater 23 (No response)
24 than this subdivision, but this subdivision would 24 MR. PROCHASKA: Hearing none, I
Page 31 Page 33
1 have its part, its prorated share, which I think 1 would entertain a motion to close the public
2 was covered in the traffic reports. 2 hearing.
3 MR. PROCHASKA: Anything else? 3 MS. OHARE: So moved.
4 MR. BESCO: Can we get a copy of the 4 MS. BURD: Seconded.
5 traffic study? I don't think I got one. 5 MR. PROCHASKA: Moved and seconded.
6 MR. PROCHASKA: Probably went to the 6 May I have roll call, please?
7 engineer. Joe's probably got it to review, or 7 MS. MILSCHEWSKI: Burd?
8 EI, who is reviewing this. 8 MS. BURD: Aye.
9 UNIDENTIFIED AUDIENCE MEMBER: It's 9 MS. MILSCHEWSKI: Kot?
10 a combination of both Joe and EI. 10 MR. KOT: Aye.
11 MR. BESCO: A flood plain issue 11 MS. MILSCHEWSKI: Munns?
12 there, so I would talk with Joe. 12 MR. MUNNS: Aye.
13 MR. PROCHASKA: I just wanted to 13 MS. MILSCHEWSKI: Ohare?
14 make a note that as part of the original 14 MS. OHARE: Aye.
15 agreement I believe they did talk about when the 15 MS. MILSCHEWSKI: Spears?
16 fee structure came that they would abide by 16 MS. SPEARS: Aye.
17 whatever the fee structure was in at the time. 17 MS. MILSCHEWSKI: Sticka?
18 The annexation agreement 18 MR. STICKA: Aye.
19 does -- or PUD agreement does talk about the 19 MS. MILSCHEWSKI: Besco?
20 $3,000 per unit for the schools, and they also do 20 MR. BESCO: Aye.
21 talk about the $2,100 fee to the City for the 21 MR. PROCHASKA: Motion is carried.
22 development fee, so those -- both those fees are 22 The public hearing is now closed.
23 included in this, too, so just a note there. 23 (End of public hearing)
24 MS. OHARE: Can I ask one more 24 --- 000 - --
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1 STATE OF ILLINOIS) ) I
2 COUNTY OF LASALLE )
3
4 CHRISTINE M. VITOSH, being first duly
5 sworn, on oath says that she is a Certified
6 Shorthand Reporter and Registered Professional
7 Reporter doing business in the State of Illinois;
8 That she reported in shorthand the
9 proceedings had at the foregoing meeting;
10 And that the foregoing is a true and
11 correct transcript of her shorthand notes so
12 taken as aforesaid and contains all the
13 proceedings had at he said ceting.
14 OF ha ere n se
15 my han
162003.
17
18
19 � c
20/ M V1TOSH, ..R.
21 CSR License No. 084 - 002883
22
23
24
I
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9,135 [1] 17:3 appeared [1] 2:17 bright [11 15:5 commercial [21 12:12
-$- 9,350 [1] 17:5 Appreciation [11 5:1 bring [11 21:17 12:15
$2,100 [11 31:21 95 -07156 [1] 5:7 approach [1] 10:13 bringing [1] 12:5 Commission [s1 1:1 7:6
approval [11 15:11 Bristol [1] 5:13 16:2 21:17 29:18
$3,000 [11 31:20 PP
- A - area U] 16:4 18:11,22 Brown [241 7:11,11,15 community [11 8:5
-0- abide [1] 31:16 19:9,14,22 23:3 7:17 9:1,5,9,14,20 10:6,8 company [11 7:20
able [a1 24:5,7,11 27:8 areas [3] 17:4 18:18 20:18 10:22 11:16 12:19 13:1,9 complain [21 13:24
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15:4,10 16:7,14,23 certainl
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55 [41 9:11,21 10:9 11:8 2:9 benefit [1] 11:7 Charles [2] 14:19 17:14 current [1] 8:19
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amend [1] 5:3 clarity [1] 11:10 deals [11 24:9
70 (21 17:6 21:12 amendment [2] 16:16 beyond [11 24:7
7:00 [11 1:9 Bill [z1 2:11 12:2 class [1] 15:16 decide [21 8:7 29:1
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85 [11 8:20 annexation [7] 5:3 15:1 Board [31 18:3 22:19 closed [1] 33:22 dedication [1] 23:6
85.296 [1] 5:11 15:3,10 16:6 19:12 31:18 23:24 combination [11 31:10 dedications [11 24:9
answer [1] 20:24 Board's [21 25:5 26:1 coming [11 25:1 Deeds [11 5:7
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6:12 7:23 brief (11 17:23 14:9 17:20,23 21:3
Depo Court Reporting Service Index Page 1
Naperville, Illinois (630) 983 -0030
i
City Council Meeting Multi -Page depth - mentioned
August 12, 2003 - 7:00 p.m. United City of Yorkville, Illinois
depth [31 18:14 26:8 elsewhere [l1 23:19 format [11 7:7 large [11 8:10
27:11 enclosed [11 11:13 forth [21 8:2 13:8 -I- larger U] 22:12 23:3,4,6
described [21 18:10,22 encompass [1] 30:23 forward [a1 26:4,10 ideas [11 29:23 23:17 26:2 27:6
description [11 20:8 end [41 25:23 32:11,14 27:10,12 IDOT [1] 30:14 Larry [3] 2:6 12:14 14:4
design [4] 7:4 8:8 24:15 33:23 four [11 15:19 LASALLE [11 34:2
24:24 Illinois [91 1:2,11 2:16
ending [z1 25:24 27:7 frame [11 15:22 2:17 4:23 5:14 8:1 34:1,7 last 121 7:6 12:9
designs [11 11:3 engineer [11 31:7 frontage [11 19:16 important [1] 29:2 Laura [2] 25:20,20
detail [11 20:14 engineered [11 20:2 full [1] 29:7 improvement [11 11:4 LAW [11 2:15
detention [1] 8:11 entertain [1] 33:1 Fund [11 5:2 improvements [31 20:6 lead [1] 14:22
Dettmer [11 12:3 entitled [11 15:19 funded [1] 7:24 30:11,22 leagues [11 27:20
developed [4] 6:21 8:14 equivalent [11 32:12 included [41 8:8 15:7 least [3] 8:13 22:6 27:11
20:12 2 9:5 18:2 31:23
established [11 13:5 -G legal [1] 20:8
developer [31 22:12 Estate [11 17:17 Game [11 1:10 incorporate [11 29:24 legally [2] 18:10,21
24:14 26:16 indicated [11 6:22
developers [z1 23:14 evening [31 3:21 17:18 garages [2] 12:22,23 less [1] 12:10
18:23 indication [11 25:17 letter [1] 32:19
25:1 garden [11 8:6
development [121 4:15 evolution [21 18:2 22:24 General [1] 4:14 industrial [s1 15:12 19:2 License [11 34:21
4:16 5:46:24 8:10 14:23 exactly [1] 32:17 41 30:12,15,19,20
given [11 32 19:9 20:6 28:10 light [
15:4,6,16 16:21 18:12 exceeds [11 8:21 generate 27:22 industrial/B -3 [11 15:8 g
32
31:22 :16 Inland [9] 5:1 17:17,24 lights [z1 28:4,14
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existence [11 12:18 o [z1 10:21 14:8 input [z1 18:2,3
dimension [11 18:13 g P
direct [11 27:21 existing [31 18:18 20:1 great [11 23:22 instead [11 22:9 linear [11 25:22
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direction [31 16:3 23:8 exists [11 8:15 greater [21 21:24 30:23 intersection [2] 4:21 listen [1] 14:1
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directly [11 23 :2 expand [1] 26:6 7 :18 issue [21 17:2 31:11 located [31 4:19 5:11
discussed [11 9:20 expansive [11 23:7 Ground [11 7:20 item [1] 14:12 7:18
discussion [21 3:22 4:10 explain 11] 29:23 guarantee [11 26:13 itself [11 29:1 location [s] 6:21 18:5
discussions [1] 23:1 extend [11 24:7 guess [51 8:18 11 :9 13:3 24:5 25:3 28:21
District [4] 4:14,14 18:8 13:2125:3 _ look [21 21:19 25:5
18:14 -F J z 2:15,16) looking [s] 8:24 9:10
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donated [11 32:5 facilities [11 8:5 hand [11 34:15 job [11 10:21 22:4,7,12,13 23:13,15,18
done [11 30:7 fact [11 11:12 handled [11 29:20 Joe [41 2:9 30:4 31:10,12 23:19 24:15,2129:13,20
down [31 9:22 17:3 23:8 fairly['] 19:10 Hanlon [22] 14:17,19 Joe's [11 31:7
drains [2] 19:23,24 familiar [2] 19:10 22:3 16:10 17:4,10,14,14,22 -rq-
far [z1 11:5 29:9 20:12 21:13 22:23 23:20
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drawings [11 14:5 Farm [11 1:10 29:3 30:8,10,18 32:6 Kendall [31 4:22 5:6,13 management [11 8:4
drive 121 19:11,17 fee [5] 16:20 31:16,17,21 hate [11 13:22 manufacturin
kick [11 26:22 g [11
31:22
driving [11 19:17 hearing [161 4:9,16,24 kids [21 26:20 27:2 16:21
fees [21 16:21 31:22
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duly [11 34:4 23:12 26:21
16:16,24 18:23 21:8 32:24 market [11 15:13
12:21 13:20 17:5,6,7,11 33:2,22,23
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fields 8:15 26:20
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first [61 3:24 6:10 9:18 high [11 18:16 4:3,6 6:20 9:12,23 11:18 may [3] 5:18 10:133:6
east [2] 7:19 18:7 25:22 30:6 34:4 higher [1] 11:8 11:20 12:2,7 14:23 16:11 Mayor [31 2:2 6:22 9:17
edge [21 12:19,20 five 2:8,11,17
effective [11 29:21 ve [11 19:13 home [21 21:21 22:1 mean [s1 9:23 13:17,18
flood [11 31:11 homes [21 8:13,14 26:15,19
Effects [i1 7:20 -L-
floor [2] 10:11 21:2 hour [11 1:9 meeting [4] 1:1,6 34:9
EI [21 31:8,10 flowing [1] 24:8 houses [21 28:7 29:10 LT [1] 5:2 34:13
eight [11 9:6 focused [11 17:24 housing 18] 4:5,11,12 land [8] 5:1 18:17 23:5 MEMBER [21 6:15 31:9
either [21 9:14,15 follows [21 7:16 14:20 6 7:24 8:2 22:9 24:8,10 26:12 27:7 32:9 mention [1] 18:24
sca e land 1 8:15
element [21 24:16,24 hundr,cd [11 12:21 P [ ] mentioned [21 7:18
elevation [2] 10:23 foregoing [z1 34:9,10 landscaping [41 7:20 29:17
21:18 form [11 20:19 8:11 12:17 13:6
Depo Court Reporting Service Index Page 2
Naperville, Illinois (630) 983 -0030
City Council Meeting Multi - Page`' might - seconded
August 12, 2003 - 7:00 p.m. United City of Yorkville, Illinois
might [2] 12:12 28:12 patios [i1 14:6 25:19 29:15 30:2,16 31:3 • Registered [11 34:6
Mike [2] 29:17,21 -O- PAUL [11 2:4 31:6,13 32:2,13,18,24 remember [11 19:12
MILSCHEWSKI 1231 oath [11 34:5 pay [i1 16:22 33:5 21 REPORT [1] 1:6
2:12 3:4,6,8,10,12,14,16 obviously ui 13:4 19:4 Payment [i1 16:20 product [21 16:5,6 reported [1] 34:8
3:18 5:19,21,23 6:1,3,5,7 21:21,24 24:8 28:6 30:22 PC [4] 4:10,24 6:11 14:12 Products [11 16:1 Reporter [z] 34:6,7
33:7,9,11,13,15,17,19 Professional [1 34:6
minimum [lo] 10:9 17:3 off [z1 3:22 19:1 people [i1 28:2 reports [i1 31:2
p rohibit 19:5
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21:23 22:6 Ohare [16] 2:8 3:12,13 16:11 31:20 project [1] 30:21 17:17
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older [21 9:11,12 petitioner [s] 4:12,17 reserve [1] 15:14
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month [1] 7:6
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j motion [41 4:9 6:9 33:1 23:1 25:23 26:2 31:5,24 Public [121 3:24 4:9,10
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move [31 13:18,19 14:12 piece [z1 24:2 27:6 response [51 10:14 14:10
18:22 33:1,22,23 21:5,7 32:23
moved [4] 5:15,17 33:3,5 ones [1] 4:3 place [4] 18:14 20:5,7,19 PIM [6] 11:15 12:8 15:6
open [u1 10:11 18:17 laced [i1 24:4 rest [1] 32:16 �
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3:8,9,10,12,13,14,16,18 opinion [i1 12:10 plan [91 7:5 15:7 16:2 purpose [31 4:9 6:24 restricted [41 9:9 10:6,7
3:19 5:19,21,22,23 6:1,3 18:1,9 21:17 22:11 29:18 16:15
6:4,5,6,7 10:18 11:1 21 :11 opportunity [11 28:13 32:22 restriction [21 11:6,7
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33:3,4,7,8,9,11,13,14,15 15:3 16:17 19:12 20:21 Planning [1] 30:14 _ reviewing [1] 31:8
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6:1,2 26:14 33:11,12 overhead [11 12:24 plus [2] 7:21 11:11 -R- 25:14 27:23 28:6,14
owners [11 15:12 point [s] 10:5 13:3 14:8 R [2] 2:1,14 road [61 1:10 4:20,217:18
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nee [21 25:5 26:21 P.M [1] 1:9 post [i1 26:17 rather [2] 16:3 26:3 Roger [3 7:11,12,15
needed [21 20:18 27:10 Package [i1 7:8 potential [11 30:11 re [1] 22:20 roll [31 3:3 5:18 33:6
neighborhood [11 28:1 Paper [1] 24:3 POWELL [1] 2:11 read [11 20:13 room [21 8:5,6
neighboring [1] 12:11 parcels [11 26:3 pre- engineered [11 20:4 real [31 4:18 5:10 17:17 ROSE [11 2:10
park [2s] 5:8 15:12 18:2 14 19:2 6 Predictions [11 30:23 realize [i1 22:10 round [21 10:20,20
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next [2] 14:12 27:3 22: 19:2, 1,22 :6 Preliminary [z1 5:9 15:6 really [4] 21:16 22:11 Route [s] 4:20
23:14 24:10 19:3 27:21
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nobody 11 26:23 26:2,5,16,18 27:11,16 presentation p1 29:18 reason [4] 16:23 19:20
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north [7] 5:12 18:6,17 parking [2] 8:7 11:13 primarily [i1 20:16 -
r 30 :10 19:6,24 23:2 24:18 parks [1] 26:21 primary [21 6:24 18:24 commended [z1 9:21 S [21 2:1,14
note [4] 18:9 30:3 31 :14 Part U] 14:24 15:7 19:11 proceedings [31 1:6 34:9 record [31 3:23 7:10 satisfied [i1 29:13
31:23 20:5 23:9 31:1,14 34:13 17:13 says [1] 34:5
notes [1] 34:11 particular [2] 16:22 PROCHASKA [611 2:2 recorded [1] 5:6 scenario [11 26:11
now [s1 9:5 14:7 15:5 32:22 3:3,20,24 4:4,8 5:17 6:9 school [2] 32:5,5
28:6 33:22 particularly[i1 18:5 6:17 7:9 8:23 9:3,7,10 Recorder [i1 5:6
number [31 5:7 22:7 32:4 Partnership [i1 5:2 9:13,16 10:4,7,10,15,23 recreation [41 18:15,20 schools [21 31:20 32:20
[ 11:9,19,21,24 12:4,8,14 26:3,7 Schoppe [1] 29:17
numbers [i1 20:15 past [21 i l 2 7 6:20 13:12,15 14:3,11,15,21 regional [21 28:23 30:22 seconded [4] 5:16,17
pastime [t1 2 17:1,8,12,19 20:11 21:1,6 regionally [11 27:19 33:4,5
patio [11 8:6 21:8 22:14,17 25:4,11,14
Depo Court Reporting Service Index Page 3
Naperville, Illinois (630) 983 -0030
City Council Meeting Multi-Page TM see - zoning
August 12, 2003 - 7:00 p.m. United City of Yorkville, Illinois
see [io] 8:9 11:7 13:22 Speaking [i] 12:15 through [91 8:1,1 15:22 VITOSH [31 1:8 34:4,20
14:5 16:3 22:6,1123:16 Spears [8] 2:10 3:18,19 19:2 20:13 28:1 vote [1] 29:11
26:23 27:1 6:5,6 29:6 33:15,16 times [il 15:23
seeing [1] 19:20 specific [21 20:21 28:5 together [11 4:7 _w_
selected [il 23:23 specifically [1] 7:7 tonight [11 7:6
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6:12 Wanda [21 2:8 21:10
square [3] 17:5,1126:22 too [6] 14:4,8,22 25:5
seniors [21 7:1,23 west [3] 5:11,12 18:6
26:14 31:23 E
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sense [3l 20:20 21:19 standard [i] 17:5 total [2] 8:23 16:8
23:5 Township i 20:6 30:15,16,19
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Depo Court Reporting Service Index Page 4
Naperville, Illinois (630) 983 -0030
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Aurora Area Convention and Visitors Bureau
Marketing Plan
FY 2004
Mission Statement:
The Aurora Area Convention and Visitors Bureau (AACVB) is a private non - profit destination, mar-
keting and management organization. Our mission involves:
• Promoting our area to the traveling public.
• Facilitating and encouraging the development of "new" and the enhancement of existing tourism
related products and services.
• Educating our various publics about the value and impact of tourism as a revenue generator and
job creator for our local community and the state of Illinois.
NOTE: Several significant events will heavily influence our marketing strategies for 2004:
• Opening of Chelsea Premium Outlets summer of 2004
• Staybridge Suites will open winter of 2004
• Expanded programming at the Paramount Theatre
CONSUMER MARKET:
Because of the limited function space and size of our hotel product, the general consumer remains
the focus for most of our marketing efforts. The CVB can impact the visitor in three ways: stimu-
late travel decisions; influence length of stay; and manage visitor flow.
Goals:
• Increase Bed Tax revenues by 3%
• Increase number of visitor inquiries by 5%
• Increase attendance at local events, attractions and recreational venues by 5%
• Increase web inquiries by 15%
• Work to produce visitor information kiosk at outlet mall and have it well- stocked at all times.
Train staff at mall information desk on things to see and do in the area
• Keep advertising creative simple and clean with consistent graphic element (shooting star), pro-
vocative image is the only element that changes. Ideas: "435,000 square feet of I want to go
there." "The more you look, the brighter it gets." Use price point, hassle -free and friendly con-
cepts.
Plan of Action:
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• Develop package "Bargains `N Broadway" for Chelsea website
• Continue to work with regional partners to sustain co -op programs and to develop new themes.
• Continue to co -op with Chicago Plus to establish us as an extension of the Chicago destination to
domestic as well as international visitors.
• Continue to work to grow the Lincoln Highway Coalition into a viable self - sustaining organiza-
tion.
• Continue to move more inquiries to the web site.
Ex: Up grade the web site by:
• Using the latest consumer friendly technology to book AACVB hotels and attractions.
• Keep utilizing permission marketing database as focus groups.
o Continue to refine the website so it is the best CVB website in the country
• Explore all hyperlink possibilities
• Enhance super -value permission marketing options on web site.
• News releases, giveaway items like umbrellas, chip clips, candy wrappers, yo-yos...
• Continue to place more emphasis on our web address in all media.
• Utilize our database of 5,000
• Do two direct mail campaigns
• Tie it to Romantic Getaway contest
• Track it by filling in the "How did you hear about us" blank on the website.
• Develop family and friends "tool kit" to encourage locals to invite friends and relatives home, i.e.
special hotel rates, car rentals and other value add -ons.
• Push value card more and track success. Have it downloadable from the website after the TV
show airs.
• Develop /implement a program that makes the highest and best use of available local resources to
manage visitors once they are here.
• Continue to leverage media buys with editorial support whenever possible.
• Continue aggressive media buy schedule resources permitting. Seek additional revenue, i.e., sell
ads on website and update events flyer that will be inserted in the visitor guide.
• Apply for more grant money next fiscal year for regional ad buys with Fox Valley partners simi-
lar to Pre -Print and other publications, i.e., Budget Travel, USA Weekend, Michigan Living
• Host a second packaging workshop
• Work specifically with the Paramount Theatre on consumer and group packages.
• Encourage one new event
• Continue to act as resource for area special events and their promotional efforts
• Support the continuing development of the Fox River as a recreational and commercial venue
• Continue to market light adventure packages that include biking, canoeing and possibly fishing*
and birding *.
• Actively pitch industry publications with positive story lines
• Continue to advise hotels of cross promotional opportunities with local entertainment /cultural
venues; develop even more packages
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• Continue to be a resource for tourism related area non - profits
• Work with partners to develop escorted historical tours
• Promote art and history with architectural walking tour brochure, "Keep Looking Up" brochure,
news releases on new Fire Museum promotion, etc.
SMALL MEETINGS, CONVENTION AND FAMILY REUNION
MARKET:
We continue to seek out the demand for small meeting venues and to develop relationships that can
produce business, as our hotel product grows.
Goals:
• Develop at least five leads from the backyard
• Increase the number of requests for bids by 5%
• Increase our conversion rate by 5%
• Host at least three site inspections
Plan of Action:
• Maintain a presence in the market through membership in ASAE (American Society of Associa-
tion Executives), ISAE (Illinois Society of Association Executives), Chicago Forum, SGMP (so-
ciety of Government Meeting Professionals), HSMAI (Hospitality Sales and Marketing Associa-
tion International), MPI (Meeting Professionals International); and active participation in indus-
try trade shows such as: Affordable Meetings, ISAE, SGMP
• Participate in co -ops with other convention and visitors bureaus at trade shows and FAMS
• Continue to promote Illinois aisles at industry trade shows
• At least six sales trips to Chicago and Springfield
• Work with ICCVB (Illinois Council of Convention and Visitor Bureaus) Sales Committee
• Develop holiday family and friends tool kit (guide) and downloadable tip sheets
Establish family and friends rate at area hotels
• Compile list of other banquet venues, i.e., VFWs, Legion halls, etc. for reference use in office
• Work Affordable Meetings Chicago marketplace
• Add shopping to our list of area entertainments for meeting attendees
MOTOR COACH:
While most of our motor coach business involves day trips to the area, we continue to look at inno-
vative, new packaging to solicit overnight coach business.
Goals:
• Increase the number of overnight coach trips by 3%
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• Conduct at least one sales trip to motor coach feeder market I
• Host at least three site inspections
• Participate in at least one FAM (Familiarization Tour)
• Develop at least one more itinerary around Chelsea and Paramount
• Improve tracking
• Work with Paramount to ensure "Second City" does an open -end run at Copley Theatre
Plan of Action:
• Push groups to "My Cousin's Wedding" at Copley Theatre
• Maintain active membership in ABA (American Bus Association), NTA (National Tour Associa-
tion), OMCA (Ontario Motor Coach Association), Bank Travel, Team Illinois
• Continue to pitch industry trade publications with positive story lines
• Participate in Heartland Travel Showcase — Heartland FAM
• FAM (Familiarization Tour) with partners
• Hold motor coach summit with partners to share information and devise compatible strategies
• Work to improve Team Illinois
• Implement tracking device program
• Attend and focus on Midwest Travel
• Chelsea Premium Outlet packages, hyperlinks, first bus promotion
SPECIAL. EVENTS:
Our communities have come to rely on the Aurora Area Convention and Visitors Bureau involve-
ment in the promotion and planning of their special events and festivals. We will continue our in-
volvement in several major events, and will assist other events as time and resources allow, in an ef-
fort to increase attendance and put "heads on beds" in the service area.
Goals:
• Increase overall attendance at area events by 3 - 5%
• Work to enhance existing events
• Develop new events
Plan of Action:
• Work with all event organizers to evaluate and strengthen their marketing strategies
• Work with some on publicity campaign
• Continue to work with Metra to promote reverse flow volume (possible meeting with all players
to strategize)
• Continue to participate with Downtown Alive!, Midwest Literary and other area events
• Encourage more support for a Hispanic festival
• New river event
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SPORTS MARKET:
Goals:
• Increase the number of sporting events held in the area by 5%
• Generate five leads for new business from the local community
• Put facility information on line
• Encourage development of additional tournament facilities
• Encourage local park district to participate in TEAMS
.� Plan of Action:
• Work with backyard including Fox Valley Park District to solicit sporting events
• Work with other convention and visitor bureaus in state to enhance our own organization and
productivity in this market
• Solicit small sporting events, i.e., bowling, tennis, golf and fishing
• Continue participation in Sports Illinois
• Use local press to profile AACVB marketing role in assisting local sporting event organizers
• One of ten Illinois sponsors for Teams Marketplace
PUBLIC RELATIONS:
The public relations function has generated a number of positive news stories and placements for the
Aurora area. For FY 2004, we plan to continue the momentum of our efforts in the print and elec-
tronic media for the Aurora Area Convention and Visitors Bureau, for affiliated organizations, and
for special events in the service area.
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Goals:
• Expand press box section of web site
• Distribute 28 media releases
• Generate 500 column inches of positive media coverage in industry publications, consumer peri-
odicals and local press
• Contact 150 media representatives
• Host travel media FAM
Plan of Action:
• Continue to use current electronic outlets, such as Illinois Bureau of Tourism's intranet, to pro-
mote the area, while investigating additional electronic outlets and delivery systems.
• Continue to bombard regional press with positive stories about the Aurora area.
• Continue to lend PR and publicity expertise to other non - profit organizations and special events.
• Continue to pitch the trade publications
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• Exploit as much as possible the Travel Media Showcase
• Produce professional - looking CD -ROMs of Aurora images
• Create PR retreat for Marketing, Advertising and PR folks in Illinois CVBs
• Develop background releases promoting something new
• Concentrate on major markets 200 or so miles away: Milwaukee, St. Louis, Detroit, Minneapo-
lis, Columbus, Indianapolis and Des Moines
• Work with Chelsea's pre- opening
INTERNATIONAL MARKET:
Goals:
• Participate in one international FAM (Familiarization Tour)
• Host one international site visit
• Support Chicago Plus regional tourism development office
• Develop international itinerary with other CVBs
Plan of Action:
• To participate in Pow Wow 2004
• Do site inspections with one or two receptive operators
• Explore with Chicago Plus changing some of our focus to international market
• Work with Partners (Chicago Plus and United) to explore emerging markets and their potential
for us
• Support Chicago Plus tourism development office.
• Develop itinerary with Chelsea and receptive operator
PRODUCT DEVELOPMENT:
Goals:
• Create new or improve interpretations
• Improve existing attractions
• Acquire ability to handle new market segments
• Create new packages /itineraries
• Connect assets in more meaningful way
• Work to increase number of full and limited service hotel rooms, bed and breakfasts, campsites
Plan of Action:
• Work with the Lincoln Highway Coalition interpretive study contractor to develop master plan
that would involve spreading our current nine heritage themes throughout the entire Lincoln
Highway area in Illinois thus making our Heritage Initiative multi - regional while creating more
product for Lincoln Highway.
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• Work with and Department of Natural Resources to do recreational product inven-
tory to determine maximum recreational use along the Fox River
• Work with Kane and Kendall County Forest Preserves to develop benchmark consumer use study
• Continue working with Lincoln Highway Coalition on their corridor management plan
• Assist Public Arts Commission with outdoor art science walk
• Continue to work with all legitimate hotel and attraction developers.
Education
Goals:
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• Educate Xofessionalism /Illinois residents about business/benefits of tourism
• Educate usiness/benefits of tourism
• Educate out business and benefits of tourism
• Enhancmong industry partners
Plan of Action:
• With ICCVB nois ouncil of Convention and Visitors Bureaus) develop Power Point presen-
tation about CVBs
• Develop brochur rac card about AACVB
• Renewed training of frontline employees
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Aurora Area Convention & Visitors Bureau
FY 2004 LTCB Grant Application
Marketing Plan Evaluators
General Consumer Market:
Evaluation Methods: Conversion Study
Measure increase in bed tax revenues both peak and off -peak
Responses to advertising
Web site hits
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Small MeetinLys, Convention, Reunion Market:
Evaluation Methods: Number of qualified leads (i.e. requests for bid) presented to hotel
community
Booked business
Response to advertising
Number of site visits
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Motor Coach Market:
Evaluation Methods: Number of qualified leads presented to hotels
Booked business
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Number of mentions in trade articles
Response to advertising
Number of site visits
Special Events:
Evaluation Methods: Track attendance for all events and attractions
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Local Awareness:
Evaluation Methods: Number of mentions in local and regional press
Feedback from AACVB newsletter
Sports Market:
Evaluation Methods: Number of qualified leads presented to hotel community
Number of events booked
Public Relations:
Evaluation Methods: Number of visits by travel writers
Number of mentions, stories, articles in trades and local regional media
Amount of column inches in editorial coverage
Response to Image Campaign
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International Market:
Evaluation Methods: Number of site visits
Distribution of multilingual itineraries
Number of FAMs
Product Development:
Evaluation Methods: Number of new hotel rooms, campsites
Installation of additional sculptures on Sculpture Walk
Completion of science park
Master Heritage/Lincoln Highway plan
Creation of tourism plan for Montgomery
Increase number of hotel rooms
Education:
Evaluation Methods: Legislative directory
Public relations plan for ICCVB
AACVB rack card
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